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Expertise to Entrepreneurship with Bernie Schroeder
Manage episode 313219825 series 3262562
Innhold levert av Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mike Irwin & Simon Daw, Mike Irwin, and Simon Daw eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Bernie Schroeder took a tiny ad agency and built it into a billion-dollar global integrated marketing firm with thousands of employees. He then embarked on a journey to share what he'd learned with entrepreneurs all over the world through Ted Talks, books, teaching at universities, and mentoring startup founders in multiple countries. He's the author of Brands & Bullsh*t, Fail Fast or Win Big, Simply Brilliant, and Startup Culture Mindset. As director of the Lavin Entrepreneurship Center, Bernie has built an entrepreneur factory at San Diego State University.
In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bernie talks about how a relentless focus on building expertise led him to build a billion-dollar agency and why "the customer isn't always right but they're never wrong".
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