Beste Brooke Furniss podcaster (2024)

1
CDK Cyber Attack: Lessons for the Auto Industry 🚨 31:01

15d ago31:01

31:01

🚨 CDK Cyber Attack: What Every Dealership Needs to Know! 🚨 In this episode of Facts Not Feelings with Brooke C. Furniss, we dive into the aftermath of the CDK cyber attack—the largest data breach in automotive history. Brooke is joined by Laurie Halter, founder of Charisma Communications, to explore how the attack exposed vulnerabilities, disrupted…

1
Smart Design Secrets for Dealership Success 40:38

22d ago40:38

40:38

🚗 Join Brooke Furniss and special guest Kelly Reis in this Facts Not Feelings episode as they dive into the transformative power of dealership design on customer experience and operational efficiency. Kelly, founder of Arreis, shares expert insights into maximizing ROI, boosting customer satisfaction, and building community connections—all starting…

1
🚗 Unlock the Secrets to Dealership Success with Don Brady 🚗 38:55

1M ago38:55

38:55

In this Facts Not Feelings episode, Brooke Furniss dives deep into the critical role of training in the automotive industry. Don Brady, a seasoned expert with 27 years of experience, shares his insights on why continuous learning is key to dealership success and how transparency builds unshakeable trust with customers. Discover how to implement eff…

1
Boost Car Sales with Smart Social Media 🚗💡 45:44

2M ago45:44

45:44

🚗 Welcome to a new episode of "Facts Not Feelings," where today’s episode we dive into how organic social media is revolutionizing the automotive industry! Join our host, Brooke Furniss, and expert guest, Robin Wilson, Founder of SCP Agency, EPIC BDC, Social Grenade, as they discuss the most effective social media strategies for automotive salespeo…

1
How Dealerships Are Changing: Community & Innovation Unveiled! 🚗✨ 40:22

2M ago40:22

40:22

🚗 Welcome to a new episode of "Facts Not Feelings," where we're joined by Raymond Scarpelli from Ray Auto Group, discussing how their dealership is more than just a place to buy cars—it's a pivotal community hub! Dive into how Ray Auto Group fosters community engagement, nurtures long-term careers, and sets new standards in customer relations. Don'…

1
How AI Transforms Auto Training: A Must-Watch! 45:21

2M ago45:21

45:21

🚗💡 Welcome to another episode of Facts Not Feelings! Today, we're diving deep into the future of automotive training with a special focus on artificial intelligence. Join host Brooke Furniss as we explore how AI is revolutionizing the way dealerships train their staff, making learning faster, smarter, and more personalized. 🌟 👤 Special Guest: Ben C…

1
Boost Dealership Sales: Harness First-Party Data! 🚗📈 44:54

3M ago44:54

44:54

🚗 Welcome to "Facts Not Feelings with Brooke C Furniss"! In today’s episode, dive deep into the critical role of first-party data in the automotive industry. Discover how top experts like Sarah Ciociola, April Simmons, and Hannah Lifson leverage this data to revolutionize dealership marketing strategies and drive unprecedented growth 🔍 What You'll …

1
Data Privacy: Innovation or Barrier in Auto? 1:04:36

7M ago1:04:36

1:04:36

🚗💡 Episode Overview: Welcome to another compelling episode of "Facts Not Feelings." Join host Brooke Furniss as she dives into the vital topic of consumer data privacy in the automotive industry with experts Boyd Stough, Tom Kline, and Zach Billings. Explore the complexities of data privacy laws, their impact on innovation, and how compliance can b…

1
Skyrocket Profits: Auto Tech & Vendor Tactics 🚀 50:52

7M ago50:52

50:52

Join us in this dynamic episode of "Facts Not Feelings" as host Brooke Furniss and guest Giancarlo Montenegro, Director of Marketing Technology at Castle Automotive Group, dive deep into the transformative impact of technology in the automotive industry. Explore crucial topics such as the importance of vendor agnosticism, the significant costs asso…

1
🚗 Boost ROI: Marketing Secrets for Car Dealers 55:58

8M ago55:58

55:58

Join Brooke Furniss and leading industry experts Zach Billings, Co-Founder of Wikimotive, Jason Monaghan, Head of Performance at Wikimotive, and Patrick Downes, Director of Digital Marketing at Ruge’s Auto Group at the Digital Marketing Strategies Conference (DMSC) for a groundbreaking panel discussion that unveils cutting-edge marketing strategies…

