Where Martech meets culture- The business podcast with personality
…
continue reading
Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
…
continue reading
Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive.
…
continue reading
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
…
continue reading
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
…
continue reading
A podcast that explores how brands use martech and data to create exceptional customer experiences
…
continue reading
Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
…
continue reading
MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
…
continue reading
Douglas Karr Interviews Business, Marketing, and Sales Leaders
…
continue reading
El podcast de tecnología donde hablamos sobre las últimas novedades de celulares, apps, drones y mucho más!!! Siguenos en Fb, IG, Youtube y twitter como @thetruetec.
…
continue reading
E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: [email protected]
…
continue reading
Salesforce Chit-Chat & MarTech Musings from nVision Talent
…
continue reading
Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
…
continue reading
Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
…
continue reading
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
…
continue reading
1
Breaking Barriers with Connected Products: Personalization, Innovation, and Diversity
21:09
21:09
Spill senere
Spill senere
Lister
Lik
Likt
21:09
In this episode of That Martech Girl, host Rachel Gray dives into the world of connected products —where the physical meets the digital to create personalized consumer experiences. From beauty brands like Redken to streetwear labels like Darc Sport, discover how brands are using QR codes and NFC technology to drive engagement, brand loyalty, and au…
…
continue reading
1
The Story Behind Semrush’s Acquisition Of Third Door Media
39:53
39:53
Spill senere
Spill senere
Lister
Lik
Likt
39:53
Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarT…
…
continue reading
1
Voice agents will change how you think about your brand and your website
12:34
12:34
Spill senere
Spill senere
Lister
Lik
Likt
12:34
The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As…
…
continue reading
1
154: Confessions of Product Marketing Misfits Who Actually Know GTM and Translate Marketing Buzzwords for Breakfast
1:01:09
1:01:09
Spill senere
Spill senere
Lister
Lik
Likt
1:01:09
What’s up everyone, today we have the pleasure of sitting down with the lads from We're not marketers. Summary: When did everyone on LinkedIn suddenly become a GTM expert? The misfits from ‘We're Not Marketers’ dive into this chaos, explaining why Go-to-Market strategy has become the most misused term in marketing. They share product marketing stor…
…
continue reading
1
Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar
44:23
44:23
Spill senere
Spill senere
Lister
Lik
Likt
44:23
In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamics of founding a tech company, and how AI is transfo…
…
continue reading
1
How Local Grocers & Convenience Stores Can Modernize Their Marketing
17:05
17:05
Spill senere
Spill senere
Lister
Lik
Likt
17:05
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds l…
…
continue reading
1
The Surging Importance Of Retail Media Networks
15:08
15:08
Spill senere
Spill senere
Lister
Lik
Likt
15:08
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data…
…
continue reading
1
The Blueprint for Your Martech Stack: Insights from a Data Science Pro
18:30
18:30
Spill senere
Spill senere
Lister
Lik
Likt
18:30
In this episode of That Martech Girl, host Rachel Gray dives into one of the most essential aspects of marketing technology: building your Martech stack. Joined by a seasoned Engagement Analytics Supervisor at FCB Health New York and the founder of The Coyote Agency, Bria Brown and Rachel explore the tools and strategies needed to harness consumer …
…
continue reading
1
What plays would you call to scale a DTC business from startup to $10 million ARR?
6:36
6:36
Spill senere
Spill senere
Lister
Lik
Likt
6:36
Kelley Thornton, Founder and CEO of Tiege Hanley, shares his insights on scaling a D2C business from zero to $10 million in ARR. Focus on execution and iterative product improvement, Thornton emphasizes the significance of early market testing and finding the right marketing channels. He also encourages aspiring entrepreneurs to seize the opportuni…
…
continue reading
1
What can marketers learn from the Savannah Bananas?
14:01
14:01
Spill senere
Spill senere
Lister
Lik
Likt
14:01
It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudevil…
…
continue reading
1
Are Subscription Models The Best Pricing Strategy For DTC Brands?
6:36
6:36
Spill senere
Spill senere
Lister
Lik
Likt
6:36
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of subscription models as the optimal pricing strategy for DTC brands. Exploring the significance of uncomplicated skincare systems for men, Tiege Hanley equips individuals with the necessary tools to tackle their daily routines effectively. Kelley Thornton's insights shed ligh…
…
continue reading
1
What’s The One Word Marketers Should Focus On When Transitioning From DTC To Retail?
5:34
5:34
Spill senere
Spill senere
Lister
Lik
Likt
5:34
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the importance of brand differentiators in the skincare industry. Understanding your unique selling points and how to stand out from competitors is crucial for success. Kelley shares insights on determining these differentiators and how they can impact your marketing strategies. Show Not…
…
continue reading
1
Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC?
