The Broadcast Sport team discusses the key themes and issues impacting on sports production and broadcast
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What's the score with the podcast industry? ft. Stak COO Luke Moore
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Senior reporter Max Miller speaks to Stak COO, and co-host of the Football Ramble and The Luke & Pete Show, Luke Moore, about the current state of the podcast industry and where it could go next. Moore also gives his advice on how to create successful podcasts, how Stak approaches the market, and what the BBC's move to commercialise its audio conte…
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England Netball – Growing an audience through free-to-air, D2C and social content
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England Netball chief commercial officer Mark Foster talks to Broadcast Sport editorial director Jake Bickerton about the federations new broadcast rights deal with Sky Sports and the BBC, which sees one live match a week across the regular season of the Netball Super League (NSL) streamed on BBC iPlayer and on the BBC Sport website and app. Anothe…
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How the Paris 2024 Olympics will be broadcast, with OBS' Yiannis Exarchos
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This episode of the Broadcast Sport Podcast sees Broadcast Sport senior reporter Max Miller speak to Olympic Broadcasting Services CEO Yiannis Exarchos about the upcoming Paris 2024 Olympic Games. Exarchos reveals how the host broadcaster will be promoting women’s sport, as well as women within sport broadcasting, in an effort to reflect the gender…
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How to produce electric racing series - Formula E, Extreme E and E1 Series
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Lawrence Duffy, founder and CEO of Aurora Media Worldworld, talks to Broadcast Sport editorial director Jake Bickerton about the production of electric racing events. Aurora produces Formula E, Extreme E and now also the E1 electric boat racing series. We talk about the different approaches to covering electric racing, the need to make production s…
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How The Hundred Draft was turned into a digital first production
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For this edition of the Broadcast Sport Podcast, senior reporter Max Miller spoke with ECB head of digital and content for The Hundred, Rob Johnson, Little Dot strategy director for sport and brand, Fiona Wood, and Dizplai commercial director Peter Cassidy. The trio all played key roles in turning The Hundred’s 2024 digital draft into a digital fi…
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Lorton CEO Julian Bird on financing sport documentaries
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This edition of the Broadcast Sport Podcast sees senior reporter Max Miller speak to Lorton Entertainment CEO and founder Julian Bird about upcoming boxing docuseries Stable and the wider sport documentary industry. Stable will launch on BBC1 and iPlayer from Saturday 30 March, and follows the McGuigan family boxing gym, where Shane McGuigan, son o…
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The EBU on its new D2C streaming service
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EBU executive director of sport, Glen Killane, speaks to the Broadcast Sport Podcast about its new D2C streaming service, Eurovision Sport. He discusses how plans for service were created, its aims for viewership and other areas, and strategy to achieve these. He also outlines how the platform hopes to put gender equality at its core, with bringing…
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The present & future of behind-the-scenes docuseries
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Broadcast Sport senior reporter Max Miller speaks to Box To Box head of sport and factual Warren Smith about how to create behind-the-scenes docuseries, and the future of the format. Box To Box is the company behind some of the most well known series of this type, including F1: Drive To Survive, golf's Full Swing, tennis' Break Point, and many more…
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Sue Anstiss MBE: Helping shape a better future for women’s sport
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Sue Anstiss has been a pioneer in women’s sport for over 30 years. She’s an author, podcast host and entrepreneur, who was a founding trustee of the Women’s Sport Trust and co-founder of the Women’s Sport Collective. Sue is now CEO of Fearless Women, which drives positive change for women’s sport, having received an MBE for her services to women’s …
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What’s next for digital content in 2024?
