The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and busin ...
…
continue reading
1
LinkedIn Direct Messages: Best (and Worst) Practices to Connect, Captivate and Start Conversations
20:08
20:08
Spill senere
Spill senere
Lister
Lik
Likt
20:08
IN THIS EPISODE: Sending a direct message on LinkedIn is one of the more personalized ways to start conversations. There are best practices you can take to avoid the spammier ways to network in the DMs. We share our processes and how you can build genuine connections with LinkedIn messaging. OUR BOOK: The LinkedIn Branding Book, The Power of Two: B…
…
continue reading
1
Does the LinkedIn Verification Badge Matter? Pros and Cons for Your Personal and Business Brand
12:25
12:25
Spill senere
Spill senere
Lister
Lik
Likt
12:25
IN THIS EPISODE: We discuss LinkedIn Verification, a newer feature that allows users to confirm specific information about their profile, identity, workplace, or educational institution. Should do for the verification badge for your personal profile and business page? If you haven't yet gone through the process, we will share the how, why, and what…
…
continue reading
1
Does Content Scheduling Help You Win On LinkedIn? Our Candid Confessions on Planning Ahead vs Posting In The Moment
11:21
11:21
Spill senere
Spill senere
Lister
Lik
Likt
11:21
IN THIS EPISODE: Are you on Team Schedule or Team I'll Post When I Can? In this episode, Michelle Squared discusses how and why content scheduling can benefit you and your brand-building effort. Which camp are you in? Please send us a LinkedIn DM and let us know. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busine…
…
continue reading
1
How to Recalculate Your LinkedIn Content Analytics: Our 3 Top Ways To Grow Without The Typical Data Points
16:13
16:13
Spill senere
Spill senere
Lister
Lik
Likt
16:13
IN THIS EPISODE: Are you feeling down and discouraged about LinkedIn's reach? This can be frustrating, especially if you track (or over track) your LinkedIn analytics and content data. Good news: Analytics aren't everything, and the typical analysis of them might be steering you in the wrong path. We share our tips on what you should look for, othe…
…
continue reading
1
The Brand Squared Content System: Our Simple and Strategic Approach to Post LinkedIn Content that Boosts Your Personal Brand
16:58
16:58
Spill senere
Spill senere
Lister
Lik
Likt
16:58
IN THIS EPISODE: What's the best type of content to post on LinkedIn? What format gets the most reach? In this episode, we share our proven steps and systems before you post content on LinkedIn. No more being overwhelmed — (or waiting until everything is perfect) — we detail how to strategically post LinkedIn content that's easy for you and easy to…
…
continue reading
1
How The Latest AI Tools & Tech Hurt Your Personal and Business Brands on LinkedIn
17:49
17:49
Spill senere
Spill senere
Lister
Lik
Likt
17:49
IN THIS EPISODE: AI (artificial intelligence) technology and tools are all over Linkedin. Yet, does it make sense to use it for everything and every touch point? We discuss the latest trends, tools and share how they can help and hurt your personal and business brands on LinkedIn. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your P…
…
continue reading
1
How to Confidently Share Your Achievements on Your LinkedIn Profile (And Not Feel Spammy or Self Promotional)
14:49
14:49
Spill senere
Spill senere
Lister
Lik
Likt
14:49
IN THIS EPISODE: Are you hesitant to celebrate your professional achievements? Whether you've been hired for a new role, guest on a podcast, won an award, published a book, or spoken at an event, your accolades are meant to be shared and showcased. We detail the why, how, and where to announce them on LinkedIn and the exact mindset you need to stop…
…
continue reading
1
Why Ignoring These 5 LinkedIn Profile Areas Can Lead to an Outdated and Undervalued Personal Brand Presence
17:54
17:54
Spill senere
Spill senere
Lister
Lik
Likt
17:54
IN THIS EPISODE: It's a new season change: fall/autumn in the US for Michelle B Griffin and spring for Michelle J Raymond in Australia. That is the perfect time for these five quick and easy profile refreshes. We share the top areas to update and where you'd be surprised by how critical (and often overlooked) they are for keeping you top of your mi…
