Running a hair & beauty business is no easy feat, especially since you're responsible for everything! I’m talking about managing client schedules, branding, marketing, social media, photography, and inventory! The list goes on! Managing your own beauty business can be stressful. So let me help streamline this entrepreneur roller coaster you're on, and start feeling like the CEO that you are! I'm Mirella Manelli. I'm a salon owner, podcaster, entrepreneur, and pro hair educator with over 20 y ...
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The VIP Suite at IMAGE Studios with Matthew Landis
IMAGE Studios
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The VIP Suite is the ultimate podcast for independent beauty, health, and wellness professionals. Hosted by IMAGE Studios Industry Expert and Certified Coach, Matthew Landis, this empowering listen will provide solo entrepreneurs from all walks of life with invaluable insights, inspiration, and ignite a passion for success. Join us as we delve deep into the stories, strategies, and triumphs of salon suite trailblazers who are thriving in their businesses. Whether you're a hairdresser, esthet ...
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show series
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April Benincosa, IMAGE Studios® Owner, Is On A Mission Of Self-Love And Empowerment
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April Benincosa, owner of four IMAGE Studios® locations in Salt Lake City, talks with Matthew about her evolution from hairstylist to successful entrepreneur and coach. April shares her transition from working behind the chair to managing multiple salons and becoming the first IMAGE Studios® franchisee. She discusses the emotional decision to quit …
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Danny Argote: Ink, Art, And Passion
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In this episode, Matthew welcomes Danny Argote, tattoo artist and founder of Ink and Art Collective at IMAGE Studios in Thornton, Colorado. Danny shares his artistic journey from tracing comic books to becoming a sought-after tattoo artist, including his work at San Diego Comic-Con. He sees parallels between tattooing and other creative fields, lik…
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Juwan Deshawn, The Spiritual Cosmo, Embraces Spirituality And Authenticity In All Things
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Matthew chats with spiritual cosmetologist and healer, Juwan Deshawn, on how their spiritual gifts, once a source of isolation, have become integral to their work in the beauty industry. Juwan offers services that go beyond haircuts, including numerology, color magic, and Tarot readings, all rooted in the belief that energy is key to creating authe…
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Molly Butland Survived A Near-Death Injury And Is Flourishing In The Art of Vivid Hair Color
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Matthew sits down with vivid hair color specialist Molly Butland to discuss the artistry, creativity, and dedication required to produce vibrant hair colors, from high school experiments to becoming a sought-after colorist known for creating bold, personalized styles. Matthew and Molly explore the importance of creative freedom and the value of cre…
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Navigating through a recession as a hairstylist: LESSONS WE CAN LEARN FROM 2008
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Send me a text 🌸 Ever wondered if the beauty industry is truly recession-proof? In this episode, I’m talking about what it’s really like to be a hairstylist during tough economic times. Drawing from my own experience during the 2008 recession, I’ll be sharing essential tips and strategies to help hairstylists and salon owners not just get by, but a…
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Christopher Johns, "Updo Man," Talks Sustaining Joy And The Importance Of Networking
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Christopher Johns, a 30-year veteran of the beauty industry built a career based on his passion for making a difference in his clients' lives. Based in Lexington, Kentucky, he shares the the joy he finds in his work and the satisfaction of being part of the Image Studios salon suite community. Matthew and Christopher discuss the art of hairdressing…
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Hair Bleach 101 - Things you may not know about hair bleach lighteners
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Send me a text 🌸 In this episode, I'm spilling the bleach on everything you didn't know about hair bleaching. Whether you're a seasoned stylist or a newbie I've got the lowdown on the science, the secrets, and the safety tips to ensure your bleaching game is on point. I start by breaking down the nitty-gritty of how hair bleach actually works—spoil…
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Meg Schmitz, IMAGE Studios Franchise Owner, Knows What It Takes To Be An Entrepreneurial Powerhouse
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Matthew sits down with Meg Schmitz, a seasoned franchise owner and consultant, to delve into the intricacies of running a successful beauty, health, or wellness business. They explore the challenges faced by self-employed professionals, from mastering time management and financial literacy to achieving a harmonious work-life balance. Meg and Matthe…
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The Next Step in Your Hair Journey: Hair B&B University
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Send me a text 🌸 Let's talk about the next step of your hairstyling journey with Hair B&B University. I can’t wait to share all the juicy details about this incredible platform that's an extension of this podcast, but with so much more value and in-depth education. Whether you’re looking to master highlighting skills, perfect your toning techniques…