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In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to IMG's senior vice president and managing director of digital, Lewis Wiltshire, about its recently released Digital Trends Report 2024. Among the predictions for the next 12 months is the rise of women's sport, the growth of personalised content, AI's impact on digi…
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New Sports: How to Reach a Global Audience
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Building up a fan base for a new sport means navigating a complex maze of options to successfully distribute both live sports and on-demand insights and documentary content around the sport. In each global territory, the content mix includes going D2C, utilising dedicated streaming sports platforms, free-to-air TV, pay-TV, social media platforms, Y…
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How we made Made Of Steel: Wheelchair Rugby’s Fiercest Rivalry
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This week’s edition of the Broadcast Sport Podcast sees Made Of Steel: Wheelchair Rugby’s Fiercest Rivalry’s co-directors Nick Mattingly and Emma Everitt speak to senior reporter Max Miller about how they made the BBC Storyville documentary. Available on BBC iPlayer now, the film examines the rivalry between the England and France teams at the rec…
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Global Sport Leaders Interview: Scott Young, Warner Bros. Discovery Sports, Europe
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An in-depth interview with Warner Bros. Discovery Sports head Scott Young, by sports presenter Rachel Stringer, recorded at the sold-out Broadcast Sport Summit, held on 1 November 2023 at Lord's cricket ground. The Global Sport Leaders sessions are a series of one-to-one fireside chats with European broadcast sports leaders. In each session we dril…
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Director Max Mannix and producer Nick Wood speak to Broadcast Sport's Max Miller about how they made The Brighton Miracle, a film about Japan's famous victory over South Africa at the 2015 Rugby World Cup. Conversation topics include getting talent on board, the use of dramatisations, and how to appeal to audiences outside of sport.…
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The past and future growth of the NFL in the UK
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Broadcast Sport speaks to broadcaster and writer Nat Coombs, who has worked extensively on the NFL and is currently host of NFL show The Nat Coombs Podcast. Coombs delves into how the game has grown in the UK, how best to approach growing a sport outside of its domestic market, and what could be done to continue the NFL's success.…
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Social Media Insight: Sports on Snapchat
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Kahlen Macaulay, senior manager, international sports partnerships at Snapchat joins the Broadcast Sport podcast to provide invaluable insight into sports content opportunities on Snapchat. The visual messaging social media app is now 12 years old and focuses on bringing people together, providing "intimate connections with real friends". It reache…
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Bubble Agency MD Louise Wells speaks to Atlas Film director/produder Samuel Davies, Cut Media CCO Scott Marshall, and LadBible Group senior creative producer for sport originals Connor Suckling about how to make a YouTube hit. The group cover how to work with athletes and brands, creating new formats, how to get viewers to your videos, and more.…
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Sky Sports’ head of cricket on its packed 2023 summer
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This summer sees both men's and women's Ashes taking place over June and July, with The Hundred still to come in August. Sky Sports' head of cricket and NFL, Bryan Henderson, spoke to the Broadcast Sport Podcast about its plans for the competitions. The broadcaster is bringing a number of tech innovations to its broadcasts, as well as producing bot…
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Recorded at the Broadcast Sport Content Summit 2023 at dock10 Studios, this episode features BBC Radio Five Live commissioning editor Richard Maddock, Crowd Network creative director Tom Fordyce, IMG Productions head of audio Steve Tebb, and Voiceworks Sport managing director Sophie Hind speaking to Broadcast Sport senior reporter Max Miller about …
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How the FIH and LTA took their social content to the next level
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The International Hockey Federation and Lawn Tennis Association have had a successful 12 months across their social media channels, growing followers, views, and the former even substantially growing subscribers to its direct-to-consumer streaming platform, Watch.Hockey. Speaking at the Broadcast Sport Content Summit, held at dock10, Salford on 23 …
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AFTV and DR Sports co-founder Robbie Lyle on social content and how broadcasters can reach fans
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AFTV and DR Sports co-founder Robbie Lyle speaks to Broadcast Sport about social content, how broadcasters could better reach fans, and the latest technology he is looking to bring in with his Global Fan Network company. Hear about how Lyle began with AFTV, how he's grown GFN beyond football, and what broadcasters could learn from fan-created conte…
