Beste Powered By StoryBrand podcaster (2024)

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Amplifying Women's Voices With Podcasting and Empathy with Amy Pons 28:50

3d ago28:50

28:50

Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creati…

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#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing 28:39

3d ago28:39

28:39

Marketing for nonprofits can feel like a balancing act. You're juggling two distinct audiences—the people you serve and the donors who make it all possible. The challenge lies in crafting a message that speaks to both audiences without diluting your core mission. But when your messaging feels off, it’s easy to get stuck, unsure about what will make…

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The Power of StoryBrand in our Podcast Content with Lauren Cockerell 40:34

10d ago40:34

40:34

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cocker…

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#172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing 18:59

10d ago18:59

18:59

Is your brand’s message failing to pack the punch you know it should? It’s easy to get stuck when you want to make a bold statement in your marketing but fear the potential backlash. Many business owners feel like they're holding back, worried that being too outspoken might turn people off. But this can water down your messaging, leaving you with a…

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Escape the Social Media Hamster Wheel with Mark Herschberg 41:05

17d ago41:05

41:05

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the alg…

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#171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience? 38:51

17d ago38:51

38:51

You're sitting on a goldmine of knowledge—and you know you could package it up into an online course and help people. But every time you think about actually doing it, you hit a wall. You don't have an audience. You have no idea how to find people who'd actually pay for your course. It all feels too overwhelming, and you're starting to think it's j…

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The Power of Authentic Engagement on Instagram with Jillian O'Keefe 32:38

24d ago32:38

32:38

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing…

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#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down 24:47

24d ago24:47

24:47

Is your business feast or famine? Are you struggling to maintain consistent sales, even when you know there's demand? This is a common small business challenge—going from "everyone wants it" to crickets. So how do you keep the momentum going and turn those crickets into a steady hum of excited buyers? As part of our Getting Unstuck series, today’s …

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7 Types Of Content Worth Investing In In 2024 & Beyond 33:28

25d ago33:28

33:28

In this special solo episode, Hannah Eisenberg will draw on her twelve years of experience creating content that truly moves the needle to share what types of content are worth investing in in the next 18 months or so. Hannah explores powerful content strategies that build trust and establish authority, including unique point-of-view content, first…

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Optimizing Your Facebook Marketing for Maximum Impact with Meg Brunson 36:01

1M ago36:01

36:01

As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to t…

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#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand? 24:05

1M ago24:05

24:05

Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what s…

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We Need To Completely Rethink Our Content Marketing Strategy From The Ground Up 21:53

1M ago21:53

21:53

In this solo episode of Trust Builders, Hannah Eisenberg explores the evolution of inbound marketing and the challenges it faces in today's landscape. Drawing on her 12 years of experience in the field, she discusses how the traditional methods of content marketing are changing and why creating educational content is still crucial. Hannah dives int…

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Practical Strategies for Using LinkedIn for Podcast Promotion with Tania Bhattacharyya 30:16

1M ago30:16

30:16

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with e…

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#168: Getting Unstuck—How to Fund Your Startup When You're Strapped for Cash 34:17

1M ago34:17

34:17

Being a scrappy entrepreneur is all about making the most of what you have. But when it comes to funding your business, it's easy to feel like you've hitting a brick wall. Financial realities can make your dream of starting a business seem unlikely, or worse: completely impossible. Have hope, heromaker! If you're bootstrapping your startup, you jus…

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The Power of Email Marketing: Myths and Realities with Kendra Corman 31:02

1M ago31:02

31:02

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not…

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#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience 19:22

2M ago19:22

19:22

If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, like tourism or art, success depends on connecting with a specific grou…

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Social Enablement: Boosting Revenue Through Authentic Connections with Rob Durant 44:14

