Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
…
continue reading
En este podcast te entrego datos e información sobre el poder que tiene el sonido y la música sobre el cerebro, el cuerpo, la mente y las emociones humanas. Y cómo, con este conocimiento y una ejecución impecable uno puede lograr, a voluntad, que las personas sientan o piensen de alguna manera. Te presento al Audio Branding, la herramienta más poderosa del universo de la comunicación.
…
continue reading
1
How Music Shapes Taste: A Conversation with Pavle Marinkovic - Part 1
33:37
33:37
Spill senere
Spill senere
Lister
Lik
Likt
33:37
“When I started researching how music affected all these different parts of the food life cycle, I stumbled upon research about how it changed our perception of taste, how it can make beer taste more bitter or wine have a more full body. So I said, well, I love chocolate, and I stumbled across a food chocolate factory in the middle of Madrid. And I…
…
continue reading
1
How to Make a Profit From Licensing Your Music: A Conversation with Nismah Osman - Part 2
25:06
25:06
Spill senere
Spill senere
Lister
Lik
Likt
25:06
“Essentially, what musicians really need to understand is that the power to find success in sync is extremely accessible, and it’s right there in front of them as long as they’re willing to go and get it. There is no gate, right? There’s no gatekeeper. There’s nothing that you have to do or have, and there’s no one you have to know. It’s really jus…
…
continue reading
1
A Musical Journey From Emotion to Production: A Conversation with Nismah Osman - Part 1
26:17
26:17
Spill senere
Spill senere
Lister
Lik
Likt
26:17
“I think people just kind of were, like, ‘Oh, hi,’ you know. They were supportive, they were nice, and, you know, they could tell I was a kid who had no idea what I was doing but was obviously passionate about music. I do remember one guy, though, telling me to make sure I went to college for something other than music and, at the time, I was like,…
…
continue reading
1
The Role of Audio in Branding: A Conversation with Simon Kringel - Part 2
37:44
37:44
Spill senere
Spill senere
Lister
Lik
Likt
37:44
“That’s the big problem. That’s the whole thing. You know, if it’s not done right, then it will definitely not be sustainable, it’ll just end up in some drawer after two weeks. And we’ve seen that a thousand times, how these great sounds are made, and then, after a few months, a week, it’s kind of like what happened? It’s just disappeared.’” – Simo…
…
continue reading
1
How to Use Sonic Branding in Your Marketing: A Conversation with Simon Kringel - Part 1
34:00
34:00
Spill senere
Spill senere
Lister
Lik
Likt
34:00
“I think we’ve all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here and help brands understand the importance of this and the impact it has.’" – Simon Kringel This episode’s gues…
…
continue reading
1
How To Use AI in Modern Audio Branding: A Conversation with Steve Keller - Part 2
33:44
33:44
Spill senere
Spill senere
Lister
Lik
Likt
33:44
“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half…
…
continue reading
1
How Audio Diversity Impacts Branding: A Conversation with Steve Keller - Part 1
39:08
39:08
Spill senere
Spill senere
Lister
Lik
Likt
39:08
“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with those communiti…
…
continue reading
1
Connecting Through Sound, Content, and Branding: A Conversation with Micah Thomas - Part 2
24:11
24:11
Spill senere
Spill senere
Lister
Lik
Likt
24:11
“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad on the brink of fear and concern and anxiety by fireside chats over the radio during the war. And we still look to our presiden…
…
continue reading
1
Audio Dramas and Accessibility: A Conversation with Micah Thomas - Part 1
25:17
25:17
Spill senere
Spill senere
Lister
Lik
Likt
25:17
“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos on Netflix or something like that. And so they can’t get the exact same experience as the si…
…
continue reading
1
Music, Voice and the Healing Connection: A Conversation with Anna Bohuslavska - Part 2
23:11
23:11
Spill senere
Spill senere
Lister
Lik
Likt
23:11
“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is off. Is it the music? Is it the feeling? Is it, is there a physical need? Like, literally just pause it for a second and ask yourself this question. And it’s…
…
continue reading
1
How Music Affects Behaviors and Emotions: A Conversation with Anna Bohuslavska - Part 1
23:48
23:48
Spill senere
Spill senere
Lister
Lik
Likt
23:48
“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And it could be that the melody changes while your emotion changes. It can be that, just the speed of the melody will change. But basically, …
…
continue reading
1
In the Clubhouse: Sound in Social Media - Part 2
30:21
30:21
Spill senere
Spill senere
Lister
Lik
Likt
30:21
“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they go to YouTube with an expectation, they open up your audio podcast with an expectation of a more immersive experience…
…
continue reading
1
In the Clubhouse: Sound in Social Media - Part 1
34:58
34:58
Spill senere
Spill senere
Lister
Lik
Likt
34:58
“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to be out of work, and the robots are going to take over... And it’s very difficult to find anybody tha…
…
continue reading
1
AI and its Impact on Audio Quality: A Conversation with Jamie Muffett - Part 2
29:12
29:12
Spill senere
Spill senere
Lister
Lik
Likt
29:12
“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know, some people made a lot of claims about their studio when COVID first happened, and it wasn’t true. And so they would go on to live sessions, and there…
…
continue reading
1
The Journey from Music to Voiceover to Podcasting: A Conversation with Jamie Muffett - Part 1
30:57
30:57
Spill senere
Spill senere
Lister
Lik
Likt
30:57
