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Innhold levert av TICT. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av TICT eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Talking Tourism
Merk alt (u)spilt...
Manage series 2509780
Innhold levert av TICT. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av TICT eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.
…
continue reading
150 episoder
Merk alt (u)spilt...
Manage series 2509780
Innhold levert av TICT. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av TICT eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to Talking Tourism, your go-to resource to learn the ins and outs of running a tourism business in today’s changing world.
…
continue reading
150 episoder
Alle episoder
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Talking Tourism

1 Talking Tourism Episode 145 - Positive impact through food with Mindy Woods 26:45
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Former physiotherapist, 2012 Masterchef Australia finalist, and most recently CEO of Sydney's Lotus Dining Group, Mindy Woods is currently studying sustainable horticulture and bush food with the goal of protecting native foods, the environment and re-igniting Indigenous culture. You must taste a culture to truly understand it. That’s why Mindy, a proud First Nations woman, opened her very own native inspired restaurant Karkalla on Ancestral country, creating opportunities for indigenous and non-indigenous people to connect with Aboriginal culture, art, and stories through food. Visit Northern Tasmania CEO, Tracey Mallett, sat down with Mindy at the 2023 Tasmanian Tourism Conference where they discussed all things native Tasmanian food and the many ways in which this can be incorporated into tourism and hospitality businesses. If you are into your food – and let’s be honest, who isn’t? – then you must give this episode a listen. Food is a natural connector – you already have people’s buy-in before they take their first bite. But there’s so many opportunities to tell the story behind the food. Mindy explains how we, as Australians, come from the land of the original storytellers. We come from such a rich and abundant culture, and we often forget this and what’s in our own backyards. Australians travel elsewhere for food experiences, but we have the world’s oldest surviving civilisation and ingredients right here. Behind every producer and their land is a great story to tell, and it’s by collaborating and connecting with others – especially the Tasmanian Aboriginal community – that you discover what this story is and how you can share it with visitors and locals alike. It is within these conversations and learnings that positive impact is maximised. Today’s episode is brought to you by our partner, VXT. VXT is a purpose-built organization with the sole purpose to train a hospitality and tourism workforce to deliver the Tasmanian workforce. VXT offers an array of industry-led, outcome-focused training courses both online and around Tasmania. Thanks to VXT for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 144 - Tourism Strategy...without the BS with Tom Wootton & Anne Greentree 27:19
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Talking Tourism Episode 144 – Tourism strategy…without the BS with Tom Wootton & Anne Greentree. Both Tom and Anne have had (and continue to have) an incredible influence on tourism in Tasmania. Among many things, Tom was the inaugural CEO of the regional tourism organisation, West by North West. Whereas, Anne has spent the past four years as the Director Visitor Economy Strategy at Tourism Tasmania. While in this role, Anne has worked alongside the state government and industry to develop the 2030 Visitor Economy Strategy – which is now live (and can be read here ). In today’s episode, TICT CEO Amy Hills sits down with Tom and Anne to chat all about tourism strategy – a topic which they delivered a Day 1 workshop at the 2023 Tasmanian Tourism Conference. Whether you are starting out fresh in the industry, or thinking it’s time to review , having a strategy in place for your business doesn’t have to be a daunting task. Tom and Anne say to simplify it into 3 steps: your current state, your future state, and the steps in between. Ask yourself: What am I doing now? Where do I want to be? What are the steps to get there? However, it is important that you also take into consideration the future vision of the tourism industry as a whole and the future vision for Tasmania as a destination. This is where the 2030 Visitor Economy Strategy comes in. Not only does it detail the vision, values and themes, but it shares the forecasting work which has been undertaken to understand the global and domestic factors of what future demand could look like for Tasmania. Strategy is different from operator to operator, but every business needs a purpose and vision. All it takes is to think about how you are different from your competitors and how you complement the Tasmanian brand. It is important that the steps you take to achieve this vision are SMART: Specific; Measurable; Achievable; Relevant; and Time-bound. Today’s episode is brought to you by our partner, Cumulus Studio . Cumulus Studio is an award-winning architecture and interior design practice with offices in Hobart, Launceston, Melbourne and Adelaide Among its most notable Tasmanian tourism designs are the award-winning Cradle Mountain Visitor Centre and the iconic Pumphouse Point. Thanks to Cumulus Studio for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 143 - How to market your inclusive tourism experience with Hailey Brown 27:22
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Recognised as one of Australia’s nine most influential female entrepreneurs, Hailey Brown has become a catalyst for change within the tourism industry. Upon recognising that blind and low-vision tourists were precluded from travelling as tourism marketing is visual, she created the world’s first sensory audio tourism app, Vacayit . She is highly experienced in the field of accessible tourism, universal design, inclusion, and diversity and aims to drive positive societal change around how destinations and operators market their experiences. Visit Northern Tasmania ’s Chief Executive Officer, Tracey Mallett, sits down with Hailey at the 2023 Tasmanian Tourism Conference where she presented on how tourism operators can market their inclusive tourism experience. Hailey gets straight to the point and says it all comes down to operators making a start and simply considering people with disability. Ask yourself the question, are you thinking of every single customer? 1 in 5 people live with disability in Australia – and this includes a vast array of physical and mental disabilities. Start off by targeting one, and the continue to build off that. Further to this, Hailey says it’s about both infrastructure and experience. It’s more than just widening a doorway or putting a ramp in – it’s about every touchpoint of the visitor journey. Resources such as Tourism Australia as well as peak bodies and service providers have lots of information that will point you in the right direction to get started. But it all starts by asking and listening to people with disability – asking the question, what can make your experience better? Disability awareness training for your staff is a very good starting point as it will teach your staff to be welcoming of everyone. There is also a lot of opportunity within technology. Hailey’s organisation, Vacayit, creates immersive sensory audio guides for people who are blind and vision impaired off the back of recognising an obvious gap in how tourism operators were marketing their products and experiences purely off of sight alone. Hailey is hopeful that Tasmania’s tourism industry – one that thrives off of working collaboratively – can lead the way in accessible tourism experiences. If you want to take that first step and to look at your business through an accessible lens, please contact Hannah Lang, our Quality Tourism Advisor, who can provide you free access to complete the Accessibility Accreditation Module. Email us at info@tict.com.au . Today’s episode is brought to you by our partner, Tasmania Parks & Wildlife Service . PWS presents, protects and manages Tasmania’s extraordinary landscapes in partnership with the community. They work to conserve the state’s natural and cultural heritage while providing for sustainable use and economic opportunities for the Tasmanian community. Thanks to Tasmania Parks & Wildlife for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 142 - Design effectively on Canva with Taihlaura Denman-Francis 22:23
