The Sales Hacks Show from the CPSA is a series of interviews with sales leaders, influencers, analysts and those on the frontlines. Each episode offers strategies, tactics and hacks to help inspire new sales initiatives within your organisation. ---About the Canadian Professional Sales AssociationSince 1874, we’ve been developing and serving sales professionals by providing programs, benefits, and resources that help you sell more, and sell smarter.Contact us today at MemberServices@cpsa.com ...
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Content Strategies to Improve Sales w/ Mario Martinez Jr.
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In this CPSA episode, Mario Martinez Jr. will share tips for salespeople and insights into how to increase website traffic from organic search and social media. Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern S…
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Background Checks and Sourcing Top Canadian Sales Talent w/ Evan Dalton
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In this CPSA podcast, we'll be considering the role of background checks when sourcing top sales talent. Our guest this time is Evan Dalton. Victoria, BC-based Evan has nearly a decade of entrepreneurship and corporate sales experience. With a wide breadth of successful ventures under his belt in property management, real estate, and payments he is…
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The Six Elements of High Impact Messaging w/ James Muir
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How do we craft outbound prospecting messaging that gets buyers to engage and act now? In this CPSA Sales Hacks episode, James Muir will show you a messaging framework based on brand-new, cutting edge research that you can use for all your messaging.Av Canadian Professional Sales Association
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Predictions for Sales in 2019 with Neil Ryland
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In this interview, we hear from Neil Ryland, CRO at Peakon. Neil has experienced the challenges of growing teams and managing salespeople and gets how important employee engagement is to creating sustainable growth, and how important it is to use the data you have as a management team to guide you.Av Canadian Professional Sales Association
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Creating and Developing the Sales Funnel w/ Tibor Shanto
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In this episode of the Sales Hacks show, we look at what goes into creating a sales funnel. Our guest today is Tibor Shanto, Toronto-based sales expert, coach, speaker and influencer.Av Canadian Professional Sales Association
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'Fanatical Prospecting' - How to Keep Your Sales Pipeline Full w/ Jeb Blount
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In this episode of the Sales Hacks podcast, we are joined by sales superstar and best-selling author Jeb Blount. Bill Banham and Jeb discuss how to keep your sales pipeline full.Av Canadian Professional Sales Association
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Why Discipline is Essential to a Successful Sales Career w/ Tom Hopkins
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In this CPSA Sales Hacks episode, millionaire sales success Tom Hopkins shares tips on how to be more disciplined in your sales approach.Av Canadian Professional Sales Association
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How to Transform Your Company’s Sales Efforts w/ Andy Paul
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In this CPSA interview we’re going to talk about how companies can transform their sales by integrating higher levels of curiosity, responsiveness and value into every step of the sales process. Our guest sales expert is Andy Paul. New York and San Diego-based Andy is founder of The Sales House.Av Canadian Professional Sales Association
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Account Based Sales and Nurturing a Sales Funnel w/ Leanne Hoagland-Smith
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In this episode of the CPSA Sales Hacks show, we'll consider account-based sales strategies with guest sales expert, Leanne Hoagland-Smith. According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales?Av CPSA
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Retail Sales and Lead Generation w/ Bob Phibbs
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In this episode of the CPSA Sales show we will consider ways to convert leads and generate more customers. How can your front-line reps generate those sales? What are the tools and tactics to ensure a passing face in your outlet becomes a customer? Our guest is Bob Phibbs, the New York-based Retail Doctor and #1 Retail Consultant, Speaker, and Trai…
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Trade Shows: Generating Meetings and Building Leads w/ Rhonda Taylor
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In this episode of the CPSA Sales Hacks show, we will consider how events such as trade shows can be fantastic lead generating and branding opportunities. Our guest expert is Rhonda Taylor, VP of Sales at HRmarketer. Hear tips to maximise your time and build a long list of meetings ahead of and during trade shows.…
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How Can Salespeople at Trade Shows Spot the Genuine Prospects Passing by Their Booth? w/ Rhonda Taylor
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In this episode of the CPSA Sales Hacks show, we will talk about how events can be a fantastic lead generating and branding exercise. Discover strategies to maximise your time and build a long list of meetings ahead of and during trade shows. We’ll also explore how to prioritize your follow-ups. Our guest is Sales and Tech expert and VP at HRmarket…
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How to Build a Buzz at a Conference So Leads Come to Your Booth w/ Rhonda Taylor