…
continue reading
1
How "Page Advocacy" is the NEW Way for Company Pages to Grow on LinkedIn
17:05
17:05
Spill senere
Spill senere
Lister
Lik
Likt
17:05
IN THIS EPISODE: Michelle J Raymond introduces her new concept and framework of "page advocacy" for company pages to empower employees and teams to grow on LinkedIn and beyond. It's a new twist and "bring everyone together" approach using The Power of Two to grow the brand, culture and hiring, sales, marketing and more. OUR BOOK: The LinkedIn Brand…
…
continue reading
1
How to Position and Brand Yourself on LinkedIn: Why "Narrowing Laning" Helps You Become Top of Mind
16:06
16:06
Spill senere
Spill senere
Lister
Lik
Likt
16:06
IN THIS EPISODE: In this episode we chat about the dangers of commoditization of experts on LinkedIn. With the crowded feeds of thousands like you and the plague of pop-up experts it's critical you're well positioned and branded to be top of mind for those you're here to support. We share examples of those who're doing this top of mind positioning …
…
continue reading
1
Scared to Self-Promote on LinkedIn? Flip Your Fears With These 3 Perspectives + Profile Tweaks
14:07
14:07
Spill senere
Spill senere
Lister
Lik
Likt
14:07
IN THIS EPISODE: This episode is for you, hidden experts and introverts, or anyone on the sidelines who wants to "put themselves out there" but feels held back. We discuss how to self-promote that's not cringe but contribution and the exact areas on your profile to review and update to keep you top of mind for those you're here to serve. We Flip th…
…
continue reading
1
Is Your LinkedIn Company Page Stuck In a Rut? It's Likely this ONE Issue: Plus Three Engaging Page Examples
14:25
14:25
Spill senere
Spill senere
Lister
Lik
Likt
14:25
IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for E…
…
continue reading
1
How to Break Out As a Well-Differentiated Speaker Using LinkedIn as Your Launching Pad
18:09
18:09
Spill senere
Spill senere
Lister
Lik
Likt
18:09
IN THIS EPISODE: Is speaking on stages on your radar? We share our personal stories, strategies and best tips on how to launch yourself as a speaker (or podcast guest) sharing your unique perspectives using LinkedIn as your starting point. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for…
…
continue reading
1
Are You Top of Mind for What You *Actually* Do? How To Be Clear and Memorable in Your Message
15:48
15:48
Spill senere
Spill senere
Lister
Lik
Likt
15:48
IN THIS EPISODE: You may think people understand what you do and how you do it but shockingly most people can’t remember. The latest data says 65 touch points before people recall what you do. In this episode we share our stories and best tips to be remembered and referred on LinkedIn.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Yo…
…
continue reading
1
Our Honest Takes: Realistic Time Frames to Grow Your Personal Brand on LinkedIn RIGHT Now
15:36
15:36
Spill senere
Spill senere
Lister
Lik
Likt
15:36
IN THIS EPISODE: All that glitters is NOT gold. Those you see who are "overnight sensations" on LinkedIn seldom are. We share our realistic timeframe, strategize, and tips on what's reasonable and foundational to build and grow your personal brand right now. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Br…
…
continue reading
1
How to Avoid These Cringe Worthy Podcast Pitching and Guesting Mistakes for Your Brand
16:46
16:46
Spill senere
Spill senere
Lister
Lik
Likt
16:46
IN THIS EPISODE: We're getting spicy again with the top mistakes in pitching yourself and guesting on podcasts. LinkedIn is one of the top places to be seen as an expert in your niche, and these tips will help you land guest spots on industry shows and skyrocket your visibility in your field. OUR BOOK: The LinkedIn Branding Book, The Power of Two: …
…
continue reading
1
Try These Easy and Affordable Branding Tips to Be a Standout On LinkedIn
18:20
18:20
Spill senere
Spill senere
Lister
Lik
Likt
18:20