6:16
6:16
Spill senere
Spill senere
Lister
Lik
Likt
6:16
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of skincare systems for men, emphasizing the importance of understanding brand differentiators. Discover how Tiege Hanley simplifies skincare routines for men, providing the necessary tools to face each day confidently. Join Kelley as she shares insights on brand positioning an…
…
continue reading
1
153: Sundar Swaminathan: How Uber measures the ROI of marketing according to their former Growth Marketing Data Science Lead
1:08:13
1:08:13
Spill senere
Spill senere
Lister
Lik
Likt
1:08:13
What’s up everyone, today we have the pleasure of sitting down with Sundar Swaminathan, author of the experiMENTAL newsletter and part time Marketing and Data science advisor? Summary: After leading Uber's Marketing Data Science teams, Sundar shares insights that work for both tech giants and startups. Beyond uncovering that Meta ads generated zero…
…
continue reading
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show Notes Conn…
…
continue reading
1
Harnessing AI for Smarter, Inclusive Marketing
21:39
21:39
Spill senere
Spill senere
Lister
Lik
Likt
21:39
In this episode, we dive into the fascinating world of AI-powered marketing with Adamma Ihemeson, the visionary founder of The Automated CMO. From her journey into AI and tech to the challenges of building a business in this exclusive space, Adamma shares her insights on navigating barriers and creating impactful solutions. We explore practical adv…
…
continue reading
1
A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
50:53
50:53
Spill senere
Spill senere
Lister
Lik
Likt
50:53
In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Marketing Technology Excellence Center (MTEC). He emphasi…
…
continue reading
1
Toss Up: AI-driven Analytics or Traditional Market Research?
6:09
6:09
Spill senere
Spill senere
Lister
Lik
Likt
6:09
VP of Marketing at EZO, Rob Freedman, delves into the world of AI-driven analytics versus traditional market research. Discover how EZO's innovative asset intelligence and management solutions are transforming organizations globally. Join Rob as he explores the dynamic landscape of leveraging technology for strategic decision-making. Show Notes Con…
…
continue reading
1
Double Down Or Diversify: Content Marketing Vs Channel Expansion?
4:06
4:06
Spill senere
Spill senere
Lister
Lik
Likt
4:06
VP of Marketing at EZO, Rob Freedman, delves into the strategic decision-making between content marketing and channel expansion. He explores the benefits of understanding competitive intelligence and marketing strategies to enhance business growth. Rob emphasizes the importance of determining brand differentiators to stay ahead in the market. Show …
…
continue reading
1
The fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane Hamel
47:15
47:15
Spill senere
Spill senere
Lister
Lik
Likt
47:15
It’s not every day you get to sit down with someone whose career has left a definitive mark on the Martech and analytics landscapes. In the latest episode of Couch Confidentials, brought to you by Martech Therapy, I had the privilege of reconnecting with Stéphane Hamel, an old friend and a thought leader whose influence spans decades, from crafting…
…
continue reading
1
Trend or Trash: Is A Focus On Zero-Party Data Worth Pursuing?
4:12
4:12
Spill senere
Spill senere
Lister
Lik
Likt
4:12
VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party data and whether it's a trend worth pursuing in today's marketing landscape. Discover how EZO's innovative approach is shaping the future of data-driven strategies. Show Notes Connect With: Rob Freed…
…
continue reading
1
Buy or Sell: Is Personalization The Future Of Marketing?
4:35
4:35
Spill senere
Spill senere
Lister
Lik
Likt
4:35
VP of Marketing at EZO, Rob Freedman, delves into the world of personalization in marketing. He explores the significance of understanding competitors to enhance marketing strategies and the importance of staying updated with market trends. Rob emphasizes the need to determine brand differentiators to stand out in the competitive landscape. Show No…
…
continue reading
1
152: Sarah Krasnik Bedell: A data eng turned marketer on embedded marketing analysts and batch vs webhook pipelines
58:36
58:36
Spill senere
Spill senere
Lister
Lik
Likt
58:36
What’s up everyone, today we have the pleasure of sitting down with Sarah Krasnik Bedell, Director, Growth Marketing at Prefect. Summary: What happens when a data engineer with an obsession for truth-testing crashes into marketing's sacred cows? Sarah's journey from code to campaigns unfolds like a detective story, where she picks apart marketing m…
…
continue reading
1
Is Product, Sales, Or Marketing- Led Growth Right For You?
18:34
18:34
Spill senere
Spill senere
Lister
Lik
Likt
18:34
VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. Discover how understanding your competitors can enhance your marketing strategies and why identifying your brand differentiators is crucial for success. Join Rob as he explores the topic of determining your brand differentiators in the compet…
…
continue reading
In this episode of That Martech Girl we're diving into the cultural and marketing powerhouse that is TikTok. Whether the app stays or succumbs to the ban it has had an undeniable influence on social media and Martech as a whole that we can learn from. I'm joined by Ronny Lattimore, Client Solutions Manager at TikTok, to explore how brands can lever…
…
continue reading