PromoCares inspires, educates and provides actionable strategies to encourage social and environmental responsibility in the promotional products industry and our communities.
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AAA Innovations & American Forests Buy 1 Plant 1 Program
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You don't have to sacrifice quality or pay more than expected for a product from AAA Innovations Plant A Tree program. As a reaction to growing demand from their clients, AAA Innovations is on a mission to introduce environmentally-friendly options for ALL their products.Av PromoCares Radio
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We've all been faced with that moment when it's clear your original plan for an event is NOT going to happen. Listen in as industry supplier Raining Rose explains what they did when faced with their own crisis moment at the biggest trade show of the year and the ways turning to service saved the event and made them stand out at the show in the proc…
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Baggage Can Be Beautiful - Tamar Sebesta from Doing Good Works
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Statistics show that trauma during ones formative years is often an inescapable start to life. Tamar Sebesta joins Karie Cowden for an in-real-life look at the ways drug addiction, foster parenting, and teen pregnancy were stepping stones on her journey to adulthood. This remarkable story will move you, scare you and maybe even inspire you to do so…
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Give Back Where You Live - Jody Steinhauer @ The Bargains Group
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As President and CBO (Chief Bargain Officer) of the Bargains Group, Jody has mobilized her award-winning discount wholesale and promotional products company to revolutionize the business landscape.A winner of the Canadian Woman Entrepreneur of the Year Award, Canada’s Top 40 Under 40, and a PROFIT W100 Recipient, Jody Steinhauer uses her network of…
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You Buy Journals, They Plant Trees - American Forests & The Book Co.
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Industry icon Roni Wright from supplier The Book Co. joins Karie Cowden for a look at her time as an industry volunteer and the way changes in society awakened the company's desire to share publicly their give back work with the advent of their relationship with American ForestsAv PromoCares Radio
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USA Made, Lifetime Guaranteed Bags - Timbuk2
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Iconic San Francisco brand Timbuk 2 has been making bags since 1989. If they can't repair your bag, you get a brand new one. They take sustainability seriously while focusing on making your experience special, be it thru customization or their virtual gifting experience. Ty Beck joins Karie Cowden for a look behind the brand.…
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Hiring Those with Barriers to Employment
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Kevin McCracken from CA-based Social Imprints joins Karie Cowden for a look behind the ways their company sources employees using a social construct to hire individuals with barriers to employment such as rehab and incarceration, the value in the 20 year working relationship he has with his business partner and the value he finds in the sharing nat…
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The Socioeconomic Impact of Sustainability - Redwood Classics Apparel
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"We want to be a Voice for Makers Around the World."Kathy Cheng leads Canadian apparel supplier Redwood Classics Apparel. In this Episode, Kathy lays out for Denise Taschereau and Karie Cowden the ways her journey in the family business takes marginalized communities into consideration and the how their approach to apparel manufacturing is meant to…
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Protecting the Environment & Lifting Up Children - Artwork Services USA
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Mumbai-based Artwork Services EVP and longtime industry volunteer Scott Nussinow joins Keri Cowden for a discussion around the ways Scott's leadership team invests in the community and works to help protect The Himalayas by virtue of their participation in philanthropic efforts.Av PromoCares Radio
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SanMar - Leading Promo in Corporate Social Responsibility
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SanMar continues its leadership position in Corporate Social Responsibility. In this Episode, Karie welcomes SanMar sustainability manager Emily Gigot for a look at SanMar's current efforts around their people, their products and the planet and a hint at a future "Ask Emily" segment of the show!Av PromoCares Radio
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Allmade Apparel & SanMar - Better Together
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Karie Cowden and Denise Taschereau are joined by Allmade co-founder Ryan Moor and SanMar's Chief Customer Officer Renton Leversedge to share details of their new partnership which sees SanMar carrying the Allmade product line and the reasoning behind their partnershipAv PromoCares Radio
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MPOWERD founder John Salzinger and CEO Seungah Jeong join Karie and Denise Taschereau as co-hosts for a look at the mission behind MPOWERD and the ways their products have impacted 4 Million lives internationallyAv PromoCares Radio
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Vancouver, BC based 2nd generation owner Sean Annable joins Karie Cowden for a discussion about Stormtech and their 1:1 Giving Initiative for At Risk Youth and the nuance behind the execution of the program and their need for partners to give product to!Av PromoCares Radio
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A Purpose-Based Blueprint - College Hill Custom Threads
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Give Expecting Nothing Thereof was the motto of College Hill Custom Threads founder Tony Poston's college fraternity - listen as Karie and Tony explore the many ways College Hill layers giving into every part of their businessAv PromoCares Radio
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The Psychology of a Pandemic w/Dr. Rob Pasick Ph.D
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Harvard University-trained, 9 time author and University of Michigan Ross School of Business professor Dr. Rob Pasick Ph.D joins Roger Burnett for a look into ways to successfully cope with the altered landscape that is life in the Covid_19 eraAv PromoCares Radio
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The Future of PromoCares Starts Today!
