Beste Marketingforentrepreneurs podcaster (2024)

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The Power of Data in Marketing: Insights from Zohe Mustafa 40:31

1d ago40:31

40:31

Send Us Your Feedback! Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hacker, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has navigated the marketing landscape, transforming obstacles int…

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Marketing Strategy for the Overwhelmed Entrepreneur 15:18

1d ago15:18

15:18

Feeling overwhelmed with your marketing strategy? In this episode, I dive deep into the chaos of marketing for small business owners. With over three decades of experience, I've learned the ins and outs of the marketing world and share my personal journey from feeling swamped to developing a structured approach. I introduce my unique Trail to the S…

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How to Build a Premium Brand: Insights from Lexus - Mat Thomas 42:02

8d ago42:02

42:02

Send Us Your Feedback! World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of tra…

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Print Marketing for Small Business with Jessica Embree 24:03

9d ago24:03

24:03

In this episode, I chat with Jessica Embree, a creative director at Tulip Media Group, to discuss the enduring value of print marketing for small businesses. We explore why print is still relevant in today’s digital age, highlighting its unique tangibility and credibility that can often get lost in the sea of digital ads. Jessica shares her journey…

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Creating a Social Media Strategy with Peg Fitzpatrick 41:19

16d ago41:19

41:19

Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even …

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Innovate or Elevate: Tom Goodwin on What Marketers Should Really Focus On 34:23

22d ago34:23

34:23

Send Us Your Feedback! Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of main…

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How to Write Blog Posts People Actually Read 17:08

23d ago17:08

17:08

Blogging can feel like just one more thing on your never-ending to-do list as a business owner, but is it still worth the time in 2024? Spoiler alert: yes, it is! In this episode, we’re diving into nine simple, actionable strategies to help you create blog posts your customers will actually want to read. From getting to know your audience and build…

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How Can You Overcome the Fear of Public Speaking? Jayne Constantinis 57:13

29d ago57:13

57:13

Send Us Your Feedback! In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in …

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Combating Burnout with Tammy McKinney 46:51

30d ago46:51

46:51

Most of us have been there. The long days of working and an endless to-do list can take their toll on us as entrepreneurs. This episode is your essential guide to combating burnout and reclaiming your passion! Joined by seasoned business coach Tammy McKinney, we identify the subtle signs of burnout that often go unnoticed and differentiate them fro…

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Uncover the Secrets of Behavioural Science in Marketing with Phill Agnew 53:53

1M ago53:53

53:53

Send Us Your Feedback! What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industr…

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Unlocking Business Growth Strategies with Jon Morris 37:01

1M ago37:01

37:01

Ever wondered how to transform a humble startup into a multimillion-dollar enterprise? Learn from Jon Morris, who turned a $10,000 investment into a $37 million digital marketing agency. Jon’s insights into incremental investments and long-term vision will redefine your approach to business growth. He also shares his latest exciting venture, Fiscal…

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How to Use AI for Marketing your Small Business with Rachel Hernandez 27:34

1M ago27:34

27:34

AI can do a LOT of things for your marketing, saving you time and money. Uncover the practical ways AI can assist in generating content ideas, brainstorming, and streamlining your marketing efforts—while still preserving that essential human touch. My guest on this episode is Rachel Hernandez, Director of Marketing at Nextnet. In this episode, we t…

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Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains 58:14

1M ago58:14

58:14

Send Us Your Feedback! If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid cont…

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How Top Marketers Avoid Vanity Metrics and Focus on Real Growth 57:17

2M ago57:17

57:17

Send Us Your Feedback! Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into th…

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How to Conduct a Competitor Analysis for Your Small Business 24:18

2M ago24:18

24:18

In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy. Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for b…

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How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend 52:45

2M ago52:45

52:45

Send Us Your Feedback! Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise y…

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Boost Your Sales with Pinterest Ads with Sue Crites 33:29

2M ago33:29

33:29

Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and st…

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Our TOP 10 Marketing Fails so far - the 50th Episode Special! 48:15

2M ago48:15

48:15

Send Us Your Feedback! Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting …

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How to Develop a Strong Brand Identity: A Step-by-Step Guide 16:46

