Beste Siobhan Johnson podcaster (2024)

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Redesign Work to Have Quality of Life with Brigid Schulte 24:07

1d ago24:07

24:07

Brigid Schulte is the author of the bestselling Overwhelmed: Work, Love, and Play When No One Has the Time and an award-winning journalist formerly for the Washington Post, where she was part of a team that won a Pulitzer Prize. She is also the director of the Better Life Lab, the work-family justice and gender equity program at New America. She li…

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Pivot Like a Pro with Casey Johnson 56:18

2d ago56:18

56:18

Join hosts Erin Cox and Scott Knox in a thought-provoking conversation with Casey Johnson, a leader in the nonprofit world and current national leader at the GreenLight Fund. Casey reflects on her career journey, the personal and professional transitions she's made, and her experience building high-impact programs across multiple communities. The d…

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140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns 58:02

4d ago58:02

58:02

What’s up everyone, today we have the pleasure of sitting down with Jared DeLuca, Director of Operations at Appcues. Summary: Jared takes us inside the mad but amazing world of martech at Appcues – the top product adoption SaaS on the planet. We cover his transition from demand gen to ops, how he’s integrated demo bookings within the product using …

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Use Your Gut Feelings to Get Ahead with Jessica Pryce-Jones 22:56

7d ago22:56

22:56

www.webpsyched.com Jessica Pryce-Jones is author of INTUITION AT WORK: Using Your Gut Feelings To Get Ahead. She started her career in finance where she learned about numbers, strategy, and leadership. After ten years in the corporate world, she completed a psychology degree – she wanted to understand why some of her bosses were brilliant and other…

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139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality 54:20

11d ago54:20

54:20

What’s up everyone, today I have the pleasure of sitting down with Ron Jacobson, Co-founder and CEO of Rockerbox Summary: Multi-touch attribution doesn’t tell you what really caused a conversion or revenue, it’s a credit distribution system. It’s still a useful guidepost in understanding where your efforts are making an impact. Incrementality testi…

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Empowering Women Leaders in Higher Ed with Chastity Carrigan & Kim Van Lue 49:20

13d ago49:20

49:20

Thriving Women Leaders in Higher Education https://www.thrivingwomenleaders.com/ Imagine a safe space to talk about your career, life challenges and aspirations with fellow high-achieving women leaders in Higher Education. Imagine an intimate cohort of national women that distinctly understand the challenges you face - a group who inspires and supp…

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138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer 52:02

18d ago52:02

52:02

What’s up everyone, today we have the pleasure of sitting down with Erin Foxworthy, Industry Lead, Advertisers & Agencies at Snowflake. Summary: In this episode, Erin takes us on a ride through the merging worlds of martech, adtech, AI, and privacy, giving a bold glimpse into what’s next for customer data. We cover how you can use 1st party data fo…

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137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world 1:02:03

25d ago1:02:03

1:02:03

What’s up everyone, today we have the pleasure of sitting down with Liam Moroney, Co-Founder of Storybook Marketing. Summary: Liam handed us warm tea and one of his hand-knitted beanies as we explored how marketing goes beyond just hitting pipeline numbers. It’s about building trust, shaping perceptions, and ensuring your brand is top-of-mind when …

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136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io 48:57

1M ago48:57

48:57

What’s up everyone, today we have the pleasure of sitting down with Benoit Leggieri, Head of Growth at Livestorm. Summary: Benoit offers a behind-the-scenes look at how Livestorm’s martech stack drives growth and personalization. At its heart is Customer.io, seamlessly integrated with tools like Amplitude, Segment, and Mutiny, creating a powerful s…

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Harnessing the Power of Group Intelligence with Siobhan McHale 20:45

1M ago20:45

20:45

Siobhan McHale has worked across four continents, helping thousands of leaders to create more agile and productive workplaces. She also has been on the “inside” as the executive in charge of culture change in a series of large, multinational organizations. One of these inside jobs was a radical seven-year change initiative at Australia and New Zeal…

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135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead 53:38

1M ago53:38

53:38

What’s up everyone, today I have the pleasure of sitting down with Pranav Piyush, Co-Founder and CEO at Paramark. Summary: Pranav guides us out of the labyrinth of multi-touch attribution under the clear sky of incrementality and causality, urging marketers to focus on whether their efforts genuinely drive sales that wouldn’t happen otherwise. Earl…

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How to Create a Psychologically Safe Workplace with Gina Battye 24:23