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In this episode of the CPSA Sales Hacks show, we will talk about how events can be a fantastic lead generating and branding exercise. Discover strategies to maximise your time and build a long list of meetings ahead of and during trade shows. We’ll also explore how to prioritize your follow-ups. Our guest is Sales and Tech expert and VP at HRmarket…
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Do Trade Shows Offer a Good Opportunity to Meet With, and Upsell To, Existing Clients? w/ Rhonda Taylor
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In this episode of the CPSA Sales Hacks show, we will talk about how events can be a fantastic lead generating and branding exercise. Discover strategies to maximise your time and build a long list of meetings ahead of and during trade shows. We’ll also explore how to prioritize your follow-ups. Our guest is Sales and Tech expert and VP at HRmarket…
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How to Overcome the Disconnect Between Sales and Marketing w/ Jamie Shanks
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In this episode of the CPSA Sales Hacks show, we will consider how sales and marketing efforts have evolved so much that, today, they should be much more inter-dependent and ways to get your sales and marketing pros on the same page. Our guest on this episode of the CPSA’s Sales Hacks podcast is Jamie Shanks.…
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What Can Be Done to Better Combine Marketing and Sales Efforts? w/ Jamie Shanks
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In this soundbite from the CPSA Sales Hacks show, we will discuss why there has historically been a disconnect between the sales department and the marketing team. Our guest on this episode of the CPSA’s Sales Hacks podcast is Jamie Shanks.Av CPSA
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What Are the KPIs Associated with Salespeople Compared to Those in Marketing? w/ Jamie Shanks
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In this soundbite from the CPSA Sales Hacks show, we will discuss why there has historically been a disconnect between the Sales department and the Marketing team. Our guest on this episode of the CPSA’s Sales Hacks podcast is Jamie Shanks.Av CPSA
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Who Should Lead Sales Funnel Decisions? Sales or Marketing? w/ Jamie Shanks
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In this soundbite from the CPSA Sales Hacks show, we will discuss why there has historically been a disconnect between the Sales department and the Marketing team. Our guest on this episode of the CPSA’s Sales Hacks podcast is Jamie Shanks.Av CPSA
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Social Media Strategies for Growing Leads w/ Shane Gibson (Part 2/2)
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In this second half of a special episode of the CPSA Sales Hacks show, we offer tips and amazing sales strategies which can help salespeople better qualify the leads they attract and discover new ways to increase engagement. Our guest is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales…
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Which Social Media Channels Work Best for B2B and B2C? w/ Shane Gibson
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In this soundbite from the CPSA Sales Hacks show, we explore top tips and amazing social selling strategies which can help salespeople better qualify the leads they attract and discover new ways to grow engagement. Our guest expert is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales pe…
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Social Media Strategies for Growing Leads w/ Shane Gibson (Part 1/2)
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In this first of a two-part episode, we offer tips and tools to help salespeople better qualify the leads. Discover new ways to increase engagement. Our guest is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales performance.Av CPSA
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For Those Businesses on Limited Budgets, Where on Social Media Should They Invest? w/ Shane Gibson
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In this soundbite from the CPSA Sales Hacks show, we explore top tips and amazing social selling strategies which can help salespeople better qualify the leads they attract and discover new ways to grow engagement. Our guest expert is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales pe…
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The 9 Cs of Social Sales Success w/ Shane Gibson
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In this soundbite from the CPSA Sales Hacks show, we explore top tips and amazing social selling strategies which can help salespeople better qualify the leads they attract and discover new ways to grow engagement. Our guest expert is Shane Gibson, speaker, sales trainer, influencer, and author on social media marketing, social selling and sales pe…
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Killer Lead Generation Strategies For Sales Pros in SMBs w/ Patti Pokorchak
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In this episode of the CPSA Sales show we consider top strategies and tactics to generate leads for SMBs. Our guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.Av CPSA
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What are the top 2-3 sales activities all sales-focused pros in SMBs must do to build a sales funnel? w/ Patti Pokorchak
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Listen to this soundbite from the latest episode of the CPSA Sales show as we consider top strategies and tactics to generate leads for SMBs. The guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.Av CPSA
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In a world dominated by social selling, how important are referrals to the success of small businesses?