“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His films run the gamut really, and stylistically and genre. But he showed up early to get the tech right. He was super chatty. I always gauge, like, how someon…
…
continue reading
1
How to Improve Your Podcast Audio to Engage Listeners: A Conversation with Chris Stone - Part 2
30:43
30:43
Spill senere
Spill senere
Lister
Lik
Likt
30:43
“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It influences us in so many ways that I don’t even think we’re conscious of.” “Oh, absolutely. I totally agree wit…
…
continue reading
1
Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1
31:59
31:59
Spill senere
Spill senere
Lister
Lik
Likt
31:59
“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. It has to really, just, it has to just feel right. There’s really not a way to explain it, even though that’s kind of my job here on a podcast is to explain it. Bu…
…
continue reading
1
Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2
31:56
31:56
Spill senere
Spill senere
Lister
Lik
Likt
31:56
“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their story. And that’s the way we try to frame it. With the narration, with the visuals, with the music, from the story. It’s really trying…
…
continue reading
1
Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1
25:10
25:10
Spill senere
Spill senere
Lister
Lik
Likt
25:10
“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that’s a combination o…
…
continue reading
1
The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2
24:01
24:01
Spill senere
Spill senere
Lister
Lik
Likt
24:01
“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the o…
…
continue reading
1
The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
23:44
23:44
Spill senere
Spill senere
Lister
Lik
Likt
23:44
“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently represe…
…
continue reading
1
Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
33:35
33:35
Spill senere
Spill senere
Lister
Lik
Likt
33:35
“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only per…
…
continue reading
1
Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
34:50
34:50
Spill senere
Spill senere
Lister
Lik
Likt
34:50
“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know tha…
…
continue reading
1
The Sound Of Shopping: How Music Influences Our Spending Habits
6:42
6:42
Spill senere
Spill senere
Lister
Lik
Likt
6:42
When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. …
…
continue reading
1
Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
34:21
34:21
Spill senere
Spill senere
Lister
Lik
Likt
34:21
“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-gr…
…
continue reading
1
La importancia de la experiencia sonora
14:45
14:45
Spill senere
Spill senere
Lister
Lik
Likt
14:45
Las mejores películas, comerciales, aplicaciones y momentos de la vida tienen algo en común: La experiencia sonora. Crear esta herramienta conscientemente trae enormes beneficios si uno sabe cómo hacerlo.Av Pablo Aguinaga
…
continue reading
1
Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
34:35
34:35
Spill senere
Spill senere
Lister
Lik
Likt
34:35
“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it s…
…
continue reading
1
Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
27:18
27:18
Spill senere
Spill senere
Lister
Lik
Likt
27:18
“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a m…
…
continue reading
1
La Inteligencia Artificial y el Audio Branding
15:00
15:00
Spill senere
Spill senere
Lister
Lik
Likt
15:00
¿Qué tan cerca estamos de que la IA reemplace a los diferentes actores de la producción de creatividad y piezas para publicidad? En este episodio explico por qué considero que esto no va a pasar nunca.Av Pablo Aguinaga
…
continue reading
1
Innovar sobre tu competencia con Audio Branding
15:24
15:24
Spill senere
Spill senere
Lister
Lik
Likt
15:24
Innovar es tan riesgoso que pocos lo hacen; sin embargo, hay herramientas que muchas marcas tienen olvidadas en las que pueden innovar con riesgos menores y una capacidad de respuesta única.Av Pablo Aguinaga
…
continue reading
1
Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1
32:46
32:46
Spill senere
Spill senere
Lister
Lik
Likt
32:46
“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just start. And my brother goes ‘Did he say Nuremberg, Germany?’ And I go ‘Yeah.’ And we just sat there for the longest time, ju…
…
continue reading
Las marcas al final son como personas, y la voz de tu marca es uno de los elementos principales para generar esto con tu público. ¿Por qué?Av Pablo Aguinaga
…
continue reading
1
Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
28:09
28:09
Spill senere
Spill senere
Lister
Lik
Likt
28:09
“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise a…
…
continue reading
La música tiene muchísimo que ver con la percepción de calidad y servicio que las personas esperan, y es vital darles la percepción correcta si queremos más resultados.Av Pablo Aguinaga
…
continue reading
1
The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
35:00
35:00
Spill senere
Spill senere
Lister
Lik
Likt
35:00
“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re…
…
continue reading
Los seres humanos estamos cargados con recuerdos inconscientes de experiencias de vida o muerte. Saber esto y usarlo es una herramienta poderosa para comunicar.Av Pablo Aguinaga
…
continue reading
1
The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
32:48
32:48
Spill senere
Spill senere
Lister
Lik
Likt
32:48
“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to …
…
continue reading
1
Cómo pasar del estímulo directamente a la emoción
16:50
16:50
Spill senere
Spill senere
Lister
Lik
Likt
16:50
El proceso común para lograr una acción comienza con un estímulo que genera un pensamiento; éste genera una emoción, y la emoción lleva a una acción. Sin embargo, es posible acortar este proceso con Audio Branding y lograr acción más rápida.
