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Road Dog Podcast

Luis Escobar, Kevin Lyons

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Adventure outside with Luis Escobar, trail running legend, race director, running mentor and photographer, as he converses with athletes and public figures about all things extreme sports. We’ll cover everything from sell-out trail races to the most unknown ultra-running adventures around the globe, swing over into the world of rock climbing, and dive into mountain biking, triathlons and more.
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“Slow is steady, steady is fast.” Jim Clemens, Tyler Clemens, and Chris Clemens hike the Camino. Luis chats with the Clemens family about their adventures on the trail. Hear about the logistics, food and drink along the way, the interactive app they used, interactions with fellow travelers, reflecting on the hike, what it meant to be together as a …
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“My concept was, when you crack the third beer, the podcast starts. Cause that’s when the good conversation starts.” In this replay episode, Clint Welch and Jack Rosenfeld chat with Luis about ending the Beer on the Run podcast, baseball, football, running events, how Beer on the Run got started, how they got guests by shooting their shot, some of …
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“The Snowman Race mission is to raise awareness about climate change and the plight of people living in high altitude regions.” Clare Gallagher is a professional runner from Boulder CO. In this special Snowman episode, Clare chats with Luis about using an altitude tent, preparing for the Snowman Race, her race history, environmental advocacy, study…
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“A marathon every day for five days. It is not a joke.” Simon Mtuy is a farmer, guide and runner from Tanzania. In this special Snowman Race episode, Simon chats with Luis about his homelands in Kilimanjaro, how climate change is effecting his land, what he grows on his farm, running ultras, finishing Western States 10 times, his guiding, running a…
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“I’m expecting to find adventure, and an incredible culture. I am incredible curious about the country and the people, the customs. I love travelling and this is just such an absolutely special part of the world to be invited to visit.” Kelly Halpin is a professional mountain runner from Jackson Hole, Wyoming. In this special Snowman Race episode, …
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“You have to think about it, you know. How are you going to be like after 10 hours.” Kaori Niwa is a professional trail runner from Japan. In this special Snowman episode, hear Kaori chat with Luis about where she grew up, how she got into running, her running accomplishments, what her goals are, what she is excited about, and what gear she carries…
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“They care a lot about their environment and their natural resources and sustainability. They are one of the countries with the lowest carbon footprint per person in the world and I think they clearly have a message to bring out to the world.” Pascal Egli is a professional trail and sky runner from Norway. In this special Snowman Race episode, Pasc…
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“It’s absolutely a team effort. I wouldn’t be able to do these swims without them. Every single one of them has an important job. They are just as important as the swimmer, if not more.” Jill Yoneda is an endurance swimmer and free diver. Rob DeCou is the Executive Producer and Co-Founder at Lux Virtual. He is also a ultra-endurance athlete. In thi…
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“I don’t like the uphill finish. I like to finish downhill.” Veronika Spalekova is a triathlete, accomplished distance runner, and a coach from the Bay Area. In this episode, Veronika chats with Luis about her running career, Broken Arrow, The Formattable, The Greenhorn Ranch, Quicksilver, her coaching, what the biggest failures people make in trai…
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“If it’s just about me it’s harder when things don’t go as planned. But when I have a bigger purpose, it’s so much easier.” Alex “CHIKORITA” Roudayna is an accomplished distance runner from Mexico City and bad ass at OCR events. In this episode, Alex chats with Luis about distance running, Competing at Spartan events, Her upcoming Los Angeles to La…
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“The best way I can describe that 76 trip was we had no idea what we were doing but it was total freedom.” Jack Smith is a legendary skateboarder and founder of the Skate Museum in Morro Bay. In this episode, Jack chats with Luis about how he got into skateboarding, how the skateboards have changed over time, how the early equipment was dangerous, …
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“Throughout this journey in endurance sports, the whole thing is just convincing yourself that you can do this.” Hilary Topper is an author and an athlete from Long Island. She is the author of a new book titled From Couch Potato to Endurance Athlete. In this episode, Hilary chats with Luis about running the New York Marathon, getting started runni…
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“I tend to not perform very well when I feel like I have a lot of pressure.” Rachel Entrekin is a bad-ass trail runner. In this episode, Rachel chats with Luis about living in Los Angeles, running stories, Crazy Mountain 100, Rio Del Lago 100, Badger Mountain 100, winning Cocodona 250, having crew and pacers, she describes certain race courses and …