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Recorded at the Broadcast Sport Leaders Forum 2022, which took place on 1 November at BFI Southbank, Little Dot Studios director of sport Robbie Spargo and Chelsea head of publishing Simon Meehan speak to presenter Alison Bender about how they approach social media. Topics include the strategies for different platforms, working within a budget, the…
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How to create a YouTube channel from scratch
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Social Bull co-founders Scott Lavell and Jack Beetlestone speak to Broadcast Sport reporter Max Miller about how to create a YouTube channel from the ground up, and their experience doing so for snooker legend Stephen Hendry. Social Bull has overseen the successful launch of Stephen Hendry’s Cue Tips, which sees the snooker legend giving advice on …
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How to produce the big live sport events
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A session from the Broadcast Sport Leaders Forum, which took place at the BFI Southbank on 1 November 2022. Aurora managing director Lawrence Duffy and Whisper managing director Mark Cole speak to Base head of marketing Emily Pryor about how they approach producing large live sport events such as the Women's Euros, Formula E, and more.…
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A session from the Broadcast Sport Leaders Forum, which took place at the BFI Southbank on 1 November 2022. Channel 4 head of sport Pete Andrews, Sky Sports commercial director Yath Gangakumaran, and BBC Sport head of radio and digital Ben Gallop discuss the most significant issues impacting sports broadcasting in 2022 and beyond. The landscape is …
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Gary Lineker discusses his ’How To Win A World Cup’ podcast for Audible
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Gary Lineker spoke to Broadcast Sport editorial director Jake Bickerton about his new Audible Original podcast series, How To Win A World Cup. The 14-part podcast sees Gary Lineker and Cesc Fàbregas explore what it takes to win the biggest prize in the game. The podcast including entertaining chat between Lineker (who has never won a World Cup) and…
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Best practice for sports rights holder podcasts
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Broadcast Sport reporter Max Miller talks to Sophie Hind, managing director of audio production house, Voiceworks Sport about how to maximise the potential of podcasts for sports rights holders. Voiceworks Sport works with rights holders, brands, athletes, and more on podcasts, and Hind reveals how podcasts can assist smaller and larger rights hold…
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Collective Media Group unveils new sports division, launches Brazil 2002 doc
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Claire McArdle, co-CEO of Collective Media Group talks to Broadcast Sport reporter Max Miller about the company's newly-launched sports production wing, Collective Media Sport. The division is behind the highlights programming for golf's The Legends Tour and forthcoming feature doc, Brazil 2002: The Real Story, which tells the story of the team who…
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Jason Mohammed and Nathan Blake on how to nurture underrepresented talent
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TV and radio presenter Jason Mohammed (Match of the Day, Final Score) and TV presenter and ex-footballer Nathan Blake talk to Broadcast Sport reported Max Miller about their new production company Jams and Mr B. The company produces sports-focused podcasts (including the Cardiff City podcast A Bit of Swazz), TV and radio productions, and has big am…
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Sampson Collins, the director of the two-hour documentary GAZZA, talks to Broadcast Sport reporter Max Miller about the creative process involved in making the film. GAZZA has been made entirely from archive and home video footage. The film uses this extensively researched and sequenced archive material to meticulously examine Paul Gascoigne's life…
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How we made ’Ronaldinho: The Happiest Man in the World’, with the Douglas Brothers
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Globally renowned filmmakers and photographers Stuart and Andrew Douglas talk to Broadcast Sport's Max Miller about how they made feature-length documentary, Ronaldinho: The Happiest Man in the World. The film is one of the key pieces of content on FIFA's recently launched streaming platform, FIFA+, and tells the highs and lows of one of the world'…
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In conversation with sports production company Whisper
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This is a 'fireside chat' with Sunil Patel, co-founder of Whisper, and Whisper’s director of production, Bethan Evans. They talk about the history of the company, its place in the sports production market, its ownership and earlier funding from the Channel 4 Growth Fund before receiving investment from Sony. The company is only 11 years old but is …
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Top Tips for Creating Sports Content for YouTube
