Beste OReilly podcaster (2024)

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Record the Under the Influence Fun Fact 0:30

1d ago0:30

0:30

Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it. We choose two listeners every …

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The Gong Show: Ads That Could Never (Ever) Run Today 26:59

13d ago26:59

26:59

This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s am…

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Cars Are The Stars: Automobile Brands in Hollywood 28:53

20d ago28:53

28:53

Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen…

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Ham on Wry: Sandwich Board Advertising 27:03

27d ago27:03

27:03

Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Ho…

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Pants on Fire: When Customers Lie to Marketers 27:08

1M ago27:08

27:08

Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into t…

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Cheeky Advertising 27:48

1M ago27:48

27:48

80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims yo…

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Billionaire Tourism 27:03

2M ago27:03

27:03

Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine…

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When You're This Big, They Call you Mister 27:35

2M ago27:35

27:35

There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sen…

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Terry Interviews Arkells Lead Singer Max Kerman 38:12

2M ago38:12

38:12

Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on …

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Buy-O-Pics: When Brands Become Movies 28:11

2M ago28:11

28:11

As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – …

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Seeing is Believing: The Power of Demonstration Commercials - Part 2 26:45

3M ago26:45

26:45

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, …

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Seeing is Believing: The Power of Demonstration Commercials 26:55

3M ago26:55

26:55

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a poi…

1
Putting the Awe in Audio 26:56

3M ago26:56

26:56

This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…

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Terry talks with a Cannabis Producer 23:44

3M ago23:44

23:44

Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with th…

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The Marketing of Taylor Swift: (Taylor's Version) 27:19

3M ago27:19

27:19

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …

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Cannabis Marketing 27:06

4M ago27:06

27:06

This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…

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Copycat Brands 27:18

4M ago27:18

27:18

This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…

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Disappearing Acts: When Popular Brands Are Discontinued 27:24

4M ago27:24

27:24

To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? …

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We're back January 6th 1:21

5M ago1:21

1:21

Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

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Sounds That Sell 35:51

5M ago35:51

35:51

Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hearing range. In this episode, host Dallas Taylor explores …

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Ask Terry (From the AOP Archives) 31:37

6M ago31:37

31:37

This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what d…

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Terry's Book Club (From the AOP Archives) 26:34

7M ago26:34

26:34

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.…

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We May Not Be Big, But We're Small - World's Smallest Record Store 34:15

7M ago34:15

34:15

As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here. One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe. Backstage welcomes listeners into the warm and comfor…

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Three Foot Marketing (From the AOP Archives) 28:38

7M ago28:38

28:38

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design, technology and psychology to influence your decisio…

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Dynamic Duos: The Famous Partnerships in Advertising (From the AOP Archives) 32:37

8M ago32:37

32:37

This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and…

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Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives) 25:31

8M ago25:31

25:31

This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised. Hosted on…

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Rejecting Mad Men 34:14

9M ago34:14

34:14

In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the worl…

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The Sound of Persuasion (From the AOP Archives) 28:18

9M ago28:18

28:18

This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commer…

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Genericide: When A Brand Name Becomes Generic (From the AOP Archives) 27:22

10M ago27:22

27:22

This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now b…

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The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives) 27:26

10M ago27:26

27:26

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business…

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The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (From the AOP Archives) 29:21

10M ago29:21

29:21

This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest busines…

1
Ask Terry 2023 27:50

11M ago27:50

27:50

It’s our final episode of the season already. And as always, we throw the show open to our listeners. And answer your questions. We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the biggest companies have the dullest ads and we’l…

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Hiding in Plain Sight: The Surprising Influence of Marketing 27:57

11M ago27:57

27:57

So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10,000-steps-a-day health goal. And how marketing was the inspiration for…

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Bookmarks 2023 28:54

11M ago28:54

28:54

This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling. We’ll tell an amazing story about the…

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The Allure of the Bad-Ass: Advertising Antiheroes 28:27

12M ago28:27

28:27

20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad. Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid t…

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Nooner Nookie: The Allure of Marketing Freebies 28:10

12M ago28:10

28:10

For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gave a man a free boat. A hotel who gave a c…

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The Phrase That Pays: Marketing Contests 27:18

12M ago27:18

27:18

Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a n…

1
Canadaland Goes Under The Influence 40:14

1y ago40:14

40:14

Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. Hosted on Acast. See acast.com/privacy for more information.

1
Billboards Are Always in Bloom 27:36

1y ago27:36

27:36

Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car maker that used tiny billboa…

1
Brand Envy (2023) 30:09

1y ago30:09

30:09

This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonaire spy 60 years ago. And a fourth brand has made a fortun…

1
Hitting the Road with Marketing Mobiles 29:14

1y ago29:14

29:14

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut Nutmobiles. We’ll take to the skies to tel…

1
Johnny Wants the Jet: The Loopy World of Loopholes 27:41

1y ago27:41

27:41

There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advanta…

1
Hard Days & Golden Knights: The World of Brand Twins 28:08

1y ago28:08

28:08

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why there used to be the Saskatche…

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Long Overdue: The Creative Boom of Library Marketing (Encore) 27:18

1y ago27:18

27:18

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.…

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Touch The Pickle: Marketing Gender Equality 27:44

1y ago27:44

27:44

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com. And one that challenged menstruation taboos with a program called “Touc…

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You Can Check In, But You Can Never Check Out: Branded Hotel Rooms 28:01

1y ago28:01

28:01

This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.…

1
Dish Night at the Movies: Marketing Motion Pictures 27:38

1y ago27:38

27:38

This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.…

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The Commercial From The Black Lagoon: Horror in Advertising 27:48

1y ago27:48

27:48

This week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. See acast.com/privacy for more information.…

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When You've Got It, Flaunt It: The George Lois Story 27:47

1y ago27:47

27:47

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more informatio…

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Only In Advertising: Stories From The Front Lines (Encore) 28:43

1y ago28:43

28:43

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond camp…

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