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“Running is playing a more important role in raising awareness of different issues including climate change that is taking place throughout our world.” Marcos Vargas is the Co-Chair and Regional Organizer for the Peace and Dignity Journeys - Central Coast, I am leading the organizing of communities and runners to support the Peace and Dignity Journ…
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“I hope people like the book. It’s happy and it’s sad. It’s extraordinarily emotional.” Michael Salsbury is a runner, a family man and the author of Running From Tragedy. In this episode, Michael chats with Luis about his runner son Sebastian, his running, Broken Arrow, why he wrote the book, what’s the book about, his personal tragic family story,…
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On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.…
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“If you run with the Earth then you can run forever.” Franziska Maria Chaidez Pretsch is a trail runner and life coach from Germany and currently lives in Oregon. In this episode, Franziska chats with Luis about her life journey, how she got into distance running, her love of Luna Sandals, her experience of running in the Copper Canyons, how travel…
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On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edg…
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“I can’t think of any scenario where I’ve witnessed such like a close-knit community that was accepting of new people.” John Waters is runner and works in software. In this episode, John chats with Luis about moving to San Diego, his experience in the Copper Canyons, his experience at Born to Run, playing music in front of people, his prep for Lead…
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Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketi…
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“That’s incredible that us as people can go out there and push ourselves that hard and just see where that edge is, and there’s kind of this fascination with like where is that edge and what does that feel like.” Rob DeCou is the Executive Producer and Co-Founder at Lux Virtual. He is also an ultra-endurance athlete. In this episode, Rob chats with…
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On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting c…
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“Let them know it’s okay to ride or it’s okay to run. You’ll survive and you can switch off.” Susan Smyth is the coordinator and ride manager of the Ride & Tie race. In this episode, Susan chats with Luis about Ride & Tie, the details around this special race based on the old Pony Express, where the race has been held, the Cool Summer Night Run whi…
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In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time. In this episode you'll learn: What brand actually means The in-depth process of building a brand from scratch What a …
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“A lot of times we tend to see medical issues from Robinson through Rucky Chucky. And that’s where we have a lot of our medical teams set up.” Dr. Andy Pasternak is the medical director for the Western States 100-mile endurance run. In this episode, Dr. Andy chats with Luis about meeting at the Rose Bowl, being the medical director of Western State…
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Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing. Here’s what you’ll learn: Maximizing ROI through digital audits Essential area…
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“I am what I call a back of the packer runner. And I felt encouraged by everybody on the course. People that I would be like, why are they going to try and encourage me, they’re off running really fast. But everyone was so encouraging and so nice. I did not feel invisible on the course which sometimes I do.” In this special episode, Luis chats with…
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On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns. Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce. In this episode, you’ll learn: The current state of influencer marketing for brands How to make live stream shopping work What balance you shou…
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“I think that there is always room to grow, but you can’t grow without other people understanding where you can work with them and where they can work with you.” Chris Andrews is a professional runner and coach. Chris chats with Luis about Born to Run Ultramarathon Extravaganza, how he got into running, getting robbed at gunpoint, running the Big S…
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On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging. In this episode, we talked about: The power of storytelling for "boring" brands The elements that make up a great company story How Jason applies storytelling principles as…
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Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi. In this episode, we talked about: The evolution of marketing the past 15 year How content marketing should feed into product marketing always How to have a successful marketing career And more.Av MarketerHire
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“So then my younger brother calls me up and he’s freaked out. He is like, he has 12 half siblings. All different moms, all the same dad. His dad.” Harris Goodman is a pathologist and a long-distance runner. In this episode, Harris chats with Luis about his experience at Tierra Redonda Mountain Trail Run, being a pathologist, the restorative reset t…
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On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.Av MarketerHire