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Little Dot Studios and Team Whistle provide insight into how they work with leading athletes, sports clubs and federations to create and manage YouTube channels that maximise fan engagement and the reach of content made for the platform. What content works best on YouTube, how do you create a YouTube strategy, and what is best practice for growing …
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Gearing up for the Birmingham 2022 Commonwealth Games
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A fireside chat with Sunset+Vine's David Tippett, who provides an overview of what’s being done by the host broadcaster as it gears up for the Birmingham 2022 Commonwealth Games later in the year. Sunset+Vine won the contract last year and will capture 2,000 hours of TV coverage across 19 sports during the 11 days of the competition (28 July-8 Augu…
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How We Made ’Micah Richards: Tackling Racism’, with Buzz16
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The Buzz16 team behind its award-winning documentary explain their approach to the production and how they created such a powerful, hard-hitting film. In the Sky Sports documentary, the former England and Premier League footballer Micah Richards explores the true scale of the racism problem in British football, and what can be done about it. The pr…
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IWD 2022: Gender representation and diversity in sports production
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This IWD 2022 podcast is with Gemma Knight, sports director at BT Sport and Bethan Evans, head of broadcast operations at Whisper. They talk about their background and how they got to where they are today, as well as how to encourage better gender representation and diversity in sports production and sports broadcast, to mark International Women’s …
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The future for sports in the metaverse - insight from BT Sport’s Matt Stagg
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Matt Stagg, director of mobile strategy at BT Sport talks to Broadcast Sport editor Jake Bickerton about sports in the metaverse. Stagg explains what the metaverse is and what it can offer sports fans, through innovative use of VR, AR and XR. BT Sport is currently undergoing R&D projects to see what could be possible utilising cloud computing and 5…
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ROONEY director Matt Smith on telling Wayne and Colleen’s inside story
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BAFTA-winning film-maker Matt Smith talks to Broadcast Sport reporter Max Miller about his Prime Video documentary ROONEY. Smith directed the film after gaining the trust of Wayne and Colleen Rooney to tell the inside story of the Rooney’s rise to fame at a young age, and how they handled the intense media interest in themselves and their relations…
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The making of the BBC’s ’ski lodge’ Winter Olympics virtual studio
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The BBC’s lead director for the Winter Olympics, Sally Richardson, talks to Broadcast Sport editor Jake Bickerton about how and why the broadcaster created its eye-catching Winter Olympics virtual studio, turning a small green screen space in Salford into a vast ski lodge with seven presenting positions. The BBC handled the design and creation of t…
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Sports Content: What fans are willing to pay for
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Some great insight into sports fans' willingness (or otherwise) to pay for sport content, from Jack Genovese, senior analyst at Ampere, recorded at the Broadcast Sport Content Summit at Dock10 Studios in September. The podcast also features Steve Boulton, CEO, Golden Egg Innovation, talking about televising the Gran Turismo esports tournament from …
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Sky Sports and Shoot The Company on using sports media for cultural change
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The third speaker session at the Broadcast Sport Content Summit, held at Dock10 Studios, MediaCityUK. Sara Butler at Shoot the Company and Steve Smith at Sky Sports talk about what broadcasters, production companies and sports organisations are doing to help facilitate cultural change and raise awareness of key issues such as gender and racial ineq…
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Wimbledon and City Football Group on creating content to engage directly with fans
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Alexandra Willis, communications and marketing director at AELTC and Gavin Johnson, group media director at City Football Group join Broadcast Sport editor Jake Bickerton on stage at the Broadcast Sport Content Summit, held at Dock10 Studios on 30 September 2021, to talk about fan engagement for rights holders. They discuss Wimbledon’s Wimbledon Ch…
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BBC Sport director Barbara Slater talks to BBC Sport presenter Gavin Ramjaun
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BBC director of sport Barbara Slater talks to BBC sports presenter Gavin Ramjaun about the sports that work well on the BBC; why free-to-air is important for key sports and 'crown jewel' sporting events; and how free-to-air services partner with pay-TV and D2C platforms to maximise the reach and profile of different sporting events. Recorded at the…
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