The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of bran ...
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“New Ice City” is a weekly podcast hosted by Vincent Mercogliano, New York Rangers beat reporter and NHL analyst for the USA TODAY Network. Each episode will feature Vince’s insights on the latest news and rumblings surrounding the Blueshirts, as well as interviews with an array of guests from the hockey world. Download and subscribe on any platform where you find your podcasts, or by visiting lohud.com/rangers.
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Part game show and part chat show. Your host, London Welsh comedian Vix Leyton, holds an ever-changing numbered list of 30 possible subjects - from everyday to current affairs - and invites three comics to compete to take the mic with stories, anecdotes, jokes or even songs, like a parlour game at the best fantasy dinner party you could ever imagine. The game - fun. The rules - highly convoluted. The laughs - constant. Guests to play the arcade so far have included Sara Barron, Sikisa, Tiern ...
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NY Rangers' pour in goals to begin new season, but will it continue against the defending Stanley Cup champs?
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Episode 163 of the "New Ice City" podcast examines a red-hot start for the 5-0-1 New York Rangers, who have featured the NHL's most productive offensive attack to begin the 2024-25 season. Plus, George Richards of Florida Hockey Now joins the show to preview Thursday's Eastern Conference Final rematch with the defending champion Panthers and host V…
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S05.E16 - Brand & Performance Marketing with Tom Roach
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In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing. J…
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NY Rangers early season mailbag: Victor Mancini, Matt Rempe, Mika Zibanejad and more!
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Episode 162 of the "New Ice City" podcast opens up the mailbag to answer fans questions regarding the first week of the New York Rangers' season. Host Vincent Mercogliano analyzes each of the first three games, plus Kaapo Kakko, Victor Mancini, Matt Rempe, Igor Shesterkin, Mika Zibanejad, five-on-five offense, defensive blemishes and more!…
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NY Rangers prepare to open a new NHL season as Igor Shesterkin contract negotiations stall
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Episode 161 of the "New Ice City" podcast reveals why Igor Shesterkin turned down an offer that would have made him the NHL's highest-paid goalie while looking ahead to the start of the Rangers' new season. Plus, Matt Vensel of the Pittsburgh Post-Gazette joins the show to preview the Blueshirts' season-opener against the Penguins and host Vincent …
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S05.EP15 - Brand Positioning Models with Magdalena Adamska
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In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s…
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Analyzing NY Rangers final roster decisions with one week to go until opening night
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Episode 160 of the "New Ice City" podcast takes an in-depth look at the roster decisions facing the New York Rangers with one week to go until opening night, including the chances for prospects Adam Edström and Victor Mancini to break camp with the team. Plus, Peter Baugh of The Athletic joins the show to share his preseason observations and host V…
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Fallout from Ryan Lindgren's injury, early training camp impressions and a chat with Rangers broadcaster Sam Rosen
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Episode 159 of the "New Ice City" podcast features an extensive conversation with legendary Rangers broadcaster Sam Rosen as he prepares to enter his 40th and final season in the MSG booth. Plus, host Vincent Mercogliano reacts to news that defenseman Ryan Lindgren will miss multiple weeks and answers fans questions about Alexis Lafrenière, Brennan…
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Season 5 premiere! Featuring Rangers coach Peter Laviolette and a training camp preview
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The Season 5 premiere of the "New Ice City" podcast features the return of host Vincent Mercogliano after having baby No. 2 and a full preview of New York Rangers training camp for the 2024-25 NHL season! Hear from head coach Peter Laviolette, plus analysis of the Blueshirts' Stanley Cup hopes, training camp battles (or lack thereof), lineup option…
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S05.EP14 - Brand Management with Raitis Velps
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In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough. Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms. Discover how these issues can dilute brand perception and hu…
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S05.EP13 - Building Brands with Soul with Maria Brasil
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The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism. Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture. She explains the concept of conscio…
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S05.EP12 - Secrets of Logo Design with Ian Paget
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In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations. Our conversation begins with Ian sharing his journey into log…
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S05.EP11 - The No BS Guide to Strategy with Alex Smith
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In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.” We start by exploring Alex’s background and what inspired him to write “No BS Strategy.” Alex then defines strategy and branding in his unique, straightforward style. We then discuss what makes a great strategy and the typic…
