Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. Self-aware people learn from those trials. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by everyone, including academics, athletes, creators, entrepreneurs, leaders, writers, and difference makers. They have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, the ...
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Unpacking the influence of AI on Marketing with anthropologist Bob Morais
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Our usual guests talk about journeys that they choseto embark on: starting a company, solving a problem, creating opportunities, or navigating life and career. In our current series, we’re probing into a trip that none of us opted into but we’re all aboard anyway…and that is artificialintelligence. AI influences what we see, hear, buy, and think, h…
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We’ve produced more than 40 episodes of What I Wish I Knew. Our prior guests talked about journeys that they chose to embark on: starting a company, solving a problem, building organizations, creating opportunities, or navigating life and career. In our current series, we’re probing into a trip that none of us opted into but we’re all on board anyw…
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The Voice of Endurance Sport with broadcaster Steve Fleck
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Steve Fleck is the voice many people hear in their hardest moments, when their heart is jumping out of their chest, their mind is crushed, and the finish line is in sight. Fleck is a broadcast commentator for athletics, cycling, endurance, and running competitions. He’s the familiar soundtrack to events streamed on media like CBC, FLOBIKES, Ironman…
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Lifting Them Up: The Magic of Mentoring with Bert Thornton, former Waffle House president and COO
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Is there a secret to success? Absolutely. And it's probably not what you may think. Bert Thornton spent 40 years shaping careers (including his own) as Waffle House grew from a few restaurants in the American south to become a pillar of communities around the country. As president and chief operations officer, he believed that the growth of the com…
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Solve Your Story Not Your Problem with JUNO founder Josh Hotsenpiller
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Josh Hotsenpiller is one of those people you wish you’d known your entire life. And when you meet him, you’ll feel like you did. You see, Josh, devotes a big chunk of his time to building community and he does it with a goal to have a positive impact for all. He’s done it in as an entrepreneur, leader, and pastor. He’s founder & CEO of JUNO, a rapi…
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4 Secrets to Turning Ambition into Reality: from Starting Out to Starting Up to Reaching the Top
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Ambition is defined as a strong desire to achieve. But what does it really mean, in real life? And how do you turn your ambitions into reality? In this mini episode from What I Wish I Knew with Mike Irwin & Simon Daw, we talk with four people who absolutely can offer insights on how to achieve your ambition. Ann Hiatt was an executive partner to Je…
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Making People Feel Good About Loving Food with Rude Health Founder Camilla Barnard
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Camilla Barnard believes people should be able to feel good about loving food, not guilty. Her starting point was one of those good-for-you foods that may not taste so good: muesli. Trouble is that muesli is a commodity category dominated by big food companies, famous brands, and basic store products. Few would have the audacity to start there. She…
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Making Marketing Pay with David Taylor, Founder of The Brandgym
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David Taylor has been named one of the world’s 50 leading marketing thinkers by the Chartered Institute of Marketing. His specialty, however, is in real-world, applied marketing…the sort that delivers growth in revenue and in regard. And whether the brand is a product or the proverbial brand you, Taylor has pragmatic advice shaped by 28 years’ expe…
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Solving Big Nasty Problems by Design with Jasmine Burton, founder Wish For WASH
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Jasmine Burton is an industrial designer by training and a social impact designer by choice. She’s a believer that design can help solve important societal problems…and that the next iPhone or app isn’t necessarily one of them. Instead, she’s taking on one of the biggest health problems in the world and one that, ironically, has also had little inn…
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Culture, Race, and Cooperation: Setting Aside Fear to Get to Understanding with UCLA Professor Gaye Theresa Johnson
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The world today is deeply divided over politics, covid, race, culture, values, religion, and many other issues. Bridging that chasm is perhaps harder than it’s ever been and yet maybe never more important than it is right now. Dr. Gaye Theresa Johnson of UCLA shares a perspective that fear overhangs much of that discord and recognizing the source o…
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Striving for Health Span with Dr. Richard Harris
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Good health has never been more important or as top of mind as it has been this past year. And many folks wish they’d taken care of their health before they lost it. “Most people think disease is instantaneous,” said Dr. Richard Harris. However, many physical ailments can take years to develop. Lifestyle choices have a profound impact on health and…
