NJ wedding photographers create photos that can make you smile, laugh and even cry.
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LEVEL UP: A Wedding Photography + Videography Podcast
Taylor Petrinovich & Kelley Gilster | The Level Up Co.
Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding ...
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Contact Address: 338 Plaza rd North Fair Lawn, NJ 07410 Phone: 201-468-8833 Website URL: https://www.newjerseyvideography.com
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Contact Address: 195 Baldwin Ave #2F Jersey City, NJ 07306 Phone: 201-526-0411 Website URL: https://www.newjerseyvideography.com
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From Burnout to Breakthrough: How to Scale Your Business & Reclaim Your Freedom
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56:32Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it. We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, h…
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When a Business Feels Like a Hobby: How to Shift Into Success Mode
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38:41Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode! What You'll Learn: ✔️The benef…
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How to identify when you’ve outgrown your market
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31:35Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level…
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Ideas vs. Execution: How to Take Your Wedding Business to the Next Level
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1:04:25Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase. 🎯 What You’ll Learn: ✔️ How to move from mainstre…
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Maximizing In-Person Networking for Wedding Professionals
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40:21Are you a wedding photographer, videographer, or planner looking to break into the luxury market and build lasting industry relationships? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelly Gilster talk with Samantha, a top-tier wedding planner and networking expert, to discuss how in-person networking events can transform …
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3 Ways to Make More Money as a Wedding Professional in 2025
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36:07Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share three proven strategies to help wedding creatives make more money without burning out. What You'll Learn: ✔️ How to raise y…
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How We Increased Our Revenue by $833K as Wedding Creatives
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38:43Are you a wedding photographer, filmmaker, or creative looking to increase your income without booking more weddings? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster break down exactly how they added $833,000 in revenue through corporate work, education, and digital products—and how you can do the same. What You…
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The Secret Strategy That Skyrocketed Us to the Luxury Wedding Market
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41:09Want to book higher-paying weddings and break into the luxury market? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the exact strategy that helped them scale their wedding businesses to $15K+ bookings—and how you can do it too. What You'll Learn: ✔️ The #1 mistake keeping wedding pros stuck in low-budge…
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6 Signs You’re Ready to Diversify Your Wedding Business in 2025
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27:06Are you a wedding photographer, videographer, planner, or creative looking to stabilize your income and escape the feast-or-famine cycle? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the six biggest signs that it’s time to diversify your revenue beyond weddings—and how to do it successfully. What You’l…
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How to Navigate Uncertainty in the Wedding Industry & Secure Your Income in 2025
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36:36The wedding industry is shifting—are you prepared? In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into the uncertainty of the wedding market and how creative entrepreneurs can protect their income by diversifying revenue streams. What You’ll Learn in This Episode: ✅ Why wedding bookings are becoming more unp…
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Our Goals for the Future: The Final Sip & Tell Episode of 2024
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52:48As 2024 comes to a close, we’re reflecting on the past year and setting big goals for 2025! In this final Sip & Tell episode, hosts Taylor Petrinovich & Kelley Gilster dive into their personal, business, and financial goals, share insights on scaling a wedding business, and discuss long-term strategies for financial freedom. In This Episode, We Cov…
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2024 Recap: Reflecting on a Busy & Fulfilling Year
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41:44As 2024 comes to a close, it’s time to pause, reflect, and celebrate everything we’ve accomplished before jumping into 2025. In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into wedding industry lessons, business growth, personal wins, and strategies that shaped the year. In This Episode, We Cover: ✅ The impo…
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How Avoiding ‘Shiny Object Syndrome’ Can 10x Your Wedding Business w/ Erich McVey
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40:49Are you constantly chasing trends in your photography business? In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with renowned luxury wedding photographer Erich McVey to discuss how staying focused, outsourcing wisely, and avoiding “shiny object syndrome” can lead to massive business growth. What You’ll Learn …