IN THIS EPISODE: What makes you different and 'top of mind' to others? With millions of daily users on LinkedIn, it can be hard to make a name for yourself. In this episode, we share easy and fun ways to stand out rather than blend in with the masses, using our favorite tips and real-life examples from our LinkedIn connections.OUR BOOK: The LinkedI…
…
continue reading
1
Are Your Referable? Top LinkedIn Profile Tips to Become a No-Brainer Recommendation for New Clients and Opportunities
19:55
19:55
Spill senere
Spill senere
Lister
Lik
Likt
19:55
IN THIS EPISODE: One of the fastest ways to build your brand and business is by referral partners. Does your profile communicate clearly what you do, for whom, and how you serve others? Without a clear, specific, compelling profile, you may miss out on "referable ready." We share our personal stories, tips, and top profile areas to optimize so you'…
…
continue reading
1
How Employees Can Avoid Being Left Behind -- Building Your Personal Brand on LinkedIn is Your Professional Insurance Policy
16:18
16:18
Spill senere
Spill senere
Lister
Lik
Likt
16:18
IN THIS EPISODE: Building your personal brand as an employee is your professional insurance policy for internal and external opportunities. We discuss the benefits, dos/don'ts, and how to get started today because there's no better time to get out there. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand …
…
continue reading
1
How to Burst Your "LinkedIn Bubble" - Why Staying In The Same Circles Might Keep Your Brand and Business Stagnant
18:50
18:50
Spill senere
Spill senere
Lister
Lik
Likt
18:50
IN THIS EPISODE: Do you find yourself talking to the same people on LinkedIn? It's not that we don't love our community, but we need to branch out to expand your brand and business on LinkedIn. We discuss the "echo chamber" effect and how to break free and meet new people, clients and opportunities on LinkedIn. OUR BOOK: The LinkedIn Branding Book,…
…
continue reading
1
Ready to Quit LinkedIn? These 4 Tips Will Help You Stay Motivated On The Days You Feel "I"m Done"
10:31
10:31
Spill senere
Spill senere
Lister
Lik
Likt
10:31
IN THIS EPISODE: New flash: there are highs and lows of building your personal brand on LinkedIn. If you need a pep talk AND real strategies to get out of the funk, this #MichelleSquared cheer squad episode is here for you. How to be more proactive vs reactive and make your luck and success on LinkedIn, our best tips, tactics and tools to support y…
…
continue reading
1
LinkedIn's New Feature: A TikTok Style Video Feed: Everything You Need to Get Started and Stand Out
12:33
12:33
Spill senere
Spill senere
Lister
Lik
Likt
12:33
IN THIS EPISODE: LinkedIn is beta testing a separate TikTok style video feed that brings short form video to the platform. We share in real time and tips from LinkedIn editors on what they're looking for, best tips for video, how to get over imposter syndrome and confidently be yourself on video to build and boost your brand. Plus, we share an easy…
…
continue reading
1
How To Position Yourself Better On LinkedIn - The Top 3 Brand Strategy Tips to Be Clear, Be Seen and Be Successful
18:19
18:19
Spill senere
Spill senere
Lister
Lik
Likt
18:19
IN THIS EPISODE: Feel like your floundering with your brand on LinkedIn? It's likely the lack of a foundational brand vision and positioning for your personal and business brand. We share best tips, personal stories and "lessons learned" to set your get visible, feel fulfilled and attract industry opportunities.OUR BOOK: The LinkedIn Branding Book,…
…
continue reading
1
Work In a "Boring" Industry OR Feel You're Not Extroverted? How to Build Your Presence On LinkedIn: NEW: Listener Question & Shout-Out Segment
13:16
13:16
Spill senere
Spill senere
Lister
Lik
Likt
13:16
IN THIS EPISODE: Do you feel held back by showing up and posting on LinkedIn because you "work in a boring industry" or feel you're not "extroverted" enough? This week, we're answering the listener-submitted question, "How can I use LinkedIn if I have a boring job?" OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Bus…
…
continue reading
1
The Power of Niching Down For Your Brand to Win on LinkedIn: Plus Our Exact Process of Niching Down
