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The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. ...
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The Gems of Motherhood podcast features amazing gems of mothers from all walks of life. Each week you’ll hear interviews, stories, as well as resources and actionable tips that you can implement in your daily life to be the best gem God has called you to be. I look forward to walking this journey with you. Visit our website at https://gemsofmotherhood.com/ for more information.
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Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets. Highlights…
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Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Busin…
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Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podc…
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Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either wit…
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Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to some…
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Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaign…
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Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms…
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Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media. S…
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Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory. But life doesn’t work that way every day. As content creators and business owners, we know work still needs to…
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There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this ep…
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Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who…
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Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share? In today’s episode we’re hearing from Alyssa Omdal, a top leader in Shaklee Corporation and an experienced d…
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What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and relationships, He is also actively involved in your business. Therefore, prayer is a key ingredient in navig…
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Got too much work on your plate? As online business owners, we wear a lot of hats. Product creation, marketing, customer service, social media, podcast editing, bookkeeping, the list of to-do’s is endless—but our skill sets are not. Most of us aren’t experts at all the skills needed to run a business, nor do we have the time to do it all. What woul…
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Has anybody ever told you to believe in yourself? Or to follow your heart? On the surface these words appear to be encouraging, but dig into the Bible and you’ll find that “encouragement” is actually bad advice. As Christian communicators and business owners, it’s imperative that we discern between worldly wisdom and God’s wisdom, especially when i…
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What's the deal with all these online business coaching programs? What does a coach do? How can a coach help you grow your audience, your influence, and your sales? How can you tell if and when it's time to hire a business coach? In this episode of The Inspired Business Podcast, we'll break down the difference between online courses, coaching membe…
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Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family responsibilities and less time to focus on our online business pursuits. And I’m here to tell you that’s not ju…
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Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy? If these questions take up any tiny bit of space in your head, it’s …
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What does it look like to live an integrated, healthy mompreneur life? Is it possible to pursue your passions and serve other women while also being fully present for your family? In this special Mother’s Day episode of The Inspired Business Podcast, I’m talking with my mastermind friends and FOCUS Retreat co-hosts—Jennifer Ford Berry, Lori Beth Au…
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Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode, we’re talking about the metrics you need to know and how to analyze the data so that you can optimize you…
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How can you know if your digital product is going to sell? Several factors can help determine ahead of time whether your sales funnel leads to conversions… or crickets. And it’s all dependent on one critical best practice: market research. Have you asked your customers what they want? How do you know for sure that your product is positioned to solv…
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Did you know? There’s a difference between a good content creator (or “contentpreneur” as I like to call us) and a great one. Lots of people can write or speak or host a podcast and share their thoughts and products with the marketplace. But not everyone does it truly well. Do you know what trips the threshold between good and great? There’s just o…
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Confession: I work a lot. I love what I do, so I tend to want to do it all the time. Which might be an admirable quality if only I didn’t have an entire spectrum of other responsibilities that are equal to and often MORE important than work. How can a successful, work-from-home online entrepreneur create a business that supports the family rather t…
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Do you struggle to find the motivation to get work done as an online entrepreneur? How can you stay motivated to make progress in your content-based business, especially when there’s no boss breathing down your neck telling you what to do or when to do it? You are your own boss. Which means it’s up to you to get the work done, and to keep working t…
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What’s the big deal with Chat GPT? AI wordsmith technology has caused quite a buzz among digital marketing experts and online business owners recently, and for good reason. It can make our jobs easier… or replace us altogether. Should we fear GPT, embrace it, or pretend it doesn’t exist? No, somewhat, and no. This episode explores how Christian con…
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If you’re not yet earning the income you need from your creative work, it might be time to raise your prices. My guest in this episode, bestselling author Brett Harris, founder of the Author Conservatory, shares his insight on the win-win scenario of charging according to your value, which actually empowers you to serve your audience better. This c…
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Should you offer refunds for digital products? What are the advantages and disadvantages of a generous return policy, and when is it appropriate to offer one (or not)? If you’re selling downloadable products, online courses or memberships, live training events, or coaching programs, money-back guarantees and refunds are a factor you’ll need to cons…
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Your podcast isn’t just for sharing content. It’s a powerful marketing tool. If you’re not utilizing your podcast as a means of growing your business, then you’re missing out on a gold mine of income opportunities. In this episode of The Inspired Business Podcast, you’ll discover how to position your podcast at the top of your funnel, so you can ga…
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Confused about what it takes to launch a podcast? Join the club. Podcasting can seem like an enigma from the outside looking in. What do you need to do in order to make sure your new podcast doesn’t fall flat? Is there a magic formula to announcing a successful podcast? Not really. But there are some simple best practices you can follow. This episo…
