Beste Marketing Happy Hour podcaster (2024)

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The Dos and Don’ts of Influencer Marketing Success | Taylor Berringer of Urban Outfitters 39:29

4d ago39:29

39:29

This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies f…

1
A New Chapter for Marketing Happy Hour | Quick Podcast Update 20:13

6d ago20:13

20:13

In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what’s next for Marketing Happy Hour. Cassie also gives a sneak peek into the future of the show--including a continuation of we…

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Turning Organic Social Media into Sales | N'Yaisha Aziz of Uber 39:05

11d ago39:05

39:05

In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic soci…

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Career Growth, Brand Building & Non-Alc Innovation | Scout Brisson of De Soi 37:15

18d ago37:15

37:15

In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the n…

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Mastering Your Brand Communications and PR Strategy | Kamara Turner of Walgreens 34:33

25d ago34:33

34:33

In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the …

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Career Advice I Wish I’d Known: Tips for Growth and Balance | Solo Ep w/ Host Cassie Tucker 19:42

1M ago19:42

19:42

This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounde…

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Rewind: How to Build Your Brand Marketing Strategy | Deven Machette of Betty Buzz 46:35

1M ago46:35

46:35

Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz: In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to succ…

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How to Stand Out: Career Growth & Leadership Advice | Brandon Rhodes of Disney 40:44

2M ago40:44

40:44

This week on Marketing Happy Hour, we’re thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse background in hospitality, tourism, and leadership development, Brandon shares his career journey and how he helps shape the futures of Disney College Program (DCP) participants. Brandon brin…

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Creating Immersive Digital Experiences (+ Marketing In-Person Events) | Howard Lin of Busch Gardens 31:40

2M ago31:40

31:40

In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world’s leading theme parks. From animals and rides to the spooky season of Howl-O-Scream, he reveals how his team …

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How to Stay Ahead in Influencer Marketing | Giselle Huasipoma of a Major Fashion Brand 33:25

2M ago33:25

33:25

In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more! Meet Our Guest, Giselle Huasipoma: Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, communi…

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Do These Things to Beat Imposter Syndrome in Your Career | Sheena Hakimian of Condé Nast (+ Certified Life Coach) 41:02

2M ago41:02

41:02

We're excited to introduce you to Sheena Hakimian, Director of Digital Marketing at Condé Nast, and a Certified Life & Career Coach. In this episode, Sheena and Cassie discuss the impact of imposter syndrome in your career journey, and practical strategies to overcome it. About Sheena: Sheena Hakimian is the Director of Digital Marketing at Condé N…

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360 Brand Marketing Tactics That Work | Amruta Vyas of De Soi 39:17

2M ago39:17

39:17

This week, Cassie and Erica sit down with Amruta Vyas, Director of Brand Marketing at De Soi. In this episode, Amruta walks us through her background in growth marketing, how honing that analytical side in previous roles has helped shape a wholistic 360 view of marketing on the brand side, and a peek behind the curtain at De Soi's brand marketing s…

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How a Personal Brand Can Impact Your Career | Kelly Gordon of Creative People 33:51

3M ago33:51

33:51

⁠⁠Alternate title: Why LinkedIn is the BEST! This week, Cassie and Erica chat with Kelly Gordon, Marketing Recruitment Manager at Creative People. In this episode, Kelly chats through her experience growing a personal brand on LinkedIn, and how you can do the same! She also walks through the best tactics to optimize your profile and determine the t…

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Driving Meaningful Brand Engagement on Social Media | Katherine Kauma, Social Strategist 31:38

3M ago31:38

31:38

⁠This week, Erica's chatting with Katherine Kauma, Social Strategist behind iconic brands like ŌURA, Wheaties, Caribou Coffee, and more. In this episode, Katherine shares the importance of educational content on social media, uncovers strategies that drive meaningful community engagement online, gives us a behind the scenes look at some of the inno…

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Inside the Launch of a New Beauty Brand | Quani Burnett of Soft Rows 41:47

3M ago41:47

41:47

This week, Cassie and Erica sit down with Quani Burnett, Founder and CEO of Soft Rows, a new texture-first hair care brand reimagining cultural beauty staples, currently in its pre-launch stage as part of the Sephora Accelerate 2024 program. In this episode, Quani explains how her passion for inclusivity in the beauty space led to her consulting fo…

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Restaurant Marketing 101: Infusing Hospitality Into Your Brand | Esther McIlvain of Hawkers Asian Street Food 32:59

3M ago32:59

32:59

We're excited to introduce you to Esther McIlvain, Vice President of Marketing & Communications at Hawkers Asian Street Food, a favorite local restaurant (that has now expanded to 7 states!). In this episode, Esther and Cassie chat through the essentials for restaurant marketing on a local and national level (including Esther's tried and true "hour…

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It's ALL About Relationships | Jennie Toutoulis (PR, Celebrity, Partnerships & Advocacy) 41:23

3M ago41:23

41:23

This week, Cassie and Erica chat with Jennie Toutoulis, Senior Manager of PR, Celebrity, Partnerships & Advocacy at a major beauty brand (one that we're SUCH fans of!). In this episode, Jennie shares a peek into her career journey, her best advice for those looking to enter the beauty and/or PR space, a look at what she values in working relationsh…

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An Exciting Peek Into Field Marketing + Brand Expansion | Elle Hvozdovic of CAVA 46:11

4M ago46:11

46:11

This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand e…

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Tools to Improve Your Brand's SEO Strategy | SEO Expert Nathaniel Miller 36:52