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Season 4 finale: Finishing it off with a lengthy NY Rangers mailbag
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Episode 157 of the "New Ice City" podcast marks the finale of Season 4! Host Vincent Mercogliano thanks listeners by trying to answer as many of their questions as possible, with topics ranging from the Blueshirts' offseason moves (or lack thereof), lineup construction, salary cap space, trade targets, prospects who look ready to make an impact, fu…
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NY Rangers go quiet in free agency, plus unpacking the Jacob Trouba drama
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Episode 156 of the "New Ice City" podcast discusses a surprisingly quiet free-agent period for the New York Rangers and what it means for their Stanley Cup hopes. Plus, host Vincent Mercogliano analyzes the Blueshirts nabbing defenseman EJ Emery in the NHL Draft, the motivation behind the Reilly Smith trade and everything he's hearing about captain…
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NY Rangers free agency rumblings, NHL Draft buzz and a busy week ahead
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Episode 155 of the "New Ice City" podcast looks ahead to the busiest week of the offseason for the New York Rangers and the rest of the NHL. Host Vincent Mercogliano reveals what he's hearing about the Blueshirts' plans in free agency, the draft and possible trades, then Sportsnet's Jeff Marek joins the show to discuss takeaways from the Stanley Cu…
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S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
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In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights . Alexandra emphasizes that anyone can create memorable brand names with the right approach. She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the i…
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NY Rangers waive Barclay Goodrow, signaling plans to act boldly
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Episode 154 of the "New Ice City" podcast reacts to the New York Rangers placing veteran forward Barclay Goodrow on waivers and being claimed by the San Jose Sharks, with analysis of all the potential roster and salary cap fallout. Plus, Colin Stephenson of Newsday joins the show to offer his thoughts on whether the Blueshirts should shake up their…
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NY Rangers exit interviews with Adam Fox, Igor Shesterkin, Mika Zibanejad and more
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Episode 153 of the "New Ice City" podcast pulls back the curtain on breakup day at the New York Rangers' training center, including clips from some of the most memorable exit interviews. Hear from Adam Fox, Jacob Trouba, Kaapo Kakko, Mika Zibanejad and Igor Shesterkin, with insights from host Vincent Mercogliano on what comes next for each of those…
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S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
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ShannaRea Dennis is an expert in "rebranding". In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are. We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid. This episode is a must for anyone involve…
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NY Rangers fall short in Eastern Conference Final; now what?
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Episode 152 of the "New Ice City" podcast analyzes what went wrong for the New York Rangers in their Eastern Conference Final loss to the Florida Panthers and what to make of a Presidents' Trophy-winning season that fell short of the ultimate goal. Plus, host Vincent Mercogliano begins to look ahead to difficult offseason decisions while answering …
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Chris Kreider's hat trick sends NY Rangers to Eastern Conference Final vs. Panthers
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Episode 151 of the "New Ice City" podcast relives Chris Kreider's historic third-period hat trick to propel the New York Rangers to the NHL's final four. Plus, George Richards of FloridaHockeyNow.com joins the show to preview the Eastern Conference Final matchup with the Panthers and host Vincent Mercogliano answers fans questions about Filip Chyti…
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S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
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In this episode Matt and Jacob sit down with the master of 'Strategic Narrative' Andy Raskin. Andy walks through how to create a narrative which positions your brand as the front runners in a movement and how this cuts through noise and galvanises companies around a powerful purpose. If you want help punching up your brand positioning, this episode…
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NY Rangers face first adversity of NHL playoffs, featuring Dave Maloney
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Episode 150 of the "New Ice City" podcast takes a look at what's gone wrong lately for the New York Rangers, who have lost two straight and are heading back to Carolina after their 3-0 series lead was cut to 3-2. Host Vincent Mercogliano also dives into the latest on Filip Chytil, Artemi Panarin and much more, plus Dave Maloney of MSG Network and E…
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NY Rangers win epic double OT thriller, take 2-0 series lead over Hurricanes
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Episode 149 of the "New Ice City" podcast dives deep into the New York Rangers' classic double-overtime win in Game 2 of their second-round NHL playoff series against the Carolina Hurricanes, with thoughts on Vincent Trocheck, Igor Shesterkin and the Blueshirts' special teams' dominance. Plus, host Vincent Mercogliano answers fans' questions on Ada…
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S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