1
Revamp Auto Insurance: Discover Check My Driver! 54:18

8M ago54:18

54:18

Join us in this groundbreaking episode of "Facts Not Feelings" as Darin Yeomans and Justin Silver from Check My Driver illuminate how their pioneering solution is revolutionizing the auto industry's approach to insurance verification. Discover the transformative impact on car buying, servicing, and rentals, and learn how Check My Driver is setting …

1
Breaking Barriers: Women's Rise in Auto Industry 1:09:55

8M ago1:09:55

1:09:55

Dive into an empowering episode of 'Facts Not Feelings' with our special guest, Laura Murphy, a beacon of inspiration in the automotive industry. With a storied 25-year career, Laura unveils her mission to elevate women and foster diversity within this dynamic sector. Discover her transformative role in digital marketing, her contributions as a #IA…

1
Boost Sales: Elevate Your Dealership's Shopper Experience! 49:32

8M ago49:32

49:32

Discover groundbreaking strategies in this must-watch episode of 'Facts Not Feelings,' where host Brooke Furniss and Sam Vukas, COO of Dealer eProcess, dive into the future of automotive digital retailing. Learn how cutting-edge trends, innovative metrics, and pivotal user experience improvements are revolutionizing how dealerships engage and satis…

1
🚀 Empower & Humanize: Transform Auto Sales! 🚗💡 52:07

9M ago52:07

52:07

Dive into an insightful discussion on blending technology with human interaction in the automotive industry. Join host Brooke Furniss and industry expert Durran Cage as they explore the significance of empowering your team, leveraging technology wisely, and maintaining the human touch for enhanced customer experiences. Discover strategies for seaml…

1
Mint Motors' Secret to Skyrocketing Sales Revealed! 58:16

9M ago58:16

58:16

Discover groundbreaking strategies that distinguish Mint Motors in the fiercely competitive automotive industry. Join us in this engaging episode of Facts Not Feelings, where Ashley DeBore, Vice President & Partner at Mint Motors, unveils the secrets behind their standout success. Learn how they leverage technology, AI, and exceptional customer ser…

1
Boost Dealership Success: Key Strategies & Growth Tips 1:00:30

9M ago1:00:30

1:00:30

Dive into a transformative journey with "Facts Not Feelings" as we unveil groundbreaking strategies that will revolutionize your auto dealership's success. Join host Brooke Furniss and marketing maestro Paul Crisci in a dynamic dialogue that cuts through the noise, offering you a roadmap to unparalleled growth and resilience in the automotive secto…

1
Boost Your Dealership: SEO & Digital Marketing Tips 59:39

9M ago59:39

59:39

Welcome to another insightful episode of Facts Not Feelings, hosted by Brooke Furniss. This week, we dive deep into the rapidly evolving digital marketing landscape with our distinguished guest, Chad Graves, VP of Sales and Co-Founder of Reunion Marketing. Amidst the challenges and opportunities presented by inventory fluctuations and the increasin…

1
SEO Secrets for Auto Dealers: AI & Mobile Tips 1:05:28

10M ago1:05:28

1:05:28

Join us in this episode of "Facts Not Feelings," where SEO guru Zach Billings , Co-Founder & VP of Performance at Wikimotive, unravels the mysteries of SEO in the automotive world. From debunking SEO myths to exploring AI's role and mastering local and mobile SEO, this episode is your guide to navigating the dynamic landscape of digital marketing. …

1
Revamp Your Auto CX: Insider Tips Revealed 51:42

10M ago51:42

51:42

Join us on 'Facts Not Feelings' as Brooke Furniss sits down with David Malone, Chief Sales Officer of TotalCX, to explore the transformative power of customer experience in the automotive industry. This episode delves into how TotalCX is redefining customer effort into loyalty, leveraging technology for seamless interactions, and the pivotal role o…

1
Transforming Auto HR: Unveiling DEI Leadership Secrets 55:23

10M ago55:23

55:23

Join host Brooke Furniss in an insightful episode of 'Facts Not Feelings,' featuring Sandy Zannino, a consultant from Innovative Auto HR. Dive deep into the world of DEI (Diversity, Equity, and Inclusion) and leadership in the automotive industry. Sandy shares her expertise on transforming workplace culture, fostering inclusive leadership, and the …