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Taihlaura Denman-Francis is a Managing Marketing Consultant at Kingthing. In this role, Taihlaura enjoys the thrill of dreaming up big ideas for her clients. She has an undeniable passion for all things in the digital space, and her favourite things are strategic planning, marketing tactics, social media management and digital advertising. Taihlaura is also a Launceston Tamar Valley Tourism Association (LTVTA) committee member, where she’s been able to use her marketing prowess to provide more avenues for tourism operators in the area to discuss, share and learn. Taihlaura delivered an insightful workshop at this year’s Tourism Conference, titled ‘Designing effectively on Canva’ and in today’s episode, she sits down with Tom Wootton to chat all about it. For those who are not aware of Canva, it is a simple to use, cloud-based design platform which can assist you to design anything you can possibly think of – social media tiles, letters, invites, logos, business cards, email signatures etc. Instead of using an app such as Microsoft PowerPoint, Canva is an online tool which you can access via the internet. There is a free version or a pro version for the cheap price of $164.99 per year (which is cheaper than Netflix!). Taihlaura explains some simple yet important design techniques and things to avoid doing, such as ‘font frenzy’, the use of negative space in your design, not over-crowding content and keeping the use of colour to a minimum. We’ve all heard, ‘less is more’ but Taihlaura explains how important this truly is when designing effective marketing material. Tourism products and experiences are often communicated visually, which means investing time and energy into a platform like Canva can go a long way to creating high-quality material that makes you stand out from the crowd. Digital marketing doesn’t have to be daunting – just jump onto Canva and give it a go! Today’s episode is brought to you by our partner, the Department of State Growth . The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry, and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 141 - Regenerative tourism with Nic Cooper 26:50
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Nic Cooper is a Regenerative Tourism Specialist at The Tourism Collective but is also a small business owner on the Mornington Peninsula. He has extensive experience spanning destination marketing, product development, and customer engagement with a particular passion and expertise for sustainable and regenerative tourism. Visit Northern Tasmania CEO, Tracey Mallet, sits down with Nic at the 2023 Tasmanian Tourism Conference where he delivered a Day 1 workshop about regenerative tourism. For those not aware of regenerative tourism, Nic says it can mean different things to different people, however he essentially boils it down to ‘doing tourism for good’. It’s all about going beyond sustainability and instead having a long-term positive impact on the community and environment. The benefits of regenerative tourism are all-encompassing, but for tourism businesses particularly, it can help attract more customers as well as making you more marketable. This is especially important for Tasmania as it manages the balance between protecting the things that make it different and growing the visitor economy. Tracey and Nic delve into the tips and tricks on how tourism businesses can enter the regenerative tourism space, and the key piece of advice is to simply make a start. Nic says it’s about progress, not perfection. It’s not a tick-box exercise, but continuous work. Ask yourself the question, ‘what are the negative impacts of our business and how can we change them into a positive?’ Start with the short-term, immediate changes you can make and then map out the middle to long-term goals. Today’s episode is brought to you by our partner, Hype TV. As a complete production house, Hype has the capability to facilitate the entire production process from concept creation through to media delivery. Hype’s core production team consists of industry professionals with decades of experience, and they also have an extensive network of production crews across Tasmania to tailor to your needs. Thanks to Hype TV for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 140 - A story of Tassie entrepreneurialism with Tim Polmear 23:18
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Tim Polmear is Co-Founder of Waubs Harbour Distillery on the beautiful east coast of Tasmania. Before venturing into the world of whisky, Tim and his wife Bec founded Flat Tummy Tea Co – a herbal tea remedy to help ease indigestion. After falling into the world of influencer marketing, the brand quickly gained momentum and turned into a flourishing e-commerce business. Then, in 2016, Tim and Bec sold the business and moved back to Tassie to start a family, and in 2018, the dream location in Bicheno was purchased and the Waubs Harbour Distillery journey begun. Tim was one of the Day 2 speakers at the Tourism Conference, and he truly captured the crowd with his raw, open personality and inspiring story, and in today’s episode, Tim sat down with Destination Southern Tasmania’s Damian Mather to chat all about it. They unpack the reasoning behind starting a new business or developing a new product, and how it’s of course important to have some experience and capital behind you, but more importantly to have courage and determination. At the core of any business is storytelling, and Tim suggests authenticity is the key ingredient to any business’s marketing process. A key takeaway from Tim’s presentation at the Conference was the question he asked his brother and co-founder of Waubs Harbour, and that was, “If you could create whisky your way, with your dream equipment in the ideal location, how would you do it?” This question was what set the business up and ultimately on its path to greatness. Substitute the word whisky for whatever is relevant to you and your tourism business, and it’s a great question to ask yourself. The answer may very well be the reason behind what makes you or your business stand out from the crowd. Today’s episode is brought to you by our partner, McDermott’s Coaches. McDermott’s Coaches is Tasmania’s largest coach, tour and specialist transport service provider, supplying tours, transfers and coach charters for large and small groups around Tasmania and interstate. They offer the local knowledge and experience of the McDermott family along with more than 50 staff, all of whom are committed to delivering great service. Thanks to McDermott’s Coaches for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 139 - Tassie Tourism Ambassador Program with Larni Davies 23:14
