If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend ...
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Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a loyal audience. In each episode, you'll discover actionable tips, expert advice, and inspiring stories ...
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13. Make Your Podcast Work Smarter, Not Harder with Kryshla Salaris
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Want to know how to make your podcast work smarter, not harder? In this episode, I'm joined by the fantastic Content Marketing Coach Kryshla Salaris from Shall We Social, to talk about content repurposing for podcasters, exploring how to turn a single episode into content you can spread across multiple platforms. You'll learn practical strategies f…
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12. Picking the Perfect Podcast Format
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Are you struggling to choose the perfect podcast format for your show? In this episode I break down the different podcast formats to help you decide which one best suits your style and goals. Whether you're considering interviews, co-hosting, or going solo, I cover the pros and cons of each approach, offering practical tips to make your podcast sta…
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11. Podcast Equipment That Won’t Break the Bank
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Are you struggling to figure out what podcast equipment you actually need? Do you feel overwhelmed by all the options out there? In this episode, I break down the essentials you need to get started without blowing your budget. From choosing the right microphone to finding the best recording software, I’ll guide you through the process with practica…
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10. Making PR Authentic with Podcasting with Karen Windsor
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Are you ready to take your business visibility to the next level? In this episode, I talk to PR expert Karen Windsor, who shares her top strategies for small business owners looking to amplify their impact through podcasting. We talk about how podcast guesting can transform your PR approach, helping you reach new audiences and boost your credibilit…
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9. 3 Things You Need to Know Before Launching Your Podcast
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Are you struggling to decide how often to release your podcast episodes or how long they should be? In this episode, I answer the most common questions I get from podcasters, helping you find the perfect schedule for your show. Whether you're aiming for a weekly, bi-weekly, or even seasonal podcast, I’ll guide you through the pros and cons of each …
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The Mad Marketing Mums have left the building
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We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end. We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast! While this chapter is closing, we…
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8. Podcast Growth Starts with a Strong Mission
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Ever wonder why some podcasts feel so purposeful and engaging? In this episode, I break down the power of a mission statement and how it can transform your podcast from just another show to something truly impactful. You'll learn how to craft a mission statement that not only guides your content but also connects with your audience on a deeper leve…
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7. How to Create Engaging Instagram Content for Your Podcast with Jenna Warriner
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Are you struggling to make your podcast stand out on Instagram? I sit down with marketing expert Jenna Warriner to uncover the secrets of making Instagram work like magic for your podcast. Jenna shares how to create content that not only entertains but truly resonates with your audience, turning casual scrollers into loyal listeners. We dive into p…
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6. Boost Your Brand by Being a Podcast Guest
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Have you ever wondered how being a guest on someone else’s podcast could supercharge your business? In this episode I talk about the incredible benefits of podcast guest appearances and how they can work wonders for your brand. From expanding your reach and building authority to creating valuable content and improving your SEO, you’ll learn how the…
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Ever wondered what it takes to become a great podcaster? In this episode, I talk about the essential qualities and practices that set successful podcasters apart. Join me as we explore why patience is key, how to set realistic goals, and the importance of staying consistent and authentic. You'll gain insights into how to keep your audience engaged,…
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4. How to Love Your Voice with Sally Prosser
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Do you cringe when you hear your own voice played back? You’re not alone! Join me as I chat with the amazing Sally Prosser about the phenomenon of "voice confrontation" and why so many of us struggle with the sound of our own voice. Sally shares practical tips and mindset shifts that will help you learn to love your voice and use it to its full pot…
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3. Crucial First Steps To Take Before You Start Your Podcast
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Are you ready to launch your podcast but feeling overwhelmed about where to start and who your audience should be? In this episode, I talk about the crucial first step of identifying your perfect audience. You'll learn why knowing your ideal listener is essential for shaping your content, guiding your marketing, and setting your podcast up for succ…
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2. Why Every Business Owner Needs a Podcast
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Have you ever wondered how a podcast could transform your business? In this episode of 'Podcasting for Business Owners,' I talk about why every business owner should consider starting a podcast. From building authentic relationships and establishing authority to repurposing content and driving sales, I’ll share insights on how podcasting can elevat…
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1. Why Start a Podcast? My Journey and Lessons Learned
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Are you wondering why you should start a podcast or if it's really worth the effort? In this first episode of "Podcasting for Business Owners," I share my journey into podcasting and the personal hurdles I've overcome to get here. You'll learn about the benefits of podcasting for business owners and gain insights into the mindset shifts and strateg…
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Welcome to Podcasting for Business Owners
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Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcastin…
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Ep 60. Overcoming Procrastination, Perfectionism and Self-doubt with Lauren Tilden
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Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing …
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Ep 59. Challenging the Traditional Sales Funnel with Fiona Killackey
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Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer j…
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Ep 58. Marketing Snack Box: The Consistency Cure - Event Recap
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In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solv…
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Ep 57. Get Noticed or Get Lost - Branding Essentials with Tara Ladd
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Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the market…
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Ep 56. Meta's Verified for Business Subscription Saga: What It Means for Your Business
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This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potenti…
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Ep 55. Maximise Your Marketing with Facebook Ads: Expert Tips from Anna Shipley
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Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with ov…
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Ep 54. Projecting Success: Using Your Voice to Grow Your Business with Sally Prosser
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If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leav…
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Ep 53. Instagram’s New Interactive Stickers
