Beste Cve Marketing Consultancy podcaster (2024)

1
79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail 41:58

1d ago41:58

41:58

"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketin…

1
78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360 39:06

22d ago39:06

39:06

In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company. Here are some key talking points from the episode: Challenging the narrow view of retail media The unhealthy obsession with the monetary value of retail media The value of data in retail media Changes in …

1
Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail 36:22

1M ago36:22

36:22

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode …

1
Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands 34:36

2M ago34:36

34:36

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're…

1
Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA 42:30

2M ago42:30

42:30

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Mar…

1
Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future 37:37

3M ago37:37

37:37

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at Beliv In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connect…

1
Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK 41:22

3M ago41:22

41:22

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time."…

1
Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024 45:53

4M ago45:53

45:53

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at Circana In this episode of Time For a Reset: The Marketing Podcast with …

1
Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR 32:55

4M ago32:55

32:55

“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Pu…

1
Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024 38:54

4M ago38:54

38:54

“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at …

1
Episode 69 - Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind 20:51

5M ago20:51

20:51

Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insight…

1
Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow 26:16

7M ago26:16

26:16

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We al…

1
Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK 30:05

8M ago30:05

30:05

Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenue engine Prioritising tasks for greater efficiency and effectiveness The relationship between performance and bra…

1
Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever 42:52

9M ago42:52

42:52

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our b…

1
Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank 36:09

9M ago36:09

36:09

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as …

1
Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights 34:44

10M ago34:44

34:44

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. J…

1
Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global 27:21

11M ago27:21

27:21

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. J…

1
Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios 23:55

12M ago23:55

23:55

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss…

1
Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership 25:50

1y ago25:50

25:50

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and W…

1
Episode 60 - From C-Suite Alignment to Becoming Data-Driven: Insights from 10 Marketing Leaders 29:52

1y ago29:52

29:52

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of mak…

1
Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter 28:30

1+ y ago28:30

28:30

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of mar…

1
Episode 58 - Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola 29:51

1+ y ago29:51

29:51

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical…

1
Episode 57 - How Data and Creativity Collide in B2B Marketing with Olya Dyachuk of Heineken 31:39

1+ y ago31:39

31:39

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heine…

1
Episode 56 - Mastering the Data & MarTech Realm. Stuart Colman. Part 2 32:05

1+ y ago32:05

32:05

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean …

1
Episode 55 - Mastering the Data & MarTech Realm. Stuart Colman. Part 1 16:29

1+ y ago16:29

16:29

In this episode of the Time for a Reset podcast, Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and bus…

1
Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion. Jesh Sukhwani, Lenovo 16:56

1+ y ago16:56

16:56

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach ne…

1
Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale. Amy Weisenbach, NYT 29:13

1+ y ago29:13

29:13

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strate…

1
Episode 52 - Are Marketers Growth Drivers? Jordan Liebman, Blue Jeans by Verizon 28:38

1+ y ago28:38

28:38

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing…

1
Episode 51 - Sustainability: Are Brands Really Getting It? Gavin Sheppard, Pinwheel 29:04

1+ y ago29:04

29:04

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to bette…

1
Episode 50 - Why a Marketing Team Must Balance High Performance and Empathy. Marc Caulfield 36:45

1+ y ago36:45

36:45

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to exp…

1
Episode 49 - Balancing Profit vs Purpose at a Mission Centric Company. Aidaly Sosa, Tony’s Chocolonely 26:54

1+ y ago26:54

26:54

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are…

1
Episode 48 - Achieving Organisational Transformation with Adam Wright, Beiersdorf 26:20

1+ y ago26:20

26:20

In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and bui…

1
Episode 47 - Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics 33:08

2y ago33:08

33:08

In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry. Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time i…