1
Car Retail Revolution: Navigating Post-COVID & EV Shifts 57:25

11M ago57:25

57:25

Join host Brooke Furniss in an enlightening conversation with Peter Smith, Managing Partner at Lion Partnership, on this episode of 'Facts Not Feelings.' Dive into the transformative world of automotive retail as we explore the latest shifts in dealership models, the resurgence of digital retail post-COVID, and the electrifying future of vehicle sa…

1
Auto Sales Transformed: Data Tech's Impact 56:23

11M ago56:23

56:23

Welcome to 'Facts Not Feelings,' where we dive into the ever-evolving world of automotive sales and the revolutionary role of data and technology. In this episode, host Brooke Furniss engages with the insightful Greg Ashe, Founder and CTO of M1 Data & Analytics. Together, they explore how cutting-edge data analytics are reshaping the dealer-consume…

1
AI Disrupting Auto Marketing: Don't Miss These Key Trends! 55:40

11M ago55:40

55:40

"Welcome to 'Facts Not Feelings,' where we dive deep into the transformation of video content from luxury to necessity in the business world, especially in the automotive industry. Join host Brooke Furniss and video editing expert Josh Adams from Adams Media as they discuss the impact of AI in video editing, the nuances of customer relationships in…

1
Auto Future: Digital Shifts in Dealership Trends 55:11

11M ago55:11

55:11

Welcome to this episode of 'Facts Not Feelings,' where host Brooke Furniss dives into the rapidly evolving automotive industry with Christopher "Hawaii" Dasconio, Regional VP of Sales at Stream. Join us as we explore the latest strategies for dealerships to stay competitive, the rise of digital retailing, the impact of consumer behavior, and the po…

1
AI in Hiring: Transform Auto Industry | WYN’s CEO 49:01

12M ago49:01

49:01

Join host Brooke Furnish in this insightful episode of "Facts Not Feelings," where we dive into the groundbreaking recruitment strategies of WYN Solutions. CEO Venus Toto shares her expertise on AI-driven hiring, bilingual talent acquisition, and balancing quality with speed in the automotive industry. Discover how WYN is transforming the talent la…

1
2024 Auto Marketing Trends: Jeff Gonzales Reveals All 51:33

12M ago51:33

51:33

Join us in this insightful episode of 'Facts Not Feelings' as we sit down with Jeff Gonzalez, the visionary Founder and CEO of AET Automotive. Dive into the transformative world of automotive retail marketing, where the traditional meets the digital. Discover how younger, tech-savvy in-house teams are reshaping marketing strategies, the impact of t…

1
Don't Cheap Out on Auto Shipping - The Hidden Truth 46:17

1y ago46:17

46:17

Welcome to a thought-provoking episode of 'Facts Not Feelings,' where we dive deep into the dynamics of the automotive industry. In this episode, we're honored to have Jay Wertzberger, the strategic mastermind behind ATI Auto Business, as our esteemed guest. Together, we explore the nuanced world of auto logistics, uncovering why economizing in cer…

1
EV Advertising 2024: Changes Coming for Auto Marketing 41:31

1y ago41:31

41:31

Welcome to another insightful episode of "Facts Not Feelings" where host Brooke Furniss and guest Madi Morgan, Client Partner at Polk Automotive Solutions, dive into the transformative landscape of retail advertising driven by the rapid ascent of electric vehicles (EVs). This episode explores how retail advertisers are adapting to the EV buzz, the …

1
Affordability Crisis in Auto - A Dealer Roadmap 50:11

1y ago50:11

50:11

In this enlightening episode of "Facts Not Feelings," join host Brooke Furniss as she dives into the current automotive industry crisis with Paul Machin, Director of Strategic Accounts at Black Book. Explore the reasons behind the skyrocketing used car prices, inventory shortages, and how dealers can thrive in these challenging times. Discover Paul…

1
Pushing Past Fears to Live Life Full Out with Russell B Hill 59:26

1y ago59:26

59:26

Join us in this transformative episode of Facts Not Feelings as we dive deep with Russell B. Hill, co-founder of Fixed OPS Marketing. Discover Russell's powerful journey from overcoming severe addiction to finding his purpose and reshaping his life. This episode isn't just about business success; it's a raw, honest exploration of personal growth, b…

