Beste Jaci Russo podcaster (2024)

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156. Change the Conversation with Jaci Russo 27:16

8d ago27:16

27:16

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from the…

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Unlocking Leadership for Your Brand with Chris Hutchinson 43:04

2d ago43:04

43:04

In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leader…

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The Psychology of Branding Pt. 2 with Dr. Tricia Groff 54:19

2d ago54:19

54:19

In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foste…

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158. Say What They Can't Unhear with Tamsen Webster 33:19

2d ago33:19

33:19

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, ac…

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157. Make Coaching Your Marketing with Caryn Gillen 27:58

20h ago27:58

27:58

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach! But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack …

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155. No Friction Lead Generation with Brad Powell 28:17

17d ago28:17

28:17

What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing is built around relationship & trust building. And this is especially true for consultants, coaches & agencies who run service businesses. You need to establish enough trust and authority so that whe…

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154. Charge Higher Prices & Get Your Clients to Thank You For It with Scott Sorrell 39:10

24d ago39:10

39:10

Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)? Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates. Scott has identified more tha…

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Consumer Insights and Branding with Brett Townsend 56:58

1M ago56:58

56:58

In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares a…

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153. Let's turn your voice & vision into an industry leading brand with Kristie Keever 33:19

1M ago33:19

33:19

What does it really take to build a standout personal brand? And what if your personal brand was really the key to unlocking endless opportunities? In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach Kristie Keever. (yes, she's helped o…

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152. How to put more personality into your marketing with Marina Krivonossova 27:36

1M ago27:36

27:36

Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing. If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova, to guide us through her approach to bringing per…

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151. Get referrals without asking with Stacey Brown-Randall 33:08

2M ago33:08

33:08

How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients — without manipulating, offering incentives, or even having to ask? Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on…

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The Financial Side of Branding with David C. Barnett 1:01:09

2M ago1:01:09

1:01:09

Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling businesses, entrepreneurship through acquisition, and the current business landscape influenced by trends like the “silver tsunami” and internet “influenc…

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150. 3 Lessons From 3 Years of Podcast Hosting with Brad Powell 28:56

2M ago28:56

28:56

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!) Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketin…

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The Psychology of Branding with Dr. Tricia Groff 42:57

2M ago42:57

42:57

In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strateg…

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149. How to breakthrough the noise with storytelling with Patti Sanchez 26:29

2M ago26:29

26:29

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes: # 143. How to be more bingeable than Netflix # 84. How to sell with a story If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling. In this episode, Patti unpacks h…

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148. How Pink Socks and Intuition Built a Standout Business with Melinda Van Fleet 29:34

2M ago29:34

29:34

Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain. So they moved to the Florida Keys and completely transformed their careers. Melinda launched her personal-coaching business and …

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The Marriage of Branding and Relationships 35:22

3M ago35:22

35:22

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter’s recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, tru…

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147. How to be more memorable with Brad Powell 17:17

3M ago17:17

17:17

After you give a talk, or make a presentation, or make a video, what if no one remembers what you said? What if after all your posting on social media people don't remembers a thing you shared...? A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone! Let that sink in: Peo…

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146. Time to get your butt on video (OK, not your actual butt) 28:47

3M ago28:47

28:47

It's time you got your butt on video. There, I said it. And you know it's true. Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.) It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from. If they look at you…

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The Performance of Branding with Jason Friedman 48:31

3M ago48:31

48:31

Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason’s passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same p…

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145. 6 Simple Steps to Lean Marketing with Sarah Noel Block 25:39

3M ago25:39

25:39

How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department? That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency. Sarah simplifies B2B ma…

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Rebranding Made Simple with Jaci and Michael Russo 38:13

3M ago38:13

38:13

In this episode of the “He Said She Said Razor Branding” podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company’s visual identity, messaging, and audience. They discuss the importance of maintaining co…

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144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101 19:35

4M ago19:35

19:35

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home. Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, …

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How Successful Brands Capitalize on Technology with Greg Brooks 55:05

4M ago55:05

55:05

Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can …

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The Evolution of Digital Marketing in the age of AI with Rachel Hernandez 50:46

4M ago50:46

50:46

Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet’s dynamic landscape. Tune in to g…

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How To Dominate Buyer And Seller Leads And Leave Cold Calling Behind w/Dustin Fox 37:18

5M ago37:18

37:18

Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm. But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table. By leveraging innov…

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143. Social Media Storytelling: How to be more bingeable than Netflix 36:02

5M ago36:02

36:02

Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks? Everyone's had the experience of being hooked by a good story. We simply can't help ourselves. However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media…