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Afraid of self-promotion? Your book, podcast, coaching group or online course is NOT about you, that’s true. It’s about serving your customers and glorifying God with your talents. Yet hiding under a rock is not good stewardship—or good for business. As a Christian content creator, you are the face of your business; therefore, it’s important to put…
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Thinking of hosting an online summit? In this episode we’ll explain what a summit really is (hint: it’s not just a conference, it’s a tool), the primary purpose behind hosting an online summit, the two major benefits of online summits and how to maximize them, plus a few tips of what NOT to do based on my experience on both sides of the table (as s…
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Scared of all the technology involved in running an online digital products business? There are pros and cons to doing it yourself. When is outsourcing your tech tasks actually a better choice? Do you really have to learn how to use Kajabi, ConvertKit, WordPress, ThriveCart, LeadPages, Zapier, MailChimp, oh my! In this episode, we’re exploring the …
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Are you ready to make more sales without spreading yourself thin? That’s the goal of scaling an online business, but it requires some prep work. In this episode we’ll talk about the difference between seasons of expansion and seasons of selection, and how one leads to the other. I’m giving you a peek under the hood of The Inspired Business today an…
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Is it really possible to pursue a dream and motherhood at the same time? I hear a lot of women say they feel called to write a book, launch a podcast, start a business, pursue a speaking or coaching ministry… yet they’re afraid there’s no way they can manage it without sacrificing time or attention for their kids. Family is priority; therefore, the…
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New year, new goals? Great. How are you planning to reach them? If you’re like most content creators and entrepreneurs, chances are you’re eyeing a new coaching program or online course in hopes it’ll help level up your business. But there’s a reason many courses fall flat. And it might surprise you. In today’s episode, I’m sharing some tough love …
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Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take i…
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You work hard to get new subscribers onto your email list. How should you treat them once they get there? What should you say to your subscribers? How often should you email them? And how in the world can you get your subscribers to actually open your emails when you send them? These are the questions we’re answering in today’s episode of The Inspi…
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Your email list is the most powerful marketing tool in your online business toolbox. Today we’re kicking off a three-part series on email marketing, starting with how to get more people onto your email list in the first place. What are the most effective ways to grow your email list? Why does it matter how big your email list is, anyway? And are fr…
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Passive income. Selling on autopilot. Make money while you sleep! We hear these phrases tossed around in relation to a successful online business, as if all a content creator has to do is flip a switch and suddenly the sales roll in with no effort. But is that how digital product sales funnels really work? Yes and no. In this episode, we’ll bust th…
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Creating a digital product or online course is a lot of work. It takes time, energy, and resources to build a salable item and the automated sales funnel behind it. But did you know you can get paid WHILE you create your product? That’s the beauty of beta testing and pre-selling, two related but slightly different methods of earning sales BEFORE yo…
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Summary: If you started a blog or online business because you love to write, speak, teach, and create content, chances are you’re feeling stretched thin by all the additional tasks required to run a profitable business. What happens when making money calls for skills beyond your sweet spot? Good news—you don’t actually have to do ALL the things. Yo…
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As Christian content creators, we have a responsibility to wield the Word of God accurately, and for good and honest purposes. Are you certain you’re interpreting the Bible correctly? Bible scholar and esteemed teaching pastor Dr. Mark Harris gives us critical insight into how we can (and must!) apply God’s Word within our messages the way the Lord…
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In today’s Thanksgiving week episode of The Inspired Business podcast, we’re talking about thankfulness in life and work. How does gratitude come into play in our creative endeavors, our business conduct, and our attitude toward the people we serve? Why is gratitude such an important part of doing business online, especially as Christian believers?…
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So you’ve got an idea for a digital product or online course. Maybe you’ve already created it. Now all it needs is the finishing touch… a price tag. {Gulp!!} What should you charge for your product, program or service? What will people pay for it? How can you determine the best price BEFORE you launch your online offer? This episode of The Inspired…
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Ever hopped on a Zoom call just as your dog started barking at the UPS delivery guy? Or watched helplessly as your five-year-old smashed her finger in a kitchen drawer while you were on a very important phone call with very stuffy office people… so you desperately started shoving M&Ms in the kiddo’s mouth to keep her from wailing? {Tell me it’s not…
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Got too many product ideas and don’t know which to choose? You’re not alone. Many content creators struggle to focus on one product or service for their online business because there’s so much they could do and want to do. This leads to either paralysis (doing nothing) or dabbling (doing too many things, and none of them completely). Neither of tho…
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What’s the best way to sell a digital product online? Create what your audience is asking for. In this episode we’ll talk about the importance of knowing who you’re selling to and why, so that your online business can rake in sales and happy customers. It starts with asking your audience questions. I’ll tell you what to ask and how! Highlights: Bew…
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Email marketing plays a huge role in a successful online business strategy. But who’s on your email list in the first place? Are you marketing to subscribers who want to buy your digital products and services, or to people who expect to get them for free? This episode is all about how to grow an email list of buyers even when you start your sales f…
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Do you feel like you need to choose between running a family and running a business? It is possible to build your business around your top priorities of family and faith. In this episode we’ll talk about what it looks like to build a work-from-home business that enables you to spend your time on the things that matter most to your heart. Highlights…
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Has anybody ever told you that your dream of writing, speaking, or starting an online business was impractical, impossible, or downright dumb? Choosing to listen to encouraging voices over discouraging naysayers can make the difference between success and failure. It all comes down to believing what God says, and finding friends and mentors who wil…
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