1
Navigating Vendor Compliance Risks Under the GLB Act 57:40

1y ago57:40

57:40

In this eye-opening episode of "Facts Not Feelings," we delve deep into the complexities of data privacy and compliance in the automotive industry under the Gramm-Leach-Bliley Act (GLBA). Join our expert panel, including industry leaders Brian Pasch, April Simmons, and Tom Kline, as they unravel the challenges and strategies for navigating GLBA com…

1
Training for Excellent Customer Service with Corey Smith 56:50

1y ago56:50

56:50

Join us in this insightful Facts Not Feelings episode dedicated to moving the automotive industry forward with Corey Smith, National Fixed Ops Training Manager for APCO Holdings. In this service-focused discussion, learn why customer service training is critical for dealership service departments. Discover practical tips for gaining staff buy-in on…

1
The Auto Marketing Pro's Guide to Creativity on a Budget 1:03:00

1y ago1:03:00

1:03:00

This week Brooke chats with Brian Ortega, the creative marketing director at Valley Hi Toyota. They discuss taking creative risks in dealership marketing, leveraging trends on social media platforms like TikTok, partnering with influencers, building a strong community presence, and much more. Tune in for actionable tips to boost your marketing crea…

1
Spotting Fake Experts: How to Tell Credible Voices from Empty Claims 1:16:25

1y ago1:16:25

1:16:25

Join Brooke C Furniss as she sits down with automotive industry veteran Dan Moore in this insightful episode of Facts Not Feelings. With decades of expertise, Dan provides keen perspectives on spotting unmerited claims, amplifying credible voices, and separating facts from feelings. Gain valuable lessons on vetting self-proclaimed "experts", asking…

1
Team Growth Insights: Auto Exec on Training, Culture & Employee Development 47:47

1y ago47:47

47:47

Dive into the intricate dynamics of employee growth with our exclusive 'Facts Not Feelings' series. Join Brooke Furniss as she engages with the Service Director of CMA's Valley CDJR, Robert Migliaccio. Delve into the crossroads of the automotive industry, technological changes, multi-generational workforce challenges, and the definition of meaningf…

1
Unlocking GA4 Conversion Events: What Google Isn't Telling You! 42:50

1y ago42:50

42:50

Brooke Furniss kicks off another episode of 'Facts Not Feelings' with a deep dive into the world of Google Analytics 4 (GA4) Conversion Events. Alongside George Nenni, the founder of Generations Digital and an established name in digital marketing, this video promises a thorough exploration of GA4's newest features, changes, and their implications.…

1
Vegas Special: Auto Leaders Spill Secrets! | Facts Not Feelings 55:42

1y ago55:42

55:42

Facts Not Feelings dives deep into the automotive industry's latest trends in this special Digital Dealer Vegas episode. Join host Brooke Furniss and esteemed guests, including Mike Bukowski, "Big" Al Gillespie, Mike Colacchio, and Allie Peters. Uncover the mysteries of Google Analytics 4 (GA4), the balance between Organic vs. Paid strategies, the …

1
Personalization: The Key to Modern Automotive Marketing 55:55

1y ago55:55

55:55

In a captivating discussion with Gino Cipperoni, Chief Revenue Officer at Dealer eProcess (DEP), we explore the dynamic world of automotive marketing. Gino sheds light on the vital role of personalization in the industry and its intersection with Amazon and Google advertising. He underscores the rising influence of voice search, driven by platforms…

1
Revolutionizing Automotive Collaboration: Insights from Jordan Cox 1:04:11

1+ y ago1:04:11

1:04:11

Ever wondered how the automotive industry is harnessing the power of digital transformation to foster unprecedented collaborations? Join us as we dive deep into this transformative journey with none other than Jordan Cox, the former Digital Manager at Gates Automotive, Head of Community Engagement at ASOTU, Auto Genius Member In this episode Jordan…

1
Mastering the Art of Never Starting from Zero: Unveiling PCG Digital's Revolutionary Framework with Denise Galiatsato 59:33

1+ y ago59:33

59:33

Tired of starting from scratch every time you switch marketing agencies? Dive into a new era of marketing with Denise Galiatsatos, President/COO of PCG Digital, as she unveils the transformative power of owning and leveraging your dealership's data. Embrace the never-start-from-zero-again strategy to give your dealership the competitive edge it nee…