1
Episode 46 - Diversity, Inclusion, and Personalisation: A Winning Strategy for Brands. Munnawar Chishty, No 7 34:42

2y ago34:42

34:42

In this episode of Time for a Reset, host Paul Frampton is joined by Munnawar Chisty, Marketing Director and Global Category Director for Beauty at No 7. She comes from a background of several senior management roles, leading many marketing teams at Johnson&Johnson, GSK and delivered growth for international and UK brands. Munnawar shares her thoug…

1
Episode 45 - Why Marketing Is All About Fulfilling Customers Needs Profitably. Lysa Hardy, Hotel Chocolat 32:33

2y ago32:33

32:33

In this episode of the podcast, we are thrilled to welcome Lysa Hardy, Group CMO and Managing Director of Direct to Consumer UK at Hotel Chocolat, to share her wealth of experience and insights on the ever-evolving landscape of marketing technology. With a distinguished career spanning multiple C-level roles across a range of renowned brands includ…

1
Episode 44 - 5 Steps to Empathy to Become a Better Marketer With Rob Volpe 33:48

2y ago33:48

33:48

In this episode, Paul sits down with Rob Volpe, CEO of Ignite 360 and author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”. Paul and Rob discuss the impact of empathy in marketing. Rob demystifies empathy and reminds us of the enormous influence it can have in all aspects of marketing. It is something that we f…

1
Episode 43 - From Irrelevant to Iconic: Inside KFC's Record-Breaking Brand Transformation. Jack Hinchliffe 31:52

2y ago31:52

31:52

In this episode, Paul sits down with Jack Hinchliffe, CMO of KFC UK&I, to discuss the latest trends and strategies in customer data and loyalty. Jack is a seasoned commercial leader with extensive experience working across some of the world’s most beloved food brands. He has been instrumental in driving change that has made KFC more relevant, disti…

1
Episode 42 - The Intersection of Marketing and Culture: Challenges and Triumphs. Helene Henderson, General Mills 42:20

2y ago42:20

42:20

In this episode, Athar sits down with Helene Henderson, Senior Brand Experience Manager at General Mills, to delve into marketing transformation. Helene has been in the food industry for over a decade and has spent the last 7 years at General Mills, where she has been instrumental in driving organisational design changes within the marketing depart…

1
Episode 41 - Breaking Silos, Building Success. Helen Owen, Tribe 34:49

2y ago34:49

34:49

Are you ready to learn the secrets of successful marketing transformation? In this episode of the podcast, Athar sits down with Helen Owen, VP Marketing of Tribe, to discuss the evolution of marketing in the Fintech industry. With 15 years of experience in the field, Helen is an established Fintech marketer and independent consultant, working with …

1
Episode 40 - Leading the Way in DTC Wine Retail. Nathan Wadlow, Virgin Wines 38:36

2y ago38:36

38:36

In this exciting new podcast series, Athar Naser sits down with industry-leading marketing professionals who are shaping the future of their companies and driving change. Get an inside look at how these trailblazers approach change, their own personal resets, and the innovative ways of thinking and building processes that create measurable impact. …

1
Episode 39 - The Inside Track on Why Canton Joined CvE 42:50

2y ago42:50

42:50

Are you curious about the behind-the-scenes story of how Canton Marketing Solutions joined the CvE and Goodway Group family? In this week's episode of Time for a Reset, we sit down with founders Rob Webster and Nick King, who share their journey and the reasons behind their decision. With decades of experience in digital marketing and leadership ro…

1
Episode 38 - The Muscles and Skills That a CMO Must Master: Lessons from a C-Suite Pro with Ellie Norman, former CMO of Formula 1 46:16

2y ago46:16

46:16

In this episode of Time for a Reset, Paul sits down with industry veteran Ellie Norman, a C-Suite executive and former CMO of Formula 1. This episode of Time for a Reset is a must-listen for any professional looking to gain a competitive edge in the industry and stay ahead of the curve! Ellie brings a wealth of experience and knowledge to the table…