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In this bonus snippet from of the CPSA Sales Hacks show, Bill talks with Patti about ways SMBs can generate new business and scale and the importance of referrals. The guest is Patti Pokorchak, Sales coach and award-winning marketing and sales executive.Av CPSA
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How to Develop a Successful LinkedIn Lead Generation Strategy w/ Andrew Jenkins
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In this episode of the CPSA Sales Hacks show, we will talk about the best ways to use LinkedIn, the measurable KPIs every salesperson should know, the benefits of publishing content on LinkedIn and the advertising options available through the social media network. Our guest is Toronto-based LinkedIn expert, Andrew Jenkins.…
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How Sales Execs Use LinkedIn to Grow Their Personal Brand w/ Andrew Jenkins
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In this snippet from the CPSA's Sales Hacks show, Andrew Jenkins offers his ideas on how sales pros can use LinkedIn to grow their personal brand.Av CPSA
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How Targeted Can You Get with Paid LinkedIn Ads? w/ Andrew Jenkins
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In this soundbite from the CPSA's Sales Hacks show, Andrew Jenkins gives the low-down on just how targeted can sales teams can get with paid LinkedIn ads.Av CPSA
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How Important Is a LinkedIn Company Page to Building Awareness and Trust in a Brand? w/ Andrew Jenkins
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In this soundbite from the CPSA's Sales Hacks show, Social Selling expert Andrew Jenkins explains the importance of having a LinkedIn company page for building awareness and trust in a brand.Av CPSA
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How to Build a Sales Funnel and Harvest Leads w/ Mark Hunter
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In this Sales Hacks episode, we will investigate the differences between hunting and farming in sales, and how to develop a sales funnel which feeds off inbound and outbound channels. Our guest on this episode is Mark Hunter, a prominent sales influencer recognized for his cutting-edge thought leadership, entertaining value and actionable strategie…
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What Is the Role of Marketing in Building and Leading the Sales Funnel? w/ Mark Hunter
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In this soundbite from the CPSA's Sales Hacks show, Mark Hunter offers his thoughts on what the role of the marketing team should be in building and leading the sales funnel.Av CPSA
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Tracking the Progress of Each Lead Through the Sales Pipeline w/ Mark Hunter
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In this soundbite from the CPSA's Sales Hacks podcast, Mark Hunter provides his top tips for tracking the progress of each lead through the sales pipeline so you always know where every lead stands.Av CPSA
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The Sales Funnel: When to Hunt and When to Harvest w/ Mark Hunter
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In this soundbite from the CPSA's Sales Hacks series, Sales expert Mark Hunter offers his take on what stages in the sales funnel should one hunt, and when should one harvest.Av CPSA
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Sales Strategy Podcast: 5 Reasons Cold Calling is Ineffective w/ Rhys Metler
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Companies have been cold calling buyers for decades. In the past, it was one of the only ways that salespeople had to connect with potential buyers. But then we got caller ID technology, buyers started screening and ignoring these calls from unknown numbers. Then, the internet became widespread and buyers no longer needed sales people like before. …
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Sales Strategy Podcast: Connecting the Dots - How To Build a Multi-Channel Sales Funnel w/ Leanne Hoagland-Smith
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The modern sales funnel is big and it includes numerous sales channels. At the top of today’s multi-channel funnel sits not just calling, events and referrals, but social media, SEO, varied content forms, paid search, and much more. In this episode of the CPSA’s Strategy podcast, top sales influencer Leanne Hoagland-Smith will offer her take on how…
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Sales Strategy Podcast: How to Effectively Manage Your Leads w/ Rhonda Taylor
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Today's salespeople have more channels available to them to identify and engage with new audiences and customers than ever before. When done right, social selling tools combined with traditional sales methods and a clear sales funnel strategy, can grow a brand and drive sales, but how does a sales person effectively manage their leads? How can you …
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Sales Strategy Podcast: 7 Strategies to Improve your Sales Emails w/ Matthew Cook
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In this Sales Strategy episode, Matthew Cook provides his formula of 7 strategies which will drastically improve sales emails. Matt has over 20 years of sales and management experience. He is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy.…
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