1M ago24:23

24:23

Gina Battye is the Founder and CEO of the Psychological Safety Institute. Her mission is to create work environments where people thrive. Gina’s expertise has been sought after by the world’s largest multinational corporations, spanning countries and cultures. As the visionary behind the 5 Pillars of Psychological Safety, the Hierarchy of Psycholog…

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134: Jacqueline Freedman: Former leader at Grammarly and WeWork on how to become a trusted Martech advisor 57:15

2M ago57:15

57:15

What’s up everyone, today we have the pleasure of sitting down with Jacqueline Freedman, CEO and Founder at Monarch Advisory Partners. Summary: Jacqueline straps on her jetpack and invites us to soar through the martech skies, teaching us how to navigate the journey of becoming an independent martech advisor. From hands-on execution tasks strategy …

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133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack 1:04:03

2M ago1:04:03

1:04:03

What’s up everyone, today we have the pleasure of sitting down with Simon Heaton, Director of Growth Marketing at Buffer. Summary: Simon helps us explore Buffer's martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and …

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132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft 45:38

2M ago45:38

45:38

What’s up everyone, today we have the pleasure of sitting down with Ashleigh Johnson, Marketing Technologist at Microsoft. Summary: Ashleigh gives us a glimpse into the enterprise world of martech, and it might not be what you’re expecting. She emphasizes embracing the unexpected by seeking diverse roles and rotational programs. Building a personal…

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Redefine Change Management and Define Your Leadership with Mindy Vail 22:39

2M ago22:39

22:39

Mindy Vail has more than two decades of experience in leadership development, change management, education, and public speaking. Working with emerging leaders to veteran executives, her focus is cultivating a growth mindset and fostering resilience. Her new book, The Mindshift Effect: Where Change Management Is Redefined and Leadership Is Defined (…

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Passion with Purpose with Gaby King Morse 1:05:10

2M ago1:05:10

1:05:10

Join Erin Cox as she flies solo on this episode of the Lead and Live Well podcast with guest Gaby King Morse, an influential leader with over 25 years of experience in the non-profit and for-profit sectors. Gaby, now the President and CEO of the Center for Women in Enterprise, discusses pivotal moments in her career, from working in her family's bu…

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131: Siobhan Solberg: A guide to ethical marketing with data minimization and privacy strategies 53:57

2M ago53:57

53:57

What’s up everyone, today we have the pleasure of sitting down with Siobhan Solberg, data privacy consultant and advisor. Summary: Siobhan takes on a behind-the-scenes look at the hidden mechanics of data privacy, ethical marketing practices, and effective data management. Marketers often overlook the importance of data privacy, but the increase in…

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Discover How to Be Noticed at Work for All the Right Reasons with Jessica Chen 26:00

2M ago26:00

26:00

Bio/Website: · https://smartnotloudbook.com/ · https://soulcastmedia.com/ Book: SMART, NOT LOUD: How to Get Noticed at Work for All the Right Reasons Jessica Chen is an Emmy-Award winner, top virtual keynote speaker, and CEO of Soulcast Media, a global business communication training agency. Her client list includes Google, LinkedIn, the CDC, Medtr…

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130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI 56:35

2M ago56:35

56:35

What’s up everyone, today we have the pleasure of sitting down with Sam Oh, VP of Marketing at Ahrefs. Summary: Sam takes us on a masterclass covering SEO fundamentals, evolving search behaviors, AI in content marketing, refreshing attribution thoughts and work-life balance strategies. He advises sticking to proven SEO fundamentals and understandin…

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The Power of Generalists with Siobhán O'Riordan 44:44

3M ago44:44

44:44

In this episode of the "Lead and Live Well" podcast, Erin Cox and Scott Knox interview Siobhán O'Riordan, a former teacher turned Gallup-certified CliftonStrengths coach and social sector consultant. Siobhán shares her career journey, highlighting pivotal moments influenced by both intention and chance. Ever an educator, Siobhán offers practical ad…

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129: Re: Why Martech is Actually for Engineers 52:25

3M ago52:25

52:25

What’s up folks. We’ve got a fun episode today. If you’re a regular listener, you’ve heard me mention an article that’s been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I’ve asked…

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From Organizer to Entrepreneur with Naomi Roth-Gaudette 36:45