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Making Micro-Shifts: Evolve Without Losing Your Signature Style w/ Lauren Fair
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41:19How do you stay relevant in the ever-changing wedding industry without losing your brand identity? In this episode of The Level Up Podcast, renowned luxury wedding photographer Lauren Fair shares how micro-shifts in style and technique can help photographers grow their brand, attract luxury clients, and avoid creative burnout. What You’ll Learn in …
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How to Scale Beyond Weddings as a Multi-Passionate Entrepreneur
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44:44Are you a multi-passionate entrepreneur trying to balance creativity with business growth? Many wedding photographers and filmmakers have a passion for multiple industries, skills, and revenue streams but struggle to scale beyond weddings. In this episode of The Level Up Podcast, Magi Fisher—wedding photographer, lawyer, and business owner—shares h…
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Balancing Business, Motherhood, and the Future: An Unfiltered Sip & Tell All
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28:57Ever feel like you’re juggling too many roles—entrepreneur, creative, parent, and everything in between? In this unfiltered Sip & Tell All episode of The Level Up Podcast, Taylor Petrinovich & Kelly Gilster dive into work-life balance, holiday traditions, dream business mentors, and the possibility of hosting a retreat for the wedding industry comm…
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You Are in the Driver’s Seat: Scaling Your Wedding Business
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40:20What if you could build a thriving luxury wedding photography business while staying true to your personal values? In this episode of The Level Up Podcast, Denver-based wedding photographer Cat Galletti shares how she went from fashion blogger to in-demand wedding photographer, booking 15-20 high-end weddings per year without burnout. What You’ll L…
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How We’re Preparing for Booking Season: Branding, Marketing & Networking Strategies for Wedding Pros
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38:23In this value-packed episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster share actionable insights for wedding photographers and videographers looking to dominate the upcoming booking season. If you’ve been in business for at least two years and are ready to break into the luxury wedding market, this episode is for you! Discover…
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Health is Wealth: How Wellness Fuels Success for Wedding Photographers & Videographers
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38:21In this insightful episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster explore why health is wealth—especially for wedding photographers and videographers. As the busy wedding season winds down, it's the perfect time to reflect on your physical and mental well-being. Learn practical strategies to improve your health, boost produ…
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The Power of Saying No: Scaling Your Wedding Business
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48:18In this transformative episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster chat with Victoria Ann of Victoria Ann Events about the critical role of setting boundaries in growing a successful wedding planning business. Victoria shares how confidently saying "no" has led her to plan luxury, multi-day destination weddings wit…
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The Simplest Way to 2x Your Income: Diversify Your Revenue as a Wedding Professional
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38:11In this game-changing episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster reveal the simplest way for wedding photographers and videographers to double their income: revenue diversification. Sharing their personal journeys from $0 weddings to $25K+ events, they explain how multiple income streams have fueled their growth and fin…
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Unhappy Clients? How to Handle Challenging Situations Like a Pro
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49:54In this insightful episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster dive deep into the challenging—but inevitable—topic of managing unhappy clients. Whether you’re a wedding photographer or videographer, dealing with dissatisfied clients is part of the business. From pre-wedding contract negotiations to wedding day hicc…
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Our Realistic Post-Wedding Routines: Recovery, Workflow & Scaling to Luxury Weddings
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44:13In this candid Sip and Tell episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster pull back the curtain on their realistic post-wedding routines. From late-night gear management and data backups to morning-after recovery strategies, they share exactly how they handle the exhaustion and workload following a wedding weekend. P…
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Staying Sane as Work-from-Home Entrepreneurs: Productivity, Balance & Outsourcing Tips
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44:05In this Sip and Tell episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster share practical tips on how wedding photographers, videographers, and creative entrepreneurs can stay sane while working from home. From managing the isolation of entrepreneurship to balancing business growth with family life, they dive deep into the …
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How to Create Your Own Luck in the Wedding Industry
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43:38In this inspiring episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster sit down with Austin Trenholm, a luxury wedding photographer with 20 years of experience, to discuss how you can create your own luck in the wedding industry. Austin shares his journey from starting photography at 14 to building a thriving business that …