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From Thrive to Survive to Revive with Rad Season founder Oli Russell-Cowan
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Oli Russell-Cowan was on a mission. It was also his honeymoon. He and his wife were roaming around North, Central, and South America with a plan to surf, see the sights, and experience culture. While surfing and sightseeing were pretty straightforward, they found it hard to find good information about special events like the Day of the Dead in Mexi…
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Blanketing the World with Rumpl founder Wylie Robinson
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What brand of blanket do you have at home? If you’re like most people, you have no idea. If you’re Wylie Robinson then you’re out to change that. Wylie is founder and CEO of Rumpl, the brand of blanket that most people will want when they see it. It all started in a blizzard. Stranded in a vehicle that wouldn’t start and – of course out of cellphon…
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Rising to the Leadership Challenge with Professor Patrick Leddin of Vanderbilt University
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What enables an effective leader? And why do so many fall short? Vanderbilt University’s Patrick Leddin is an expert in helping leaders and teams reach their potential. Dr. Leddin’s expertise is both academic and practical, and forged across a range of organizations. He served as a U.S. Army airborne, infantry, ranger-qualified officer, managed pro…
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From Baby Talk to Lifetime Language with smallTalk CEO Dean Koch
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Why is learning another language so difficult? The challenge starts at the beginning…of life. Babies aren’t born with a specific language but they are equipped to learn from what they hear. The sounds and words they hear from parents and caregivers are vital to their development of language. In fact, babies quickly learn to lock in on familiar soun…
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It Shouldn’t Take Sickness to Get Well with Mat Franken, Founder of Aunt Fannie’s
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Mat Franken and his wife thought they had parenting all figured out. Having their first child was a breeze. Their second, however, had multiple health issues. Faced with an uncertain diagnosis about the causes of their son’s ailments and unclear direction about how to help, a doctor suggested the Frankens look at chemicals used around their home. T…
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Beyond ESG: Action Steps for Bigger Environmental Impact with Mark Tercek, Former CEO of The Nature Conservancy
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“It’s true that there’s a cost to addressing environmental problems but it’s also true that there’s a much higher cost to not addressing them.” And in Mark Tercek’s view, everyone can and should play a part. The former CEO of The Nature Conservancy believes that the best outcomes for the planet will come at the intersection of government, corporate…
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From Chaos to Creativity: An Insider's Look with the Dean of Innovation and University of Michigan Professor Jeff DeGraff
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With the Covid vaccine, the entire planet has just had front row seats to innovation of massive importance, urgency, and scale. What looked like chaos has resulted in crunching the vaccine cycle time from 10 years to 10 months. So how did it happen? And what are the factors that lead to creative and innovative leaps? How can innovation occur in dai…
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Own Your Story with Eric S. Thomas, Chief Storyteller for the City of Detroit
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“Purpose is simultaneously absolutely nothing at all and absolutely everything.” How one defines purpose is an individual choice. And it’s all part of their story. Eric Thomas is what happens when you combine a decade of marketing experience, street smarts, and heavy dose of humor to balance it out. For Eric, storytelling is a business and a way of…
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Understanding Human Behavior and Culture with Business Anthropologist Bob Morais
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Bob Morais is a go-to person when the goal is to understand human behavior. The business anthropologist has worked with brands such as Coca Cola, Danone, Fairmont Hotels, FreshPet, GlaxoSmithKline, Hain Celestial, Pinnacle Foods, Pfizer, Post, Proctor & Gamble, Sabra, Safeway, Swissotel, and WD-40 to distill customer insights into business strategy…
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Intentional Diversity with Cody Horton
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Cody Horton grew up as the oldest of his family’s 10 children in a small town in the Texas panhandle. At an early age, he learned what it felt like to be excluded because of race and skin color. After high school, his family didn’t have the resources or connections to jump start his life with a job or college, so he enlisted in the Navy. His naval …
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At The Intersection of Curiosity and Growth with Steph Barry
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Steph Barry lives at the intersection of curiosity and growth. From traveling the world as a kid to working around the world in her business, Steph’s inherent curiosity about people and how things work has led her to leading roles in B2B, B2C, public and private companies, higher education, and as an entrepreneur. She has held senior leadership pos…