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Told She Wouldn't Succeed, Carlie Jo Shingledecker of Hair By Carlie Jo & Timeless Luxury Hair Extensions. Proved The Haters Wrong
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Carlie Jo is a dynamic entrepreneur who has successfully built two thriving businesses in the beauty industry. Carlie shares how her relentless drive and passion have been key to her growth. Carlie also provides insight into her client base and how she has cultivated a loyal following by offering high-quality services and products. Carlie opens up …
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From Corporate to Cuts: Jason Fuentes of Fadelife Fade Shop And One Father's Journey To Thriving Salon Suite Business Owner
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In this compelling podcast episode, Matthew and Jason Fuentes from IMAGE Studios in Sparks, NV, dive into the inspiring journey of a dedicated father who made a courageous career shift to prioritize his daughter. Discover how Jason transitioned from a demanding corporate role where he spent over a decade, to pursuing cosmetology and owning his own …
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Trina Peckenham of Reno Hair Extensions on Specialization, Finding Your Why, and Embodying Integrity
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Trina Peckenham, a seasoned professional with over 30 years of experience, discusses her journey to specializing in hair extensions. Trina also advises aspiring specialists to find their "why" and invest in themselves through education, highlighting the importance of passion and connection with clients for success. Matthew Landis delves into Trina'…
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Charging Your Worth - 5 THINGS TO AVOID WHEN CHARGING CLIENTS
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Send me a text 🌸 If you have been following me on social (Instagram or TikTok) then you know that I’ve been getting a ton of heat for my price transparency posts. Specifically my $2000 hair services! So how do you know if you are REALLY CHARGING YOUR WORTH or just creating over priced services? In this episode Im going to be chatting about charging…
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Sarai Speer, Creator Of The Balanced Stylist Society, Shares Her Road Out Of Addiction And The Journey To Fulfillment And Better Mental Health
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In this episode of The VIP Suite, Matthew Landis interviews acclaimed hair educator and mental health advocate Sarai Speer. Sarai shares her inspiring story of overcoming addiction and homelessness to build a successful career in hair and the creation of The Balanced Stylist Society. She discusses hitting rock bottom at age 31 before getting sober …
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Eloise Blake & Talbott Anderson, Salon Suite Pros, on Crafting Confidence: The Art of Beauty and Connection
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Eloise Blake and Talbott Anderson share their inspiring journey of building a thriving salon business from the ground up. From the moment they took a leap of faith together, their partnership blossomed into a remarkable entrepreneurial adventure. Discover how their complementary strengths - Talbott's prowess in business management and marketing, pa…
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Julee George of Rocket Science Salon: Nurturing Client Relationships and Building Your Salon Suite Business
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Discover the remarkable journey of Julee George, a seasoned hairstylist with 36 years of experience, as she shares insights from beauty school to salon ownership and the transition to becoming an independent stylist. Dive into her captivating story, filled with lessons learned, challenges overcome, and triumphs celebrated in the dynamic world of ha…
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3 Must-Know Calculations to Revolutionize Your Salon Business
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Send me a text 🌸 Your salon is more than just a place to create stunning hair transformations. It's your business empire in the making. With these simple yet powerful calculations, you're not just cutting hair; you're cutting unnecessary costs and boosting your profits! So, go ahead, run those numbers, make those changes, Watch your salon business …
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Angelique Rodriguez, Aesthetic Entrepreneur, Shares Her Secrets to Thriving and Slaying
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Join host Matthew Landis as he sits down with Angelique Rodriguez, founder of Aestheticang at Image Studios in Webster, Texas. As an esteemed esthetician specializing in full-body waxing and skincare, Angelique shares her remarkable journey from working in a medical spa to establishing herself as an independent entrepreneur. Discover the driving fo…
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Anyea Garrido, Curly Hair Specialist and Entrepreneur, Has a Plan and Is Always Ready for What Life May Bring
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Anyea Garrido, military spouse turned trailblazing curly hair entrepreneur shares the uncertainties of military life to becoming a formidable force in the world of hair. Anyea's journey is nothing short of inspiring. Discover the driving passion and unwavering purpose that propelled her to become a sought-after curly hair specialist. She doesn't ju…
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Matthew and Taylor Phillips, IMAGE Studios Marketing Manager, Unveil 2024's Smartest Marketing Trends & Strategies for Salon Suite Pros