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Level up your understanding of experience design with this enlightening episode. Brands are more than just logos and fonts. They are experiences from which consumers formulate meaning. In this episode we sit down with Matthew Cluttingham who has been creating experiences for global brands for over 20 years. We pick his brains to discuss the power o…
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NY Rangers complete sweep of Capitals, turn the page to Hurricanes
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Episode 148 of the "New Ice City" podcast looks back on the New York Rangers' first-round sweep of the Washington Capitals and ahead to a much tougher opponent in the Carolina Hurricanes. Host Vincent Mercogliano analyzes positive takeaways for the Blueshirts and areas to improve, then Canes reporter Walt Ruff joins the show to preview the second-r…
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NY Rangers jump out to 2-0 series lead vs. Washington Capitals
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Episode 147 of the "New Ice City" podcast includes complete reaction and analysis from the first two games of the New York Rangers' first-round playoff series against the Washington Capitals. Host Vincent Mercogliano recaps both Blueshirts' wins and explains why he believes this could be a short series, then answers fans' questions about Filip Chyt…
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Previewing NY Rangers vs. Washington Capitals in the first round of the NHL playoffs
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Episode 146 of the "New Ice City" podcast looks back on how the New York Rangers captured the fourth Presidents' Trophy in franchise history while looking ahead to their first-round series against the Washington Capitals. Bailey Johnson of the Washington Post joins to show to help breakdown the NHL playoff matchup and host Vincent Mercogliano answe…
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S05.EP06 - B2B Marketing with Jade Tambini
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How does brand interact with the discipline of marketing? In this insightful episode, we're joined by Jade Tambini, a B2B marketing expert and course leader at B2B Breakthrough Academy. With a rich background in consulting and 17 years of experience in B2B, Jade has not only worked her way to director-level positions at DS Smith PLC but has also se…
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Bracing for NY Rangers' playoff hockey with Stephen Valiquette
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Episode 145 of the "New Ice City" podcast features a complete assessment of the New York Rangers' strengths and weaknesses heading into the NHL playoffs with MSG Network analyst and Clear Sight Analytics founder Stephen Valiquette. Plus, host Vincent Mercogliano discusses the bad blood developing between the Blueshirts and Islanders following Tuesd…
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NY Rangers' Stanley Cup-winning GM Neil Smith draws parallels to present-day team
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Episode 144 of the "New Ice City" podcast features an extensive interview with the last New York Rangers' general manager to win a Stanley Cup, Neil Smith, who reminisces about the 1994 title, draws parallels to the present-day team and discusses the Blueshirts' chances of ending the 30-year drought. Plus, host Vincent Mercogliano dives into the Br…
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NY Rangers are first team to clinch an NHL playoff berth; what's next?
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Episode 143 of the "New Ice City" podcast reacts to the New York Rangers becoming the first team to clinch an NHL playoff berth while discussing what their priorities should be with 10 regular-season games remaining. Plus, Dan Rosen of NHL.com joins the show to break down where the Blueshirts rank among top contenders and Artemi Panarin's chances i…
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S05.EP05 - Brand Frameworks with Sarah Robb
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What are the strategies propelling the world’s top 181 brands to the pinnacle of global success? In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we exp…
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NY Rangers run through schedule gauntlet following NHL trade deadline
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Episode 142 of the "New Ice City" podcast analyzes how the Rangers are faring in the face of an unrelenting schedule, featuring matchups with several of the NHL's top teams. Plus, Columbus Blue Jackets reporter Brian Hedger joins the show to discuss what New York is getting in trade-deadline addition Jack Roslovic and host Vincent Mercogliano answe…
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NY Rangers trade deadline reaction: Wennberg, Roslovic, Guentzel and more!
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Episode 141 of the "New Ice City" podcast offers complete analysis and reaction to every move the New York Rangers made (and didn't make) in the lead up to the 2024 NHL trade deadline. Hear from the Blueshirts' newest forwards, Jack Roslovic and Alex Wennberg, as well as the inside scoop from host Vincent Mercogliano on how the Rangers lost out to …
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S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
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In this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Br…
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It's NHL trade deadline SZN, with all the latest on NY Rangers' targets and strategy
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Episode 140 of the "New Ice City" podcast features all the latest NHL trade deadline chatter surrounding the New York Rangers, who have cemented their status as a Stanley Cup contender after going 10-1 in the month of February. ESPN's Emily Kaplan joins the show to discuss the trade market and potential Blueshirts' targets, plus host Vincent Mercog…
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Behind the scenes for an epic NHL Stadium Series, plus is there a trade fit with the Rangers and Sharks?