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Switching off the SatNav to Find Her Own Way with Nicky Godding
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Nicky Godding is a person of many skills none of which were part of a master plan because she says, “I didn’t have one”. She’s a publisher and has launched award-winning magazines. Publishing, however, is her fourth career. So far. Before getting into magazines, Nicky ran PR campaigns for clients across Europe. She was equally likely to be flying o…
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The Quest to Positively Impact 5 Million People with WiHTL Founder and Former Hilton Hotels Exec Tea Colaianni
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Tea Colaianni has never feared setting bold goals. As a child, she decided to become the Italian ambassador to Singapore. While her law and business career took her in a different direction, impact has always been the means by which she measured what she does. Following an executive career with organizations like Hilton Hotels and Merlin Entertainm…
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Creating a Brand while Building a Family with Tubby Todd founders Andrea Faulkner Williams and Brian Williams
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Andrea Faulkner Williams partnered with her husband, Brian Williams, to create a line of bath products for children. In just a few years, their company, Tubby Todd Bath Co., has become famous for great products and for bringing a sense of fun to a daily chore for young families. The Tubby Todd slogan: “Good Clean Fun” is a realistic capture of what…
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Valuing Sustainability with Planet Arborist Founder John Creaton
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John Creaton is CEO and co-founder of Planet Arborist, a platform designed to provide integrated support for businesses focused on sustainability. Planet Arborist works directly with producers on investment funding, business services, and ratings, and provides guidance on sustainable living. He was born and educated in Ireland and has lived in Japa…
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The Culture and Community of Sport with USA Surfing CEO Brandon Lowery
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Brandon Lowery was a professional athlete…but not in the sports he loved most. While he leaned into skate, snow, and surf, Brandon’s athletic ability aimed him toward a professional soccer life in Europe. A crash ended his soccer career and left him wheelchair bound for two years. His experiences as a traditional sport athlete inspired him to bring…
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Building a Leadership Legacy with Hannah Ingram-Moore
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Across the globe, Hannah Ingram-Moore has worked with companies such as Whittard of Chelsea, Gap, Fortnum & Mason, Swatch Group, and Mulberry to create and deliver omnichannel strategies, improve the customer journey, and boost international distribution and sales. She currently serves as co-founder, director, and workplace strategist with Maytrix …
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Capital, Culture, and Community with Hydrostasis founder Dr. Debbie Chen
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Dr. Debbie Chen has many roles in life: parent, founder, advocate, scientist…and Muay Thai fighter. It was in her role as a fighter that she faced the personal struggle of hydrating properly for her sport. The rule of thumb 8-glasses-of-water-a-day is just a guess and not one that works for all. Armed with a Ph.D. in biomedical engineering from Tuf…
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An Insider's View of Executive Recruitment with Mike Meyrick
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Executive recruitment has been regarded by many as a bit of a black box. Executives looking for the next role may not know how they can properly participate while companies may not recognize how to forge an effective partnership with a recruitment firm. Mike Meyrick has spent 20 years doing international executive search. Through his firm, Meyrick …
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The Ultimate Customer is the Planet with Muir Energy founder Ian Muir McNally
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Ian Muir McNally is an acoustical engineer, classically trained musician, hiker, and trail runner. While training to complete the John Muir Trail in California, Ian was trying to eat real food rather than gels and sports bars. “My jaws tired from chewing raw nuts and dehydrated fruit,” he said. That led to an ultimately fruitless search for portabl…
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From Singing to Science to Sustainability with Dr. Robert Harwood
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Dr. Robert Harwood is a scientist, business strategist, food industry expert…and chorister. His first ‘job’ was as a 7-year old chorister at Exeter Cathedral. “It was like having a job anyway. We’d spend hours each week in rehearsals and then perform in front of a couple thousand people at the weekend.” That discipline and structure – as well as co…
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The Unintentional Entrepreneur with ElliptiGO Founder Bryan Pate
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Bryan Pate was a runner who couldn't run anymore. Injuries forced him onto elliptical trainers but he grew weary of gym life. When he couldn't find an elliptical to ride outside, he and a partner invented one. His company, ElliptiGO, created a new category of elliptical and stand up bikes. Prior to founding ElliptiGO, he was a consultant at McKinse…
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Bet on Yourself with Former Amazon and Google Exec Ann Hiatt
