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Subscription Talks er en podcast serie hvor vi snakker om de viktigste temaene knyttet til abonnement. Stadig flere konsumenter og bedrifter foretrekker produkter og tjenester som er abonnementsbaserte. Istedenfor å eie produkter har vi dem som tjenester – enten det er biler, klær, sykler, musikk eller underholdning. Hver episode byr på spennende gjester, små og store aktører fra alle bransjer som enten har produkter eller tjenester i abonnement, eller som skal starte opp.
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MetaDAMA - Data Management in the Nordics

Winfried Adalbert Etzel - DAMA Norway

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This is DAMA Norway's podcast to create an arena for sharing experiences within Data Management, showcase competence and level of knowledge in this field in the Nordics, get in touch with professionals, spread the word about Data Management and not least promote the profession Data Management. ----------------------------------- Dette er DAMA Norge sin podcast for å skape en arena for deling av erfaringer med Data Management​, vise frem kompetanse og kunnskapsnivå innen fagfeltet i Norden​, ...
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«Don’t make it hard to understand for the business. Make it simple and clear.» Get new perspectives on Data Governance with Valentina Niklasson from Volvo Penta as she talks about certain patterns, stages in the acceptance of Quality Management or Lean, that Data has to go through. Her rich experience in making Data Governance business-centric emer…
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«Dataen i seg selv gir ikke verdi. Hvordan vi bruker den, som er der vi kan hente ut gevinster.» / «Data has no inherent value. How we use it is where we can extract profits.» Embark on an exploration of what a data-driven Police Force can be, with Claes Lyth Walsø from Politiets IT enhet (The Norwegian Police Forces IT unit). We explore the profou…
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«If you want to run an efficient company by using data, you need to understand what your processes look like, you need to understand your data, you need to understand how this is all tied together.» Join us as we unravel the complexities of data management with Olof Granberg, an expert in the realm of data with a rich experience spanning nearly two…
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«A lawyer has to be compliant. An advice from a lawyer should be fault free. Therefore it is so difficult to just do something. It is not in their DNA." Unlock the secrets to the legal sector's digital transformation with our latest guest, Peter van Dam, Chief Digital Officer at Simonsen Vogt and Wiig. We promise you a journey into the innovative r…
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«We are going to treat our data at the highest level, making sure that we can use it as a competitive advantage. Then it’s a strategic choice.» Unlock the strategic potential that lies at the heart of Data and AI with our latest discussion featuring Anna Carolina Wiklund from IKEA. Embark on a thought-provoking journey with us as we dissect the sig…
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"We believe that by making data more accessible, the city will become more transparent and accountable to the people that we serve." In our latest MetaDAMA episode, we're joined by Inga Ros Gunnarsdottir, the Chief Data Officer (CDO) of the City of Reykjavik, who's at the forefront of a transformation towards data-driven innovation of inclusion and…
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«Companies are already wanting to position themselves ahead of the legislation, because they see the value of actually adaption best practices early on and not waiting for enforcement.» Prepare to dive into the risk-based approach of legislation for artificial intelligence with the insights of Laiz Batista Tellefsen from PwC Norway, who brings her …
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«The journey Software development went through during the last 10 years, working towards DevOps and agile development, is something that we can really benefit from in the data space.» Uncover the synergy between agile software development and data management as we sit down with Alexandra Diem, head of Cloud Analytics and MLOps at Gjensidige, who br…
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«I took the time to actually go through all of my notes, all of the training courses, all of the things that I looked at over the past 30 years of work. And I thought, I want to give myself a reference book. Wherever I go, I have this single thing that will have enough information to remind me of stuff I need to consider. This is now my book of Pat…
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«Sentralt I dette med å skape verdi er tverrfaglighet og involvere hele bedriften, ikke bare et lite Data Science miljø.» / «Central to creating value is multidisciplinarity and involving the entire company, not just a small Data Science environment.» Prepare for a journey into the landscape of data strategy with seasoned Data Scientist, Heidi Dahl…