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Life & Business Updates: Balancing Work, Weddings, and What's Next for Level Up Co
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46:13In this candid Level Up Podcast episode, hosts Taylor Petronovitch and Kelley Gilster share real-life updates on juggling family life, busy wedding seasons, and running multiple businesses. From managing editing backlogs to navigating industry shifts and adjusting pricing strategies for long-term gains, they offer insights into how wedding photogra…
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The Strategy You Need to Break Into the Luxury Wedding Market
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54:21In this transformative episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster share the exact strategies wedding photographers and filmmakers need to break into the luxury wedding market. Drawing insights from their free three-day workshop attended by nearly 2,000 creative entrepreneurs, they outline the Luxury Market Pyramid…
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How to Have Your Most Profitable Year Yet
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45:49Are you ready for 2025 to completely blow 2024 out of the water? Are you ready to start booking the types of weddings you want to be booking and start charging the prices you want to be charging? Are you ready for your most profitable year yet? Doors to our mastermind are now OPEN and we want YOU in there! Join us for a LIVE 12-week coaching experi…
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Take your blinders off w/ Carl S Miller
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38:18There is a time and place to put your blinders on- but did you know there is also a time and place to take them off? There is something to be said about putting your head down and putting the work in, but make sure to come up and learn from others to see the possibility of where you could to go next! Today’s guest, Carl S. Miller, shares about how …
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$3k to $10k in 12 months w/ Myla Li Photos
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38:59If we are being honest, a lot of people don’t understand what market they are in and how to utilize a strategy that fits not only that market, but where they want to go. But former luxury mastermind student Myla Garlitz understood that from day 1. Probably why she went from charing 3k to 10k in her first year of business. You heard that right. It t…
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Attracting the planners you want to work with w/ Bustle Events
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51:24A lot of times we hear “How can I show a planner that I can be a really great creative partner without having worked with them directly before?” Well today’s guest, Erin Taylor of Bustle Events is giving her take on just that. And do you want to know a big part of it? Someone who can not only tell the story of the day through the couple, but someon…
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An honest conversation about seasons of growth w/ Madeline Kuzminsky
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42:36You can’t compare your day 1 to someones day 100. And today’s guest, former Luxury Mastermind student Madeline Kuzminsky joins us to talk about how she learned that first hand. We have had so much fun with our Allstar series but we know how important it is to also speak to creatives who are still in the trenches of growth. And even though Madeline …
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Is your brand attracting or deterring your ideal client?
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34:15You are your brand. Not your logo. Not the font you pick for your website. It is YOU. So are you attracting the types of clients you want? No? Well it is time to start. Today’s episode we are discussing how branding really is the key to booking the types of weddings you want to be booking. You are in control of what you are attracting. There is no …
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How to set yourself up for success for 2025
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31:01We won't be the first to tell you that 2024 has been a weird year for most of us. And we are sure more than a few of you are ready to leave it behind. So as we begin to open our books for 2025, we want to make sure you are setting yourselves up to be as successful as possible! On today's podcast we are sharing what we are doing (and what you should…
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Today we are rebroadcasting one of our favorite episodes from last year! Having a repeatable go-to process for the days leading up to a wedding helps to ensure success on the wedding day. Making sure you are in a great creative mindset and feel confident that you've crossed your T's and dotted your I'd will allow you to tackle each wedding with con…
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Do you ever wish you could go back in time and spill alllll the secrets you have learned over the last 5 years? Today's podcast we are doing just that! The year 2019 and our 2024 selves are holding nothing back. From not taking every wedding that comes your way, to alining yourself with the right brands, to just being 100% authentic to yourself- we…
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All things content creation w/ Social Saira
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34:30We know content creation is a hot topic in the industry right now. You either are triggered by it or you are embracing it. We figured it was time to really dive into what it all entails because it is not going anywhere. Today's guest, Saira Mirza of Social Saira has actually been doing content creation since before content creation was even a thing…