17:01
17:01
Spill senere
Spill senere
Lister
Lik
Likt
17:01
IN THIS EPISODE:Do you have a niche or specialized area in your brand, business, and on LinkedIn? Doing so can bring big wins that will make life and work pleasurable. We share our personal stories of going wide to narrow, the roadblocks that derailed us, and how we both found our narrow lane to see big wins in our business and LinkedIn this year. …
…
continue reading
1
LinkedIn's New Premium Feature for Company Pages: New Updates Rated + How to Make A Better Brand Impression With Them
17:34
17:34
Spill senere
Spill senere
Lister
Lik
Likt
17:34
IN THIS EPISODE:LinkedIn's new Premium Plan for company pages has arrived with six key features. We detail each one, what it means, and how useful or not each one is to your company page. Plus, we share how they can hurt your brand if not used correctly.OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand o…
…
continue reading
1
Are Your Destroying YOUR Brand as a "Copy Cat Clone" Using AI & Templates on LinkedIn
16:21
16:21
Spill senere
Spill senere
Lister
Lik
Likt
16:21
IN THIS EPISODE:We get gritty and salty again with this episode. The opposite of branding is the "LinkedIn plague" that steals our uniqueness and differentiation. We dive deep into the danger of using templates, AI-written posts, and AI comments that can unknowingly keep you blending in versus standing out on LinkedIn. We share our best tips to get…
…
continue reading
1
The "Right" Time to Start Your LinkedIn Business Page: NEW: Listener Question & Shout Out Series
14:54
14:54
Spill senere
Spill senere
Lister
Lik
Likt
14:54
IN THIS EPISODE: This week's episode starts a new series: listener questions. Shout out to Jarrod Kenney, attorney, and founder of a Melbourne, Australian-based boutique law firm, Kenney Legal, who asks, "What is the threshold to consider for moving a personal page to a full-blown business page?" From two LinkedIn expert perspectives, we answer thi…
…
continue reading
1
How to Boost Your LinkedIn Presence and Get Visible Without Posting
14:07
14:07
Spill senere
Spill senere
Lister
Lik
Likt
14:07
IN THIS EPISODE:In this second of two parts episode, it's time to take your refreshed profile and "put yourself out there" with a visible LinkedIn presence. Good news, you don't have to spend a lot of time or even post to be seen, make connections and start conversations. We share our best tips to rev up and get going. BUY YOUR COPY: Our book, The …
…
continue reading
1
Give Your LinkedIn Profile a Refresh: Top Places to Update to Stay Top of Mind
15:27
15:27
Spill senere
Spill senere
Lister
Lik
Likt
15:27
IN THIS EPISODE:Does your LinkedIn profile gather dust and get out of date? Does it reflect you and position you for who you are and where you want to go? This episode is all about the quick tips you can review and update and why it matters. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…
…
continue reading
1
How to Grow Your LinkedIn Brand In the Next 90 Days: Our 100th Podcast Celebration
33:11
33:11
Spill senere
Spill senere
Lister
Lik
Likt
33:11
IN THIS EPISODE:Your LinkedIn profile is your new personal brand website. Don't let it undersell, undervalue, or even undermine your opportunities going into Q2. #MichelleSquared has you covered! As part of our 100th podcast episode, we're recording LIVE to set you up for the next 90 days to build and boost your personal and business brand on Linke…
…
continue reading
1
The Dark Side of Fake Credibility on LinkedIn: How to Protect Your Personal Brand From Faux PR
13:22
13:22
Spill senere
Spill senere
Lister
Lik
Likt
13:22
IN THIS EPISODE:Manufactured PR and social proof can damage your personal brand if done incorrectly. We get gritty on this important topic of the play-to-play faux PR practices that run rampant on LinkedIn. We detail how and why you can avoid these companies and service providers who might be faking their expertise and credibility. BUY YOUR COPY: O…
…
continue reading
1
How Much Time Should You REALLY Invest on LinkedIn? Easy Tips to Balance Your Time and Growth
13:20
13:20
Spill senere
Spill senere
Lister
Lik
Likt
13:20