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Today’s episode is with Larni Davies – TICT’s very own Tassie Tourism Ambassador Program Coordinator. A passionate Tasmanian, Larni Davies has 31 years of experience in the tourism industry. After living interstate and even overseas for six years, Larni returned to Tasmania where she worked as a bushwalking guide with Tasmanian Expeditions; Cradle Mountain Huts; the Bay of Fires Walk and later progressed into management roles. Larni has previously coordinated the Adventure Tour Guiding program at TasTAFE Drysdale in Hobart for many years – equipping students with the knowledge and skills to become professional and competent bushwalking tour guides in Tasmania, and beyond. TICT’s Kelly Luck sits down with Larni and chats all things Tassie Tourism Ambassador Program. They delve into how the program came about, who it is for, what the program entails, and what the future looks like. Anyone can become an Ambassador, but it’s specifically aimed at tourism and hospitality staff to teach them all about their industry in Tasmania, more about their regions and how to tell their stories in an engaging and captivating way to ultimately exceed our visitor’s expectations. Best of all – it’s 100% free! What are you waiting for? Become an Ambassador – www.tassietourismambassador.com.au/about/ Today’s episode is brough to you by the Department of State Growth . The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth and supports the community, industry, and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 138 - Your AI queries answered with Bart Sobies 30:01
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Today’s episode is with Bart Sobies – an industry professional whose career has spanned more than two decades. He began his entrepreneurial journey at the age of 15 with the launch of his first online business evolving into a prosperous tech company. Since then, Bart has founded and led several businesses, all centred around technology, marketing and investment specifically within the tourism industry. One of these is ibooked.online – a leading platform dedicated to helping accommodation owners increase direct bookings and generate revenue. Tourism consultant (and overall tourism legend) Tom Wootton sits down with Bart and chats all about his business and his passion – AI. Bart explains how ibooked.online aims to teach brand and marketing tools and strategic to different tourism providers, whether it’s those in hospitality to B&Bs, hotels and short-term rentals. He has the answers to those common questions you may ask, such as ‘how do we sell our unique experience?’, ‘how do we get people to book directly through out website?’ and ‘how do we make ourselves stand out?’ Bart then talks about AI and its emergence and growing popularity. He admitted to becoming quite obsessed with AI, but saw the opportunities it had to help tourism operators. Bart’s main piece of advice when it comes to AI is, if you haven’t already used it, give it a go. Not only is it a tool to ask questions, but it can also provide feedback on your business processes and how you handled certain situations. Today’s episode is brought to you by our partner, Moo Brew. Moo Brew is the official beer of the Tasmanian tourism industry. Inspired by the art, creativity, and innovation of Mona, the Moo Brew range of contemporary lagers and ales are brewed in Tasmania, and designed to be enjoyed while experiencing all the state has to offer. Thanks to Moo Brew for their generous support of TICT and for helping make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 137 - TICT Emissions Reduction Initiative with Lauren Cameron 22:46
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Lauren Cameron is TICT's newly appointed Carbon Action Advisor. Lauren is a sustainability and communications specialist, whose career spans fifteen years working across sustainability, international development, tourism and media. Having started out as a journalist with The Advocate in Tasmania’s northwest, Lauren has since worked as Chief Editor of a sustainable lifestyle magazine in Hong Kong, managed international development programs in Vietnam, partnered with sustainable tourism operators across Asia, and worked in the Environment and Development Division of the United Nations Economic and Social Commission for Asia and the Pacific. For those that missed her at the Positive Impact 2 Conference, Lauren launched the TICT Emissions Reduction Initiative - a project supported by the state government to make Tasmania a leading destination for climate conscious travel by 2030. In this episode, Kelly Luck (also from TICT) chats with Lauren all about the initiative, how Tassie tourism operators can get involved, and the importance of reducing our carbon emissions. The key takeaway from this episode is the EOI period to be involved with the initiative closes on Friday 1 September - so make sure you jump onto the TICT website via this link to read more info and apply: https://tict.com.au/emissions-reduction/ Today's episode is brought to you by our partner, the Department of State Growth . The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth and supports the community, industry, and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 136 - Comparing fitness and tourism with Fanus Ghebrezgabhier 30:40
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Fanus Ghebrezgabhier is a Senior Trainer at F45 Moonah. F45 has taken Australia and the world by storm to become the fastest growing gym brand on the planet. Originating in Sydney, Australia, the ‘F’ stands for functional training, a mix of circuit and high intensity interval training (HIIT) workouts geared towards everyday movement, and the ‘45’ is the total amount of time each class runs for. In today’s episode, Luke and Fanus compare the similarities between the fitness and tourism industries in terms of staffing and social media marketing. Fanus explains the ‘community feel’ and ‘energy’ of F45 is what makes it stand out from any other offering and is therefore its unique selling point. F45 showcases these values throughout its entire business but especially through its staff. However, they encounter similar workforce challenges to what many of our tourism operators are currently experiencing, including high staff turnover. A major reason contributing to the mass success of F45 is its social media marketing. Tasmanian tourism operators have a great social media presence, however Fanus explains the importance of staying relevant and on-trend to allow your business, product, or service to cut-through the social media clutter. Something which F45 have excelled at is training up its staff to take a lead in this space. Fanus sees this as an opportunity for tourism operators as well. Today’s episode is brought to you by our partner, Cumulus Studio . Cumulus Studio is an award-winning architecture and interior design practice with offices in Hobart, Launceston, Melbourne and Adelaide Among its most notable Tasmanian tourism designs are the award-winning Cradle Mountain Visitor Centre and the iconic Pumphouse Point. Thanks to Cumulus Studio for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 135 - Tasmanian Aboriginal tourism with Nunami Sculthorpe-Green 46:52
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Nunami Sculthorpe-Green is a proud palawa and warlpiri woman, and founder of Blak Led Tours Tasmania , an Aboriginal tourism business that is passionate about truth-telling and the representation of Tasmanian Aboriginal stories. Recognised for her profound impact on the Tasmanian tourism industry, Nunami was awarded the 2022 Tasmanian Tourism Minister’s Young Achieve Award. In today’s episode, Luke Martin* chats with Nunami about how her business came to fruition and what she hopes the future of Aboriginal tourism in Tasmania looks like. Nunami talks in great detail about the personal and professional journey of building her business from the ground up, and some of the people that helped her along the way. Today’s episode is brought to you by our partner, the Department of State Growth . The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible. *This episode was recorded prior to Luke's departure from TICT.…