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Not only has technology changed over the last decade, but so has the industry, the way we form relationships and lets not even get started with the rise of social media. No matter what facet of the industry you serve, you really have to either adapt or die. Today's guests, Rick and Sarah Pendergraft of PenWeddings have been in the industry for over…
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Tastemakers and trendsetters w/ Bash Please
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39:55So what does it truly mean to be a tastemaker and trendsetter in this industry? When you first start out, of course you want to work with these big names. But the clout chasing will only make your work look like everyone else's work. You are better off building your brand based on what works for you. This weeks guests, Sunna and Mollie of Bash Plea…
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Did you know that it is possible to level up too quickly? Listen, we are all about growth here and love to encourage fellow creatives as they scale their businesses, but jumping too quickly doesn't do you, or your creative partners, any favors. Todays guest, Rosemary Hattenbach of Rosemary Events, knows a thing or two about paying her dues. Before …
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Finding your signature style w/ Christina McNeill
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44:45Are you doing it because you are copying somebody and copying a trend or are you doing it because you authentically believe it is storytelling? These are the types of questions that led today's guest, Christina McNeill, to discover who she truly was as an artist. On today's episode, Christina shares her view on how to be unapologetically yourself i…
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Introvert vs. extrovert: a take on marketing
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42:09Being an introvert or extrovert can totally impact your networking style and it is really important to understand where you fall so you can play to your strengths. Today on the podcast, Taylor and Kelley are sharing how understanding their personalities help guide them in authentic genuine networking. And even though these two are vastly different …
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Fake it till you make it w/ Brooke Keegan
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53:24We all start at the same starting line. It is time to realize that enough is enough, take control of your business and no longer let it run you. Today's guest Brooke Keegan, one of the top wedding planners in the world, is sharing how she got her start in the wedding industry. Hint- it was a whole lot of faking it till you make it! We hope today's …
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The myth of overnight success w/ Amanda Crean
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52:43Is there really such a thing as an overnight success? With 17 years in the industry, today’s guest Amanda Crean is sharing her take on the phrase. After moving halfway across the world and reestablishing her business in a completely new city, Amanda discusses the importance of leveraging opportunities when they come your way. Plus Kelley shares the…
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Going the extra mile w/ Harrison Films
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46:07Do you think it is possible to be tactical and strategic within your business while still approaching things in an authentic and organic way? That truly is today’s guest in a nutshell! Deanna from Harrison Films is on the podcast talking all about how her and her husband Grant are able to serve their clients while staying true to themselves as arti…
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If you could only do ONE thing to level up your business what would it be? We are picking right back up where we left last week and we are so excited to answer this question and others like it. We are diving a little deeper and getting into some juicy ones so make sure to listen to the whole episode! We had so much fun answering your questions and …
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We are putting a quick pause in our all-star series to answer YOUR questions!! That's right you asked and we answered! From our tips on how to build relationships with planners without cold calling them to how much time do we really spend on Level Up each week- we are answering it all. And if you didn't hear your questions answered don't worry! Tun…
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Building a High Level Team w/ Abby jiu
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39:12It is no secret that operating as a team is not super common once you reach a certain level in the industry. But can it be done when executed correctly? Today’s guest Abby Jiu is showing us that it absolutely can! Abby of Abby Jiu excels as the leader of a dynamic team of four photographers. Together, the all-women lead team specializes in luxury w…
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The Art of Risk Taking w/ Storybox Cinema
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51:31Risk taking is a muscle. You can flex it, you can get better at it, but that doesn't make it any less scary. Today's guest Chris Jespersen is proof of that. Chris's company, Storybox Cinema, is at the top of almost every "best of" list and how did he get there? By taking risks. Chris discusses how taking calculated risks in his career has gotten hi…
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What do you do when you have all these goals and dreams for your business but feel limited by your local market? Do you choose to accept those pre convinced notions that there may not be space for "luxury weddings" or do you push those boundaries and make it happen? We started the conversation last week about bringing luxury to your local market an…
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