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In this episode of The VIP Suite, Matthew Landis, IMAGE Studios Industry Expert and certified business coach, engages in a compelling conversation with Marketing Manager, Taylor Phillips, specifically crafted for independent beauty, health, and wellness professionals. Dive into a wealth of insights tailored to salon suite professionals, hairdresser…
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I Survived a Salon Walkout - how I became the villain in my ex-employee's stories
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Send me a text 🌸 In this episode, I’m going to be talking about how I survived a salon walkout and some tips you can do to prepare for it, before and after it happens. Because it’s inevitable! As a salon owner battling the salon suite life, it makes it more difficult to own independent and team-based salons. So with that being said, it’s important …
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Rimon Ebrahim, Hairstylist and IMAGE Studios Owner in New Jersey, Sees Success in Helping Individuals and Communities Thrive
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In this episode, we sit down with Rimon Ebrahim, hairstylist, IMAGE Studios Owner in East Hanover, New Jersey, and owner of Avalon Salon in Millburn, New Jersey. Rimon shares his remarkable journey in the beauty industry, from sweeping salon floors at the age of fifteen to becoming a successful salon owner. He emphasizes the importance of creating …
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Kelsie Burgin, Extension and Hair Color Specialist, Shines Brightly and Inspires Others to Dream Big and Put in the Work
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Kelsie Burgin grew up in a small town Texas knowing early on that she wanted to be a hairdresser, and has has been doing hair for seventeen years now. She loves evolving in the beauty industry. Her main goal is to help make women feel as beautiful on the outside as they already are on the inside. She specializes in hand-tied extensions and lived-in…
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Conlin Harwood, Craft Barber, is Raising the Bar, Charging More, and Thriving at IMAGE Studios
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Originally recorded live on Instagram with Conlin Hardwood of Craft Barber shares his profound experience with raising prices, marketing, and running his salon suite business. Conlin began his barbering career at eighteen and comes from a family tradition in the Utah hair industry. After working at one of Salt Lake City’s premium barbershops for ne…
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Esther Oh, aka The Korean Esthetician, is on a Mission to Revive Skin and Restore Lives
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Esther Oh (aka The Korean Esthetician) is on a mission to revive skin and restore lives at Skin Revival Studio. As someone who has struggled with acne and various skin issues into adulthood, treating and healing skin has been a long standing passion of her. She specializes in acne treatment, age management, and crafting relaxing treatments while de…
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Lori Sartain, Multi-Passionate Nail Artist & Entrepreneur, Credits Sobriety as Her Superpower
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Books on abstract art at local bookstores, or colorful prints on dresses from her favorite vintage stores, are just a few of the places nail artist, Lori Sartain, draws inspiration for her extraordinary work. Lori is a master at her craft. In cosmetology school, while taking the nail portion of her curriculum, she knew right away that it wasn't hai…
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Billie Jean Bolden, IMAGE Pro and Serial Entrepreneur, Shares Secrets for Salon Suite Success
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Inspired by her grandmothers who sold candy and snacks to kids in her neighborhood growing up, Billie Jean Bolden has built her own empire tending to her clientele in a triple salon suite and making sure they not only get the best service in her studio, but that they are equipped between visits with the right products and the right knowledge to alw…
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How to Use Instagram Threads App - WITHOUT SHARING A SINGLE HAIR PICTURE!
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Send me a text 🌸 If you're not excited about Threads, Instagram's latest social media app, don't worry. I wasn't either. That is until I learned that you can actually use Threads to your business advantage, and you don't have to share a single hair picture! Truth is, you shouldn't be sharing the same Instagram content on Threads app and vice versa.…
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$0 to $1Million in revenue as a hairstylist. Yes, it's possible! #hairstylist
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Send me a text 🌸 Becoming a successful hairstylist and hair educator isn't a straight line for everyone. My hairstylist path in the last two decades came in the form of hills and winding streets. Being successful in itself has its challenges, but even more so as a hairstylist. Because where do you start? Just know every hairstylist's path is differ…
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5 ways to prepare for a recession as a hairstylist
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Send me a text 🌸 In today's episode, I will be talking about the recession and how it will affect your beauty biz, plus 5 tips on how you can still keep your hair business running during an economic slowdown. You may have noticed a little shift in your business that people are spending less on their hair or stretching out their next appointment. If…
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Overnight Success and How to Achieve it!
