Podcast by Business Therapy
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We know how challenging growing a therapy practice can be, and don’t think it should require an accounting degree just to run your business. If you own a solo or a group practice, we’re here to help you build a business that creates more time, makes more money and serves more people.
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Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Julie Alexander, Massage Therapist
The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear ...
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Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss Physical Therapy and Technology in this podcast. Full VIDEO versions of each episode can be found at https://www.youtube.com/PTTechTalk Dave Kittle also owns www.ConciergePainRelief.com (Home Physical Therapy) serving New York City, Long Island, NJ, and CT.
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Performance Therapy is a podcast that explores the world of personal and professional development, with a focus on unlocking your full potential. Each episode features interviews with experts, entrepreneurs, and thought leaders who share their insights and experiences on topics such as business strategy, fitness, and self-improvement. Hosted by experienced performance coach Michael, the show delves into the habits, routines, and mindsets that drive success and happiness. Join us on Performan ...
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Cloud Therapy with AeroComInc.com | Elevate your IT career! | Weekly discussions on how to navigate business cloud technology.
Mike Smith
Enlightening information on the latest business cloud technology that will elevate your career in IT. Every week, we bring in experienced engineers and experts from various business cloud service providers to discuss tactical tips that IT professionals can use to improve their company's profit... through the cloud. From VoIP to IaaS to WAN, this show will give you the information that you never have time to learn... and that your boss wants to hear.
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My Tough Decision to See Less Therapy Clients
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One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low, which has led people to ask me WHY that is. Well...that’s because I made the tough decision to see less therapy clients. You may be thinking ‘why the…
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Ever wondered how to ensure every clinician in your practice is a financial asset? J Dive into the nitty-gritty of assessing each clinician's profitability. Learn how to navigate complex factors such as average fees, sliding scales, insurance, and session types to enhance your practice’s profit margins. Discover why reducing your client load can be…
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Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander
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In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the pub…
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$10k Months as a Therapist in the Midwest with Jen Nobo
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Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people-pleasing tendencies. Jen uses a modern approach when working with her clients. She prides herself on being a friend who is objective, while also holding you accountable as you work through the ‘uncom…
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Mastering Personal Finances to Strengthen Your Business
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Ever wondered how your personal finances could be the key to your business’s success? In our latest episode, Alicia Durham, our Director of Personal Finance Coaching, reveals her journey into the world of money coaching and why disorganized finances often create a ripple effect. Alicia shares her expertise on the significant impact that personal fi…
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BTS of my Lowest Income Month in 1.5 Years
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Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income month since March 2023. Despite that, I am really, REALLY proud of everything I accomplished in August! In today’s episode, I’m giving you a behind the scenes of my lowest income month in 1.5 years and WHY…
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Ethical Marketing For Your Therapy Practice with Karyn Mitchell
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Ever wondered how therapists can market their services ethically without compromising their professional integrity? Join us as we sit down with Karyn Mitchell, a graphic designer and brand strategist with a unique focus on therapy practices. Karyn shares her extensive journey from working in a therapy office to becoming an expert in helping therapi…
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Why is Everyone Else Growing on Instagram and I’m Not?
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Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want? Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t g…
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7 Things Therapists Need to Know to Beat the Instagram Algorithm
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It’s time to set the record straight on something... The Instagram algorithm is NOT out to get you! Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate …
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Transform Your Psychology Today Profile into a Client Magnet
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Want to transform your Psychology Today profile into a client-generating machine? In this episode of the Therapy Business Podcast, we reveal actionable strategies to make your profile stand out. Through professional headshots that reflect your unique personality and carefully curated content, you can make an unforgettable first impression. We’ll al…
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Why I Chose Instagram to Market my Therapy Practice
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Instagram has been the place where I’ve shown up consistently, built genuine connections, and ultimately, grown my business. I’ve started and grown not only one, but TWO Instagram accounts that grew to 10k followers in under one year. I’ve filled my caseload with private pay clients from Instagram, which led me to earning 250k as a private practice…
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How to Break the Financial Hamster Wheel
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Imagine transitioning from being a therapist to a full-fledged business owner, equipped with the right financial systems to ensure sustainable profitability. Vanessa Habben, our head profit coach, joins me to dissect the common challenges therapy practice owners face on this transformative journey. Does the initial excitement of starting something …
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Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about MONEY! I know this is an incredibly vulnerable topic, but I’m excited to share my complete money story in depth here, and show you what my income has looked like at different points in my career over the las…
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How this Therapist grew by 57k Instagram followers in 3 days with Laney Wallace
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I’m very excited to have my first guest, Laney Wallace, onto the podcast today! Laney Wallace is a New York City therapist who specializes in supporting highly self-aware women get unstuck, ‘feel’ their feelings, and live boldly. Laney and I started working together in October of 2022; she joined the Private Practice Academy Bundle, and she’s had q…
