Precies 4 jaar geleden bedacht ik dat ik mijn academy zou lanceren op Black Friday. 38 mensen stapten toen in tijdens de eerste ronde. Intussen zijn meer dan 1.000 ondernemers cursist! Crazy. In deze podcast vertel ik je het verhaal van die 3 weken snel-snel een hele lancering in elkaar gooien, én geef ik enkele tips om je Black Friday product te d…

Ik deed de afgelopen maand een zotte ontdekking: ik heb autisme. Als ondernemer is dat verre van vanzelfsprekend. In deze podcast aflevering neem ik je mee in hoe autisme impact heeft op mijn leven als ondernemer, waarom online ondernemen meer een blessing is dan ooit, en mijn 5 strategieën waarmee ik de afgelopen jaren al meer focus inbouwde in mi…

Vincent Pierri, Public speaking coach and LinkedIn’s "PowerPoint ninja" with 25K+ followers, dismantles stage fright myths and reveals how to craft unforgettable talks. He shares practical frameworks like the "3Ps" (Pain Point-Problem-Promise) and the "ingredient spectrum" for engaging content. Perfect for founders and leaders tired of boring prese…

Anna Karina Schmitt, a world-record free diver and former tech executive, shares her journey managing multiple sclerosis through lifestyle changes, mindfulness, and freediving. She talks about reclaiming control by prioritizing self-responsibility, structured habits, and mental resilience. Her approach blends practical health strategies with lesson…

The art of crafting a compelling two-sentence company description. Anthony Pierrie dismantles common marketing myths, revealing why product functionality matters more than vague outcomes, and introduces his "positioning anchors" framework. We dive into real-world examples, differentiation strategies, and why founders often sabotage their own messag…

Scott Brinker, HubSpot's VP of Platform Ecosystems and "Godfather of MarTech," unpacks the chaos of marketing tools, why AI won’t replace human strategy, and how vertical solutions beat bloated platforms. He reveals why marketers must balance brand-building with data myopia and why usage-based pricing is the future. Timestamps & Segments 00:03:36 –…

Larry Robinson, CPO of Bright Plan and Salesforce veteran, unpacks how to balance data with gut instinct in product leadership. From hiring dilemmas to prototyping emotional reactions, he reveals why sometimes the "soft" skills of intuition and storytelling outpace spreadsheets. Hot takes on why your next MVP should prioritize passion over precisio…

Etie Hertz, CEO of Loris.AI, breaks down how AI isn’t replacing humans - it’s unlocking superpowers for customer service teams. From analyzing 100% of customer conversations to predicting emerging issues before they blow up, he reveals how enterprises can turn empathy into a scalable strategy. Plus, why chatbots are headed for commoditization and t…

Andres Glusman, experimentation expert and former Meetup product leader, unpacks why 89% of experiments fail - and why that’s a good thing. From redesign pitfalls to balancing data with intuition, he shares hard-earned lessons on turning failure into explosive growth. It’s not about running more tests, but smarter ones. Timestamps & Segments 00:01:…

Evie Brockwell unpacks why 92% of PMs are crispy-fried – and why "just meditate more" isn't the answer. We dissect toxic sprint culture, ADHD-friendly boundary hacks, and why treating burnout like a product churn problem might save your sanity (and your career). 🕒 Timestamps 00:02:28 - The Burnout Recipe High-driven PMs + chaotic orgs = guaranteed …

Melissa Perri drops truth bombs about why most companies fail at AI integration, how legacy giants self-sabotage innovation, and why "slapping AI on it" is the fastest way to irrelevance. Timestamps & Key Moments 05:59 – AI: Innovation vs. Lipstick on a Pig Why QuickBooks is losing to startups like Digits. Melissa’s rule: If AI doesn’t make the pro…

Forget corporate utopias—John Cutler spills the real tea on why work sucks and why we are messy. On "organized anarchies," why 50% of your team is checked out, and how to turn chaos into strategy. Perfect for you if you are tired of performative frameworks. Timestamps & Key Moments 00:00 - Intro to the Chaos John’s AI-generated roast sets the tone:…

CJ Gustafson (ex-PWC tech CFO, finance provocateur) unpacks how tariffs and economic chaos are gutting SaaS valuations, why AI budgets are CEOs’ midlife crisis splurges, and how to recession-proof your product strategy. Timestamps & Key Moments 00:00 - Tariffs: The SaaS Killer You Didn’t See Coming $1.8T wiped from global equities overnight (worst …

Je eerste move als online ondernemer kan maar beter goed zijn. Als je vandaag start met een online product, wat moet je dan eerst doen? Luister mee in deze aflevering.Av Online Product Academy