3M ago36:45

36:45

In this lively episode, Erin Cox and Scott Knox sit down with Naomi Roth-Gaudette, a dynamic leader in the social impact world. Naomi shares the captivating story of her leadership journey, from her early days as a PIRG organizer to founding her own consulting firm, NRG Consulting. Full of energy and wisdom, Naomi dives into the importance of commu…

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128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack 51:15

3M ago51:15

51:15

What’s up everyone, today we have the pleasure of sitting down with Vish Gupta, Marketing Operations Manager at Databricks. Summary: This episode with Vish is jam packed with advice for marketers making their way through the martech galaxy. We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why mart…

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127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content 50:15

3M ago50:15

50:15

What’s up everyone, today we have the pleasure of sitting down with Carmen Simon, Chief Science Officer at Corporate Visions and Brain Science Instructor at Stanford CS. Summary: Carmen takes us on an adventure exploring the wonders of brain science and how to sustain attention through contrast. We cover embodied cognition, deviating from expected …

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Complexity Busting with Kamalah Fletcher 42:40

3M ago42:40

42:40

This episode of the Lead & Live Well podcast features a heartfelt conversation with Kamalah Fletcher, who brings over two decades of non-profit leadership experience to the table. Hosts Erin Cox and Scott Knox explore Kamalah's story, from the challenges she faced in her early career to founding her own transformative agency. Kamalah’s reflections …

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126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers 50:28

3M ago50:28

50:28

What’s up everyone, today we have the pleasure of sitting down with Michael Rumiantsau, Co-Founder and CEO at Narrative BI. Summary: This episode delves into the future of Business Intelligence, highlighting AI's role in democratizing data for marketers, automating insights with LLMs, and the importance of anomaly detection. Michael’s on a mission …

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125: Michele Nieberding: Customer data infrastructure and server-side data processing 50:24

4M ago50:24

50:24

What’s up everyone, today we have the pleasure of sitting down with Michele Nieberding, Director of Product Marketing at MetaRouter. Summary: Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag manageme…

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Resilience and Resets with Yi-Chin Chen 45:03

4M ago45:03

45:03

In this illuminating episode of the Lead and Live Well podcast, hosts Erin Cox and Scott Knox engage in a profound conversation with Yi-Chin Chen, the Executive Director of Friends of the Children Boston. Sharing her remarkable journey from a high school dropout to a leading figure in the social impact space, Yi-Chin reflects on the pivotal moments…

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Mindful Leadership with Alex McCray 42:55

4M ago42:55

42:55

In this insightful episode of the Lead and Live Well podcast, hosts Erin Cox and Scott Knox sit down with Alex McCray, a seasoned veteran of the social sector with nearly 30 years of experience. Alex's dynamic career spans both the nonprofit direct service and funder sides of the sector and highlights his passion for education and the arts. Listene…

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Curiosity, Determination, and Joy with Dr. Melinda Day 44:45

4M ago44:45

44:45

Join us on this episode of the Lead and Live Well podcast as Erin Cox and Scott Knox welcome the incredibly distinguished Dr. Melinda Day. Dr. Day's career has included leadership roles in organizational development, non-profit management, higher education reform, and workforce development. She currently serves as the Chief Impact Officer at the Fo…

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Convince Me with Chip Massey & Adele Gambardella 29:43

4M ago29:43

29:43

Adele Gambardella and Chip Massey are the co-founders of The Convincing Company, a crisis communications and training firm, and co-authors of Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation Adele owned an award-winning PR agency in Washington, DC for 15 years, where she served as spokesperson for a variety of F…

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124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations 46:35

4M ago46:35

46:35

What’s up everyone, today we have the pleasure of sitting down with Angela Cirrone, Senior Director, Marketing Operations at Optimizely. Summary: Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What …

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Quick Confidence with Selena Rezvani 27:15

4M ago27:15

27:15

Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on advocating for yourself at work,” she’s the author of the Wall Street Journal bestselling book Quick Confidence, and also wrote the award-winning Pushback and The Next Generation of Women Leaders, all about ways to m…

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123: Andrea Lechner-Becker: Creating content that people will give a f*ck about 57:10

4M ago57:10

57:10

What’s up everyone, today we have the pleasure of sitting down with Andrea Lechner-Becker, mostly retired CMO and Novelist. Summary: Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. Together, we explore how storytelling breathes life into content and w…

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Suddenly in Charge with Roberta Matuson 24:04