2M ago44:14

44:14

Welcome back to TrustBuilders! In this episode, our host Hannah Eisenberg sits down with Rob Durant, a seasoned expert in social media engagement and the author of "The Social Enablement Blueprint: Stop Pitching, Start Selling." Rob shares invaluable strategies for engaging and building trust on social media, with an emphasis on starting authentic …

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Creating Boundaries and Honoring Your Whole Self with Valerie Friedlander 28:24

2M ago28:24

28:24

Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence …

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#166: Getting Unstuck—Your Website's Secret Flaws (And How to Find Them) 30:39

2M ago30:39

30:39

Is your marketing falling flat, even when you’re putting in the work and following all the best advice? You've read the books, listened to the podcasts, and implemented the strategies, but you're still not seeing the results you want. It can be a frustrating puzzle, especially for those who’ve invested time and energy learning solid marketing frame…

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Trust and AI: How ChatGPT And Other AI Tools Can Transform Your Business with Cary Weston 37:43

2M ago37:43

37:43

Meet Cary Weston, a fellow They Ask You Answer Certified Coach and the host of the podcast "The Chat GPT Experiment," where he explores the transformative potential of artificial intelligence in the business world. Today's episode discusses the growing relevance of AI tools like ChatGPT, particularly in marketing and sales. Cary shares insightful s…

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Simplifying Complex Topics for Your Audience with Menekse Stewart 29:32

2M ago29:32

29:32

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term con…

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#165: Getting Unstuck—Solving the Lead Generation Puzzle 22:05

2M ago22:05

22:05

You’ve probably heard the saying, “If you build it, they will come.” But that's simply not true when it comes to business. It actually takes a great deal of strategy and effort to get customers. And the stress of not having enough leads can crush anyone’s spirit, especially when you know your product is top-notch. Rest assured, the problem isn’t yo…

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The Importance of Self-Mastery in Podcasting with Kim Romain 32:55

2M ago32:55

32:55

So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and st…

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#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales 25:41

2M ago25:41

25:41

You've spent hours perfecting your pitch, confident that this time, you'll convert your audience into enthusiastic customers. But once again, the response is lukewarm, and nobody buys. What gives? If this scenario sounds familiar, then this episode is for you! We’ve heard from many marketers and business owners who found themselves frustrated after…

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Unlocking the Hidden Book Inside Your Podcast Episodes with Scott Maderer 36:04

2M ago36:04

36:04

Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content yo…

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#163: Get Your Audience From “Don’t Care” to “Buy Now” With Better Copy 32:10

2M ago32:10

32:10

Too many businesses, whether large or small, established or new, make the mistake of leading with their own story. In other words, they’re trying to tell their audience all about what makes their business so great — and then they’re confused when their audience reacts with a shrug and says, “I don’t care.” How can businesses reach new customers whe…

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Financial Planning for Podcasters and Business Owners with Brandon Neely 31:58

3M ago31:58

31:58

Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is …

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#162: Let’s Have a Heart to Heart: How Is Your Well-Being Affecting Your Creative Work? 31:39

3M ago31:39

31:39

It’s hard to do creative work when you feel burned out and spread thin. But for many talented people, this is exactly what happens. You’re good at what you do, so more and more people seek you out. Your workload grows, and before you know it, you can easily lose touch with the passion and purpose you once had. Burnout sets in, and if you’re not car…

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Automate Your Podcast to Save Time and Energy with Joe Casabona 39:37

3M ago39:37

39:37

Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating hig…

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#161: How to Handle Objections the StoryBrand Way 32:52

3M ago32:52

32:52

If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers. In today’s episode, J.…

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Tracking and Nurturing Relationships with Collaborators and Brands with Reena Friedman Watts 43:02

3M ago43:02

43:02

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these w…

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#160: From Local to Global—How to Adapt Your Message for International Audiences 28:40

3M ago28:40

28:40

Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campa…

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How To Get Unstuck And Grow Your Business On Purpose With Jose Palomino 48:22

