Heather Healy has over 20 years in clinical and executive nursing roles, serving as a Chief Nursing Officer, Vice President of Advanced Practice Providers and Consultant to the Arizona State Board of Nursing - her focus is on the professional advancement of nurse practitioners and other advanced practice providers through support with orientation, …

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He writes about personal finance and practice management at thescopeofpractice.com. In a recent article, he ignited a firestorm of debate surrounding the use of PAs and NPs in medicine. He joins me to clarify his opinions and offer some best practic…

Physicians are burned out and the debate rages on about when and how to open up the country. But there are a few bright spots we should keep our eye on according to Kevin Pho, MD. Few people have their pulse on the mood of physicians like Dr. Pho - the founder and editor-in-chief of KevinMD.com. KevinMD publishes multiple articles per day from doct…

Terin Barbas Cremer is an Attorney in Tampa Florida focusing on Employment and Business law. Prior to starting her own firm, she was the Chief Human Resources Officer and Associate General Counsel of a national financial services company co-employing over 20,000 people. Now, she works with a variety of businesses, including medical practices, helpi…

Kristin Baird has over 30 years of experience in patient care, healthcare marketing, business development, and administration… she has a nursing degree and a master’s in Health Services Administration. Kristin has also written several books on healthcare leadership and service excellence. Now she’s the CEO of the Baird Group, a consulting group tha…

Medical practices are under pressure like never before, and Dr. Halee Fischer-Wright, CEO at MGMA discusses the financial impact of COVID-19, pending stimulus legislation, remote work, telehealth reimbursements, and how MGMA is advocating for you. A value-packed episode for all practices. MGMA.com MGMA COVID-19 Action Center MGMA COVID-19 Resource …

Dr. Diamond is an expert in equipping teams as they navigate change and stress. (Stress?!? WHAT STRESS??) He’s also an international disaster physician. He was the Director of the Medical Triage Unit at the New Orleans Convention Center following Hurricane Katrina and led first-in medical response teams to disasters like those in Haiti, The Philipp…

J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice. Mark…

Dr. Brent Lacey is a gastroenterologist with a passion for financial management and career coaching. He’s helped hundreds of clients pay off millions of dollars of debt, and he writes about personal finance and practice management at thescopeofpractice.com. In this podcast, Dr. Lacey talks through his popular financial presentation, 10 Money Myths …

Dr. Robert Pearl is the former CEO of The Permanente Medical Group, the nation’s largest physician group. Now, he’s a Forbes contributor, and a professor at both the Stanford School of Medicine and Graduate School of Business, Co-Host of the Fixing Healthcare Podcast, he runs RobertPearlMD.com where you can find his latest musings, and author of th…

Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you're a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take y…

How to win online in 2020 - 3 tips for medical practices. In this episode, we look at three ways to improve your medical practice marketing online. We discuss: - Websites (What makes a great one) - Google My Business listings (Plus tips to make sure patients discover you) - How to leverage underpriced advertising to build your practice or increase …

Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week's podcast. Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. She is a highly experienced physician l…

Eli Schwartz teaches us how to 'think like a user' to improve SEO. Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs - including leading the global SEO team at SurveyMonkey as the director of growth and SEO. As heard on this episode: EliSchwartz.co Eli Schwartz on LinkedIn More at: …

Dr. Sibert's article "Keep insulting doctors, and good luck finding a physician in 10 years" has been viewed and shared over 300,000 times in the last 2 weeks. She explains what motivated her to write it and what solutions there may be. As heard on this episode: A Penned Point (Dr. Sibert's Blog) Keep Insulting Doctors... (Original Article) Califor…

The Medical Practice Trends Podcast gets a new host in 2020. New host Brian Dooley is joined by the previous host Peter J. Polack, MD. As heard on this episode: Medical Practice Marketing on Facebook Ways to Enhance a Physician Profile for Better Engagement The Ultimate Ophthalmic Marketing Guide, by Peter J. Polack Feedback/Show Ideas: Contact Mor…

Brent R. Tilson, author of the best-selling book "Go Slow to Grow Fast," explains his Quad 4 Methodology and why employees are the most-overlooked part of the equation when it comes to business success. This issue (31:54): The genesis and the importance of the LifeLine graph for a business How you can tell whether you are in the Drama Zone or the D…

