SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ. In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can si…

Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility. In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I al…

When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business. In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to …

When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible. In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrep…

When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience. In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting cus…

Let's talk about something every small business owner can benefit from: never stop learning. And guess what? We've got a list of five must-read books that'll make a big impact on your business. These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing ef…

If you're not showing up on Google, you're missing out on serious business opportunities. In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting y…

Being a small business owner isn’t easy. But there's one simple trick that could make all the difference: value-based pricing That's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value …

When you’re ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I’m Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren’t just nice-to-haves; they’re must-dos for any s…

As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results? In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best f…

Do you want to make sure your small business sticks in people's minds long after they've encountered it? We've got the secret sauce that will make your prospects 22 times more likely to remember you. We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We…

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn. In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for smal…

Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practica…

Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you’re tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick. In this episode, we’re getting real about the importance of boundaries both in work and personal life. We discuss why …

When it comes to SEO, there’s a world of tips and tricks out there, but not all of them are worth your time. In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website’s main pages with location-based keywords to using a Google Business profile, we break it …

When managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed. In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonpro…

Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customers Join me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structure…

If you’re a small business owner wondering how to really make your business thrive, this episode is for you. Let’s lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our…

When you operate without a strategy, it's easy to overspend on ineffective tactics. A marketing strategy helps you allocate your budget based on what’s most effective for your business. In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. From attracting you…

If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you. Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative. Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems h…

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today’s cut-throat market. Forget about relying solely on your products or services; it’s about making personal connections that drive your business forward. In this episode, we're getting right down to why you absolutely need a personal brand and how…

Your employees are the backbone of your business. Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity…

The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targets Here’s a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your au…

Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum? In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive c…

Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time. In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential. From aligning your brand's voice across all platforms to jumping on trends that keep your audi…