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«A combination of strong buy in from top-management and strong flow of change agents (…) is a requirement for succeeding.» Eager to unlock the secrets behind building a trustful relationship with AI systems? I am sitting down with Ieva Martinkenaite, head of Telenor's Research and Innovation department to shed light on the interplay of accountabili…
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I denne episoden av Subscription Talks Norge snakker partner i Subscrybe, Jon Erik Ofstad, og konsulent, Nadia Storhaug, sammen med Pål Wibe. Wibe er investor og rådgiver, og har tidligere vært leder for XXL, Nille, Europris og Travel Retail Norge. Temaet for episoden er bærekraft, sirkulærøkonomi, nye forretningsmodeller og hvorfor det av og til k…
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«How well are we rigged in Norway to handle this?» What a fantastic talk - With so much happening in Norway in autumn 2023, I brought on Alex Moltzau for a chat in AI policy and Norway. Alex Moltzau is a Senior Policy Advisor at the Norwegian Artificial Intelligence Consortium (Nora.ai), and one of the most outspoken experts on AI policy and ethics…
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«I think that having a very good framework, where you can put all ML and AI in, makes it much easier, much more clear. (Jeg tror det å ha et veldig bra rammeverk, der du kan putte all ML og AI inn i, det gjør at du får det mye lettere, mye mer oversiktlig.)» Frende Forsikring, a Norwegian Insurance Company has build up a team of 6 people that work …
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«There should be very little reason to say: Hey, I need a human to look these operational things for me. They are all defined as code.» Lars Albertsson has a long career in Data and Software Engineering, including Google and Spotify. Lars is on a mission to spread the superpowers of working with data, with the vision to: «Enable companies outside o…
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«How do you develop good procedures around testing or how do you drive experimentation in a product or business setting?» Carl Johan Rising works as Director of Data at Too Good To Go, a marketplace that enables food businesses to sell their surplus food instead of throwing it in the bin. We talked about how to form a product team, and how to rethi…
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«We (DAMA) have a role to play, (…) develop the Data Management profession ultimately for the benefit of the society.» It is good to be back with Season 3 of MetaDAMA, and as always, we start with a DAMA-focused episode. Nino Letteriello is one of Europes most influential data leaders, president of DAMA Italy and Coordinator for the DAMA EMEA regio…
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«How can we consolidate data and describe it in a standardized way?» Scientific Data management has some unique challenges, but also provides multiple learnings for other sectors. We focused on Data Storage and Operations as a knowledge area in DMBok. A topic that is often viewed as basic, often not in focus, but is a fundamental part of data opera…
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«Sometimes, you look at the problem and think it’s valuable, you spend a lot of time on it, and then you find out that this is really a NO!» Ida Haugland and I talked about the importance of Data in Shipping, about a concrete examples for success through digitalization and mainly about the focus on Product Management. Ida works as Principle Product…
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"It's about taking a step back to ask yourself: Should we even have a data-driven system for this?" («Det handler om å ta et steg tilbake for å spørre seg: Skal vi i det hele tatt ha et data-drevent system på dette her?») We finish season 2 with a though-provoking episode, to maybe start som debate about data-driven public administration. Lisa Reut…
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Hva er innsikt og hvorfor er dette så viktig før man drar i gang prosjekter? I denne episoden av Subscription Talks Norge snakker Jon Erik Ofstad, sammen med kollega Nadia Storhaug om innsikt i kunder og marked, og hvorfor dette er grunnmuren til all utvikling. Med oss i studio har vi hatt med Leif Henrik Husom, daglig leder i Perceptor, som har la…
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«When technology evolves really fast, also the skills you need to hire for evolve really fast.» Within a rapidly changing environment, fueled by technology and great ideas, it can be hard to define a stable career path. So I brought in an expert on developing companies and building legacies. Pedram Birounvand has a background in quantum physics, da…
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Det å skifte ut eller implementere et abonnementssystem er noe man sjeldent gjør mer enn en gang hvert tiende år. I Subscrybe er dette en prosess vi håndterer ofte sammen med våre kunder. Partner i Subscrybe, Jon Erik Ofstad og kollega Nadia Storhaug har selv erfaringer fra både leverandør og kundesiden i tidligere roller. Hvilket abonnementssystem…
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«Infants with guns!» Are we mature enough to track, collect and handle data responsibly, according to ethical standards? I talked with Director of Data Innovation at IIH Nordic Steen Rasmussen about the Business impact of Data Ethics. Here are my key take aways: If were track, collect, and keep all data for any random opportunistic purpose, we put …