3M ago48:22

48:22

In this episode of Trust Builders, Hannah welcomes Jose Palomino to share his expertise on helping B2B companies overcome revenue plateaus and drive purposeful growth. They discuss what a revenue plateau is, identifying signs of stagnation, and strategies to break through. Jose emphasizes the importance of diagnosing core issues, establishing a sol…

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Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang 32:06

3M ago32:06

32:06

Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Con…

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#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch 34:45

3M ago34:45

34:45

Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential c…

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Bridging the Trust Gap: How To Effectively Build Trust With Your Marketing & Sales In The Age Of AI 49:21

3M ago49:21

49:21

Hello listeners, welcome to another episode of *Trustbuilders*. I'm your host, Hannah Eisenberg, and today we’re diving into a critical topic that might just transform the way you look at sales and marketing in the age of AI. In this episode, we'll explore the powerful role trust plays in driving sales and bridging the trust gap with your customers…

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Aligning Your Podcast Marketing Strategy with Your Values with Becky Mollenkamp 35:29

4M ago35:29

35:29

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email mar…

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#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More) 28:54

4M ago28:54

28:54

Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get…

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Crafting Compelling Brand Stories: The Power of the StoryBrand Framework with Erin Fults 50:29

4M ago50:29

50:29

Welcome to Trustbuilders. In this episode, we take a closer look at the art of crafting compelling brand messages that resonate with audiences. Erin Fults, a certified StoryBrand guide and They Ask, You Answer coach, explains the power of clear messaging in marketing as we discuss the StoryBrand framework, the importance of making the customer the …

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Mastering Paid Advertising Strategies with Robert Brill 26:51

4M ago26:51

26:51

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses? Robert Brill is an expert on all things advertising, and is here today to talk us through how to a…

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#157: How to Turn Sales Team Feedback into Marketing Gold 28:31

4M ago28:31

28:31

Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow. -- In most businesses, there’s a major disconnect…

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Trustbuilding Video Strategies: Lessons from Thad Barnette of Sheffield Metals 36:45

4M ago36:45

36:45

Welcome to another episode of TrustBuilders! Today, I am thrilled to have Thad Barnette, Senior Video Producer at Mazella Companies and Sheffield Metals and the creator of The Metal Roofing Channel, a wildly successful YouTube channel, as my guest. Thad brings a wealth of knowledge on creating compelling video content that educates customers and bu…

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Become a Standout Speaker with Visibility Tips with Antoniette Roze 35:44

4M ago35:44

35:44

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antoniette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniett…

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#156: How to Convert Customers Stuck On the Fence 28:05

4M ago28:05

28:05

Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you mo…

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From Messy to Streamlined: Cleaning Up Your HubSpot Portal with Greg Dirick 34:12

4M ago34:12

34:12

Welcome to another episode of Trustbuilders! Today, we have a very special guest, Gregory Dirick, a seasoned HubSpot consultant and certified trainer, joining us to dive deep into optimizing HubSpot portals and leveraging this powerful tool to build trust in sales and marketing strategies. In this episode, Greg will share his expertise on maintaini…

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Improve Your Video Content Strategy with Atiba De Souza 27:50

4M ago27:50

27:50

As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this wee…

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#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why) 29:59

4M ago29:59

29:59

Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment…

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Mastering Sales: Connor DeLaney on Authority, Empathy, and Effective Customer Education 50:48

4M ago50:48

50:48

Today's episode is truly a master class in selling. If you are a salesperson or business owner, get a notepad and pencil or be ready to pause and rewind because Connor DeLaney, Impact's Director of Revenue Operations and a fellow They Ask You Answer fan, shares tons of ready-to-use soundbites and tips and tricks you can start implementing today! Yo…

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Insights from 1600+ Episodes with Alan Lazaros 34:43

5M ago34:43

34:43

When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned …

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#154: Why Your Brand Story Should Be Less About You And More About Your Customer 37:18

5M ago37:18

37:18

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when th…

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