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Send me a text 🌸 This episode is all about the overnight success I achieved in the hair industry. Just kidding! There is no such thing. There is hard work and a lot of years that goes into success. I'm sharing my journey in the hair industry and how it got me where I am today being an educator, YouTuber, Podcaster, and salon owner! Want to learn mo…
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How to Price Hair Extensions as a Hairstylist [TIPS ON COST AND HOW TO SCHEDULE FOR PROFIT]
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Send me a text 🌸 I'm breaking down the cost of hair extensions. Everything from the hair itself, all the way down to the service. So that way it can help bring some clarity on what you should be charging as a hairstylist working behind the chair. So if you're new to hair extensions, or maybe just started dabbling in hair extensions, and you're stil…
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How to level up your money game [5 EASY WAYS TO INVEST YOUR MONEY]
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Send me a text 🌸 Make money while you sleep? YES, PLEASE! I thought this episode was a great one to start 2022 off because so many of us are setting goals for the new year and I want to help you level up! Now I know what some of you may be thinking, Mirella, I don't really have a lot of money to invest with. And the truth is you don't need a lot to…
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How failure can make your business stronger- [3 WAYS FAILURE MAKES YOU A BETTER BUSINESS OWNER]
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Send me a text 🌸 What is the F word that everybody hates but it’s something everybody needs in order to know when you're winning? Its Failure. Let’s talk about it… The reality is, nobody wants to fail, especially when it comes to your beauty biz. That’s because failing can result in losing money, and lots of it. Many of us take a high risk in getti…
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The cost of doing business - [THINGS THEY DON'T TEACH YOU IN BEAUTY SCHOOL]
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Send me a text 🌸 Listen in as I break down the cost of doing business and overall things they don’t teach you in beauty school, which is the business side of things. By the end of this episode, you will learn that hairstylists do not keep 100% of the service price. As a matter of fact, the amount of profit you may be taking home may surprise you, a…
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5 Ways to Grow Your Clientele While in Beauty School
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Send me a text 🌸 This one is for all my beauty school babes and guys and this episode is inspired by an email I received a while back by one of my subscribers, Abigail, who is in school but wanted to know how to grow your clientele while you are still in beauty school. If you are in beauty school right now, or you are just starting out in this indu…
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5 Mistakes you're making with your social media bio
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Send me a text 🌸 In this episode, I’m going to dive a little bit deeper into marketing. I’m talkin’ about your bio for Instagram, Facebook, TikTok, or even your website, and the 5 mistakes you're making when writing them. Your bio is one of the most misused tools out there, and I’m going to share with you some mistakes people make. Heck! I’ve made …
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Marketing 101 for Hairstylists - [5 SIMPLE TIPS TO MARKET YOUR BEAUTY BIZ]
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Send me a text 🌸 In my last episode, I talked about 5 easy ways to elevate your beauty biz but in this episode, I’m going to dive into one of the topics I covered: marketing! So what is marketing anyway? Marketing your small beauty business is all about getting the word out, and with some smart salon marketing business strategies, you can turn the …
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Elevate Your Business [5 THINGS YOU CAN DO RIGHT NOW]
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Send me a text 🌸 5 things you can do right now to elevate your hair and beauty business. 👇🏼 If you are just starting your hair & beauty business or maybe you feel stagnant, you are going to want to listen! It’s essential to know how to attract and keep customers if you want your business to keep growing. In today's episode, I’m going to be talking …
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Welcome to HairB&B ~ A podcast about hair, beauty and business.
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Send me a text 🌸 Welcome to HairB&B A podcast about hair, beauty and business. Running a hair and beauty business is no easy feat, especially since you're responsible for every task! I’m talking about managing client schedules, branding, marketing, social media, photographer, color inventory, and I haven't even mentioned building and maintaining a …
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