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From main street to your street, the HR{preneur} podcast by ADP is centered around helping small businesses like yours gain the knowledge you seek — from HR, payroll and hiring, to time, taxes, benefits and insurance. We’ll bring the experts to you, answer your questions and help you think beyond today — so you can discover more success tomorrow.
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The AdPod

Wayne Blodwell

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The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.
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Federal laws, and laws in many states and the District of Columbia, provide workplace protections for employees needing to breastfeed or express milk. In this episode, we discuss the workplace breastfeeding and lactation protections that employers need to know. Listen in as we cover: [1:05] Key federal laws [2:50] Department of Labor guidance [3:51…
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Financial health and wellness is proving to be critical for companies as well as for their employees, as more employees are seeking education and resources in this area. Today’s episode is a special segment HR{preneur} is bringing to you to explore financial wellness. We’re joined by a leader in this area to help us dive into what this means for em…
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Under federal law, non-exempt employees are entitled to overtime when they work more than 40 hours in a workweek. Some states even require overtime in additional situations. But, certain myths can get in the way of employers meeting their overtime obligations, and this could result in penalties and other consequences. We’ll debunk five myths about …
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Small business owners have a lot to navigate, including financial decisions that are critical to their success. Today’s episode is a special segment HR{preneur} is bringing to you to explore banking and finance. We’re joined by Wells Fargo Bank, and we’ll dive into the top benefits your bank should offer, and how that can help your business. Listen…
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Independent contractors continue to be valued contributors to organizations, as they offer flexibility, specialized skill sets, and cost-effective solutions that traditional employees cannot always provide. Depending on your situation, tapping into the contractor workforce can be important for your success, but you need to have the right processes …
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Are you taking advantage of tax credits? They have historically been leveraged by large corporations. However, small businesses can benefit from them as well. Today, we’ll discuss how to take advantage of tax credits, and we’ll provide guidance on how to use them to help gain tax savings and incentives for eligible activities. Listen in as we cover…
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Leave of absence requirements continue to expand dramatically. And, they are one of the biggest trends to watch in 2024. The laws allow employees to take time off for certain life events without the fear of losing their job and/or a dramatic loss in pay. In this episode, we discuss what employers need to know about the latest leave laws. Listen in …
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Are you ready for tax season? Get insight from the experts on how to be prepared, maximizing the value of your tax professional. We’ll also go beyond tax filing, and dive into how to leverage an accountant’s expertise as a partnership, helping you benefit from their advisory and consulting services throughout the year. Listen in as we cover: [1:20]…
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Your business cashflow is a critical component to your success. But, how do you strengthen your approach as your business grows? Today’s episode is a special segment HR{preneur} is bringing to you to explore banking and finance. We’re joined by Wells Fargo Bank, and we’ll dive into some key strategies to consider. Listen in as we cover: [1:30] Esta…
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Year-end bonuses, W-2 forms and annual tax credit notices are three undertakings employers tackle to close out the year. In this episode, we’ll provide guidance to help you navigate these end-of-year responsibilities. Listen in as we cover: [0:40] General considerations for end-of-year bonuses [2:27] Overtime implications of bonuses [3:32] Tax impl…
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In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology. Christopher is one of the most vocal people to talk about diverse media, and in this episode Wayne asks what diverse media is, …
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The recent resumption of student loan payments for millions of workers is impacting employees. Are you aware of how employers can help, reducing stress and turnover in the workplace? We’ll explore how employers can provide support for employees during this challenging time. Listen in as we discuss: [0:50] The extent of student loan debt & who is mo…
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Wayne is joined by Myles Younger who is head of innovation and insights at U Of Digital. Myles experience spans all sides of the industry and in this episode Wayne & Myles chat about knowledge asymmetry, what the impact of it is, where it exists the most and how to manage it. You can find Myles on LinkedIn here - https://www.linkedin.com/in/mnyoung…
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Health Reimbursement Arrangements, or HRAs, are a modern way for employers to provide health benefits to employees. Rather than a one-size-fits-all group plan — or leaving employees to cover all of the costs of the plan on their own — employers can now offer their employees a tax-free allowance to purchase benefits that meet their unique needs. Lis…
