Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!
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If you're here, its either two things you're a girl going through existentialism, in the most confusing part of your life ( 20s) trying to navigate and find meaning. Or, you're just weird, like really weird and that's okay, cause you know what? Me too, maybe a little bit more than you. Psychotic? Yours truly Brnn.
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We discuss interpersonal communication and all the human stuff that gets in the way. To communicate more effectively we cannot rely on communication skills alone. We need to shine a light on our perceptions of other people and ourselves. We delve into topics like emotional intelligence, body language, deception, storytelling, social engineering, culture, personality, negotiation, sales and leadership. Join us as we learn to get our message across with more courage, clarity and connection.
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At Paragon Skills we are passionate about apprenticeships and the value that they bring to both the apprentice and the business in which the apprentice is working. We are one of the largest care specialist apprenticeship providers in the UK and we have over 20 years’ of experience in delivering award-winning training. Candour Conversations looks at the industry as a whole and addresses industry-specific news, advancements and concerns whilst highlighting the benefits of the modern apprentice ...
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SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook
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46:36In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs. Links 👉Follow Jack 👉Follow Mark 👉Check out AlsoAsked Chapters 00:00 Introduction 01:08 AlsoAsked Merchandise an…
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I should've probably started with this but oh well.
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Prove your topical authority to Google | Dani Leitner
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1:20:03Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google. Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down…
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The Future of Google and AI Search with Itamar Blauer
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1:04:48In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk. They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms. Amidst the rapid advancements and shiftin…
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Create content that converts | Steven Schneider
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58:37In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marke…
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SEO Insights and Debates: Consensus, Tech SEO Value & Traffic Trends | Mark Williams-Cook
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47:25In this week's episode of Search with Candour, hosts Jack Chambers-Ward and Mark Williams-Cook share insights and initiate debates surrounding critical SEO topics. The dynamic duo discusses the role of consensus in SEO, particularly scrutinising how its interpretation affects how much users trust search engines. They delve into the value of technic…
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Why SEO & PPC Teams Must Work Together | Anu Adegbola
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1:06:22Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing resul…
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Are backlinks still worth it in 2025? - Tamara Novitovic
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1:12:20In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom Group. They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial. The conversation covers which metrics matter for link-building and future…
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How SEO Changed in 2024: The web almanac with Jamie Indigo
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53:13In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being. Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future. Jamie also highlights …
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2024 SEO Highlights and 2025 SEO Predictions
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1:27:43In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya. Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025. Topics include the r…
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Google Exploit Data Discussion with Mark Williams-Cook
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51:11Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery. Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community. The duo also preview next week’s big episode fea…
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The Top 10 Episodes of Search With Candour in 2024
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45:45Jack Chambers Ward celebrates the near end of the year with a Spotify Wrapped-style recap of the podcast's top episodes from 2024. Jack highlights the top 10 most watched and listened to episodes, along with honourable mentions from throughout season 3. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC peo…
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Storytelling will improve your marketing with Will Slater
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1:21:49Join Jack Chambers-Ward as he discusses storytelling, copywriting, and content strategy with Will Slater, the creative content specialist at 43 Clicks North. Will uses his experience as a writer and photographer to explain how even bad ideas lead to great ones, the importance of curiosity, and the intricacies of creating content that resonates emot…
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Unlocking AI Overviews with Tomek Rudzki
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1:09:30In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.Jack an…
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Improve your content by fixing your content hierarchy - Amanda King
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1:05:29Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour.Amanda and Jack finally meet to discuss the importance of getting content structure right, common mistakes to avoid, and the nuances of SEO best practices in 2…
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Google core update and site reputation abuse fallout
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13:53In this bonus episode Search With Candour, Jack is joined by Steve Paine, the English-language marketing manager at SISTRIX to discuss breaking news on site reputation abuse and recent data insights. Steve & Jack explore the November core update from Google and its impact on website rankings with examples of affected websites such as Reddit, Forbes…
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Unlocking Web Data Insights with Marco Giordano
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1:12:08Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data. Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients. Jack and Marco also discu…
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Critical Thinking Skills for SEO with Noah Learner
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1:18:22Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO.Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO.Noah also brings real…
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SEO News: AI-organised search results and personalised Google Shopping feeds
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52:03Join hosts Jack Chambers-Ward and Mark Williams-Cook as they tackle the latest SEO news and industry trends. In this episode, we'll cover the growing influence of AI in search, Google introducing AI-organised search results, personalised Google Shopping feeds, and the pitfalls of AI Overviews for finance queries and restaurant reviews. We also expl…
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Halloween SEO tips and Google Trends - Myriam Jessier & Stéphanie Walter
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1:12:37Join hosts Jack Chambers-Ward and Search With Candour Scream Queens, Myriam Jessier, and Stéphanie Walter, in this Halloween-themed episode packed with spooky surprises and valuable marketing insights. From e-commerce strategies and UX design to SEO tips and digital PR trends, you'll discover the scariest messages from your boss and the history of …
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Local SEO strategies you should be doing with Darren Shaw
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59:29Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A se…
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Strategic Career Planning - Live Podcast
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1:35:41Join Jack Chambers-Ward from Search With Candour and Sarah and Tazmin from The SEO Mindset podcast in this special live episode from Brighton as they tackle career planning without the overwhelm. Recorded in front of a packed audience at in The Globe Room at Projects The Lanes, this episode discusses personal experiences in career development, stra…
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Negativity bias with Giulia Panozzo