IN THIS EPISODE: You're busy with work and life, so how much time should you spend on LinkedIn to build your personal and business brand? We share your best practices, time management tips, tools, and our best strategy we share with our clients and workshop attendees. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your…
…
continue reading
1
How to Differentiate Yourself, Avoid the Comparison Trap and Confidently Own Your Lane on LinkedIn
14:16
14:16
Spill senere
Spill senere
Lister
Lik
Likt
14:16
IN THIS EPISODE: Comparing yourself to others in your space is one of the fastest ways to blend in and feel off track. We dive deep into the traps of comparing yourself to others, how to differentiate yourself, and how to start a "narrow lane" positioning yourself on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: B…
…
continue reading
1
How to Use LinkedIn Direct Messages (DMs) to Start Real Conversations (And Not Feel Spammy)
19:16
19:16
Spill senere
Spill senere
Lister
Lik
Likt
19:16
IN THIS EPISODE: LinkedIn Direct Messages (DMs) can be a place that makes or breaks your brand, relationships, and sales. This episode shares our best strategies and tips to start conversations, build meaningful relationships, and more in the DMs. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Busines…
…
continue reading
1
How (and Why) Employees Can Build Their Personal Brands So Everyone Wins on LinkedIn
13:02
13:02
Spill senere
Spill senere
Lister
Lik
Likt
13:02
IN THIS EPISODE: Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we get candid on the what, how, and why it matters for employee advocacy so everyone can win on LinkedIn. BUY YOUR COPY: Our book, The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business …
…
continue reading
1
How to Know When It's Time to Pivot Your Personal Brand: Our Candid Stories, Struggles and Tips to ReAlign Your Brand
16:02
16:02
Spill senere
Spill senere
Lister
Lik
Likt
16:02
IN THIS EPISODE: Feeling off in your personal brand? Not sure you're showing up aligned in your work and on LinkedIn? We've been there, too, and in this tell-all episode, we get real on our recent rebrands and repositioning to start feeling clear, focused, and back on track with the work we're meant to do. BUY YOUR COPY: Our book: The LinkedIn Bran…
…
continue reading
1
How to Use LinkedIn Company Pages to Market Your Personal and Business Brand: New Tips and Tricks
14:52
14:52
Spill senere
Spill senere
Lister
Lik
Likt
14:52
IN THIS EPISODE: Not sure how to manage and market yourself or your business with LinkedIn Company Pages? We detail NEW tips to keep current, not waste time, and how to be more visible with LinkedIn Company Pages. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponentia…
…
continue reading
1
How to Crack the Code on Fear and Being Too Scared to Show Up and Post on LinkedIn
16:16
16:16
Spill senere
Spill senere
Lister
Lik
Likt
16:16
IN THIS EPISODE: "I want to start posting and being active on LinkedIn...but..." (insert one of 30 excuses out there) And then you're still on the sidelines. :( We don't want that to be you, so this episode is about how to crack and contain that F word that holds up back. We share our stories of being fearful and how we overcame them + actionable t…
…
continue reading
1
How to Decide If You Need a LinkedIn Free vs Premium Account for Your Personal Brand
13:16
13:16
Spill senere
Spill senere
Lister
Lik
Likt
13:16
IN THIS EPISODE: "Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping the pros/cons and benefits of a LinkedIn free vs paid premium account. We discuss the best-case uses of LinkedIn Sales Navigator so you can assess what's right for you. BUY YOUR COPY: Our book: The LinkedIn Branding Book…
…
continue reading
1
How to Revamp Your LinkedIn Profile in 30 Days (or Less): Free Video Challenge
17:52
17:52
Spill senere
Spill senere
Lister
Lik
Likt
17:52
IN THIS EPISODE: Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business? We detail much-needed profile revamps you can take for the start of a fresh, focused, and financially viable year and beyond. Learn the best path for LinkedIn profiles this year, what's working (and not), and h…
…
continue reading
