Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle so pay attention to the details when you’re tuned in. Whether home or away, donning the same uniform or not, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! The Podcast You ...
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S4E30 - SEASON 4 FINALE - Sole Meets World
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Sole Material celebrates 3 years podcasting with the Season 4 Finale by thanking our supporters, acknowledging our international fans and sharing our favorite episodes!Av Sole Material
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S4E29 - SEASON 4 - Olympic Golden Moments
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Sole Material takes a trip down memory lane to highlight iconic sneakers from past USA Basketball teams during their quest for a Gold Medal at the Olympics.Av Sole Material
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S4E28 - SEASON 4 - Art of Acquisition "Summer 2024"
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Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Summer 2024 retail season.Av Sole Material
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S4E27 - SEASON 4 - State of the Union: Summer 2024
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Sole Material discusses the current footwear business marketplace trends and brand equity strategies while predicting the next phase of consumer behavior in the sneaker game.Av Sole Material
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S4E26 - SEASON 4 - The Upper Influence of Hoops
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Sole Materials highlights the significance of basketball footwear and style in other major sports via hybrid performance silhouettes.Av Sole Material
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Sole Material reflects on the influence of basketball magazines and print ads on the pre-digital era of hoops lifestyle consumers.Av Sole Material
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S4E24 - SEASON 4 - SLAM Magazine 30th Anniversary
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Sole Material celebrates 30 years of SLAM magazine with a tribute episode to the publication that defined an era of basketball culture and lifestyle.Av Sole Material
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Sole Material tackles the history and future of performance cross-trainers, signature sneakers and lifestyle collections marketed by NFL players.Av Sole Material
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S4E22 - SEASON 4 - Kicks On Court: NBA Playoff Edition
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Sole Material dishes a hot take on our favorite sneakers and brands worn on the hardwood during the 2024 NBA Playoffs leading up to The Finals.Av Sole Material
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S4E21 - SEASON 4 - Hibbett Sports Acquisition
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Sole Material reacts to the news of JD Sports acquiring sporting goods retailer Hibbett Sports in a $1.1 billion buyout.Av Sole Material
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S4E20 - SEASON 4 - Personal Customizations
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Sole Material shares stories on specialized customization projects and debates the existence of creativity in today's sneaker game.Av Sole Material
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S4E19 - SEASON 4 - Signature Shoe Status
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Sole Material debates the criteria for earning a signature shoe and forecasts the next NBA star who deserves a performance sneaker of their very own.Av Sole Material
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S4E18 - SEASON 4 - Art of Acquisition "Spring 2024"
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Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Spring 2024 retail season.Av Sole Material
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S4E17 - SEASON 4 - DMV Foamposite Heritage
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Sole Material ends the debate on which geographic region owns the origins of the foamposite sneaker culture popularity, grass-roots influence and long term style adaptation.Av Sole Material
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S4E16 - SEASON 4 - Reimagined Volatility in Reselling
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Sole Material details the evolution of buy-sell trends with a specific focus on the demographics of resellers and concludes with predictions on the next defining moment for the future marketplace.Av Sole Material
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S4E15 - SEASON 4 - Black Mamba Legacy Remembered
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Sole Material spotlights the significance of 2-8-24 upon the unveiling of Kobe Bryant's first statue and reminisce on the impact of his legacy.Av Sole Material
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S4E14 - SEASON 4 - The Kyrie Irving ANTA Movement
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Sole Materials details Kryie Irving's partnership with Chinese brand ANTA Sports and gives insights on the US market rollout specs for retail stores and digital releases.Av Sole Material
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Sole Material reacts to Donald Trump's cameo at Sneaker Con in Philadelphia where he unveiled his new footwear collection.Av Sole Material
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S4E12 - SEASON 4 - Footwear Consumer Behavior
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Sole Material analyzes the drivers to consumer behavior in the sneaker industry and forecasts the impact on the retail vertical market.Av Sole Material
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S4E11 - SEASON 4 - Regional Sneaker Boutique Partnerships
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Sole Material highlights the importance of how footwear brands partnering with local and global boutique shops impacts brand equity in the sneaker marketplace.Av Sole Material
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S4E10 - SEASON 4 - Licensed Collaborations
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Sole Materials reviews the elements of a successful licensed footwear partnership and showcases a sample of our favorite branded releases.Av Sole Material
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S4E9 - SEASON 4 - 90's Kicks, Life & Styles
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Sole Material takes a trip down memory lane sharing sneaker stories from the 1990's benchmarking iconic styles and nostalgic moments.Av Sole Material
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S4E8 - SEASON 4 - What Happened to Grails?
