It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright. We cover: Pivoting from ginger beer What to do when people start leaving apples on your doorstep Tales from corporate working Spotting a gap for craft cider in London Working with Brewdog How…

We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover: Being undercover boss Waiting for the market to come to you Overseeing 30+ launches Sticking to your principles and brand values Serving royalty Food tech scene Delivery market challenges LINKS: An article on the Future of Hosp…

We’ve got an information-packed hour this week with Julian Ross from Wireless Social. We cover: 36 things you can find out about someone when they log in to your Wi-Fi through Facebook How your Wi-Fi can help you test the effectiveness of your a-board Having more data than you know what to do with Increasing your TripAdvisor rating Why GDPR is good…

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it. We also cover B2B marketing and how businesses can leverage their food offering to rewar…

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation. LINKS: A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first Flying sushi : https://www.youtube.com/watch?v=y9RKX…

We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed. We cover tipping, attracting talent, attracting customer and making memories. KIERON BAILEY “If talking about & building an amazing guest experience is the fuel to my fire then helpin…

We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends. LINKS: Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Ou…

‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously. We cover: The process of creating a low-alcohol beer What you drink if you’re not ‘drin…

We're back at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett. We cover: Football at Boxpark Coca Cola buying Costa Amazon pulling out of the delivery market GBK “Ruby Murray” burger Burger King app campaign Patisserie Valerie Wagamama sale Fight against plastic MARK STRETTON Mark is a former j…

We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett. We cover: Openings and closings Future proofing Staff recruitment KFC chicken shortage Allergens MARK STRETTON Mark is a former journalist and industry editor. He started his career…

It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need. We cover how we can all wor…

ABOUT: With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first. We cover: - The importance of having real world, practical experience - Defending yourself against the disruptors - Proximity marketing - Using technology to empower customers - Having all departments on the same track to impro…

ABOUT: It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about! The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese rest…

“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way” ABOUT: We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain t…

ABOUT: We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants. We cover: - Marketing by showing, not telling - National chains - Food snobbery - Restaurant loyalty - Fangirl tweeting Leon - Imposter syndrome LINKS: Hush golden era : https://hush.co.uk/experien…

Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog. We cover: Million Pound Menu Why you have to innovate when times are good…

Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer. We cover: - The important stuff to have on your website - Taking advantage of third-party listings - Facebook targeting - Communicating what people want to hear.…

ABOUT: This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett. We cover: Attracting people to work in hospitality Needing to understand all aspects of your business & practicing what you preach Online reviews and social med…

ABOUT: We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop. We cover: - accents - storytelling and presentation structure - personal profiles & showreels - how to get more bookings as a speaker - why you should …

HOLY $#*! Gary Vaynerchuk is on the podcast. We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK. We cover: - why digital marketing is oxygen - using Alexa to book restaurants - 'fair business' - home delivery putting restaurants out of business - why you have to like losing - being a …

ABOUT: We’ve got our very first LIVE recording of the podcast this week featuring Charlotte Adams (Krispy Kreme),Sophie Barton (SOHO Coffee Co) and Romy Miller (GAIL's Bakery’s). We chat about new product development, standing out in the crowd, food waste, delivery, the importance of your teams. This podcast was recorded at lunch! 2018 @ ExCeL on T…

ABOUT: We’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in …

ABOUT: It’s double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones & fajita cake!) TWISTED: Twisted was founded in March 2016 by Jungle Creations, and at first …

ABOUT: Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others. JAYASIDDHI Jayasiddhi has been…

ABOUT: Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution bu…