Omzet vs. winst: de ultieme battle. Hoe zit dit met digitale producten?Av Online Product Academy

Luister mee naar deze populaire aflevering uit 2022.Av Online Product Academy

In deze aflevering uit 2022 vertel ik hoe ik ooit gestart ben met digitale producten, wat de chronologie was, en waarom een startproduct zo belangrijk is.Av Online Product Academy

Dé meest gestelde vraag ooit: kan jij een sterk digitaal product maken in jouw niche? Luister mee naar deze populaire aflevering uit 2022.Av Online Product Academy

Ik heb meer dan 1.300 reviews voor mijn simpele digitale producten, maar hoe pak je het aan om zoveel reviews te verzamelen?Av Online Product Academy

Luister mee naar één van mijn meest populaire afleveringen uit 2021: hoe ik € 48.000 omzet deed in één maand, een jaar na mijn start met digitale producten, en dat in januari (een maand die meestal niet bekend staat als slechte maand in e-commerce).Av Online Product Academy

Op zoek naar al mijn e-mailmarketing geheimen? Mijn mailstrategie is één van de belangrijkste onderdelen in al mijn aanbod. In deze aflevering uit 2021 krijg je de in's en out's.Av Online Product Academy

Dit is tot vandaag één van de meest beluisterde afleveringen van onze podcast uit 2021. In deze aflevering ga ik in op de 2 belangrijkste pijlers in je bedrijf.Av Online Product Academy

Dit is de eerste podcast aflevering die ik ooit maakte, uit januari 2021. Dit is mijn online journey.Av Online Product Academy

John Zeratsky, co-creator of the Sprint Method and VC partner at Character, spills the tea on why "vision-driven" startups often fail, how to validate hypotheses before burning cash, and why your pitch deck needs more grit than glitter. Cue the rapid prototyping, competitor smackdowns, and hot takes on AI hype. Timestamps 00:00 – Intro: John’s jour…

Why building opinionated products is the future, why skipping MVPs in established markets works, and how AI will reshape customer onboarding. When I met Srikrishnan Ganesan for the first time, he impressed me with his original framing of what it means to find (and refind) product-market fit constantly. Timestamps 02:23 – From SMB to Enterprise: Sca…

What’s up with the disconnect between product teams and business goals? Why vibes won't pay the bills, and how product teams can avoid the "elephant graveyard" of low-impact work. If you've ever wondered how to align your work with business outcomes - or why your CEO might be the "support worker of the board" - this one's for you. Chapters with Tim…

Connecting your work to business outcomes is a phrase we hear more and more in product and growth. Here's how Mackenzie Hughes and Tara Goldman from Goldhue lay it out and why we can't sleep on this anymore. Chapters with Timestamps 00:00-05:30 Meet the "Therapist for Type A Product Leaders" and the "Ops Whisperer" Tara Goldman's journey from VP of…

Als je controle wil over je omzet dan is het creëren van een sterk salesproces essentieel. Hier vertel ik je over mijn mailstrategie. Wil je grondig aan de slag en eindelijk gecontroleerd groeien? Kom dan op de wachtlijst van The Complete Email Selling System, zo kom je bij de voorverkoop: https://onlineproductacademy.com/wachtlijst-emailcursus…

Als je controle wil over je omzet dan is het creëren van een sterk salesproces essentieel. Dat begint bij leads verzamelen, en hier vertel ik je meer over hoe je dat kan doen. Wil je grondig aan de slag en eindelijk gecontroleerd groeien? Kom dan op de wachtlijst van The Complete Email Selling System, zo kom je bij de voorverkoop: https://onlinepro…

Ross Pomerantz (aka Corporate Bro) pulls back the curtain on turning sales cringe into viral gold. The ex-Oracle SDR turned B2B comedy king reveals how he monetizes corporate absurdity, why "scalable AI solutions" make audiences snooze, and how to survive when algorithms decide your career. Contains NSFW cold call stories, LinkedIn rage-bait truths…

Adam Fishman, interim SVP of New Products at Mozilla, shares insights on zero-to-one product development, killing unsustainable projects, and navigating AI’s impact on B2B SaaS. He breaks down Mozilla’s stage-gating process for innovation, the challenges of balancing ambition with practicality, and why distribution often trumps product in today’s c…

Lidia Oshlyansk reflects on navigating decades of tech evolution - from webmaster days to AI - and shares tactical advice for product operatives. Drawing parallels between today’s AI boom and past shifts (web/mobile revolutions), we talk about transferable skills (negotiation, systems thinking) over fleeting tools, debunks "future-proofing," and ad…

From streamlining user research to improving cross-functional alignment, Tal Raviv shares practical tips for PMs to embrace AI without fear. The key? Start small, experiment often, and use AI as a thought partner - not a replacement. Whether it’s summarizing transcripts, building custom assistants, or leveraging tools like ChatGPT and Notion AI, th…