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“I just really love being out on the mountains, spending longer runs out on the mountains, and I’m just stoked on hard trail running right now.” Aimee Kohler is a mountain runner and chats with Luis about being a Fit Specialist at a running store, common mistakes people make when choosing shoes, maintaining trails, OCR events, running in the Copper…
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On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.…
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“This is so much fun and all the flags are flying, and I think there was dirt wrestling happening, and everybody had their beverage of choice cracked open.” Colin Dean is a musician and leader of the Brass Mash Band out of San Luis Obispo. Colin chats with Luis about the California central coast, Cal Poly, trombones, how he got into music, his favo…
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“I’m really fucking good at ignoring pain.” Michael Versteeg is a bad ass professional distance runner sponsored by Satisfy. Hear about him building tiny homes, why he walked off the Colorado Trail after completing over 400 miles, his musical tastes, microdosing and why he will never tape his nipples. David Valenzuela gives his best advice for maki…
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  On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it an…
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Jeremy Scott stops by to talk eCommerce growth strategies and creative paid advertising tactics. Here’s what you’ll learn: - Key growth strategies that scaled Donovan's Dish from 0 to over $2 million in annual recurring revenue. - The specific paid advertising tactics that drove $500k in ecommerce revenue for Donovan's Dish in just 4 months. - How …
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Adam Lopez is a musician, music teacher, and runner. This Road Dog musical special episode was recorded live at the Tierra Redonda Mountain Trail Run. Support Road Dog Podcast by: 1. Joining the Patreon Community: https://www.patreon.com/roaddogpodcast 2. Subscribe to the podcast on whatever platform you listen on. GO SLEEVES: https://gokinesiology…
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On today's episode, I spoke with Mark Kilens from TACK. Mark is a marketing leader and GTM expert who worked at places like HubSpot and Drift, and now runs a GTM firm called TACK. In this episode, you'll learn: What people-first GTM is How most companies are thinking about GTM the wrong way How to implement a people-first GTM motion in your company…
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“We started our Friday runs and those are ones we call caffeinated rituals.” Michael Nájera is a runner from Los Angeles. In this episode, Michael chats with Luis about his parents migrating from Mexico, how he got started running, running in high school, running on dirt, traveling up to run Born to Run, his informal run meet up called Tofu Scrambl…
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Danil Saliukov stops by to talk about influencer marketing, FTC regulation best practices, and the future of AI and UGC video content. You’ll learn: - How to build and vet a network of 30,000 creators and influencers - What the future looks like with FTC regulations on AI and UGC content - How Danil thinks about AI (the good and the bad) And much m…
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“I just like running. I like running. I Like spending time with my friends and that’s pretty much I think what everybody else is out there for to.” Andrew Miller is the 2016 Western States winner in under 16 hours. In this episode, Andrew chats with Luis about winning the Western States 100 at 20 years old, the details he remembers about that win, …
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Brayden Cruz stops by to talk about emerging channels in paid media, mastering paid media strategies, and the impact of AI and automation on media buying. Here's what you'll learn: • Emerging paid channels to watch • Strategies for mastering paid media • The future of AI and automation in media buying And much more!…
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“There’s a couple of things I do well. I drink beer really really well and I enjoy lots of it. And I run. I am a better beer drinker than I am a runner but I found that they both go hand and hand.” Brad Garfinkel is a beer drinker and a runner. In this special episode, we mash up the Beer on the Run podcast with Road Dog Podcast to get Beer on the …
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Janky Patel stops by to talk about what defines effective ecommerce ad creative today. She has sent over 100 million emails/SMS, resulting in $10+ million and generated over $50 million in new revenue from paid social to acquire customers for brands like Estee Lauder. Here’s what you’ll learn: Interactive vs static: The effectiveness of interactive…
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“You might be needing to use caffeine different ways depending on if you’re using it to help make the right decisions, or to avoid sleep, or for motivation.” David Hellard is one of the presenters of the Golden Trail Series, ultra marathon runner, running journalist, founder of Caffeine Bullet and presenter on The Bad Boy Running Podcast. In this e…
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“I feel like these endurance events really unite participants, volunteers, and others to respect our forests and rivers while in pursuit of athletic dreams and wilderness adventures.” Bob Crowley, Hal Hall, and Tim Twietmeyer are the authors of the new book, States The Places We Run: Celebrating 50 years of American Ultrarunning History. In this sp…
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