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In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm. Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about the evolution of media, particularly how the economics have changed, how different media channels have c…
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With COVID-19 cases on the rise again, employers have questions about their responsibilities for protecting employees, providing paid time off and how to comply with the latest guidance. During this podcast, we provide answers to the most commonly asked questions about COVID-19 right now. Listen in as we cover: [0:42] Isolation and quarantine guide…
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In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform. SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programm…
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For many employers, it’s time to plan for open enrollment, which is when employers allow their eligible employees to choose or adjust their company-sponsored benefits. Open enrollment provides an opportunity to deliver real value to your business and employees. But where do you get started and what do you need to consider? We’ll discuss key steps y…
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The Form I-9, which is used to verify the identity and employment authorization of individuals hired for employment in the United States, has recently gone through some changes that employers should be aware of. We’ll break down the updates, note key dates to follow and help you learn how this impacts your business. Listen in as we cover: [0:48] Fo…
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Employers have many important responsibilities, including compliance with federal, state and local minimum wage requirements. Unfortunately, myths that have developed about the minimum wage can make compliance even more difficult. To help you separate fact from fiction, we’ll debunk seven common myths related to the minimum wage. Listen in as we co…
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Several jurisdictions have enacted, or are currently contemplating adding, greater protections against height and weight discrimination for applicants and employees. Join us as we discuss height and weight protections in the workplace and break down what employers need to know. Listen in as we dive into: [0:51] Protected characteristics [2:07] Fede…
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In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud. In this episode Wayne and Avinash chat about the current inflection point of AI in digital marketing, terminology semantics, how AI can be…
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A growing number of states and local jurisdictions are passing laws requiring employers to provide paid leave to employees. The laws are evolving so frequently that it can be hard to keep up with what’s required and what’s not. In this podcast, we’ll answer questions on vacation, paid sick leave and paid time off. Listen in as we cover: [0:38] Wher…
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In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic. Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in programmatic, barriers to programmatic adoption, acronyms(!) and much more. Hosted on Acast. See acast.co…
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Independent contractors and an independent workforce can help a business grow and scale quickly when needed. But there are risks that business owners and operators must properly evaluate. Today, we dive into the misconceptions as well as the key requirements to provide helpful guidance on how you can leverage this workforce to meet business goals. …
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In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain. In this episode Tom & Wayne discuss; The findings of the report Information asymmetry Misaligned incentiv…
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In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current job market (particularly recent layoffs) and what the future job market looks like. Hosted on Acast. See aca…
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This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard to keep up with, given the fragmentation of approach by state. However, in this episode Julia drops many k…
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Since HR{preneur} kicked off four years ago, the world has been through a lot of change, and small businesses have had to navigate their own set of obstacles. We are proud of all that the small business community has accomplished, showing agility and innovation in the unknown. As we celebrate our 100th episode, join us and our guest Jim Sperduto, P…
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When providing meal periods, employers must pay attention to federal, state and local rules. Sometimes, however, certain myths can get in the way of employers meeting meal period requirements and this could result in employers facing penalties. In this podcast, we’ll debunk five myths about meal periods, and help you know the facts. Listen in as we…
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This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK. In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspectives on how to work collaboratively within a business, putting the customer first and what the future of ret…
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In this episode Wayne chats with Dan Larden, Dani Stewart and James Diba from TPA Digital, a leading AdTech consultancy. TPA Digital recently released a series of whitepapers on the future of AdTech which can be found using the links below and in this episode they discuss the future of each of these episodes. Future of DSPs - https://www.tpa-digita…