1
How to Go From "Friction to Flow" With Your Personal Brand in the New Year + Our Candid Reflections
15:36
15:36
Spill senere
Spill senere
Lister
Lik
Likt
15:36
IN THIS EPISODE: Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you can do to stay on track and stay successful in 2024. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is av…
…
continue reading
1
How to Beat the Algorithm and AI on LinkedIn + Our Holiday Wrap Up Episode
18:34
18:34
Spill senere
Spill senere
Lister
Lik
Likt
18:34
IN THIS EPISODE: We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our best tips to flourish on LinkedIn with our impactful LinkedIn algorithm and AI busting strategies for deeper connections and opportunities. It's our final episode of of the year — we'll back in two week…
…
continue reading
1
Quick Profile Tips to Build Your Visibility, Authority and Profitability for the New Year and Beyond
17:50
17:50
Spill senere
Spill senere
Lister
Lik
Likt
17:50
IN THIS EPISODE: Your LinkedIn personal and business profiles need some end-of-the-year love. In this episode, we share 3 important areas to audit and update to stand out with profiles that grow your visibility, authority, and profitability. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Bran…
…
continue reading
1
How to Rock (and not Ruin) Your Brand: The 3 Places Not To Fall Short on LinkedIn for the Best First Impression
17:30
17:30
Spill senere
Spill senere
Lister
Lik
Likt
17:30
IN THIS EPISODE: Every impression is FOR or AGAINST your personal and business brand. To not miss your best opportunities and clients waiting for you, it's vital to have alignment for personal and business brands. We details all the way you can be rocking or ruining your first impression on LinkedIn and exactly how to align your brand and business.…
…
continue reading
1
It's NOT Just Posting Content: The Branding Opportunities to Land on LinkedIn: Plus BIG ANNOUNCEMENT
15:04
15:04
Spill senere
Spill senere
Lister
Lik
Likt
15:04
IN THIS EPISODE: Today's episode drops on US Thanksgiving and we're all thankful for the opportunities we and you can land by showing up on LinkedIn (and it's not just by posting content) We're sharing the ways to use LinkedIn to build your brand and be in position for opportunities for your personal and business brands. PLUS: We're beyond excited …
…
continue reading
1
How to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear Elsewhere
23:38
23:38
Spill senere
Spill senere
Lister
Lik
Likt
23:38
IN THIS EPISODE: Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and guesting on podcasts to build your personal and business brands.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth…
…
continue reading
1
The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building Book
21:53
21:53
Spill senere
Spill senere
Lister
Lik
Likt
21:53
IN THIS EPISODE: This week, The LinkedIn Branding Book Turns One and we're here to share all the stories, strategies, and fast-track tips to build your brand with a book. If you've ever dreamed of writing a book to share your message and wisdom, this episode is for you. BUY YOUR COPY:Our book: The LinkedIn Branding Book, The Power of Two: Build You…
…
continue reading
1
LinkedIn Creator Mode: Why We Don't Always Agree on How You Should Use it For Your Personal Brand
12:17
12:17
Spill senere
Spill senere
Lister
Lik
Likt
12:17
IN THIS EPISODE: Creator Mode, launched in Spring 2021, is LinkedIn's answer to transform LinkedIn from a stale resume and recruiter site to a platform for a new breed of professional content creators. We share the what, how, and why (and maybe why you shouldn't) use it for your personal brand.BUY YOUR COPY:Our book: The LinkedIn Branding Book, The…
…
continue reading
1
LinkedIn's Dirty Secret: How Some Are Gaming The System With Engagement Pods
15:23
15:23
Spill senere
Spill senere
Lister
Lik
Likt
15:23
IN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedIn known as engagement pods of profiles that are "gaming the system" to get more followers and comments. We peel pack the layers and share some insights on what's trending now in this underworld of LinkedIn.BUY…
…
continue reading