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Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover: 1. Add Yours Music Sticker 🎵 What it is: This new feature allows users to add a song to another user’s story, similar to the original …
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Ep 52. Marketing Snack Box: 7 Binge-Worthy Creators To Follow For Marketing Updates + Advice
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Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates. Here are our 'must-follow' recommendations: Matt Navarra (@mattnavarra) Matt draws on 20+ years marketing experie…
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Ep 51. Marketing Snack Box: "Must Read" Marketing Emails
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How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox! Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are you…
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Ep 50. Electrifying the Trucking Industry with Social Media: Edison Motors' Unlikely Journey with Chace Barber
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Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world. We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to…
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Ep 49. The Power of Podcasting with Laura McRae
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Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audienc…
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Ep 48. Marketing Snack Box: A Case Study on Reesa Teesa and TikTok Storytelling
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"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's ca…
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Ep 47. Marketing Snack Box: Instagram's Testing of Hashtag Limits and Carousels for Reels
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Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway. Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to…
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Ep 46. The Evolution of TikTok: What's Next for 2024
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TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024. This episode covers: What TikTok was like in the early day…
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Ep 46. ChatGPT Insights: How Small Businesses Can Maximise AI in 2024 with Ami Williamson
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ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release. When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futurist…
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Ep 45. From Inbox to Income - Strategies for Email List Mastery with Sky Bailey
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Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are st…
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Ep 44. 7 ways to boost your social media engagement today
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If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement af…
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Ep 43. Social Media Trends and Predictions For 2024
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It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round. This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024. This episode covers: Is Instagra…
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EP 42. How To Make an Impact on Social Media in 2024 - Summary of the Sprout Social Index™
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We read The Sprout Social Index™ so you don’t have to! What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey response…
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Ep 41. How to Spot a Scam and Keep Your Meta Accounts Safe From Phishing Attempts
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With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which s…
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Ep 40. 7 Ways Marketing Your Business is Like Having a Toddler
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Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler. From constan…
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Sleaze-free Strategies to Make the Most out of LinkedIn for Your Service-Based Business
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PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen. ______ LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses. A…
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Biohacking Your Business: Syncing Work and Your Cycle to Double Your Energy and Focus with Tanessa Shears
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This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain ar…
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AI and The Tools That Businesses Cannot Live Without with Austin Armstrong
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If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many sm…
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School holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull. As the hustle and bustle ramps up before holiday breaks or big eve…
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Marketing Your Business During Tough Economic Times with Fi Johnston
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Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets. As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting …
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SEO In A Changing Online Landscape: Getting Found on Google in 2023
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You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on. This episode covers: Common S…
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How to run a successful business and banish parental guilt with Kate Toon
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Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is! Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process. Yes, we kno…
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Ask Us Anything: Mad Marketing Mums Edition
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This week, we’re spicing things up a bit and doing the marketing mambo YOUR way! We put a little call out a few weeks ago and said, hit us up with your marketing questions, let us know what it is that you want to know. Here's what we're going to go through - - How we plan our marketing for ourselves and clients - How we determine what to focus on e…
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Unlocking the Game Plan: How to run a successful online competition for your business with Suki Van K
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Have you ever run a competition in your business only for it to absolutely bomb, or you ran a competition, received a ton or entrants only to gain zero clients or customers afterward. Or maybe just the thought of running a competition for your business has you running to the hills. Anyone can run a competition, but running a competition with purpos…
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Nail Your Messaging with Audience Research with Nadine Nethery from CanDo! Content
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How well do you know your audience? Whether you’ve been in business for 20 years or 20 minutes, understanding your audience is the first essential step for product development, shaping your messaging and targeting your marketing efforts. In this episode we’re joined by copywriter and brand messaging strategist, Nadine Nethery from CanDo! Content, t…
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The B2B Marketing Puzzle: Rethinking SMART Goals, an interview with Jade Tambini
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We’ve all heard it before. It’s on nearly every single marketing 101 course, website, lead magnet and even blogs and tick-tock. The key to any successful marketing strategy is having your plan, your goals, your objectives in place first before you execute. And more likely than not, if you’ve done that marketing 101 course, downloaded that lead magn…
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3 Simple Steps To Generate Hundreds Of Content Ideas For Your Business
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Do you struggle to come up with content ideas? If you’ve ever sat there, staring at a blank screen and blinking cursor thinking “I don’t know what to post!” this episode is for you. We are going to take you through a simple, 3-step process you can use to generate RELEVANT content ideas for your business - that you can use for social media, email ma…
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Make Your Website A Dream Client Magnet: Strategic Design and Copy Tips to Try Today
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Your website is arguably your hardest working salesperson; Selling your products or services 24/7. It never takes sick days, or vacations and you probably only pay it once a year! What your potential clients see, read, hear and experience during the first few minutes on your website determines whether they fall more in love with you and your busine…
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