1
From Selling Cars to Serving Community: Damian Boudreaux's Profitable Mindset Shift 56:22

1+ y ago56:22

56:22

Do you want to transform your business while staying authentic and profitable? Don't miss this episode of the 'Facts Not Feelings' podcast where Damian Boudreaux, the founder of Auto Training Academy, shares his revolutionary approach to achieving success through service. Damian Boudreaux emphasizes the value of building and maintaining relationshi…

1
New Age of Advertising: Vasilios Lambos Talks Performance Max 51:06

1+ y ago51:06

51:06

Are you ready to peek into the future of advertising? Tune in as Vasilios Lambos, CMO & Co-Founder at CognitionDigital.io, shares his insights on the transition from VLA to Performance Max. Discover the challenges, opportunities, and game-changing strategies in this exciting episode of 'Facts Not Feelings” Vasilios begins by discussing the importan…

1
Driving Sales Through Marketing: Insights from DeMontrond's Ashley Cavazos 57:27

1+ y ago57:27

57:27

Ever wondered how top auto industries leverage AI for seamless lead handling? Ashley Cavazos, Marketing Director at DeMontrond Auto Group, unravels the secret behind their success. In today's episode, Brooke C Furniss and Ashley Cavazos dive deep into the transforming landscape of auto marketing, AI's powerful role, and the importance of diversity.…

1
Revving Up Retention: Winning Back Customers in a Recovering Market with Bob Gower 53:55

1+ y ago53:55

53:55

Ever wondered how car dealerships win back customers after years of high prices and scarce supply? Stick around as we dive deep into the art of customer retention in the ever-revving vehicle market, here on Facts Not Feelings. In this episode, Brooke C Furniss is joined by Bob Gower, the Chief Operating Officer of Traver Connect, together they walk…

1
Cultivating Genuine Care: Transforming Customer Service with Martha Alvarado 56:13

1+ y ago56:13

56:13

Brooke C Furniss is joined by Martha Alvarado, the BDC Director at Wondries Toyota. Together emphasizes the importance of instilling genuine care and empathy into one's genes. She introduces the concept of LACE (Listen, Ask questions, Confirm, Educate) as a framework for showing customers that you care about their needs. Martha believes that cultiv…

1
Driving Digital Transformation: The Future of Automotive Retail with Nathan Hollenbeck 52:53

1+ y ago52:53

52:53

Brooke C Furniss is joined by Nathan Hollenbeck, Vice President of the Del Grande Dealer Group (DGDG). Together they delve into a variety of topics - from digital transformation in automotive retail to the integration of Salesforce CRM with DGDG's operations. Discover how Salesforce CRM is reshaping the automotive industry with insights from Nathan…

1
Customer Retention: Steve Apicella Explores the Disconnect in the Automotive Journey 1:00:25

1+ y ago1:00:25

1:00:25

In the ever-evolving automotive industry, the focus on customer experience is key. Dealerships are recognizing the need to bridge the disconnect between sales and service to enhance customer retention and referrals. In this episode, Brooke C Furniss is joined by Steve Apicella is the Chief Executive Officer of Strategic DX - Your Dealer Experience.…

1
Understanding Culture through the Lens of Automotive Industry with Stephen Moore 51:36

1+ y ago51:36

51:36

Stephen Moore, is the CEO and founder of Culture Booster. Together, they delve into the topic of culture and its importance and misconceptions within the automotive industry. They discuss the difference between a bad manager and a toxic work culture, the need for a positive and inclusive company culture, and how investing in employees can lead to g…

1
Brand Reflections: Navigating the Consumer Experience Minefield 38:03

1+ y ago38:03

38:03

In this episode of "Facts Not Feelings," we dive deep into the world of consumer experiences and the impact they have on a brand. Host Brooke C Furniss shares her frustrating journey of trying to contact a company that provided poor customer support. She then discusses the importance of every step in the consumer's journey reflecting back on the br…

1
NIADA vs WIA: Top 10 Insights with Larry Feldman & Brooke Furniss 1:03:43

1+ y ago1:03:43

1:03:43

Host Brooke Furniss is joined by Larry Feldman for a captivating discussion on the top 10 insights from the NIADA vs WIA conference. Larry shares his thoughts on various topics, including positivity, gender roles in the automotive industry, empowering women, and the importance of self-belief. Join Brooke and Larry as they delve into the world of ca…

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