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1 Talking Tourism Episode 134 - Tourism Awards Success with Matt and Vanessa Dunbabin 34:17
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Matt and Vanessa are the Owners and Managers of Bangor Vineyard Shed – a multi award-winning, 4-hectare vineyard and a beautiful 6,000-hectare farming property located at Dunalley in Tasmania’s southeast. Recently, Bangor won Gold at the 2022 Tasmanian Tourism Awards and at the Qantas Australian Tourism Awards in the Wineries, Distilleries & Breweries category – a true testament to the hard work and dedication of this small family-owned and run vineyard. In today’s episode, Destination Southern Tasmania’s Alex Heroys chats with Matt and Vanessa about the history of their property and the journey they’ve taken to ultimately land themselves the infamous National Gold Award for their wine tourism product. Matt and Vanessa initially spoke about how Bangor Vineyard Shed was born out of the 2013 Dunalley bushfires, and what initially started as a small, one room space quickly grew into what it is now which includes a larger cellar door and café experience with a wine-tasting area and covered outdoor deck and space for functions and events. Aside from their obvious winemaking success, Matt and Vanessa say they’re just sheep farmers at the end of the day. But, as you’ll hear, they’re award winners in this department too! Lastly, you’ll hear directly about Matt and Vanessa’s experience entering the Tasmanian Tourism Awards and the many benefits that come with it, especially in the way it allowed them to sit and reflect on all they’ve achieved and to celebrate this. Today’s episode is brought to you by our partner NRMA Expeditions. NRMA Expeditions is one of the largest and fastest-growing holders of tourism assets across Australia, and has recently entered the Tasmanian tourism industry with the acquisition of some of our state’s most iconic destinations, including Freycinet Lodge, Cradle Mountain Hotel, Strahan Village and Gordon River Cruises. Thanks to NRMA Expeditions for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 133 - Farewell Luke Martin 1:05:20
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Since 2011, Luke Martin has been at the helm of the TICT as its CEO. Throughout the past 12 years, he has seen tourism in Tasmania evolve into what it is today - an industry that makes a greater contribution to its state's economy than any other in Australia. Finally, the time has come for the interviewer to become the interviewee! Hosted by Tom Wootton, today's episode is longer than usual - so grab a drink and settle in, because it's a good one! Tom and Luke travel down memory lane and reflect on what the tourism landscape was like in 2011, before something called MONA came into the picture. They then talk about how this became a real turning point in putting Tasmania on the map and tourism spend becoming more of a government priority. But, it wasn't all rainbows and sunshine - as with every industry, there were challenges - and the most obvious one being COVID. Tourism was hit especially hard, but as Tom and Luke recognise, the resilience and hard-working attitude of our state's tourism operators is second-to-none and the bounce back has been remarkable. It wouldn't be an episode of Talking Tourism without the famous 7 Questions - and it's safe to say, Luke has had plenty of time to think of his answers (having asked dozens of people them over the years). His answers certainly don't disappoint! Tom even managed to surprise Luke with a special thank you from some very special people from his personal and professional life. We hope you enjoy the episode!…
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1 Talking Tourism Episode 132 - Building Tasmanian Sporting Success with Christine Finnegan 21:10
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Christine Finnegan is the Co-CEO of the Tasmania JackJumpers – the tenth and latest team to join the National Basketball League (NBL). Christine has had a truly remarkable career spanning more than 25 years (and counting!) as a leading sports administrator in Australia. She was one of the first people hired in the formation of the JackJumpers back in 2020 and has contributed significantly to the team’s success both on and off the court. In today’s episode, TICT’s Communications & Events Coordinator, Bella Alcorso, unpacks Christine’s life at the helm of our state’s very own NBL team and what makes Tasmania unique from other places. Christine spoke about building the JackJumpers brand from the ground up and how important it was for it to resonate with locals and to have their support, as well as that of local businesses and tourism brands to leverage sponsorships and partnerships. Today’s episode is brought to you by our partner, VXT. VXT is a purpose-built organization – to train a hospitality and tourism workforce to deliver the Tasmanian experience. VXT offers an array of industry-led, outcome-focused training courses both online and around Tasmania. Thanks to VXT for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 131 - Designing tourism in Tasmania with Peter Walker 48:43
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Peter is a Director and Principal Architect at Cumulus Studio in Hobart, an architecture firm whose work spans from renovations to large-scale urban projects. Awarded nationally and internationally for his high-profile tourism project portfolio, Peter’s work includes transforming sensitive heritage sites like PumpHouse Point and The Apple Shed as well as new projects such as Saffire and the Dove Lake Viewing Shelter. In today’s episode, Luke Martin delves into all things design and architecture with Peter and how important it is for tourism infrastructure to reflect the values of the Tasmanian brand. Peter first talks about the infamous PumpHouse Point project and the excitement that came with honouring such a beautiful piece of historic architecture which sits in a world heritage environment area. For Peter, the opportunity the site presented was so unique and it was this uniqueness that has made PumpHouse Point one of the most luxurious, sought-after tourism experiences in Tasmania. Similarly, the Dove Lake Viewing Shelter presented an opportunity to respect the environment of which surrounds the Lake and to leave a lasting legacy to make it better than they found it. It’s imperative to think of the experience people want and will be having in any space, and for Dove Lake it was all about design and functionality but in a way that had the environment at the forefront allowing the architecture to take the backseat. Today’s episode is brought to you by our partner, McDermott’s Coaches. McDermott’s Coaches is Tasmania’s largest coach, tour and specialist transport service provider, supplying tours, transfers and coach charters for large and small groups around Tasmania and interstate. They offer the local knowledge and experience of the McDermott family along with more than 50 staff, all of whom are committed to delivering great service. Thanks to McDermott’s Coaches for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 130 - ATE and International Ready with Jenn Bett 27:59