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Ann Hiatt’s first job was with a startup. At age 16. “Leaning into doing hard things,” she joined Amazon out of college and became Executive Business Partner to Amazon founder, Jeff Bezos. In the early years, Amazon’s focus on securing customers rather than profit was considered risky. Also risky: the helicopter that Ann arranged for Bezos. Listen …
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The Rise, Fall, and Redemption of Enrique Fiallo
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As a child, Enrique Fiallo fled Cuba with his mother and literally only the clothes he was wearing. After high school, he worked for AT&T climbing telephone poles to connect service. He was the first in his family to graduate from college. He then launched an IT career working for companies like Ryder and eventually landing as CIO of Entergy. Ameri…
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Building Brands & Creating Community with Former Merrell Footwear, Nike Golf, Reef, and Sanuk CEO Bob Rief
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For just about any outdoor sports or active lifestyle brand that you like, own, or want, there’s a good chance that Bob Rief has been involved. He was behind Merrell Footwear, Reef Sandals, and Sanuk, and as head of Nike Golf, he signed a college kid called Tiger Woods. Bob was also part of Callaway Golf, K2, Nordica, and Raichle-Molitor. A lifelon…
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Expertise to Entrepreneurship with Bernie Schroeder
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Bernie Schroeder took a tiny ad agency and built it into a billion-dollar global integrated marketing firm with thousands of employees. He then embarked on a journey to share what he'd learned with entrepreneurs all over the world through Ted Talks, books, teaching at universities, and mentoring startup founders in multiple countries. He's the auth…
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Turning Ideas into Value with Ken Charman
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Ken Charman has built software startups that were acquired by the likes of Deloitte, IBM, Oracle, and SAP. He’s now CEO of uFlexReward, an HR platform that consolidates employee costs and is owned by Unilever. Life as a tech entrepreneur may seem an unlikely route for a person suffering from dyscalculia, a condition sometimes known as dyslexia for …
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Switching the Field with Bryan Finnerty
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Few people become professional athletes. Few of those go on to win championships. And fewer still create $100+ million companies. What are the odds of doing all three? Bryan Finnerty odds. The Detroit sports legend rode his work ethic, vision, intensity, and humility to achieve heights on and off the sports field that most could only dream about. B…
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Making the Common Good Common Again with Shawn Parr
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At some point today, there’s a good chance you’ll interact with a brand that has fingerprints all over it. Not just anyone’s fingerprints, mind you, but Shawn Parr’s fingerprints. Adidas, Campbell’s, CMT, Heineken, Hilton, Mattel, MTV, Nike, Samsung, Starbucks, WD-40, and Westfield have been clients of this business transformation strategist and hi…
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After the Fall: Finding Purpose after Setback with Prince Daniels, Jr.
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Prince Daniels, Jr. was told by a coach that he had a one in a million chance to play college football and a one in a billion chance to play in the NFL. He did both. As a running back at Georgia Tech, he set an NCAA record for rushing yards in a bowl game. He followed his illustrious college career to play for the NFL’s Baltimore Ravens. Understand…
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Designing a Life: A Conversation with Nick Dormon
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Nick Dormon is Founding Partner and Strategy Director for Echo -a global Brand Design agency based in London. An engineer by training, a product designer by experience, and a brand strategist by choice, Nick has worked on jets, pets, and the BBC. He's designed telephones for the Danish, letter boxes for the Royal Mail, and steered successful brand …
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Graced By Grit: An Entrepreneur's Journey with Kate Nowlan
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Kate Nowlan is founder of premium women's athletic apparel brand GRACEDBYGRIT, member of the boards of directors of Hylete Inc, San Diego Sport Innovators, Girls on the Run, and the GRACEDBYGRIT Foundation, and author of Graced by Grit: The Entrepreneurial Woman's Guide to Starting a Business with Power, Passion, & Purpose. In this episode of What …
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From Mad Man to King and Beyond with Former Burger King CEO J. Jeffrey Campbell
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Jeff Campbell rose from a career on Madison Avenue to become global CEO of Burger King. He also served as Chairman of Pillsbury Restaurant Group, Senior Vice President of Brand Development at Pepsi-Cola, and CEO of Johnny Rockets. He's co-founder of Wisdom Capture, Executive-in-Residence at San Diego State University, writer, speaker and business m…
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Welcome to What I Wish I Knew with Mike Irwin & Simon Daw
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Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. Self-aware people learn from those trials. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by everyone, including athletes, creators, entrepreneurs, leaders, writers, and difference makers. They ha…
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