Senior Scientist Julia Chantin unpacks how cognitive biases and flawed feedback loops sabotage learning—and why SaaS leaders need to care. From debunking misconceptions (like why “proving” someone wrong often backfires) to the power of embodied learning, Julia reveals how diverse perspectives and physical interaction drive breakthroughs. Learn acti…

The amazing Emily Kramer talks with me about B2B Marketing, the rise and fall of influencer marketing, and the challenges of navigating the 2025 social media noise. What does the future of marketing look like while everything changes so rapidly? takeaways Influencer marketing is becoming less effective. Sound Bites "The death of channels might be m…

Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking lik…

“The only time where I saw all the VPs align is when they all hated the CEO” Why do we keep getting organizations wrong? How should you think about your team, the team of teams, and the organization you’re in? Our five principles of organizational design and how to navigate growth and scaling challenges, particularly in startups. takeaways Growth s…

The evolution of sales models, the critical role of customer success in driving revenue, and the responsibilities of C-level executives in fostering cross-functional collaboration with Harini Gokul, CCO @ Entrust, from a first principle perspective. The challenges of implementing product-led sales strategies and the importance of simplifying metric…

We explore the rising significance of interactive demos in B2B SaaS. How these demos serve as a bridge between potential buyers and products, improving all relevant pipeline numbers. The evolution of demo technology, the role of Gen.AI in enhancing demo creation, and the shifting dynamics of the sales process towards a more self-service model. How …

Wil je weten of een product of aanbod succesvol zal zijn? Zoek dan proof of concept. Wat dat is en hoe je dat doet: check deze podcast aflevering. Instagram: @onlineproductacademy Tiktok: onlineproductacademyAv Online Product Academy

Teresa Torres offers a rare sneak peek behind the curtain of how she runs her business. How can you maximize your chances when you’re reaching out to people like us who have limited attention to go around? What is our pricing strategy for what we do, and how did we come up with it? How does Teresa’s demand generation differ from Marty Cagan's or mi…

Stop met het stellen van vage doelen. Hou op met het scoren van je leven op vlak van relaties, familie, geluk en gezondheid. 10, 30 of 200% groei met je bedrijf volgend jaar? Wat is een realistisch doel? Mijn methode: doelen - plannen - actie. Wil je graag samen met mij aan de slag? Check hier de masterclass met werkboek. Instagram: @onlineproducta…

Why is it so difficult for most companies to shift gears after reaching product market fit? Why can’t we just keep doing what made us successful? Francesca Cortesi shares with me insights on the difficult journey from finding product market fit to getting to an IPO. We particularly explore the details of Hemnet, a Swedish B2B2C SaaS marketplace and…

The pervasive issue of layoff anxiety in the tech industry, particularly in the wake of COVID-19, overvaluation and the rise of AI. Dr. Joan Palmiter explores with me the importance of networking and personal branding as essential tools for job security and career advancement. Are multiple income streams and optionality realistic to mitigate the fe…

The nuances of executive communication and the importance of building buy-in for ideas with Wes Kao. The role of credibility, understanding bandwidth in conversations, and strategies for framing discussions to enhance clarity and reduce cognitive load. De-risking strategies to avoid surprises and the significance of celebrating good decision-making…

Kristi Faltorusso, a CS executive and coach, joins me in this high-energy conversation about customer success-assisted onboarding, alignment, and the dreaded realities of cross-functional working with product & sales. We explore effective onboarding strategies, the importance of aligning customer success with product development, and the necessity …

Founder-led sales done well has a lot of power especially in product-led companies. Tadas Labudis shares his experiences with founder-led sales and how it helped him build confidence in the product and himself. How to embrace your vulnerabilities and the importance of leaving a positive impression in sales interactions while getting insights you wo…

Maranda Dziekonski on the evolving landscape of customer success, the importance of driving value for customers, and owning revenue outcomes for a function that traditionally never has. Like product. Why the traditional role is shifting to a more integrated approach and how this works when “the sale never ends” We discuss the complexities of custom…

What is driving a company's value in 2024? How do we identify and copy trends that work until they don’t anymore? Why is product-led growth no longer a differentiator but becoming a table stake fast? Why is everyone suddenly providing a pipeline from product, marketing, sales, and customer success while the only way that most companies measure pipe…

Vincent Pierri interviews me (Leah Tharin) about my journey into public speaking, particularly within the tech industry. How I found a platform, overcame stage fright, and built confidence. How does it feel to speak to different audience sizes? How do you train this muscle? And where do memes fit into our dry tech industry? Why is building a brand …