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1:11:20Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece…
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Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf
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1:18:46Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy. Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies. Maria explains the common problems that many agencies and SEOs face with multi…
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How to use AI for SEO with Eric Hoover
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1:05:32Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow. Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever…
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Is SearchGPT better than Google? with Mark Williams-Cook
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46:04Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful conte…
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The Impact of Social Media on SEO with Ashley Liddell
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1:10:53Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google. With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important. Sponsors SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start y…
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Video SEO best practice and the latest SEO news
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41:43Jack Chambers-Ward discusses the latest SEO news you need to know about. This includes Google's controversial overhaul of their SEO video documentation, how to create your own AI expert with Gemini and is Android changing its default search engine? Chapters 00:00:00 Intro 00:02:06 Win one year’s subscription to AlsoAsked Pro 00:04:22 Live podcast -…
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Career planning and live podcast announcement
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44:51Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024. Get your tickets for the live podcast https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator Sponsors: SE Ranking is the intuitive SEO platf…
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Mark & Jack are back in the studio to discuss the latest SEO news including Google's recent legal loss, recommendations coming to Google Search Console and the recent SERP volatility. Sponsors: Find the questions people also ask about your content with AlsoAsked - https://alsoasked.com/?utm=swcpodcast Get your free tickets for HIVE MCR on 29 Augu…
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Build successful marketing events and communities with SEO Jo Blogs
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58:17Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry. This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join. Sponsors: SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals …
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JavaScript SEO in 2024 with Patrick Hathaway
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58:05Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report. This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry. Sitebulb JavaScript SEO Report https://si…
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Digital PR is the future of link building with Vince Nero
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1:11:40Vince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building. Sponsors: SEO Testing - Begin your exclusive extended free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Follow Vince & Buzzstream Vince on LinkedIn Follow Vince on …
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Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook
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44:11Sponsors: SEO Testing - Begin your exclusive extended free trial today Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for few…
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SEO education with Nikki Pilkington
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1:10:06Sponsor: This week’s episode is sponsored by Majestic. Go to majestic.com/offers/swc to get exclusive free Lite access to Site Explorer for any one website that you control. Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important. There needs to be less gatekeeping in SEO and more of us should share our knowledg…
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Networking for introverts and tips for networking with social anxiety with Josephine Rudolf
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1:15:13Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with…
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Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale. Show notes: Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behin…
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SEO agency red flags with Emina Demiri-Watson
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1:21:34Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp Keep up with the latest SEO news and tips by subscribing to CoreUpdates. https://coreupdates.com/?utm=swc…
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How to build topical authority with Shaunda Necole
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1:01:50Author, blogger and entrepreneur Shaunda Necole joins Jack Chambers-Ward on this week's Search With Candour to discuss how she has established her brand and topical authority in multiple niches. How to prove yourself as a topical authority to Google Why podcasts are good for proving your authenticity and authority Hidden gem sources of authority Ho…
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Organic channel alignment for growth and content ideas with Ray Saddiq
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1:10:44Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content. Ray & Jack discuss topics such as: Why is channel alignment important in modern marketing strategies? How have search behaviours changed? How important is it to adapt the language and style of content for diff…
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Owned asset optimisation with Jonas Sickler
1:04:54
1:04:54
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1:04:54Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation. Listen to this podcast if you want to know: What is owned asset optimisation? What are owned assets? Are there different types of owned assets? How do you optimise them? What is reception marketing? How do these strategies differ from “SEO…
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How to turn off AI Overviews with Mark Williams-Cook
43:26
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43:26Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale. Show notes:Jack and Mark reunite in the Candour studio to rant, rave and react to Google's newest release, AI Overviews…
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Confirmation bias in search with Sarah Presch
1:02:22
1:02:22
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1:02:22Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search. What are cognitive biases? Social identity theory What is confirmation bias? Can misinformation onli…
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Reporting for enterprise SEO with Munene Mumbi
55:54
55:54
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55:54Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including: Communicating to different stakeholders How is it different from reporting for small businesses? What are the most…
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Key events and attribution in GA4 with Dana DiTomaso
54:50
54:50
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54:50Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Dana DiTomaso joins Search With Candour to discuss: What are Key Events? So, what are Conversions in GA4 then? Why did Google make this change? How can one Key Event be attributed in three different ways? User Acquisition vs Traffic Acquis…
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Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale. Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everyth…
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Website migrations in ecommerce with Andy Frobisher
57:27
57:27
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57:27Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news. Show notes: Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy &…
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Is Google becoming more like Baidu? with Adam Di Frisco
59:47
59:47
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59:47Sponsors: This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu …
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Sustainable SEO and how to make your website greener with Matt Tutt
59:50
59:50
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59:50Sponsors: This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more su…
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AI Act and Google anti-trust trial debrief
53:33
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53:33Sponsors:This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today. This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords. Show notes: Mark Williams-Cook and Jack Chambers-Wa…
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