4M ago24:04

24:04

Roberta Matuson, The Talent Maximizer® Matuson Consulting LinkedIn Top Voice in Workplace and Leadership For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, Takeda Pharmaceuticals, and Microsoft, and small to medium-size businesses, achieve dramatic gro…

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Trailer 1:05

4M ago1:05

1:05

Welcome to Lead & Live Well! In each episode, friends and co-hosts Erin Cox and Scott Knox sit down with a different leader in the social impact world to learn about their leadership journey. They’ll have wide-ranging discussions, with topics including career transitions, blending work and life, pathways to leadership, experiences with burnout, and…

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122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns 56:06

4M ago56:06

56:06

What’s up everyone, today we have the pleasure of sitting down with Emily Kramer, Co-Founder at MKT1. Summary: Emily explored the convergence of marketing, investment, and startup growth, delivering actionable insights for marketers, founders, and investors. When picking future unicorns, she attributed timing and luck but stressed the importance of…

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Holding it Together with Jessica Calarco 25:21

4M ago25:21

25:21

Jessica Calarco is a sociologist and associate professor at the University of Wisconsin-Madison, an award-winning teacher, a leading expert on inequalities in family life and education, and the author of Holding it Together: How Women Became America’s Social Safety Net (Portfolio/Penguin, June 2024). Jessica has written for the New York Times, the …

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121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it 54:40

5M ago54:40

54:40

What’s up everyone, today we have the pleasure of sitting down with Anthony Lamot 🐧, CEO and Co-Founder at DESelect. Summary: From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. Anthony gives us practical advice f…

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Stop People Pleasing with Hailey Magee 24:17

5M ago24:17

24:17

Website: www.haileymagee.com Hailey Magee is a certified life coach who helps people around the world stop people pleasing and find their power. Her refreshingly nuanced perspectives on boundary-setting and self-advocacy have captured the attention of millions on social media, and her public talks and virtual workshops have welcomed tens of thousan…

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120: Maja Voje: Untangling Go-to-Market for startup marketers and founders 56:17

5M ago56:17

56:17

What’s up everyone, today we have the pleasure of sitting down with Maja Voje, Founder of Growth Labs and the Author of GTM Strategist. Summary: This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing earl…

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Intentional Advancement with Cynthia Bentzen-Mercer 23:57

5M ago23:57

23:57

Cynthia L. Bentzen Mercer, PhD, MBA, BCC, SPHR Founder / CEO, Bentzen Performance Partners, LLC Co-Founder / Managing Partner, The Zeal of the Heel, LLC Strategic Executive, Sociologist, Servant Leader, Speaker, Author, Board Certified Coach Dr. Cynthia Bentzen Mercer is an elite talent and organizational development strategist, social psychologist…

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119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools 59:59

5M ago59:59

59:59

What’s up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude. Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping function…

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Improve Your Energy and Transform Workplaces with Rebecca Ahmed 22:22

5M ago22:22

22:22

Rebecca Ahmed is an award-winning speaker, business consultant, and an Energy Leadership IndexTM Master Practitioner (ELI-MP). She is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF). Rebecca advises companies of all sizes on how to create a motivational workplace culture by transforming the energy and enth…

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Fair Shake with Naomi Cahn, June Carbone, and Nancy Levit 32:30

5M ago32:30

32:30

Naomi Cahn is the Justice Anthony M. Kennedy Distinguished Professor of Law at the University of Virginia School of Law, as well as the Co-Director of the Family Law Center. Cahn is the author or editor of numerous books written for both academic and trade publishers, including Red Families v. Blue Families and Homeward Bound. In 2017, Cahn receive…

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118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management 1:01:50

5M ago1:01:50

1:01:50

What’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the ar…

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117: Julz James: Automation inception, teaching martech and unraveling intent data 56:51

6M ago56:51

56:51

What’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University. Summary: Jul is a marketing ops leader and a martech Professor who's rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like…

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You Belong Here with Kim Dabbs 25:23

6M ago25:23

25:23

Kim Dabbs, Founder: To Belonging Book: You Belong Here: The Power of Being Seen, Heard, and Valued on Your Own Terms. Kim Dabbs is a global leader in Belonging and Purpose, whose unique life story informs her passionate advocacy for inclusion and understanding. Born in Korea and adopted by American parents, Kim's journey has taken her from feeling …

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116: Kevin Hu: How data observability and anomaly detection can enhance MOps 50:36

6M ago50:36

50:36

What’s up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane. Summary: Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the power of inquisitive data analysis and a hypothesis-driven …

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