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5/7ths of the PromoCares Board of Directors came together to share a look back on the origins of the PromoCares movement, the motivation behind our attempts to move forward and the ways we'll define the PromoCares effort for 2020 and beyond (Plus, it's our first video-enabled podcast! Visit the PromoCares YouTube Channel to watch video versions of …
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TerryTown Marketing Coordinator and 2nd Generation employee Alp Ereren joins Karie for a look at the upcoming launch of TerryTown's new KINDLY campaign on behalf of Fred Finch Youth and Family Services and the reasoning behind their creation of the campaignAv PromoCares Radio
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Philanthropy & Community Outreach for Membership-based Organizations
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Av PromoCares Radio
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5% of Sales to Local Non-Profits: A How-To Guide
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Av PromoCares Radio
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The Patriot Line for Homes for Our Troops - Peter Hirsch, Hirsch Gift
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2018 Advertising Specialty Institute Bess Cohn Humanitarian of the Year Peter Hirsch, MAS sits down with host Karie Cowden for a look at his journey to becoming an American business owner and the ways a book-ended set of Hurricanes gave rise to a culture intent on giving back to those in need that now ensures combat-wounded veterans have disability…
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The Perspective of 10,000 Purpose-Driven Companies - Jay Wilkinson @ Firespring
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Jay Wilkinson joins us to provide his perspective on the skyrocketing numbers of Companies choosing B Corporation status, the ways shifting demands from consumers are fueling the need to present corporate values in your business efforts and the increasing need to understand how to communicate your values to clients, prospects and employees…
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PromoCares Spotlight: Charles River Apparel
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Barry and Jason Lipsett join Karie Cowden for a look at the many ways Charles River apparel has embedded a culture of giving into their Organization as well as a look at the many non-profit Organizations benefitting from their efforts to make the world a better place and to announce a special holiday surprise to benefit of one of their favorite non…
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PromoCares Spotlight: Media Tree Rewards
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From their humble beginnings printing plastic music download cards to their current role participating in major reforestation campaigns that have planted more than 5 Million trees, Media Tree Rewards has learned how to evolve to survive while making the world a better place in the process.Av PromoCares Radio
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PromoCares Spotlight: American Solutions for Business
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Taylor Borst joins Karie Cowden for a discussion about the myriad ways American Solutions for Business has woven a culture of giving abd the ways it's employees have rallied around the notion of making the communities they live and work in better as a result of their Organizational impactAv PromoCares Radio
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Smile4Kids Foundation - A Student Run 501c3
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Not yet finished with her college career, Michigan State student Jessica Halmaghi transformed personal loss into a way to bring richness to the lives of area children experiencing a physical or emotional hardship. Her efforts to create this student-run Organization have spread rapidly to other Michigan college campuses. Listen in to hear her motiva…
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PromoCares Spotlight: Maple Ridge Farms
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Award winning promotional gifts Company Maple Ridge Farms grows from 25 to 240 employees in the third and fourth quarter of every year. Listen in as Exec Vice President Jodie Schillinger, CAS joins Karie for a look behind her time at the Company and the myriad ways giving is embedded in the fabric of the Organization…
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$850k to LOSS for Hope - Kevin Flynn TBK Promotions
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Take a ground floor listen to the roller-coaster ride that was a Promotional Products distributor taking the reins of an once in a lifetime charity event that raised nearly $850,000 for a Chicago program meant to serve the needs of those faced with recent loss of a loved one by means of suicide.Av PromoCares Radio
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PromoCares with John Bruellman of Showdown Displays
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On this episode of PromoCares Radio, host Karie Cowden talks with John Bruellman of Showdown Displays about all the ways the company and their employees give back.Av PromoCares Radio
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PPAI Board of Directors Chairperson and Vice President of Sales at snugZ USA, Brittany provides her perspective and viewpoint on the ways purpose and the desire to connect for-profit and non-profits have made their way into discussions between and amongst industry members, how the marketplace has reacted and where we might see things headed in the …
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Bill Petrie talks with Karie Cowden of Connect The Dots Promotions, as she prepares to take over the PromoCares Podcast mic!Av PromoCares Radio
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PromoCares Madeleine Leo Surf Straws to benefit Turtle Sanctuary