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Jenn Bett is a passionate member and advocate for Tasmania’s tourism industry. She first arrived as an international student more than 20 years ago and has since had a range of experience within the tourism industry. She spent nine years with Tourism Tasmania working directly with trade and media partners to raise awareness of Tasmania. Then, in 2016, Jen rejoined the Port Arthur Historic Site Management Authority where she still currently works as the Marketing and Communications Manager for Port Arthur , Cascade Female Factory , and Coal Mines Heritage Sites. In today’s episode, Destination Southern Tasmania’s Alex Heroys chats to Jenn all about the Australian Tourism Exchange (ATE) – arguably the biggest event on the Australian tourism calendar each year (which occurred earlier this month). For those who may be unaware, ATE brings together tourism operators from all over the country as well as international buyers from around the world to meet and do business. The episode delves into the ATE experience, which operators are representing our state, and what Tasmania does to stand out from the crowd. Alex and Jenn also chat about the concept of being ‘international ready’ – what it means and what businesses can do to cater for international visitors. Today’s episode is brought to you by our partner, Steadfast TasWide . Steadfast TasWide is part of the largest insurance broker network in Australasia. With close to 50 staff located across offices in Hobart, Launceston, Devonport, and Burnie, they offer a full suite of business insurance advice. On top of this, all Tourism Accredited businesses who engage Steadfast TasWide Insurance Brokers receive a 25% discount on their annual Tourism Accreditation fees. No catch, it’s just a small incentive to encourage you to support a Tasmanian business. Thanks to Steadfast TasWide for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 129 - Tassie Off Season with Lindene Cleary 39:10
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Lindene Cleary is the newly appointed Chief Marketing Officer at Tourism Tasmania . Prior to fulfilling this position, Lindene spent the last five years as Head of Brand Marketing overseeing the delivery of the agency’s ‘Come Down for Air’ brand platform and ‘Off Season’ campaign. In this episode, Luke Martin spoke with Lindene about her career in marketing, firstly with Coca-Cola and then with Tourism Tasmania, and specifically about the 2023 ‘Off Season’ campaign where she provides some interesting insights into the creation of the campaign, and how tourism operators can get involved. The ‘Off Season’ campaign was born out of wanting to galvanise industry – to excite everyone to get involved in a shared vision for the winter season. Consumer insights and research proved people simply paused over the winter months waiting for it to be over. Tourism Tasmania saw this is an opportunity to create a change in how Australia sees winter – to see it is a season worth embracing rather than escaping. While the ‘Off Season’ has technically started, Lindene explains it is never too late for tourism operators to get involved and to submit an ‘offer’. This is something any business – small or large – can offer visitors that is a bit different than what they already do. All a business has to do is upload their ‘offer’ to ATDW and Tourism Tasmania will do the rest – it’s that simple. Lindene also spoke about Tourism Tasmania’s new Discover Tasmania app – something which has only just recently been launched. Phones are often glued to everyone’s hands, but especially travellers who plan their holidays around information they can get at their fingertips. Hence why the Discover Tasmania app was created. Lindene explains how the app delivers tailored information relevant to the end-user, demonstrates the breadth of Tasmanian tourism offerings and influences on-ground behaviour. Today’s episode is brought to you by our partner, Hype TV . As a complete production house, Hype has the capability to facilitate the entire production process from concept creation through to media delivery. Hype’s core production team consists of industry professionals with decades of experience, and they also have an extensive network of production crews across Tasmania to tailor to your needs. Thanks to Hype TV for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 128 - Positive Impact In Action with Emily Briffa 31:15
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Emily Briffa is CEO and co-founder at Hamlet Inc. , a catering and hospitality business in South Hobart. Arriving in Hobart in 2016, Emily was confronted by the scale of entrenched unemployment in the Tasmanian community. Leaving her own career as a chef, Emily established Hamlet, a thriving not-for-profit social enterprise that provides practical work experience and hands-on training placements to people who face employment barriers such as limited English, long-term unemployment, or the presence of a mental or physical disability. Emily's keynote address also happened to be one of the most talked-about moments of the 2022 Tasmanian Tourism Conference, truly defining what it means to create a positive impact to community. In today's episode, West by North West' s Tom Wootton gets the abridged version of that address, including the pathway to establishing Hamlet, its evolution over the past five or so years, and the various risks and challenges that have been faced along the way. Hamlet's vision tackles some significant and endemic issues, and Emily explains how she and her team have gone about setting - and then achieving - a number of realistic but truly aspirational goals. For anyone looking to contribute their own positive impact, this episode brings a special combination of inspiration and practical advice from someone who's been there, done (and doing) that. Today’s episode is brought to you by our partner, Knight Frank . Knight Frank knows property. With a proven track record established over 125 years, Knight Frank has the distinct advantage of taking a longer term approach and investing in their client relationships versus being driven by the bottom line. Thanks to Knight Frank for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 127 - From Survive To Thrive with Rachael Downie 27:03
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Rachael Downie is business success mentor who works with a variety of individuals, businesses and CEOs both locally and internationally. For the past decade, she has worked with government, corporate teams and individuals, helping them to educate and set goals to make lasting changes, creating the results they want. Rachael began her career as a teacher with a background in agriculture and hospitality, and branched out into consultancy and leadership. In today's episode, Rachel Williams unpacks Rachael's focus on mindset, and why it's so important not only in our personal lives, but in our professional lives as well. We know that many tourism operators want to grow or move forward with their business, but are reluctant to take that first step, and Rachael suggests that there are many common factors that hold people back from jumping in. No surprises here - they relate back to mindset, too. The vast majority of Tasmanian tourism businesses are small- to medium-sized enterprises with owner-operators who are often caught up in working "in" the business, often at the detriment of their capacity to work "on" the business (or themselves). Rachael suggests ways in which operators can increase the productivity and efficiency of their business, without sacrificing their very necessary role within it. She also offers her tips on how to identify ways to improve your bottom line, and talks through the next steps to work towards all of these outcomes. Today’s episode is brought to you by our partner, the Department of State Growth . The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 126 - Maybe You're (Not) Born With It with Linda Manaena 29:05