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My Career Path to Becoming a Million Dollar Instagram Therapist
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I can’t believe it, but my podcast is officially LIVE, and I’m so excited to be sharing my very first episode with you today! I really want to show you what’s possible as a therapist, and give you the courage to take action on your goals and dreams. I believe that EVERY single therapist should be making 6+ figures in their practice - that’s my pers…
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Mastering Follow-Up to Convert Leads into Loyal Clients
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Unlock the secrets to converting leads into loyal clients. In this episode we share why many therapy practice owners miss out on potential clients by not following up enough. Learn about structured systems and processes that ensure no potential client slips through the cracks, and discover how follow-up can be a genuine offer of help rather than a …
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How to Pay Yourself More Money, More Consistently
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Ever wondered if your therapy practice is truly serving your financial well-being? Today we unpack crucial strategies for practice owners to establish a consistent and fair self-payment system. We walk through essential steps to assess core personal and lifestyle expenses, helping you create a sustainable payment plan that respects your dual role a…
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Ep. 35: Building a Successful Massage Business with Valarie Karpiel
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. …
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From Solo Therapist to Thriving Group Practice w/Kathrine Parnell
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Ever wondered how a solo therapist can transform into a successful business owner with multiple thriving locations? Kathrine Parnell, the owner of A New View Counseling, shares her remarkable journey from a side gig to managing a bustling practice with 46 employees across four states. Kathrine opens up about the logistical challenges, the importanc…
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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’…
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Convert More Clients From Your Website
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Ready to transform your therapy practice website and attract more clients without getting bogged down by design complexities? In this episode we reveal five essential strategies for making your site more client-centric and effective. Don’t miss out on these actionable tips to enhance your online presence and grow your practice! Ross Herosian with T…
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3 Simple Tasks That Will Save You Money
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Ready to transform your therapy practice into a thriving, efficient, and profitable business? This episode promises to arm you with essential strategies to streamline your operations and boost your bottom line. Ross Herosian from Tricycle Creative joins me as we explore ways to get rid of wasteful spending, generate more revenue and improve your ma…
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Building a Personal Brand to Grow Your Therapy Practice with Lisa Apolinski
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Can building a strong personal brand really transform your therapy practice? Join us as we explore this compelling question with Lisa Apolinski, author of "The Greatest Personal Brand Story Ever Told." Lisa uses her marketing expertise to reveal how essential personal branding is for therapists striving to build genuine trust and connections with t…
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Beating the Summer Slump in Your Practice
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Is your therapy practice ready to tackle the summer slump head-on? In this episode we uncover five vital strategies that will help your practice not only survive but thrive during the challenging summer months. We'll dive into methods to keep clients committed to their sessions despite the temptations of summer distractions, emphasizing the critica…
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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelon…
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Filling Your Calendar With Ideal Clients
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What if you could fill your therapy practice with clients who not only align with your values but also contribute to your professional satisfaction and profitability? In this episode we introduce the concept of immutable laws—core values that act as a filter to ensure only the best-fit clients make it to your consultation calls. I'll walk you throu…
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Unlocking Media Opportunities for Therapists with Dr. Richard Kaye
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What if getting featured on TV, radio, or newspapers could transform your therapy practice? In this episode, Dr. Richard Kaye shares his incredible insights on how therapists can effectively self-promote and build a highly visible practice. We dive deep into the significance of creating top-of-mind awareness and the crucial importance of asking for…
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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard
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In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also …
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3 Common Problems Practice Owners Have
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Navigating the financial maze of therapy practice ownership can feel like a daunting quest. That's why we're equipping you with a map and compass in the form of the Profit First system, designed to cut through the fog of cash flow confusion. On this episode, I take you through the process of seizing control of your finances, projecting income, and …
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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson
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In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journa…
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3 Things to Consider Before Hiring a Clinician
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Are you ready to navigate the thrilling yet daunting journey of expanding your group therapy practice? In this episode, I open up about the real pressures and considerations that come with team expansion. We're not just talking about adding new faces; we're tackling how to maintain financial stability and ensure the quality of service doesn't dip a…
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Marketing Your Therapy Practice with Ross Herosian
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Most practice owners have stumbled through the maze of marketing, often feeling like they're navigating without a map. This episode promises a wealth of actionable advice designed to attract more clients and amplify your practice's success. Owner of Tricycle Creative, Ross Herosian, shares how to establish a clear marketing plan, utilize 'push' and…
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How to Have a Debt-Free Therapy Practice
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Escape the shackles of debt and steer your therapy practice towards a flourishing financial future—that's what I'm here to help you achieve in our latest episode. I'll guide you through the 5 step plan we walk our clients through, as well as share a recent mistake I made with debt. This is a must-listen for practice owners ready to take control of …