…
continue reading
1
Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
29:37
29:37
Spill senere
Spill senere
Lister
Lik
Likt
29:37
“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and brand perception. But sound is so strong compared to sight. It directs. It helps direct sight. It helps inte…
…
continue reading
No sólo la felicidad vende, y una marca que conoce realmente a su público sabe que hay otros recursos que estratégicamente utilizados, dan mucha más efectividad.Av Pablo Aguinaga
…
continue reading
1
How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2
29:57
29:57
Spill senere
Spill senere
Lister
Lik
Likt
29:57
“Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or listening to the radio together. You know, it’s a much more solo experience than it was when we were growing up. And I…
…
continue reading
1
La teoría del equilibrio de sistemas y las ventas
17:20
17:20
Spill senere
Spill senere
Lister
Lik
Likt
17:20
¿Qué tienen que ver el equilibrio de sistemas y las ventas? Todo. Cuando se entiende este fundamento de la física y de la vida, se puede vender mucho más.Av Pablo Aguinaga
…
continue reading
1
From Music to Marketing: A Conversation with Josh Butt - Part 1
30:10
30:10
Spill senere
Spill senere
Lister
Lik
Likt
30:10
“Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ Turned up in two ads, you know, like it becomes a current. I mean, to me, it’s obvious pretty quickly.” -- Josh Butt This episo…
…
continue reading
1
Captar es fácil, ¿pero puedes mantener la atención?
12:05
12:05
Spill senere
Spill senere
Lister
Lik
Likt
12:05
En este episodio te hablo de la importancia de mantener la atención una vez que la obtienes en un mundo repleto de estímulos que distraen a tu público.Av Pablo Aguinaga
…
continue reading
1
The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2
19:42
19:42
Spill senere
Spill senere
Lister
Lik
Likt
19:42
“I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t want to be on a podcast with somebody that has a very straight face and has a monotone voice and is not laughing. I think i…
…
continue reading
1
Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1
25:21
25:21
Spill senere
Spill senere
Lister
Lik
Likt
25:21
“You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say this. You’ve I got people coming to me saying, you know, ‘I have a sports podcast, but I’m not making any money.…
…
continue reading
La repetición tiene algunas funciones importantísimas en el cerebro y el comportamiento humano; y usarlo como herramienta es vital para la publicidad.Av Pablo Aguinaga
…
continue reading
1
Audio Design and Game Development: A Conversation with Chris Hegstrom - Part 2
33:34
33:34
Spill senere
Spill senere
Lister
Lik
Likt
33:34
“But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner for a while and then walk three steps and then sit in a corner for a while? You don’t know if somebody is going to, how somebody is going to play. And…
…
continue reading
1
Ayuda a tu cliente a predecir el futuro
10:34
10:34
Spill senere
Spill senere
Lister
Lik
Likt
10:34
En este episodio te explico cómo el predecir el futuro es una capacidad que si le permites experimentar a tu cliente, tus ventas se elevan enormemente. El Audio Branding tiene la herramienta perfecta para esto.Av Pablo Aguinaga
…
continue reading
1
From Cinema to Video Games: A Conversation with Chris Hegstrom - Part 1
40:04
40:04
Spill senere
Spill senere
Lister
Lik
Likt
40:04
“I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get is like, you know, wind distortion and then the gain dipping every time there’s a thunderclap or something, you know, and it just soun…
…
continue reading