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«There is a fundamental conflict between the essence of fashion and Machine Learning.» Fashion is always about change, innovation and identity. Whilst ML is good at making predictions based on historical patterns on those things, not change. How do those go together? I had a fantastic chat with Celine Xu, who is Head Data Scientist at H&M Group, wi…
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En ny episode av Subscription Talks er ute! Hvordan kan du få flere abonnenter og hvordan skal man selge på en måte som gjør at de nye kundene ikke forsvinner? Krever det en spesiell kompetanse for å selge abonnementsprodukter? I denne episoden snakker partner Jon Erik Ofstad og medvert Nadia Storhaug med vår danske kollega Jonas Nygaard om Subscri…
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«MLOps is a set of practices that bring people, process and platform together into a stream-aligned process to manage End-2-End Machine Learning lifecycles.» MLOps is taken about a lot, so I asked an expert what we are actually talking about. Xiaopeng Li is AI business lead at Microsoft for the Western European market, located in Oslo. Xiaopeng is …
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«The real value in changing the status quo and getting more women to the forefront, is by having women share about the important work that they do, and not just talk about their gender as a topic.» This episode was recorded right before Christmas, when I had the pleasure to chat with Alexandra Gunderson and Sheri Shamlou. Alexandra inspired by a Wo…
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«Data Mesh promises so much, so of course everyone is talking about it.» I had the pleasure to chat with Karin Håkansson about Data Governance in a Mesh. Karin has worked with Data Governance and Data Mesh and is really active in the Data Mesh Community, speaking at podcasts and moderating the LinkedIn Group «Data Governance - Data Mesh» Here are m…
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«If we think of Data Mesh as an evolution of data lakes, knowledge graphs are an evolution of Master Data Management.» Data overload is becoming a real challenge for all types of businesses. With all data that is gathered, both in multiple formats and huge volumes, has created a need for connected, contextualized data. Combined with continuing deve…
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«How can you use AI algorithms to make your city more sustainable?» How can we use AI to work more sustainable and optimize our operations for less pollution and more efficiency? I talked with Umair, Head of Data Science, Data Warehouse and Artificial Intelligence at Ruter AS, the public transport authority in the Oslo region, the Norwegian capital…
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🗓️ 1 Year 🎙️ 2 Podcasts 💡7 Lessons 👨‍💻 50 Data Leaders Together with Loris Marini, host of the great data podcast Discovering Data, I had a chat live for a retrospect on a fantastic podcast year 2022. Combined, we have had the pleasure to talk to over 50 Data Leaders in 2022 and shared their message with our listeners. Here are our 7 lessons for 20…
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«Its not just about the use of data, but the use of data in a cross-functional setting.» What a fantastic conversation with Nina Walberg. Nina has been with Oda since 2019 and has a background in Optimization and SCM from NTNU. Oda strive to create a society where people have more space for life. Make life as hassle-free as possible. And to achieve…
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«If you do guidance correctly, people will follow it. People want to do the correct thing. Nobody wants to do things wrong.» From fisherman on Island to Data MVP in Copenhagen! Asgeir has been through a fantastic journey and we had a great conversation around PowerBI Governance. Asgeir has his own blog about the topic. Here are my key takeaways: Th…
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«If you think about how we can work effectively together, you need to look at how you can effectuate your delivery teams. » I had the pleasure of chatting with Trond Sogn-Lunden from Veidekke, one of the biggest construction contractors in the Nordics. The construction industry is characterized by Merger and Acquisition. This is an interesting sett…
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Vi går usikre tider i møte og mange har allerede merket det på lommeboken. Dette gjør at mange får et mer bevisst forhold til egen økonomi og må tenke nytt og prioritere. Hvordan påvirkes abonnementsøkonomien av slike tider? Er abonnement en ulempe eller en mulighet når kjøpekraften er svak? Vi tar en prat med direktør i Bilkollektivet Morten Munch…
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«Think of data availability as online vs. offline.» What much of the discussions around data products, data catalogs, self-service boil down to is data discoverability, observability and availability. I talked to Ivan Karlovic, Director of Data Analytics and Master Data at Norwegian about these topics and gained some fantastic insights. Ivan always…
