The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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Fork in the Road Podcast shares the stories of women who have faced the choice between leaning into an invested career in Corporate America or daring to venture onto an unknown path. So many women in Corporate America today are facing a Fork in the Road: the choice between staying with what you know and working to transform it into what you want - or risking it all for the unknown and manifesting something better. Because not every road is right for every one, listen to these stories to insp ...
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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If you want to become a great leader and run a good (To Great) business, the Strategy and Leadership podcast is one of the best podcasts for you. We interview CEOs, business leaders, and thought leaders to get their perspectives on strategy, leadership, management, and other trends that can support your career and help you run a ”best-in-class” business or non-profit. This podcast is great for business owners, leaders and managers alike. (Or if you simply enjoy good business podcasts) Be sur ...
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How to Transform Customer Experience into a Strategic Advantage w/ David Ewing
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On this episode of the Strategy and Leadership podcast, Anthony Taylor engages with David Ewing, CEO of Motiv and President of EO Austin, in a compelling discussion on the importance of customer experience as a strategic initiative. David shares insights from his two decades of experience in transforming customer engagement and how small actions, w…
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How to Decommoditize Your Brand: Supervillain Marketing Secrets with Jesse Wroblewski
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In this episode of The Unified Brand Podcast, we’re joined by Jesse Wroblewski, CEO and founder of Decommoditized and author of the game-changing book "Marketing For Supervillains." Jesse dives deep into how brands unintentionally become commodities and reveals his unique approach to “decommoditize” businesses by injecting personality and creating …
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep454/ In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win d…
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How to Unify Your RevOps Strategy with Tracy Hernandez of SaaS Lumen
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Elevate your company's revenue potential like a pro! This episode covers the essentials of revenue operations and its crucial role in bridging gaps between marketing, sales, and customer service. Learn how to create unified reporting systems, optimize your tech stack, and foster a collaborative culture. Don't miss out on transforming your operation…
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Building B2B Sales Strategies - with Cara Armstrong
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In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Kara Armstrong, a visionary leader at Jarvee & Co., who specializes in empowering women entrepreneurs and B2B businesses. Kara shares her journey from corporate sales to entrepreneurship, discussing the importance of identifying readiness for premium products, prici…
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Transforming Ideas into Action: Effective Execution Tactics for CEOs w/Patrick Thean
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Join host Anthony Taylor as he engages with Patrick Thean, CEO of Rhythm Systems, on the Strategy and Leadership podcast. They explore the importance of strategic execution, the concept of rhythm in managing organizational success, and how a leader’s personal style can impact a team. Patrick shares insights on accountability, CEO challenges, and al…
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Unveiling Disney's Brand Magic: How to Captivate Your Audience
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Discover the secrets behind Disney's brand magic in this episode of The Unified Brand Podcast. Learn how the entertainment giant creates immersive environments, delivers exceptional customer service, and builds emotional connections that last a lifetime. We'll break down the key strategies that make Disney's brand experience so memorable and show y…
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How to Maximize Your eCommerce Marketing Efficiency with the PROFIT Framework → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep453/ S9 EP54: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical c…
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Strategies to Optimize Your RevOps Teams with Jeff Marcoux
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Transform 'garbage' leads into gold while meeting your revenue goals with precision. In this episode, you'll learn how to seamlessly align your sales and marketing teams through a flawless Ideal Customer Profile and smart opportunity grading. Plus, we share tips on crafting personalized follow-up emails that will delight your prospects. And don't f…
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Unleash the Potential of Your Underperforming Marketing Team - with Dena Enos
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In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Dina Enos, founder of Stronghouse, about the challenges faced by e-commerce brands, particularly in optimizing their marketing teams. They discuss the importance of creating a testing culture, attracting the right talent, leveraging data effectively, and tailoring …
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Secrets Behind Chick-fil-A's 35 Years of Marketing Brilliance with former CMO Steve Robinson
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Steve Robinson is a renowned speaker, consultant, and author, highly recognized for his impactful career at Chick-fil-A. Serving as the Executive Vice President and Chief Marketing Officer (CMO) for 35 years, Steve was instrumental in transforming Chick-fil-A from a modest franchise to a multi-billion dollar brand. He is the author of the book "Cov…
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How to Create Brand Names That Stick With Alexandra Watkins (Replay)
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How to Create Brand Names That Stick With Alexandra Watkins In today's episode, we are joined by Alexandra Watkins founder, Chief Innovation Officer and brand name badass of Eat My Words a wildly creative boutique naming firm known for creating names that generate buzz and revenue. Alexandra is also the author of the top 10 marketing book (‘and one…
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How to Structure your Facebook Ads for Maximum Efficiency - with Marin Ištvanić
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In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He …
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Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep451/ S9 EP53: In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-comm…
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RevOps Strategy Essentials with Rhys Williams of Domestique
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This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consistent processes on scaling you…
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From Flip Phones to AI: The Evolution of Technology in Banking w/David Becker CEO and Chairman of First Internet Bank
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David Becker is the CEO and Chairman of First Internet Bank, located in Indiana. Known as the "Tech Godfather" of Indiana, David's career in technology spans over 40 years. He founded First Internet Bank in 1999, pioneering online banking against the backdrop of skepticism and traditional banking norms. Under his leadership, the bank has grown to o…
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7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!)
