Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society ...
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South Africa to America — with Avron H. Lipschitz, MD (Ep. 278)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Avron Lipschitz, MD, came to America from South Africa. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Mal…
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Finding Space to Operate — with Adam Schaffner, MD, FACS (Ep. 277)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss finding a space to operate. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Pr…
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The Ultimate Facial Surgery Practice — with Janice Pastorek, BSN, RN (Ep. 276)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to create the ultimate facial surgery practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, auth…
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90 Percent Referral Practice — with Michael R. Schwartz, MD (Ep. 275)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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Why do so Many Partnerships Fail? — with Steve Look, CEO (Ep. 274)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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Fastest Path to More Patients & Profits — with Catherine Maley, MBA (Ep. 273)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about the fastest path to more patients & profits. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “…
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Aloha Vibe Practice — with Brandyn Dunn, MD (Ep. 272)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Y…
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Pros and Cons of Hospital Employee — with Diana M. Flis, MD (Ep. 271)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about the pros and cons of being a hospital employee. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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Same Staff for 38 Years — with George Sanders, MD (Ep. 270)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Ma…
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Marketing Mistakes to Avoid — with Catherine Maley, MBA (Ep. 269)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about marketing mistakes to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic P…
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Air Force to Private Practice — with Jose E. Barrera, MD (Ep. 268)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. …
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Is Satellite Office Worth it? — with Sarah Saxon, MD (Ep. 267)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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Live Surgery = 100K Views — with Scott Boden, MD (Ep. 266)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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30 to 300 Competitors — with Boris M. Ackerman, MD (Ep. 265)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host,…
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Hiring, Training and Paying a Great Coordinator — with Catherine Maley, MBA (Ep. 264)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of …
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Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS (Ep. 263)
47:38
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …
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Differentiate From Your Competitors — with Catherine Maley, MBA (Ep. 262)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, autho…
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Demand for Non-SX vs SX Increases — with Kay Durairaj, MD (Ep. 261)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, author of …
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Practicing in the City and Suburbs — with Anna Petropoulos, MD, FRCS (Ep. 260)
42:30
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. I’m your host, Catherine Maley, author…
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Patient-Focused vs. Ego-Focused — with Jae Kim, MD (Ep. 259)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, autho…
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SEO Leads are Declining — with Catherine Maley, MBA (Ep. 258)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Cathe…
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Safeguard from Irrational Patients — with Nabil Fanous, MD, ORL, FRCS(C) (Ep. 257)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of…
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What Patients Want from You — with Catherine Maley, MBA (Ep. 256)
11:58
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, autho…
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Making Major Career Shifts — with Allison Pontius, MD (Ep. 255)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about making major career shifts. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aestheti…
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Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Ae…
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What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)
9:53
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, autho…
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How to Hire and Train RNs —with Joseph A. Russo, MD (Ep. 252)
49:24
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practi…
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Private Practice Inside Group Practice — with Kian Eftekhari, MD (Ep. 251)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author o…
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Marketing a Young Practice — with Victoria Givens, MD (Ep. 250)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Pr…
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MAX Your Practice Worth — with Catherine Maley, MBA (Ep. 249)
19:56
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesth…
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1,247 Reviews & B/A Photos — with Anil R. Shah, MD (Ep. 248)
1:03:03
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to obtain reviews & B/A photos. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your A…
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A Scarless Facelift? — with Harvey ‘Chip’ Cole, III, MD (Ep. 247)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to achieve a scarless facelift. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your A…
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Why Private Equity Fails — with Edwin Williams, MD (Ep. 246)
1:00:18
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the why and how private equity fails. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your…
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Live Off of Referrals — with Babak Azizzadeh, MD (Ep. 245)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to live off of referrals. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthet…
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Practicing in The Netherlands — with Dr. Capi Wever (Ep. 244)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about practicing in The Netherlands. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthe…
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New Buildout Without Help — with Lauren Umstattd, MD (Ep. 243)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how Doctor Umstattd conceived her new buildout without help. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Ma…
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Hiring Staff Tips and Challenges — with Stephen Weber, MD (Ep. 242)
1:11:39
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss hiring staff tips and challenges. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your…
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Customer Service Wins — with Catherine Maley, MBA (Ep. 240)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss customer service wins. In addition, we’ll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients a…
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Fine-Tune Your Follow-Up — with Catherine Maley, MBA (Ep. 241)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss how to fine-tune your follow-up. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your …
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One-Stop Shop for Cosmetic Patients — with James Newman, MD (Ep. 239)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice…
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4 Years Out and Busy — with Michael J. Stein, MD (Ep. 238)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we’ll talk about how Doctor Stein is only 4 years out and busy. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesth…
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How to Set Up Your 2024 Marketing Plan — with Catherine Maley, MBA (Ep. 237)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to set up your 2024 marketing plan. In addition, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice…
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A Leads Checklist for Surgeons — with Catherine Maley, MBA (Ep. 236)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about leads checklist for surgeons. To be sure, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What you…
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Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD (Ep. 235)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the business and marketing side of plastic surgery. I’m yo…
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3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234)
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff. I’m your host, Catherine Maley, author of "Your …
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Using Influence to Convert More Consults — with Catherine Maley, MBA (Ep. 233)
7:44
7:44
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7:44
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, using influence to convert more consults. I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What your pa…
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Attracting and Converting Cosmetic Patients — with Catherine Maley, MBA (Ep. 232)
41:37
41:37
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41:37
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, attracting and converting cosmetic patients. I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What your…
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Get More Leads for Free — with Catherine Maley, MBA (Ep. 231)
17:03
17:03
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17:03
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, how to get more leads for free. I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are…
…
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What’s Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230)
12:24
12:24
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12:24
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz, where we delve into the intricacies of the plastic surgery industry, and talk about what's your competitive advantage. Here, we explore the business and marketing aspects that can make or break your success. I…
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Slow Down or Double Down — with Steven J. Pearlman, MD (Ep. 229)
48:51
48:51
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48:51
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and whether to slow down or double down. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying…
…
continue reading