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Episode 139 of the "New Ice City" podcast takes a behind-the-scenes look at the 2024 NHL Stadium Series and the Rangers' thrilling 6-5 comeback win over the Islanders at MetLife Stadium. Plus, San Jose Hockey Now reporter Sheng Peng joins the show to examine trade possibilities between the Blueshirts and Sharks, and host Vincent Mercogliano answers…
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S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
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Sick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 da…
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Previewing the 2024 NHL Stadium Series and reading the NY Rangers' roster tea leaves
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Episode 138 of the "New Ice City" podcast takes a look at the New York Rangers' five-game winning streak, including what Monday's shutout could mean for goalie Igor Shesterkin, while analyzing the state of the roster following the decision to swap in prospect Adam Edström for veteran Tyler Pitlick. Plus, Islanders reporter Ethan Sears (NY Post) sto…
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NY Rangers' goalie controversy? Plus exploring possible trades with the Anaheim Ducks
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Episode 137 of the "New Ice City" podcast analyzes two big wins for the New York Rangers coming out of the NHL all-star break and what to make of their decision to ride resurgent Jonathan Quick over No. 1 goalie Igor Shesterkin. Plus, Anaheim Ducks reporter Patrick Present joins the show to discuss trade possibilities involving Adam Henrique and Fr…
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S05.EP02 - How Brands Grow with Byron Sharp
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In this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing s…
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NY Rangers all-star break mailbag: Trade deadline buzz, Kaapo Kakko rumors and more
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Episode 136 of the "New Ice City" podcast is a full mailbag show devoted to answering fans' questions about the New York Rangers at the NHL all-star break. Topics include what host Vincent Mercogliano is hearing about GM Chris Drury's trade deadline strategy and targets, rumors about taking calls on Kaapo Kakko, where the Blueshirts go from here wi…
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NY Rangers disappoint out west, but is Filip Chytil coming to the rescue?
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Episode 135 of the "New Ice City" podcast reacts to Filip Chytil's long-awaited return to practice while pondering how soon the young center can help the slumping New York Rangers. Plus, Mike Rupp of NHL Networks joins the show to offer his thoughts on the state of the Blueshirts following a tough west coast trip and host Vincent Mercogliano answer…
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S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
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Prepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. Facing the influences of AI integration, post-COVID market dynamics, and current …
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Kaapo Kakko returns, NY Rangers snap losing streak and World Juniors' prospect talk
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Episode 134 of the “New Ice City” podcast delves into the New York Rangers’ snapping their four-game losing streak and what the return of Kaapo Kakko means for the rest of the lineup. Plus, Cam Robinson of Elite Prospects joins the show to discuss how Blueshirts’ prospects Gabe Perreault and others looked at the World Juniors and host Vincent Merco…
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NY Rangers confront defensive issues as Kaapo Kakko nears return
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Episode 133 of the "New Ice City" podcast delves into the New York Rangers' stretch of inconsistent play and the defensive issues that have led to them losing four of their last six games. Plus, hear from head coach Peter Laviolette discuss the latest on young forwards Brennan Othmann, Will Cuylle and Kaapo Kakko while host Vincent Mercogliano exam…
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NY Rangers recall prospect Brennan Othmann as Filip Chytil heads home
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Episode 132 of the "New Ice City" podcast assesses what to make of the New York Rangers' lopsided loss to the Carolina Hurricanes, the ongoing absences of Filip Chytil and Kaapo Kakko and whether team president Chris Drury should recalibrate his trade-deadline plans. Plus, Shayna Goldman of The Athletic joins the show to discuss the Blueshirts' mid…
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S04.EP18 - Best of Season 4 (2023)
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Welcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off wi…
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Bounce-back week helps NY Rangers regain Eastern Conference supremacy, with Jeff Marek
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Episode 131 of the "New Ice City" podcast takes a look at a bounce-back week for the New York Rangers, who quieted the doubters with big road wins over the Boston Bruins and Toronto Maple Leafs. Plus, Sportsnet's Jeff Marek joins the show to size up the NHL's Eastern Conference and trade-deadline options and host Vincent Mercogliano answers questio…
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