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Birmingham High School incoming freshman Madeleine Leo discusses the reasoning behind her choice to start a business selling retractable stainless steel straws, why she choose to donate a portion of her profits to a turtle sanctuary and her advice for others her age interested in making a difference themselves…
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Bill Petrie talks with Dena Hirschberg, president of HHP about how they got into the industry and the many ways this business is doing good in the Chicago area and beyond.Av PromoCares Radio
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On this episode of PromoCares Radio, host Bill Petrie talks with John Cudahy about the SAAGNY Foundation and the work they do to better their community.Av PromoCares Radio
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PromoCares Update June 2019 w/Roger Burnett
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Bill Petrie and Roger Burnett discuss what's happening at PromoCares, some of the good being done around the industry and how you can get involved. Tune in for the latest update!Av PromoCares Radio
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PromoCares Bill Petrie & The Power of Promo
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Bill Petrie shares his personal story on the Power of Promo and why he always wears an American Heart Association wristband.Av PromoCares Radio
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PromoCares David Shultz and Big Slick KC
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Bill Petrie talks with David Shultz about how he got involved with the Big Slick in Kansas City and all the work that's gone into the event.Av PromoCares Radio
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Bill Petrie talks with Lindsey Davis, Director of Promotional Sales at Raining Rose about all the ways they give back throughout their local community with their Day of Caring and the United Way.Av PromoCares Radio
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Bill Petrie talks with Brian Porter from the Promotional Products Education Foundation about their purpose and how they help the promotional products industry.Av PromoCares Radio
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Dana Zezzo from American Solutions for Business
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Bill Petrie talks with Dana Zezzo American Solutions for Business about their variety of give back efforts that impact their local community and how it empowers their owners to do the same.Av PromoCares Radio
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Bill Petrie talks with Brian Young from Dunstan Group about the many causes they support, how they choose to support them and how podcasting has helped them share their stories and give back in their community.Av PromoCares Radio
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Buddy Bear - Regional Association Challenge 2
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Join OPPA President Kara Keister, MiPPA President Roger Burnett, CAS current RAC Board Member and former TRASA President Tom Clouser MAS and GCPPA Board Member Amanda Delaney as they along with IMAGEN Brands President Paul Lage present a challenge to raise funds for the Promotional Products Education Foundation in the name of Fran Ford - listen in …
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Kirby Hasseman and clothing for Coshocton, OH
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Kirby Hasseman from Hasseman Marketing joins guest host, Bill Petrie, to share his story about starting clothing drives in Coshocton, Ohio, and how the promo community pitched in.Av PromoCares Radio
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Dan Jenne - What to Do When Disaster Crushes Your Business
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Dan Jenne from Tekweld joins Roger Burnett for a discussion about PPAI's Disaster Recovery Foundation and their Business Recovery Fund. Listen in as we explore the highs and lows in the history of the Fund and the ways it's existence has gotten Promotional Products businesses back to work in the worst of circumstances.…
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Devin Piscitelli - Aakron Rule NAEIR Buy One Give One Program
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19 years and $7MM in giving later, Aakron Rule is no stranger to the concept of making the world a better place. In this Episode, we get the unique opportunity to look at the results created between Suppliers and Distributors of our medium and examine where we're shining and where we still need to improve.…
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2018 YEAR IN REVIEW: Good is Good Business
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Statistics from the For Momentum web-site - 33% of global consumers are now choosing to buy from brands they believe are doing social or environmental good. - 67% of CorpSumers would rather pay the full price for a product that supports a cause they believe in or reflects their personal values.If stats don't work, listen in for personal stories abo…
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"transparency increases the cost of hiding the truth. more efficient interactivity exposes truths that used to be inexpensive to hide" - Extreme Trust Don Peppers & Marth Rogers Much discussion surrounds altruistic movements when it comes to authenticity, and PromoCares Radio podcast guests have often pondered the ways to remain authentic and offer…
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2018 YEAR IN REVIEW: Purpose As Differentiator
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Setting purpose as the foundational principle of your business allows for clarity in recruiting, hiring, selling, choosing vendors and more. In a crowded and noisy marketplace, the ability to provide added value has never been more important. Listen as our guests make the case for Purpose as the gold standard of differentiation choices.…
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