Nathaniel Arana of NGA Healthcare explains the nuances of payer rate negotiations and some of the pitfalls physicians face when trying to go it alone. This issue (23:38): Overview of the decline and stagnation in payer reimbursement over the last decade How most providers tend to accept the rates and the difficulty in negotiating How a provider can…

Gabby Rolette of Specialty Answering Service (SAS) explains some of the ways that outsourcing your call center can not only be cost-effective but may also improve your bottom line. This issue (11:33): how 24/7 call center availability can increase your business advanced call center features including language translation integrating call center fun…

Tristan White, Founder and CEO of The Physio Co and author of "Culture is Everything" shares his entrepreneurial journey in creating a healthcare business ranked #1 on Australia's 50 Best Places to Work and the importance of developing a strong culture in your business. This issue (23:40): The 4 key foundations of a world-class culture The importan…

Shane Connor, founder and principal of Red Rock Capital Group, shares the ins and outs of passive real estate investing for busy healthcare professionals. This issue (17:48): Active vs passive investing Advantages of being a passive investor in real estate What sorts of properties are ideal for the passive investor? How best to perform due diligenc…

Nathaniel Arana of NGA Healthcare discusses concierge and direct primary care models and advice on how physicians can transition from their traditional medical practice This issue (17:17): Concierge versus Direct Primary Care models What are the key differences between running a concierge/dpc practice versus traditional models? How to manage the bi…

Gavin Baker, CEO of Baker Labs, shares some of the most common mistakes he sees that medical practices make regarding their marketing, social media and website design. This issue (27:52): What is the most common marketing mistakes practices make What do patients care about when they search online? What are some website homepage do's and dont's? If …

John Rohe, CEO of HyCap Consulting, gives his advice on how to ensure a successful project rollout This issue (18:32); The #1 reason commercial integrations fail within an organization How to choose the assessment method that best fits your organization Adapting your project strategy amid changing needs and circumstances The benefits of holding an …

Gil Vidals, CEO of VMRacks, explains the importance of choosing the right email provider to ensure proper HIPAA compliance This issue (16:46): Is GMAIL HIPAA compliant? Reasons why to use encrypted email Important factors to consider when looking for a HIPAA compliant cloud provider Choosing the right type of encryption for HIPAA data…

Craig Cody CPA discusses proactive tax planning and what mistakes to avoid which can cost business owners This issue (18:48): What is the biggest mistake professional businesses make? What impact did the new tax laws have on physicians and other professionals? Why is choosing the business entity structure is so important Does it make sense to hire …

In celebration of reaching our 100th podcast (thanks to all of you for your support), we asked a roundtable of experts to give us their thoughts on the future of healthcare from the perspective of their areas of expertise: Steven Schimpff MD former CEO of University of Maryland Medical Center on healthcare delivery Jeff Segal MD JD, CEO of Medical …

Mike Meikle, CEO of SecureHIM, discusses some of the most notable healthcare breaches of 2018 and what we should learn from them. This issue (11:29): Phishing and ransomware breaches Are breaches more common this year? Additional notable breaches: Singapore Health, Augusta University, Cass Regional, LabCorp Some security tips for healthcare practit…

Guest Allison De Paoli, Healthcare and Benefits Guru, explains how she helps small and medium-sized businesses add control and predictability back into their healthcare spend This issue (22:57): Your practice is entitled to its data and why it is so important Why wellness programs may not actually work What a self-insured plan is and why it can sav…

Stephen Schimpff MD, former CEO of the University of Maryland Medical Center discusses his new book "Longevity Decoded" on anti-aging. This issue (17:56): What do we mean by aging? Is it true that we lose 1% per year of organ and system function? What are some specific ways to offset this decline? What is the role of diet and exercise in aging? Wha…

Mike Meikle, CEO of SecureHIM, gets up caught up on the latest in cyber legislation include reforms in HIPAA and the new California Consumer Privacy Act, and their impact on healthcare providers. This issue (9:01): Background on HIPAA What effect we will see from changes to the HIPAA Privacy Rule? Will this make it easier to coordinate delivery of …