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As Co-CEO at LeaderLab , Linda Manaena is on a mission to amplify humanity in leadership. With more than 20 years of leadership experience, Linda works with leaders to help them create an inclusive environment to get the best out of their teams. She works with leaders and teams spanning 10 countries to build their level of psychological safety, emotional intelligence, resilience at work, compassionate candour, and to consciously show up for each other in the most resourceful and accountable ways. In today's episode, Rachel Williams sits down with Linda to talk resilience. More than just a buzzword of the past few years, Linda explains exactly what resilience is, why it's always been important and why we need to care about it now. There's been many a debate about whether resilience is something you can hone or whether you're "just born with it" , Linda suggests that it can be developed and brings her best strategies for building your own resilience. While we might have some level of self-awareness to observe how we respond to challenging situations, Linda says there are ways to assess our current level of resilience and to identify the gaps that we can work on. Rachel also asks Linda's opinion on how these past few (very) challenging years might have impacted the collective resilience of the Tasmanian tourism industry, and then dives into the concept of psychological safety to understand how tourism operators can develop it in their personal and professional lives. Today’s episode is brought to you by our partner, TasVacations . TasVacations make it easy to plan your Tasmanian self-drive holiday. They love, live and breathe Tasmania, and will share their local knowledge of Tasmania’s attractions, cruises, guided walks, wineries and favourite restaurants. You can choose from one of their popular holiday packages including accommodation and car hire, and ask them to create a tailored touring holiday just for you. Thanks to TasVacations for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 125 - Defining Your Hospitality Brand with Jennifer Vandekreeke 30:06
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Jennifer Vandekreeke is Executive General Manager – Customer at NRMA Expeditions . Originally from the US, Jennifer moved her young family to Australia in 2011 to launch the Carnival Cruise Line brand down under. In 2021, she left the cruise industry to pursue her true passion – wilderness travel – and joined the NRMA Expeditions team leading the charge on all things commercial. Jennifer brings with her over two decades of experience working with global tourism brands such as Club Med, Seabourn Cruises and the Biltmore Hotel in the US, Europe and South America. In today's episode, Rachel Williams gleans the best of Jennifer's workshop presentation to the 2022 Tasmanian Tourism Conference, which led delegates through the art of defining their own hospitality brand. In her role with NRMA Expeditions, Jennifer knows a thing or two about creating exceptional guest experiences, and she shares with our listeners what makes them truly stand out, and how this looks across different markets. Rachel and Jennifer also unpack the unique selling points that Tasmanian tourism operators can leverage to create the kinds of experiences that entice tourists our way instead of anywhere else, as well as how to define your offering in such a way that it's unique from any other in the market. Jennifer also chats storytelling in the brand and marketing world, and how telling a story changes how you sell and how your market engages with your brand. Finally, she offers her advice on how operators can bring their brand positioning to life across their customer touchpoints, to reach the right customers and get the most bang for their buck. Today’s episode is brought to you by our partner, Knight Frank . Knight Frank knows property. With a proven track record established over 125 years, Knight Frank has the distinct advantage of taking a longer term approach and investing in their client relationships versus being driven by the bottom line. Thanks to Knight Frank for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 124 - The Love of Tourism with Kristin Dunne 30:52
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Kristin Dunne is Director of Destination Strategy at Miles Partnership , and a global authority on regenerative tourism. Kristin pioneered the application of regenerative tourism principles in destination planning. As CEO of Tapoi Te Moananui a Toi/ Tourism Bay of Plenty Regional Tourism in New Zealand, Kristin launched in 2019 Te Ha Tapoi/The Love of Tourism – a transformative approach to industry and destination planning centred on the value of growing tourism for locals’ sake, and grounded in the principles of regeneration. Love of Tourism is now recognised as a model in contemporary tourism management for many destinations across New Zealand, Australia and beyond. In today's episode Kristin sits down with Visit Northern Tasmania 's Chris Griffin to share the vision and strategy of the The Love of Tourism, and how it's been outworked since its launch. In keeping with the theme of our last couple of episodes, Kristin is a leading voice on regenerative tourism, and she explains why interest and investment into this space has accelerated post-Covid, as well as why it is now a critical consideration for all tourism businesses in all markets. If you're confused as to how regenerative tourism principles can be applied in a practical sense, Kristin breaks down the steps to take, and how to communicate what you're doing to your market. Finally, Chris and Kristin chat about the many key features that Tasmania shares with New Zealand when it comes to the value proposition for the tourism. With these shared characteristics in mind, Kristin suggests her hot tips around what Tassie tourism operators should be pushing into right now to make the most of what's bound to be a long and positive regenerative tourism wave. Today’s episode is brought to you by our partner, Evolve Tourism . Evolve Tourism brings 25 years' experience across all aspects of tourism development and marketing. David Inches' network of Australia's best tourism professionals delivers tourism projects of any tupe and size across every corner of Australia. Thanks to Evolve Tourism for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 123 - Reimagining Sustainability with Dan Robertson-Jones 24:50
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Dan Robertson-Jones is Partner and Culture, Forecasting and Futures lead for the APAC region at Kantar Consulting . He has over 20 years’ expertise in the fields of insight, strategy, design, cultural change, trend analysis and forecasting, having worked with and for businesses across the Americas, Europe, Africa and APAC. As part of the global team that pioneered Kantar’s global sustainability practice, Dan brings the advisory and consulting experience of helping numerous global brands and businesses turn aspirations in sustainability into clear strategy, practical action and commercial impact. Off the back of last week’s episode with Ethical Republic ’s Emma Pethybridge, today’s episode sees Visit Northern Tasmania ’s Chris Griffin unpack with Dan the global sustainability practice that Kantar pioneered, to understand how markets are changing. Their research has proven up the acceleration of different values, attitudes and behaviours around how people want to live post-Covid, and Dan is well-placed to explain how sustainability plays (big time) into these changes. Dan also worked with Tourism Tasmania to understand how Tassie can find new relevance within these changing market aspirations, and to start a different conversation from travel and tourism being a passive pursuit to one that actually gets more out of life and leaves a positive impact. Tasmania has long thought of itself as the birthplace of the sustainability movement, and Dan agrees wholeheartedly that it's a world leader. However, the challenge now is how we move our thinking from minimising our impact to maintain the way we live, to a mindset of reimagining how we live and leaning into change to create a better future. In this episode, you'll get Dan's take on the responsibilities that the Tasmanian tourism industry must get serious about as it leans in to the positive impact agenda, the eight key areas of focus that will drive growth in the next few years, and how sustainability and profit can coexist. Today’s episode is brought to you by our partner, Tourism Tribe . Tourism Tribe delivers the most up to date, highest quality, relevant advice and support for tourism operators to grow their confidence and digital business skills. Thanks to Tourism Tribe for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 122 - Doing Good Through Regenerative Tourism with Emma Pethybridge 25:37