2M ago16:46

16:46

Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience. I’ll share insights from my experience at my design agen…

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How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson 57:39

2M ago57:39

57:39

Send Us Your Feedback! Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns…

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Small Business SEO Secrets with Nadin Thomson 43:03

2M ago43:03

43:03

Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "…

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Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji 46:57

3M ago46:57

46:57

Send Us Your Feedback! Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-…

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Mastering Video Marketing for Small Businesses with Knives Monroe 35:58

3M ago35:58

35:58

Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled…

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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman 53:43

3M ago53:43

53:43

Send Us Your Feedback! Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand …

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Mastering Your Brand Voice with Voice Actor Jodi Krangle 31:03

3M ago31:03

31:03

Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands. Jodi is an accomplished voice actor whose voice h…

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How your brand can get the most out of Pinterest - Meagan Williamson 57:06

3M ago57:06

57:06

Send Us Your Feedback! Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to shar…

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How to Publish a Book with Nicole Frail 42:08

3M ago42:08

42:08

Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think! Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse …

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How to Overcome AI Challenges in Marketing - Andrew Bruce Smith 56:48

3M ago56:48

56:48

Send Us Your Feedback! Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive …

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Top Lessons from 1,000 Entrepreneurs with Eric Holtzclaw 38:05

3M ago38:05

38:05

Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride! Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA. With nearly 30 years of experience and founder of multiple successful star…

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How to Redefine Advertising with AR Technology - Jed Hallam 50:55

4M ago50:55

50:55

Send Us Your Feedback! How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled …

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Sales Page Designs that Convert with Lynda Cathcart 40:22

4M ago40:22

40:22

Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page?…

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How to Use Unconventional Marketing to Your Advantage - Gareth Turner 49:17

4M ago49:17

49:17

Send Us Your Feedback! Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B…

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Pricing Strategies for Creative Entrepreneurs with Natalie Freeman 48:12

4M ago48:12

48:12

Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products. For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professional…

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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch 14:12

4M ago14:12

14:12

Send Us Your Feedback! What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the …

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Small Business Branding while Traveling the World with Whitney Bateson 37:37

4M ago37:37

37:37

Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…

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How Can Marketers Learn From the 2024 Elections? Stuart Bruce 55:24

4M ago55:24

55:24

Send Us Your Feedback! AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving product…

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Boost Your Small Business with SEO: Expert Tips from Doug Bradley 33:44

4M ago33:44

33:44

Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…

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When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail 54:48

4M ago54:48

54:48

Send Us Your Feedback! Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grab…

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How to Write a Press Release that Gets Media Attention with Mickie Kennedy 33:57

4M ago33:57

33:57

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …

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What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright 49:22

5M ago49:22

49:22

Send Us Your Feedback! Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is rea…

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Embracing Marketing Mistakes Podcast Trailer 2:29

5M ago2:29

2:29

Send Us Your Feedback! Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing scre…

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10 Creative Marketing Ideas You Probably Haven't Thought Of with Janice Hostager 11:28

5M ago11:28

11:28

Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out. With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video me…

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How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble 53:13

5M ago53:13

53:13

Send Us Your Feedback! Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house p…

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How to Master Email Marketing with Mary Laske Bell 41:09

5M ago41:09

41:09

Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert. Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID t…

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How to Master Your Social Media Strategy in 2024 46:01

5M ago46:01

46:01

Send Us Your Feedback! Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of…

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Should You Hire a Marketing Agency? My Talk with Screws + Stilettos Co-Founders 49:11

5M ago49:11

49:11

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teach…

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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch 14:13

6M ago14:13

14:13

Send Us Your Feedback! Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereoty…

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How To Make Quick Cash For Your Service Based Business 27:40

6M ago27:40

27:40

Struggling with the rollercoaster of business highs and lows? It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! In this episode, we take a look at what service-based industry entrepreneurs can do…

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How to "suck less" at public speaking at conferences - Rich Mulholland 52:55

6M ago52:55

52:55

Send Us Your Feedback! Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world…

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Escape Marketing Overwhelm: The Best Strategies & Tools 16:07

6M ago16:07

16:07

The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing. And who wouldn't be in always-online this world! That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners. We'll sidestepping the list of endless tasks and focus on strategies that really mak…

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