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Finding the right talent continues to be competitive, and companies are seeing a need to explore creative avenues to attract the top candidates. So, what can your business do to get ahead? We’ve brought a leader in talent acquisition to HR{preneur} to help you know more about the challenges and shifts we’re seeing, and approaches that can help. Lis…
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In this episode Wayne chats with Tom Denford who is the CEO of ID Comms, a global digital media consultancy. In this episode Wayne & Tom chat about media agency pitches. Media agency pitches are quite an unknown entity for those on the outside, so in this episode, Wayne & Tom get into detail about why pitches exist, what makes a good pitch and how …
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In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, particularly in light of the changes by Apple, Google and regulators. Hope you enjoy! Hosted on Acast. See …
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Join us as we talk to ZipRecruiter and explore how small businesses can make their job postings stand out as they compete to attract top talent. In this episode, we’ll dive into the elements of a great job post, talk about benefits to include, and discuss what to list in the job post to get the attention of the right candidates. Listen in to learn …
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In this episode Wayne chats with Helene Parker & Shiv Gupta about the role of education in the digital media industry. They talk about balancing 'on the job' education vs 'extra-curricular', whether or not graduates are ready for the industry when they enter it and also the variety of resources available. Check out both of their company websites fo…
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The signing of SECURE 2.0 Act of 2022 includes important provisions and changes to retirement savings plans. But what does this mean for your business and employees? We’ve brought in an expert from ADP’s Retirement Services to help break down SECURE 2.0. We’ll help you know more about some of the new benefits to employers and employees that are des…
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Where employees live and work has become more flexible and has given employers more options for relocating employees. An effective relocation assistance program can help attract, develop, manage and retain top talent … but where do you start? Listen in as we cover: [1:08] What employee relocations is, and why employers should consider it [2:04] How…
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Small business owners often carry many responsibilities, such as being the CMO, CFO and head of HR. With all of these different roles to juggle, it’s important for owners to identify ways to streamline efforts. One of those approaches is to combine time and payroll systems, to help manage labor costs and provide a holistic view of your workforce. I…
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Women-led entrepreneurship continues to grow, but it doesn’t mean there still aren’t unique challenges that affect women-owned businesses. Today’s episode is a special segment HR{preneur} is bringing to you to explore this topic. Alongside a small business leader from Wells Fargo, we’ll discuss ways to navigate those challenges and explore alternat…
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Employers must comply with an expanding universe of federal, state and local laws affecting how they hire, pay, treat and terminate employees. Staying in compliance with these laws can be a challenge on its own, let alone when myths about how to comply creep up. If followed, these myths can lead employers down the wrong path and result in sanctions…
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As we approach the 2023 tax deadline, you may be wondering what has changed from last year’s tax preparation. Or, if you’re a new entrepreneur, you may not know what to expect for your first tax season. For many business owners, the fear of making a mistake, not knowing about new rules and regulations, or even potentially leaving money on the table…
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Laws addressing wage transparency are rapidly increasing and are one of the biggest trends to watch in 2023. They are being driven by an effort to help ensure pay equity. Some of these laws attempt to do so by prohibiting employers from banning discussions about pay or prohibiting employers from asking about an applicant’s pay history. Others go a …
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As we commence the new year, we know financial planning will continue to be important to every business. But how do you assess your financial health as a small business owner to plan for the year ahead? Today’s episode is a special segment HR{preneur} is bringing to you to highlight this area. Listen in as we are joined by a lead business execution…
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Closing out the business year requires a lot of work. Among other things, you may have year-end bonuses to provide, W-2s to deliver, and annual notices to furnish. In this episode, we'll provide guidance to help you successfully navigate your end-of-year responsibilities. [0:41] End-of-year bonuses and what employers should keep in mind [3:22] What…
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In this episode of The AdPod, Wayne sits down with author, TV presenter and consultant, Tom Goodwin, on trends from 2022 and predictions for 2023. This episode is full of interesting thoughts on remote working, monetizing time, brand building vs performance marketing, recession and trust. Enjoy! Hosted on Acast. See acast.com/privacy for more infor…
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