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Emma Pethybridge is the Founder and CEO at Ethical Republic , a for-purpose company that supports the development of nature-based enterprises in and around protected areas. Emma grew up on the north-west coast of Tassie, and has worked throughout Australia, North America, the Asia-Pacific and the Middle East in sustainability, cultural and nature-based tourism, and conservation market development. She has worked with the Indigenous Land and Sea Corporation, Emirates Nature-WWF, the Vancouver Aquarium Marine Science Centre, Swisscontact Vietnam and Expo 2020 Dubai’s Sustainability Pavilion. In today’s episode, Destination Southern Tasmania ’s Alex Heroys chats with Emma about what led her to founding Ethical Republic, which looks to find sustainable, scalable, inclusive and creative ways of unlocking value for communities so both people and wild spaces can thrive. Emma unpacks regenerative tourism, and how it takes the sustainable buzzword (at least) one positive step further. It’s about intent and a set of actions that aim to leave things better than we found them, including respecting ecological boundaries, uplifting host communities, and using business as a force for good by incorporating purpose into its DNA. Emma also introduces her six dimensions of regenerative travel and tourism, and provides examples of how you can apply these principles to your business, no matter its size. While these shifts undoubtedly carry with them some investment of time, energy and finance, Emma explains how you can extract commercial value from your purpose by how - and to whom - you talk about what you’re doing. Alex and Emma discuss the unique positive impact advantages available to Tasmanian tourism businesses through the state's existing wilderness values and cultural landscapes, as well as the opportunities to do better through promoting and partnering with the Aboriginal Tasmanian community to provide indigenous tourism experiences. Ultimately, a regenerative tourism plateau doesn't look to be on the cards. With the positive impact agenda tipped to continue to grow exponentially as people become increasingly intentional about the way they travel, this is critical listening for tourism operators. Today’s episode is brought to you by our partner, Tasmania Parks & Wildlife Service . PWS presents, protects and manages our Tasmania’s extraordinary landscapes in partnership with the community. They work to conserve the State’s natural and cultural heritage while providing for sustainable use and economic opportunities for the Tasmanian community. Thanks to Tasmania Parks & Wildlife Service for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 121 - Moving On (On Your Terms) with Rob Cameron 27:13
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Rob Cameron is an Adviser at Collins SBA, where he provides business advisory services on performance improvement, turnaround of underperforming businesses, and succession planning. An experienced business manager, strategist and coach, Rob has worked with many business owners to help them craft a business succession plan that works for their individual situation, and has assisted on numerous business exits that have achieved great financial results and personal satisfaction for clients. In this episode, Rachel Williams sits down to talk all things moving on with Rob. Whether it's succession planning within a family business or selling on to a stranger, every business needs an exit strategy ... and Rob's advice is to get thinking about that well before it's time to walk away. Rob discusses the importance of profitability, risk management, and maximising the value of your business, as well as creating a plan around how you're going to sell, and WHO you're going to sell to. The message is simple: the less risk your business carries, the more value it commands. Statistics tell us that more than 50% of business exits happen on terms that the business owner hadn't fully prepared for, so listen in to give yourself the best chance of extracting the value you deserve from your business when it's time to sell - even if you think that might be years away. Today’s episode is brought to you by our partner, Business Events Tasmania . Business Events Tasmania is a specialist bidding organization responsible for marketing Tasmania as a business event destination. For over 30 years, BET has taken a lead role in promoting Tasmania to national and international associations, corporate organisations and event planners. Thanks to Business Events Tasmania for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 120 - Being A Good Corporate Citizen with Kym Goodes 32:57
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Kym Goodes is the principal of 3P, and is recognised as one of the foremost public voices in Tasmania. She has over two decades of experience working in government and the not-for-profit sector in social and economic public policy fields as diverse as education, employment, transport, energy, digital inclusion, health, housing and human services. Kym and the 3P team specialise in social impact assessment, social licence to operate and corporate social responsibility - bringing together her expertise in social and economic policy. In today's episode, Kym and TICT's Luke Martin discuss the potential for Tasmania's tourism industry to make a positive impact, by being a collective of corporate citizens that leaves behind a good footprint. With the recent and exponential elevation of brand Tasmania on the international stage, the state's tourism industry now has a compelling opportunity to ensure it is thinking responsibly, holistically and collaboratively. Kym sets out some of the critical measures of best practice, so that individual operators - as well as whole communities - can begin to understand their current position as corporate citizens and set goals for the future. Kym describes a sweet spot between social and economic development that balances commercial success with happy communities, and unpacks the five key areas of social licence that create good legacy. While being good for your community won't happen incidentally, there are simple steps every business can take to set positive intent with big impact. Today’s episode is brought to you by our partner, Tasmania Parks & Wildlife Service . PWS presents, protects and manages our Tasmania’s extraordinary landscapes in partnership with the community. They work to conserve the State’s natural and cultural heritage while providing for sustainable use and economic opportunities for the Tasmanian community. Thanks to Tasmania Parks & Wildlife Service for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 119 - We're All Digital Marketing Landlords with Despina Karatzias 32:08