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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus
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In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will …
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Transform Your Therapy Business with the Profit First System
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Struggling to maintain financial stability in your therapy practice? Let's change that together. Join me as I unveil the Profit First system—a transformative approach designed specifically for therapy practice owners like you, looking to turn the tide on the often unpredictable financial waves we face. This episode is your guide to setting up a sim…
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Welcome to the Therapy Business Podcast! Our goal is simple: to help you grow your therapy practice in a financially healthy way. We know how challenging the business side can be when managing your practice. We're here to take the overwhelm out of your business so you can make more money and serve more people. https://www.therapybusinesspod.com Wat…
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Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette
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In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr.…
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Find Your Niche Expo - A Special Message from Julie Alexander
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Find Your Niche Expo: Saturday, February 24, 2024 Find your niche here! Get a demo done and check out all of the wonderful ways you can take your massage career to the next level. Demonstrations, product samples, snacks and drinks will be provided. 3303 N Central Expressway Ste 240, Plano, TX, United States, Texas To purchase attendee tickets ($5) …
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Ep. 29: Maximizing Earnings: Financial Insights for Massage Therapists with Craig Meunier and Brendan McBratney
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander welcomes guests Craig Meunier, owner of a Massage Envy franchise, and Brendan McBratney, a fellow franchisee, to discuss the ins and outs of the massage therapy industry. With valuable insights into the financial and professional considerations involved in choosing between wor…
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Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies
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Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for …
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Ep. 27: Inspiring Positivity and Growth in Massage Therapy with Ariana Vincent, LMT, MTI
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by the esteemed Ariana Vincent, a veteran in the massage therapy field with over 40 years of experience. Throughout the engaging conversation, Ariana shares her inspiring journey, wisdom, and passion for massage therapy, emphasizing the fusion of science and heart-ce…
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Ep. 26: Building a Sports Massage Empire: The Cross Function Sports Massage Method with Jenny Mapes
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In this episode of the Handcrafted Therapy Podcast, Julie sits down with Jenny Mapes, a former Olympic hopeful turned sports massage therapist and founder of Cross Function Academy. Julie first met Jenny at a lounge and was immediately impressed by her background in high jump training for the 2012 London Olympics. However, after not making the team…
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Ep. 25: Evolving Techniques in Massage Therapy: A Deep Dive with Ke Kino Owner, John James
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander is joined by guest John James, owner of a massage academy. They delve into the fascinating practice of rebirthing and its impact on both the physical and emotional well-being of clients. John shares the transformative effects of applying light pressure to the dural tube and ho…
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Ep. 24: The Power of Kindness: Transforming Business and Life with Julie Alexander
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Discover the incredible power of kindness in business and life. From a viral marketing campaign to inspiring stories of transformation, this podcast will challenge your perspective on kindness. But what happens when kindness alone isn't enough? Find out, in this intriguing episode that will leave you questioning the true limits of compassion. In th…
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Ep. 23: Elevating Massage Therapy with Chinese Healing Arts - Insights from Mandy Hatch
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Do you want to enhance the therapeutic effectiveness of your massage therapy practice and expand your holistic healing approach? Are you looking for a solution that will help you achieve these results? Look no further! In this episode, we have Mandy Hatch, an expert in integrating Chinese medicine into massage therapy, who will be sharing her knowl…
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Check out this special message from Julie! The Handcrafted Therapy podcast is on break this week as Julie returns from The World Massage Therapy Fesstival in North Carolina! The World Massage Festival: https://worldmassagefestival.com/ Connect with Julie Alexander and Handcrafted Therapy Join our email list! https://lp.constantcontactpages.com/su/H…
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Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James
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From working in construction to establishing a path in massage therapy, John James is a seasoned professional who has transmitted his passion and energy into a successful career spanning nearly 32 years. John's route to acquiring Kekino Massage Academy was birthed from his desire to contribute significantly to the advancement of practitioner educat…
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Ep. 21: Create Your Dream Practice with Premium Pricing with Irene Diamond
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Have you heard these common myths about building a successful private practice? Myth #1: You need to be a marketing expert to succeed. Myth #2: You have to sacrifice your values to make money. Myth #3: You can’t have a fulfilling career and a successful business at the same time. As a therapist, navigating the business side of private practice can …
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Ep. 19: My Experience Opening the Handcrafted Therapy Massage Supply and Training Center with Julie Alexander, Massage Therapist
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In this episode, Julie talks about her path to opening The Handcrafted Therapy Massage Supply and Training Center in Plano, Texas. She discusses the challenges and obstacles she has faced getting to this point. Julie also talks about the process of working with a designer and contractor to put the store together and all the amazing classes, product…
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Ep. 18: Exploring the Mind-Body Connection with Zero Balancing Massage Therapy with David Lauterstein
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Join Julie for a fascinating conversation with David Lauterstein, experienced massage therapist, instructor and zero balancing practitioner. David shares how he found his calling in massage therapy after studying philosophy in college. He then takes us on a journey through his training in anatomy, deep tissue massage, and cranial sacral therapy bef…
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