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Innhold levert av Renee Hyde. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Renee Hyde eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Women Who Wander Podcast
Merk alt (u)spilt...
Manage series 2426938
Innhold levert av Renee Hyde. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Renee Hyde eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This podcast tells the stories of nomads, creatives, entrepreneurs, and any woman who can relate to defining an unconventional path for herself.
…
continue reading
6 episoder
Merk alt (u)spilt...
Manage series 2426938
Innhold levert av Renee Hyde. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Renee Hyde eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This podcast tells the stories of nomads, creatives, entrepreneurs, and any woman who can relate to defining an unconventional path for herself.
…
continue reading
6 episoder
Alle episoder
×Emma Briggs sailed the world on Greenpeace ships for 15 years, both as a volunteer and in various crew roles. Today she speaks about life and work aboard the Rainbow Warrior, the places she visited on board the ship, and what it was like to join the ship without prior experience of this kind.
In this episode, Tori Telfer reads an essay about gaining confidence as a writer, and she and I talk about funny moments from our early freelance writing careers. Tori also discusses her transition into working on projects she is passionate about, along with the importance of self-funding projects. She can be found at: https://www.toritelfer.com/…
This week I introduce myself a bit more by discussing my experience as a traveling freelance writer and explaining my inspiration for starting a podcast about "wandering".
For this episode I spoke with Tabetha Landt, an artist and teacher of Julia Cameron's classic Artist's Way program. Tabetha believes every person is inherently creative, and she discusses the importance of clearing away the thoughts and beliefs that keep people from honoring creative impulses and exploring their potential. She also discusses how she discovered painting at age 30 and the path she took to remake herself into an successful studio artist. Tabetha can be found at http://www.tabethalandt.com/ .…
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1 1 - "In Which I Accidentally Stay in a Hotel Run By Turkmenistan's Secret Police" with Audrey Murray
Audrey Murray has some wild stories to tell about her year traveling through the former soviet union countries. In this episode, she will read an essay about her unusual experiences in Turkmenistan, tell us the story of how she almost got kidnapped, and share a few more highlights from her journey. Audrey's book can be found here .…
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