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Despina Karatzias is the Chief Navigator at Navii Digital and Tourism Tribe, where she supports Australian tourism operators to learn how to run, market and get the best out of their small tourism businesses and convert them to even more effective and efficient tourism businesses. She is a digital tourism and packaging specialist, and has created and delivered a number of in-person and online training courses for the small business community. In today's episode, Rachel Williams sits down with Despina to talk all things digital marketing. In an age where contemporary marketing approaches are no longer a nice-to-have but a need-to-have, Despina explains how to make the digital transformation toolbox work for you and your business, as well as where you should focus your attention to get the most impact for your effort. Despina defines and compares owned, earned and paid assets, and puts every tourism operator into the landlord's role - now it's up to you to make sure your "tenants" are in the right mix and working hard for you. While social media is a beast unto itself, Despina highlights the importance of your website as the best salesperson in your business, and provides her tips on attracting traffic to it so that you can convert digital attention into sales. She also discusses a destination-first approach to marketing, where a "we" philosophy leverages organic and holistic content and digital assets into your marketing plan. Today’s episode is brought to you by our partner, Tasmania Parks & Wildlife Service . PWS presents, protects and manages our Tasmania’s extraordinary landscapes in partnership with the community. They work to conserve the State’s natural and cultural heritage while providing for sustainable use and economic opportunities for the Tasmanian community. Thanks to Tasmania Parks & Wildlife Service for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 118 - Money Matters with Chris Davis 32:01
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Chris Davis is General Manager at The Van Diemen Project, a Launceston-based organisation that helps people, businesses and communities to start, scale and sustain businesses, through training, events, education, mentoring and business advice. In today's episode, TICT's Luke Martin steps into the client's chair with three different stages of tourism business. To start, Chris and Luke unpack the critical planning and strategy steps that must accompany that great tourism product you've got brewing in your mind, to make sure your brilliant concept is actually going to make you money. Next, they look at the most important considerations for any operating business in these still uncertain - but very opportune - times for Tasmania's recovering tourism industry, including managing cashflow and working capital for reinvestment. The bad news? You really do need to make sure your books are in order. And, finally, Chris steps through the sale or succession process. Whether you're planning on moving on soon or much later, there's plenty you can and should be doing right now to set yourself up for a positive future. Today’s episode is brought to you by our partner, McDermott’s Coaches . McDermott’s Coaches are Tasmania’s largest coach tour and specialist transport service provider, supplying tours, transfers and coach charters for large and small groups around Tasmanian and interstate. They offer the local knowledge and experience of the McDermott family along with over 50 staff, all of whom are committed to delivering great service. Thanks to McDermott’s Coaches for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 117 - Treating Human Resources Like Human Humans with Dr. Polly McGee 30:02
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Dr Polly McGee is a leadership coach, author, speaker and strategist with over a decade working in business strategy, leadership program design and delivery to transform cultures. One of only 400 people globally selected to be trained and certified by Dr Brene Brown to deliver her Dare to Lead program, Polly specializes in trauma-informed leadership at the intersection of neuroscience, psychology and somatic therapy. In today's episode, Rachel Williams unpacks what Polly's specialties mean and how they can be applied to leadership and people management in your tourism business. Ultimately, it's about understanding what drives the behaviour of individuals, and creating safe work spaces where your team can feel as happy and fulfilled as possible. The first step? Accepting our own unique selves so that we can apply compassion and empathy to the people and systems around us. While many tourism businesses have nailed the experience that meets their customers' needs, the same needs to be true for our teams, and Polly goes into detail about what great leaders can do to ensure the team value proposition is solid, paving the way for greater retention, increased customer satisfaction and a cohesive brand Tasmania. This is a deep-dive chat where Polly touches on resilience, vulnerability, self-care, fear and courage, and has plenty of pearls to apply to your professional and personal life. Today’s episode is brought to you by our partner, Cumulus Studio . Cumulus Studio is an award-winning architecture and interior design practice with offices in Hobart, Launceston, Melbourne and Adelaide. Amongst its most notable Tasmanian tourism designs are the award-winning Cradle Mountain Visitor Centre and the iconic Pumphouse Point in Tassie’s central highlands. Thanks to Cumulus Studio for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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1 Talking Tourism Episode 116 - The Voice Of Young People with Kate Rickwood 24:34
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Kate Rickwood is the Secretary at Young Tourism Network and the Coordinator of Insights and Communications at Victoria Tourism Industry Council (or VTIC). She is an experienced Communications Coordinator with a demonstrated history of working in local government and regional tourism organisations across Victoria, managing key projects in research, marketing, communications and industry development. Kate is passionate about amplifying the tourism industry’s young voices, and has sat on the Young Tourism Network committee for eight years, and delivered several youth development programs for VTIC. In today's episode, Tourism Tasmania 's Sam Denmead gets the lowdown on Victoria's Young Tourism Network (YTN) which has been around for almost two decades and now acts as an advocate for young people in the industry. In collaboration with Regeneration Projects , YTN recently led the Young Voices in Tourism report to understand young people's thoughts and perceptions about their experiences in the industry. Kate unpacks the key findings of the report, particularly as they related to sustainability, ethical considerations, and growth opportunities and career progressions. The Young Voices in Tourism report also suggested a number of recommended actions to invest in young people in the industry with a view to strengthen the security of the Australian tourism workforce and increase engagement with young professionals. This is critical listening for every employer in the visitor economy sector today. Today’s episode is brought to you by our partner, Moo Brew . Moo Brew is the official beer of the Tasmanian tourism industry. Inspired by the art, creativity and innovation of MONA, the Moo Brew range of contemporary lagers and ales are brewed in Tasmania, and designed to be enjoyed while experiencing all the state has to offer. Thanks to Moo Brew for their generous support of TICT and for helping to make this episode of Talking Tourism possible.…
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