Knowing what Google values help your online marketing efforts. In this episode I will discuss that Google can't do anything without information it doesn't have.

The Kardashian's are beautiful people no doubt but beauty isn't why they are winning. There are a lot of beautiful people on social media. They are winning because they understood their marketing numbers and used them to their advantage. In this episode, I will talk about how Kim was brilliant to look at what she had and make it bigger than she eve…

Website optimization is fundamentally the most important aspect of driving traffic to your business online, but the funny thing is no one ever talks about it? In this episode we will dive deep into what optimization actually is and what does it mean for your website and online business.

Post pandemic has made online marketing the go-to for every household. Just a few short years ago it was not as appealing to people to be online. They still believed in working at their jobs. But when that was taken from them due to the shutdown it seemed a new era of thinking has been brought to life and individuals are looking for a way to make m…

Online business is forever getting more and more confusing to the newbie online entrepreneur. Working with clients for the past years has unveiled many trends that I continue to see leading my clients down an endless rabbit hole. A rabbit hole that cost them a lot of money and effort. Listen as I reveal the biggest myth in digital marketing for 202…

Learning SEO can be so overwhelming. One of the largest challenges is changing from a consumer to an online business owner. Learning how to look at web pages is the first step to learning what SEO actually is when it comes to driving traffic to your website. https://www.learnmeseo.com/

Taking on the responsibility of digital marketing for your website is a huge endeavor. Listen as I explain what you are embarking on when you make that decision as well as how to look at the process so you won't become frustrated! Here is the link to find out how your website is ranking online https://members.serped.net/lead.preview.php?lead…

Life has thrown many of us a few curveballs in 2020. Thousands of people are gearing up to launch products and services online but are missing one vital piece of information. This episode talks about the important aspects of online platforms and why it's so important to become a student of the platform before you begin spending money and resources …

Going into 2021 for so many local business owners is scary and frustrating. Technology is changing fast and many just don't know what the next step needs to be. Any questions on how to set up Google Search Console? Email me at info@mclambgroupmedia.com www.mclambgroupmedia.com

n this episode, we talk to a 20 year veteran in the event industry. We discuss how she was able to pivot her marketing during this pandemic. We discuss changes that needed to be made for both our businesses and how we will move forward in the future.

After you have done your keyword research one of the net steps is looking at the trends it. has online. Understanding that keywords have trends just like any other product or service that people buy. In this episode, I will show you how to find out what the keyword trend as well as how to decide whether it's a good keyword to work with for your mar…

Learning digital marketing concepts can be overwhelming to many people. So many have spent countless hours working on their website with no luck in converting customers. This podcast closes all those gaps

Focusing on what the buyer intended when they begin the search is important information to understand on your website. Traffic is great but knowing what the buyer wants is even better. This helps with the customer journey and helps your website turn searchers into customers. Find out how to start that process of understanding the buyer intentions b…

People often spend a lot of time and effort in building their eCommerce websites. Only to end up with no to very few products being sold or worst ever being found online. This episode will help you understand why your products aren't selling, how to identify the proper steps in optimizing your website, and what should be done every single time you …

People are always curious as to why and how I started my digital marketing company. Here is my story and how all of this happened to me.