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PR Talk

Veracity

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PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
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6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know it’s time to say goodbye. Read the full write-up here:…
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Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality. On this episode of PR Talk, Amy unpacks the future of AI with Janet Johnson and Ali Maaxa of Portland’s AI Gove…
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In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women’s Foundation of Oregon, which dismantles sexism, racism, and structural oppression through the movement of resources and ideas …
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Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance. Read the full write-up here: https://www.veracityagency.com/podcast/cisions-antony-cousins/ Learn …
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Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after talking about ChatGPT, of course. Read the full write-…
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Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do. During the episode, Amy and Jessy discuss three key t…
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After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also get the most out of their connections. Read the full…
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On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary, even when it's hard. Read the full write-up here: https:…
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Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands out and is getting read. Read the entire write-up at…
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In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on investment (ROI) of DEI and ways everyone can take part. …
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On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we’re introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff. A proper introduction would say that Cailyn joined Veracity a l…
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In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host Amy Rosenberg's release of her public relations predic…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss how Lori got to her role in advertising and the many…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and business development to help others grow professionall…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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On today’s episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland’s most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of the hiring market and the outlook for marketing roles …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company’s core values and culture, connect with internal and external audiences, elevate visibility, and position industry thought leaders. Read th…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story of trusting her gut — even when the numbers didn’t lin…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in’s and out’s of the customer success industry. We didn’t expect to find so many similarities with this world, but since PR is …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In the spirit of getting organized, Amy’s newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It’s About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful strategies for professionals looking to manage their …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified podcast. While this episode focuses on authors, most o…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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An AMA Puget Sound Interview with Julie Lichtenberg Amy Rosenberg had the opportunity to interview on AMA Puget Sound’s Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing strategies. See the entire write-up at https://www.ve…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
This week on the PR Talk Podcast, Amy is joined by Christine Pitawanich, education reporter for KGW-TV News, an NBC affiliate television station serving the Portland, Oregon area. The two discuss Christine’s experience reporting during the pandemic, how it affected investigations, changes in education reporting, and tips for PR people pitching TV. …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
We’re going meta in this episode of the PR Talk Podcast by taking a deep dive into podcasting with Jessica Rhodes, founder of Interview Connections. Since 2013, Jessica’s company has helped entrepreneurs land podcast interviews that lead to measurable return on investment (ROI) outcomes. During this conversation, Jessica chats with host Amy Rosenbe…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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In this solo episode of PR Talk, host Amy Rosenberg shares her thoughts about trying to work on Diversity, Equity & Inclusion in her daughter’s school (and how every good movement needs a table flipper), Roe v. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things. Plus, a shout out to: …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
On this week’s episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it’s like running PR campaigns in so many different parts of the world. Read the en…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public. On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice p…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
In this week’s episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now merged with Sixth Hundred & Rising, which advocates …
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with serial entrepreneur and author Joseph Jaffe for an i…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
  continue reading
 
Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing. See the entire write up at https://www.veracityagency.com/podcast/culture-and-marketing/ Learn more about you…
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In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
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