Daniel Medrano, CEO of DND, presents the DND, a hand-held diabetic neuropathy device for in-office evaluation. This issue (10:42): - What is the Diabetic Neuropathy Device? - What objective measurements are provided? - Why its numerical output is superior to the qualitative output of other devices - How does the DND best fit in your practice?…

Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50) What you can't advertise on Facebook as Ad copy do's and don'ts Finding you audience How tracking pixels work Using lookalike audiences Measuring, converting, optimizing…

Mike Meikle, CEO of SecureHIM, discusses the FCC's $100 Million Connected Care Pilot Program for Telehealth, what it is and who it is for. This Issue (7:58): - what have been telehealth's historic challenges? - what is the reasoning behind the pilot program? - what has been the effectiveness of telehealth? - what comes after the pilot program?…

Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39) how to create a personal connection the importance of using professional level photos the proper listing of training and awards the proper way to list contact info why you s…

William Davis MD, author of the NY Times bestseller "Wheat Belly" discusses his latest book "Undoctored - Why Healthcare Has Failed You and How You Can Become Smarter Than Your Doctor". Dr. Davis shares his years of first-hand treatment of patients with cardiac disease and diabetes and how elimination of grains and sugars has reduced and in many ca…

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr Josh Brown about a new and complete program for physicians to treat patients in-office with osteoarthritis using visco-supplementation. This issue (12:32) which patients are candidates for this program? what does the treatment protocol consist of? what have been the resu…

Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50): What is the Know, Life & Trust strategy? Utilizing search engine marketing to increase exposure Why a content marketing strategy trumps SEO tricks The importance of Google My Business for local mark…

Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29): How to become an authority One of the biggest mistakes made when producing content Dominating subject matter you want to be known for How to use hyper-targeted marketing Bas…

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with Dr Boris Golosarsky, the inventor of a novel device for in-office testing for diabetic neuropathy. This issue (17:45): Introducing a new device for more effectively measuring patients' nerve health How to incorporate the testing in primary care or podiatry practices Understand th…

Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51): What is digital disruption and how is it affecting physicians? What are some causes of physician burnout? What is the Empowered Patient Journey? Why the way physicians usually introduce t…

M. Ryan Williams, CEO of ProcessPlan, describes the benefits of transitioning your practice to a process-driven one including improved efficiency, discovering bottlenecks, and enhanced employee on-boarding and on-going training and how to decide on what tools can best help you make that transition. This issue (25:26): - What is a Process? - What do…

Mike Meikle, CEO of SecureHIM, introduces us to the Clarifying Lawful Overseas Use of Data (CLOUD) Act, part of the recently signed Omnibus Act of 2018 and its potential effects on US companies and healthcare providers. This issue (8:03): - What is the CLOUD Act? - Who was promoting it and how did it end up in the Omnibus legislation? - What are th…

Michael Berg, CEO of Ancillary Medical Solutions and Vivien Hudson, pharmacist and Marketing Manager at Ancillary Medical Solutions discuss a variety of ancillary services that can help physicians boost their composite scores for MACRA and MIPS. This issue (8:56): Understand how ancillary services can help doctors with MACRA and MIPS What the top 5…

Mike Meikle, CEO of SecureHIM, discussed the top security concerns in healthcare today and why mobile is an especially significant vulnerability for medical practices. This issue (10:23): - What are the big three concerns in healthcare security? - Why is mobile especially a problem? - How is ransomware affecting healthcare? - What are some things t…

Chris Plance, Founder and CEO of Veris Foundation explains blockchain technology and its potential applications in healthcare. Veris Foundation is a non-profit corporation focused on directly connecting payers with providers using blockchain with the goal of lowering healthcare costs for patients. Key Takeaways You Don't Want to Miss: What is block…

Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Key Takeaways You Don't Want to Miss: Why fixing Spectre and Meltdown issues may worsen vulnerabilities Recent cybersecurity breaches outside of healthcare and their relevance …

Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking. This issue (27:10) What exactly is SEO? What questions should you as…

Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S. This issue (8:56): What is the EU GDPR? Why should medical practices and healthcare entities in the US care about them? For those entities that are potentially impacted, what can …

Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): - How reviews and reputation work together - Why simply soliciting patient reviews may work against you - Some pitfalls to avoi…