1
Episode 37 - Empowerment in the Workplace: Female Leadership and Breaking Through Patriarchal Culture 40:35

2+ y ago40:35

40:35

Join Paul as he sits down with Christine Fellows, Managing Director of NBC in the APAC region, for a conversation that will challenge your thinking and leave you feeling empowered to make a difference. In this thought-provoking conversation, Christine and Paul delve into the topic of equal opportunity and female leadership in the workplace. With re…

1
Episode 36 - Why Radical Candor Is a Secret Weapon for CMO's: Unlocking the Secrets of Success, Mark Evans, Direct Line Group 40:33

2+ y ago40:33

40:33

Get ready to take your marketing game to the next level with this episode of Time for a Reset! Join Paul as he sits down with Mark Evans, Managing Director of Marketing & Digital at Direct Line Group, to learn from one of the industry's top leaders. Mark shares his wealth of experience, from his early days at Mars to his leadership roles at HSBC an…

1
Episode 35 - A Rally Cry for Radical Truth and Transparency in Marketing: Insights from a Crypto CMO, Brandon Keenen 37:05

2+ y ago37:05

37:05

Are you ready to learn the secrets of successful marketing from a true industry insider? In this episode of Time for a Reset, Paul sits down with Brandon Keenen, CMO of Ziglu, a new challenger crypto bank recently acquired by Robinhood, to discuss the complexities of marketing and the importance of Radical Truth and Transparency. With a diversified…

1
Episode 34 - Empowering Underprivileged Students in Marketing and How It Benefits Your Business: Ritchie Mehta’s Vision 40:33

2+ y ago40:33

40:33

In this episode, Paul sits down with Ritchie Mehta, CEO of the School of Marketing, an organization dedicated to revolutionizing marketing education and empowering individuals worldwide. Ritchie is a true trailblazer in the industry, leading the charge to revolutionize marketing education and empower individuals worldwide. As a passionate advocate …

1
Episode 33 - Putting Excellence and Innovation at the Heart of Marketing. Lex Bradshaw-Zanger, L'Oreal 35:24

2+ y ago35:24

35:24

Are you ready to take your marketing game to the next level? In this episode, Paul sits down with Lex Bradshaw-Zanger, CDMO of L'Oreal, one of the world's leading beauty companies. Lex shares valuable insights on how L'Oreal has transformed and adapted to stay competitive in today's digital landscape. He delves into how matrix structures have enabl…

1
Episode 32 - Creating a Proven ROI: Strategy for Building a Growth Engine Linked to the Bottom Line. Tushar Kaul, Bella & Duke 32:31

2+ y ago32:31

32:31

In this episode, Paul sits down with Tushar Kaul, CMO of Bella & Duke, a leading UK pet food subscription company. Tushar brings a wealth of experience, having begun his career in the Scottish government and running the e-commerce team at Campbells Prime Meat before joining Bella & Duke as CMO. One of Tushar's key strengths is his ability to contro…

1
Episode 31 - Preventing Marketing From Being Relegated to Marcomms: Insights from Industry Legend Rory Sutherland 51:25

2+ y ago51:25

51:25

Time For a Reset is back! In this episode, Paul sits down with Rory Sutherland, a true industry legend with 35 years of experience at Ogilvy, and one of the early pioneers of behavioral science in marketing. Rory is also the author of "Alchemy: The Magic of Original Thinking" and a regular speaker at Ted Global and marketing conferences. In this ja…

1
Episode 30 - Mastering Marketing In A Digital Business: Why It’s About Brand Not Transformation. Matt Bushby, JustEat 34:29

3y ago34:29

34:29

In this episode, Paul sits down with Matt Bushby, Marketing Director at JustEat, a company that has mastered the art of digital marketing. Matt brings a wealth of experience and a unique perspective on digital transformation and how it applies to businesses like JustEat. One of Matt's key strengths is his understanding of how digital businesses can…

Podcaster verdt å lytte til

Cve Marketing Consultancy Podcaster

Podcaster verdt å lytte til

Hurtigreferanseguide