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Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.Av Sole Material
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S4E7 - SEASON 4 - Sneaker Boxes Matter
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Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.Av Sole Material
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Sole Material reviews signature footwear and sneaker business news across the NBA that have caught our attention to start off the 2023-24 basketball season.Av Sole Material
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S4E5 - SEASON 4 - A Jumpman Christmas Story
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Sole Material discusses the history of December Air Jordan XI retro releases including market impact, media coverage and debating our favorite launch colorways.Av Sole Material
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S4E4 - SEASON 4 - Holiday Buying Guide 2023
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Sole Material laces you with more tips on how to catch the best retail deals during Black Friday, Cyber Monday and the Christmas shopping season for 2023.Av Sole Material
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S4E3 - SEASON 4 - Remembering ATMOS USA
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Sole Material pays homage to ATMOS after their parent company Foot Locker Inc. announced they will be shutting down all USA retail operations including the website and physical store locations.Av Sole Material
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S4E2 - SEASON 4 - Art of Acquisition ”SUMMER/FALL ’23”
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Sole Material unveils our top 2023 Summer and early Fall activewear deals plus footwear sales including Air Jordan Raptor 7 & 37's, Nike KD15 and a special Nike By You Dunk Low reveal.Av Sole Material
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S4E1 - SEASON 4 - Clarity Over Popularity
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Sole Material kicks off Season 4 with a Summer 2023 recap including a retro review of the Reebok ES22 along with a summary of the Washington Wizards Style Showcase prior to NBA Opening Week.Av Sole Material
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Interview with Footwear Designer Xavier Jones - Part 3: Sneaker Friends, Mythbusting Tech Specs & Iconic Models
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Guest Xavier Jones talks about his origin story with the Sole Material podcast, shares performance details on Reebok's DMX and Hexalite cushioning systems and concludes with a rapidfire of classic silhouettes.Av Sole Material
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Interview with Footwear Designer Xavier Jones - Part 2: Career Inspiration, Marketplace Trends & Representation
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Guest Xavier Jones talks about his personal motivation for joining the sneaker industry along with his take on the future of the consumer marketplace and maintaining executive staff diversity.Av Sole Material
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Interview with Footwear Designer Xavier Jones - Part 1: Creative Process, Production Cycle & Unreleased Colorways
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Guest Xavier Jones talks about his current role with Nike and shares stories working abroad earlier in his career at the adidas-Reebok Creation Center.Av Sole Material
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S3E40 - SEASON 3 - Thank You, Come Again!
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Sole Material reflects on the third season of "The Podcast You Cheer For!" with a finale filled with gratitude towards our listeners and followers across the world.Av Sole Material
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S3E39 - SEASON 3 - Art of Acquisition ”SUMMER ’23”
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Sole Material provides clarity over popularity with the signature advice segment detailing retail sales trends and under the radar deals.Av Sole Material
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S3E38 - SEASON 3 - Sneaker Business Review
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Sole Material highlights the year-in-review with milestones ranging from the adidas vs Yeezy litigation, resell market taxes and outlooks on the Ja Morant saga.Av Sole Material
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Sole Material details the ascension of the Crocs brand during the pandemic and benchmarks why their hold on the footwear marketplace is here to stay.Av Sole Material
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S3E36 - SEASON 3 - New Balance Reinvented
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Sole Material evaluates the staying power of the New Balance as they have managed to redefine their hold on the footwear marketplace through strategic collaborations and reengineered models.Av Sole Material
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S3E35 - SEASON 3 - Carmelo Anthony Salute
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Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.Av Sole Material
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S3E34 - SEASON 3 - PUMA Forever Better
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Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.Av Sole Material
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Sole Material revisits key performance indicators of footwear tech innovation that impacted consumers and the marketplace alike over the past 3 decades.Av Sole Material
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S3E32 - SEASON 3 - Sneakerheads vs Hypebeasts
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Sole Material debates all aspects of the past, present and future of the sneaker culture and emphasizes the importance of finding a personalized niche as an ambassador of the shoe game.Av Sole Material
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S3E31 - SEASON 3 - Sports Jerseys Then & Now
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Sole Material takes a trip down memory lane to unveil our favorite uniform designs from past and present NBA, NFL, NHL and MLB pro sports teams.Av Sole Material
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S3E30 - SEASON 3 - Brand Collaborations & Influencer Partnerships
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Sole Material discusses the evolution of strategic partnerships between footwear companies, retail chains, boutiques, artists and athletes for co-branded product collections.Av Sole Material
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S3E29 - SEASON 3 - adidas Basketball ”Remember The Why”
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Sole Material spotlights the shoes worn during the 2022-23 NBA season by adidas signature athletes and predicts how the 3-Stripes brand will advance into the next era on the hardwood.Av Sole Material
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S3E28 - SEASON 3 - Shoe City Files for Bankruptcy
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Sole Material applies a financial planning and analysis lens to the failed acquisition and accounts payable debt that led to the DMV-based retailer YCMC closing operations after 74 years of business.Av Sole Material
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S3E27 - SEASON 3 - Foot Locker Lace Up Strategy
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Sole Material retrospectively explores the omni-channel retailer's business growth plan to simplify their footprint including a shared vision with Nike in the future marketplace.Av Sole Material
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Sole Material discusses the viral mass appeal of the MSCHF brand Astro Boy inspired boots that blurred the lines of art, fashion and click-bait in today's sneaker culture.Av Sole Material
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Sole Material celebrates the 36th anniversary of the Nike Air Max 1 and discusses how March 26th has become a global phenomenon since its inception in 2014.Av Sole Material
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S3E24 - SEASON 3 - The Retail Experience
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Sole Material details the robust evolution of the consumer shopping journey and explains why the future is omni-channel.Av Sole Material
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