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SEO and Branding in Today’s Everchanging Marketplace 49:56

5M ago49:56

49:56

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding. Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing co…

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Authenticity in Branding with Greg McDaniel 55:40

5M ago55:40

55:40

Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity - both in branding and in life.As a real estate agent known for his authenticity and unique perspective on life and business, …

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8 Winning Practical And Tactical Steps To Nurture Your Database 1:01:00

6M ago1:01:00

1:01:00

In today's competitive business landscape, nurturing leads and maintaining a robust database is paramount for sustained success. Without a streamlined system in place, valuable leads can easily fall by the wayside, costing us both time and money. Potential clients slip away, opportunities for repeat business are missed, and our revenue potential re…

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Maximize Passive Income: Game Changing Techniques For Success 59:24

6M ago59:24

59:24

In today's fast-paced world, the norm is to juggle multiple jobs to secure financial stability. However, this leaves little room for personal freedom and life choices. With the unpredictable nature of the real estate market, agents often find themselves vulnerable to fluctuations in income, which can create financial pressure. Enter the world of pa…

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Branding Insights from the 21 Hats Experience 32:40

6M ago32:40

32:40

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their par…

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AI Can Skyrocket Business: The Tools You Need to Know About w/ Brad McDaniel 1:16:34

6M ago1:16:34

1:16:34

AI can do so much for the real estate agent. It has the power to analyze vast amounts of data in real-time, providing us with invaluable insights into market trends, buyer behavior, and property valuations. Yet so many people are not taking full advantage of it. Many agents are still confused about the different AI products and programs and don’t k…

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142. A Simple Hack to come up with Endless Ideas for your Videos 12:16

6M ago12:16

12:16

Right now, in 2024, the most successful digital content is coming from short-form style videos. We're talking about quick video clips that are no more than 60 seconds in length. But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients. The good news is that short video clips are easy…

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Love And Real Estate: Building A Solid Foundation For Joint Ventures 1:09:26

6M ago1:09:26

1:09:26

Love is indeed in the air, and what better way to celebrate it than by embarking on a journey of buying, selling, or investing in properties with your loved ones? Whether it's with a partner, friends, or family, the prospect of joint real estate ventures can be thrilling. However, beneath the excitement lies a potential minefield of challenges that…

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Launching, Building, and Scaling Your Brand with Mark Donnigan 52:46

6M ago52:46

52:46

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team.Mark Donnigan, founder of Growth Stage Marketing, builds technol…

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Serve Before You Sell: Lead Gen Secrets For Massive Success In 2024 1:24:46

7M ago1:24:46

1:24:46

In today's fiercely competitive landscape, turning leads into loyal clients is a constant challenge across industries. The need to build lasting relationships and establish trust has never been more critical. The digital age has also ushered in a new era of consumer behavior, where attention spans are fleeting, and trust is hard-won. How do we make…

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Unconventional Lead Gen Strategies That Will Supercharge Your Business w/ Wayne Hitt 54:41

7M ago54:41

54:41

Generating leads can be an arduous task. Sometimes all our efforts result in wasted time and resources chasing after unqualified prospects. Traditional methods may not yield the desired results, leaving us frustrated and struggling. In a crowded real estate market, differentiation is key. By doing things differently, we not only capture the attenti…

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How Storytelling Can Save Your Brand with Jeff Bartsch 53:49

7M ago53:49

53:49

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection.Jeff Bartsch is a visionary storyteller and fo…

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Revolutionize Your B2B Strategy: Unveiling The Secret For Tremendous Success w/ Jaci Russo 53:39

7M ago53:39

53:39

In the fast-paced world of real estate in 2024, B2B growth is the name of the game. However, amidst the hustle and bustle, many businesses find themselves stuck in a rut. The B2B landscape often feels stale, lacking the excitement and innovation that drives success in other sectors. So how can we change this? Can adopting a B2C mentality propel you…

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141. Can your business exist without social media? My minimalist approach. 23:20

7M ago23:20

23:20

There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you... ...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you… “someday” In this episode I'm sharing my minimalist approach to grow…

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Go Global: Maximizing Growth Potential in a Worldwide Market w/ Lisa B 1:01:49

7M ago1:01:49

1:01:49

Building a global team is a daunting challenge for many businesses. The process is dragged down by communication barriers, cultural misunderstandings, and establishing a cohesive work environment across different time zones. That doesn’t mean it can’t be done though… What are the first steps to take if we want to expand globally? How do we figure o…

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Jaci Russo Podcaster

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