4M ago36:52

36:52

We're excited to introduce you to SEO Expert Nathaniel Miller. In this episode, Nathaniel walks us through his unique transition from large format printer technician to digital marketer, his unique approach to building digital campaigns, and how marketing professionals can step up their brand's SEO game across channels. About Nathaniel, in his own …

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Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier 26:35

4M ago26:35

26:35

This week, Cassie and Erica chat with Kewanna (Kiki) Donaldson, Senior Manager of Brand and Product Marketing at cult-favorite beauty brand Glossier. In this episode, Kiki shares how the brand is positioning itself in the beauty space 10 years after their launch, how they consistently incorporate a spirit of play into their marketing strategy, thei…

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A "Friends-First" Approach to Building Brand Community | Payge Taylor of amika 43:34

4M ago43:34

43:34

This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that communi…

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Level Up Your Pinterest Game | Pinterest Expert + Creator Jessica Morrobel 25:24

4M ago25:24

25:24

We're excited to introduce you to Jessica Morrobel, content creator and Pinterest expert known for her work with Traveling with Jessica. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy…

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6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + Erica 33:58

4M ago33:58

33:58

This week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEAR…

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Fans-First Advertising and Marketing | Alex Psaros of Clerendon Road Productions (prev. Bravo) 34:06

5M ago34:06

34:06

We're excited to introduce you to Alex Psaros, a versatile marketing professional specializing in digital strategy and brand development, and currently the Director of Film Development at leading film production company Clerendon Road Productions. In this episode, Alex walks us through her experience in media buying and digital strategy, gives us a…

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A Marketer's Guide to Notion (+ Influencer Marketing Tips) | Danielle Ito of Notion 30:34

5M ago30:34

30:34

This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, a…

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How Community Drives Brand Development | Lindsay Silberman of Hotel Lobby Candle 33:29

5M ago33:29

33:29

We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the b…

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Why Agile Social Media Content Performs Best | Gabriel Gomez of Verizon 39:30

5M ago39:30

39:30

This week, Cassie and Erica sit down with Gabriel (Gabe) Gomez, Brand Engagement Social Strategy Lead at Verizon. In this episode, Gabe walks us through his several years in social media marketing, the critical career skills he's honed along the way, how he's built a personal brand on LinkedIn, and why leveraging data and consumer insights in socia…

1
Your 2024 PR Playbook | Jen Hartmann of NEAT: The Agency 37:49

5M ago37:49

37:49

We're excited to introduce you to Jen Hartmann, CEO of NEAT: The Agency, a Louisville-based PR firm that has helped over 290 brands grow their reach, impact and revenue through creative PR & marketing campaigns. Their clients have been featured in Forbes, CNN, Travel + Leisure, Bustle, POPSUGAR, The Irish Sun, Business Insider, TIME and more! In th…

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Finding Social Media Success as a Small Team | Alyssa Marie Marchino of Sweet Loren's 33:57

5M ago33:57

33:57

This week, Cassie and Erica chat with Alyssa Marie Marchino, Social Media and Content Manager at Sweet Loren's. In this episode, Alyssa shares how the brand's marketing department has found success (as a team of only 4!) and gives us an inside look at the strategy behind launching two new products, puff pasty and pizza crust, from conception to rea…

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Your Guide to High Performing Video Content | Katelyn Rhoades of Call Her Creator 21:06

5M ago21:06

21:06

We're excited to introduce you to Katelyn Rhoades - Host of Call Her Creator, Owner of enfluence Marketing Studio and full-tme content creator. In this episode, Katelyn walks us through the key growth strategies she's enacted to build her social media following (specifically through the power of Reels), how the social media landscape has changed in…

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How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife 25:03

5M ago25:03

25:03

This week, Erica's chatting with Lauren Murphy, Brand Marketing Manager at Fishwife, a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. In this episode, Lauren explains how Fishwife is building a brand that resonates with a new generation of consumers, throug…

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How to Humanize Your Brand | Jennie Yoon of Kinn Studio Jewlery 37:13

6M ago37:13

37:13

We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focu…

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Social Media Rewind: The Truth About Social Media Virality, Effective Content Calendars, Top Tips By Platform + MORE! 21:09

6M ago21:09

21:09

This week, we're hitting the rewind button to take a look back at some of the best, most impactful social media tips, tricks, and predictions we've heard over the past 3 years on the Marketing Happy Hour podcast. Here's a peek at what you'll hear: [00:01:59] - Bri Reynolds of Lyft shares the truth about social media virality and her top tip for eac…

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Driving Brand Recognition + Sales with Hyper-Local Influencers | Emily Steele + Callie Hippler of Hummingbirds 26:07

6M ago26:07

26:07

We're excited to introduce you to Emily Steele (CEO & Co-Founder) and Callie Hippler (Marketing Manger, Growth & Engagement) of Hummingbirds - a platform designed to be a one-stop shop to find and work with hyper-local content creators on demand to drive revenue and recognition for your brand. In this episode, Erica chats with Emily and Callie abou…

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Navigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley 32:35

6M ago32:35

32:35

This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professio…

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The Millennial + Gen Z Home Buying Guide | Real Estate Advisor Mike Collier 27:32

6M ago27:32

27:32

In an ongoing effort to support who we are in *and* outside of work, we're excited to introduce you to Real Estate Advisor Mike Collier. In this episode, we chat with Mike about the essential things that first time homebuyers should be considering as they begin to think about buying, selling, and investing in real estate. About Mike Collier: Mike C…

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Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals 46:12

6M ago46:12

46:12

This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals h…

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Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha 28:28

6M ago28:28

28:28

We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their loc…

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The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour 37:58

6M ago37:58

37:58

Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode. This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined ex…

7M ago27:12

27:12

We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives. About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics f…

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