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"The data lifecycles collides with the system lifecycles. It’s a classic." Let’s talk about the paradoxes of Data: Data Lifecyle, Search and Data Catalog! What a fantastic chat Ole and I had! Ole is writing his O’Reilly book Enterprise Data Catalog, has newsletter Symphony of Search. He brings in a new perspective from Library and Information Scien…
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"Data is mainly used to create value for customers, both inside the company and outside!" Customer centric is one of the great mantras in data at the time. I wanted to get to the bottom of what Customer Experience actually means. So, whom better to as then Leif Eric Fedheim, Customer Insights Manager at Elkjøp and one of the top 100 Data, Analytics…
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“The closer you are to the business, the great the chance to make an impact with data!” In this episode I interviewed Marti Colominas, VP Head of Data & Insight at reMarkable. When we had our chat this summer, Marti was still working as Head of Data for Kahoot!. Marti combines business with data and works on a daily basis for value creation and bal…
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Welcome to Season 2 of MetaDAMA! The first episode is dedicated to DAMA. I talked to Marilu Lopez, Leader of the Presidents Council for DAMA, Peter Aiken, President of DAMA International, and Achillefs Tsitsonis, President of DAMA Norway. We had a great conversation about the vision and mission of the voluntary, vendor-independent organization DAMA…
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Is the EU providing the legal framework for data-driven value creation? Digitalization is a focus area for the European commission, and at its core, the European digital strategy is a data strategy - digitalization is focused on data. The goal is to utilize the value of data and give better conditions to SMB in the European marked. I was fortunate …
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Når konseptene er klare er det på tide å la abonnementsproduktet eller -tjenesten møte markedet. Hvilke strategi skal legges opp – hvordan skal kampanjeplanene være og hvilke salgskanaler skal man benytte? Episodens gjest er Børge Nielsen – som til daglig er kommersielt ansvarlig i Viaplay Norge. Verter: Jon Erik Ofstad fra Subscrybe 🎧 Gjester: Bør…
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Are we living "The Truman Show"? I had a chat with Mads Flensted Hauge, Chairman of DAMA Denmark and DPO and Data Governance Manager at a Danish health care provider. We looked at Data Privacy from four different perspectives: The society perspective What is data privacy and why is it important? How transparent are we as citizens? What consideratio…
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Everyone who ever played with Legos knows that the bricks don't just fall into place. It takes dedication, finding the right brick at the right time, maybe even sorting your bricks. The same goes for Data Governance. So whom better to ask about Data Governance, then the Director of Data Governance at the Lego Group, Michael Bendixen? Michael was re…
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Can you put a value on quality data? Definitely! But how? Who better to ask than Kristin Otter Rønnevig and Espen Hjelmeland? They both dedicated their master thesis to explore this topic with really interesting results. Their thesis "An Investment Perspective on Data Quality in Data Usage" asks "How can an organization optimize its investments in …
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Tredje episode av Subscription Talks omhandler churn – som på norsk best kan beskrives som kundefrafall. Som ofte måles som et forholdstall i forhold til antall abonnenter bedriften har. Churn demper veksten – og er det som utgjør forskjellen på en god eller dårlig abonnementsvirksomhet. Hvordan kan vi unngå at abonnentene stopper abonnementet sitt…
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Espen Langbråten is leading Europris' bet on digital platform, data warehouse, and analytics. We had a great talk about everything data, but at the core we discussed three questions: How do you build your team? How to recruit and build competencies in an ever-changing environment whilst keeping an eye on cost? What resources do you need in house? W…
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What has been the hot topic in Norway this winter? Energy prices. The prices for energy skyrocketed. But how does this relate to data? Can we save energy with Data Management? The answer might be on the infrastructure side. And since "the color of Data centers is Green!", I took this question to Espen Bjarnes, who works as VP Sales for Green Mounta…
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Hele verden er på vei til å gå i abonnement. På tvers av bransjer vokser nye abonnementsvirksomheter frem. Abonnementsmodellen er ofte en driver for disrupsjon, og endrer ofte hele dynamikken i en bransje. I denne episoden har vi med oss Tor Henrik Stenhagen som er Nordic Marketing Manager i LMK Group som har virksomhet i både Norge , Sverige og Da…
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