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Is your brand stuck? Unleash its growth potential!In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential.We cover essential aspects like:• Maintaining a strong and consistent brand identity ✨• Ensuring clear communication with your target audience ️• Adapting to an ever-changing marketplaceI…
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The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP53: In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerc…
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Using AI to Redefine Your Branding Strategy with Jennifer Clemente of D-Wave Quantum
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In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI pra…
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Leveraging Customer Reviews for Reputation Power - with Scott Brandley
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Scott Bradley, founder and CEO of Shopper Approved, discusses the importance of online reviews and reputation management. He shares his journey in the e-commerce industry and highlights the need for strategic partnerships with review platforms. Bradley explains how positive reviews can be leveraged to increase conversions and offers strategies for …
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Marketing Mastery: Expert Insights & Strategies with Margarita Eberline
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Join us on The Unified Brand Podcast for an in-depth conversation with Margarita Eberline, a marketing powerhouse with over 25 years of experience. Margarita has collaborated with iconic brands like Telemundo, The Nielsen Company, Columbia Pictures, and KNBC in Los Angeles. As a seasoned marketer and successful entrepreneur, she’s launched a full-s…
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Unlocking Creativity: Lessons from a Global CEO | Toby Southgate Global a CEO at Forsman & Bodenfors
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Anthony Taylor hosts Toby Southgate, global CEO of Forsman & Bodenfors, on the Strategy and Leadership Podcast. Toby reflects on his journey from cricket ambitions to leading a global creative collective. They delve into the essence of creative problem-solving, the importance of small, empowered teams, and radical collaboration. Toby shares insight…
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From $10M → $20M: How Tiege Hanley Doubled Revenue While Staying Profitable → Kelley Thornton, CEO
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com Shownote available on: https://2xecommerce.com/podcast/ep450/ S9 EP52: Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men’s skincare company that foc…
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Building Strategists as They Enter the Marketing World with Dr. Eric Van Steenburg
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Shape the future of marketing with strategic thinking! This episode is packed with real-world case studies and expert insights into developing sustainable, effective marketing plans. Learn how to turn challenges into opportunities, measure campaign success with precision, and foster a strategic mindset. Whether you're a beginner or a seasoned marke…
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Mastering the Latest Tactics in Ecommerce Marketing - with Jennifer Sutton
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Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to…
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Mastering Brand Names: 7 Deadly Sins to Avoid
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The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is th…
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Mastering Brand Strategy in the CPG Industry w/Kathy Guzmán Galloway
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In this episode of the Strategy and Leadership podcast, host Anthony Taylor sits down with Kathy Guzmán Galloway, an expert with two decades of experience in the consumer packaged goods (CPG) industry. They delve into the intricacies of building and maintaining successful brands, particularly focusing on companies with revenues ranging from $100 mi…
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Ex-PepsiCo Strategist Unveils Brand Positioning Frameworks that Transform DTC Brands → Kathy Guzmán Galloway
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Subscribe to Our Conscious Commerce Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com S9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kath…
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Strategy Games: Linking Business Goals with Customer Value with Andrew Dod
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Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sal…
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Ensuring Good Email Deliverability - with Benny Rubin
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In this episode, email deliverability expert Benny Rubin shares insights on effective cold emailing and avoiding the spam folder. He discusses his background in music and how he transitioned to becoming a B2B marketer. Rubin explains the importance of email marketing in enhancing the customer journey and gives examples of successful email campaigns…
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Cutout 8: Building a Barbecue Brand that Keeps Customers Coming Back → Kosmo Khosravi
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In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-ti…
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Unlocking the Secrets of Effective Brand Positioning with Kathy Guzmán Galloway
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In this episode of The Unified Brand Podcast, we sit down with Kathy Guzmán Galloway, a seasoned strategist and CEO of The Clarity Wizard, to uncover the secrets of successful brand positioning. With over 20 years of experience in the consumer packaged goods (CPG) industry, Kathy shares invaluable insights on how to truly understand your consumer, …
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Cutout 7: Why Community-Driven Brands Are Disrupting Traditional Markets → Oren Schauble
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In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to …
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Jason Radisson Discusses Empowering Frontline Workforce with Mobile Tech
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Jason Radisson is the CEO and founder of Movo, a company dedicated to providing automation and tools for the frontline workforce. With a notable background as a General Manager for Uber and experience working in various countries, Jason brings a wealth of knowledge to the table. His career spans multiple industries, with a significant focus on leve…
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