LEAVE YOUR MARK: Freshly Brewed Career Advice With Aliza Licht podcast

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Final Flight of Captain Forrester

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The Final Flight of Captain Forrester | 1. The Mystery of Tiny 05 38:05

for 12 dager siden38:05

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In late 1972, U.S. Marine Captain Ron Forrester disappeared on a bombing run into North Vietnam. Back home in Texas, his family could only wait and hope. Audio subscribers to Texas Monthly can get early access to episodes of the series, plus exclusive interviews and audio. Visit texasmonthly.com/audio to join. Go to HelloFresh.com/FLIGHT10FM to get 10 Free Meals with a Free Item For Life.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht explicit

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How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.

243 episoder

#Aliza Licht #Alizalicht #Careeradvice #Dknyprgirl #Fashion #Leaveyourmark #Media #Mentor #Mentorship #Negotiation #Selfhelp #Socialmedia #Style #Books #Careers #Business #Celebrities #Influence #Personalbranding

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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243 episoder

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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Mastering the Moment: Marina Luri from Fashion PR to Elite Event Planning 33:00

for 4 dager siden33:00

33:00

In this episode of Leave Your Mark, I chat with my former colleague and friend, Marina Luri, the founder and creative director of Marina Luri Events. Marina shares her inspiring journey from working in high-profile fashion PR to becoming one of the most sought-after event planners in the world, with offices in New York, Connecticut, and Italy. With over two decades of designing jaw-dropping events across the US and Europe, she's the mastermind behind high-profile weddings, galas, and private events that feature celebrity performances. Word of mouth is everything in an industry where you're as good as your last event. Marina's commitment to maintaining discretion — especially with high-profile clients — has kept her at the top. We dive into how her background in fashion influences her event designs, the challenges of running her own business, and her strategies for managing high-profile, luxurious events. Marina also discusses the importance of mentorship and her passion for helping the next generation of creatives. Tune in for some rich insights and career advice that you can put into action right away!…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Meghan Markle at TIME100: When Personal Branding Misses the Moment 17:03

for 11 dager siden17:03

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What happens when your personal brand doesn’t match the moment? In this episode, I break down Meghan Markle’s recent TIME100 interview analyzing where her messaging went wrong, how she lost control of the narrative, and the branding lessons every leader, entrepreneur, and creator needs to know. From flower sprinkles to unboxing confessions, I uncover how small missteps can turn into big brand consequences — and what it takes to pivot with purpose. If you care about building a resilient, authentic brand, you don’t want to miss this episode.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Parents: Please Don't Let Your College Kid Blow Their Summer Internship 23:55

for 18 dager siden23:55

23:55

Parents Please Don't Let Your College Kid Blow Their Summer Internship: Let's face it—most students aren't prepared for what real-world work demands. School doesn't teach soft skills like communication, professionalism, or how to read a room. That's where this episode steps in. It's a no-fluff guide to help young professionals show up, stand out, and succeed as summer interns. I cover the crucial skills and attitudes needed to succeed in a professional environment, including the importance of presence, professionalism, and people skills. I stress the importance of punctuality, effective email communication, and leveraging social capital. You'll also learn about the significance of building relationships, appropriate social media usage, and the value of asking thoughtful questions. As I emphasize throughout the episode, internships are auditions for future roles, and how you show up can set the tone for your entire career. This is the definitive guide to help your college student not only survive their internship—but thrive. 00:00 Introduction to Leave Your Mark 00:29 Special Episode for Parents and College Students 01:53 The Reality of Internships 03:20 Building Your Personal Brand 04:32 Effective Communication Skills 07:23 The Importance of Soft Skills 09:04 Networking and Building Relationships 11:33 Social Media Etiquette for Interns 14:03 Collaboration Over Competition 15:15 Asking Questions and Seeking Feedback 16:44 Concluding Advice and Final Thoughts…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Tackling the New Toxic Workplace Trends 8:04

for 25 dager siden8:04

8:04

Is this you? I sure hope not. In this snack segment of Leave Your Mark, I explore the recent workplace trends of micro-pettiness and performative workaholism. Learn about the humorous yet harmful ways employees resist toxic bosses and how the pressure to appear constantly busy is taking a toll on mental health. I offer actionable advice for both managers and employees on how to address these issues, from rebuilding psychological safety and modeling healthy boundaries to setting personal boundaries and advocating for yourself. 00:00 Introduction to Modern Workplace Trends 00:26 Understanding Micro Pettiness 01:43 The Rise of Performative Workaholism 02:59 Strategies for Managers to Combat Toxic Work Culture 04:34 Tips for Employees to Maintain Healthy Work Habits 05:50 Conclusion and Final Thoughts…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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From Fear to Freedom: Harnessing AI for Personal and Professional Growth with Marc Beckman 40:48

for 5 weeks siden40:48

40:48

In today's rapidly evolving landscape, the choice is clear: either harness the power of artificial intelligence to propel you and your business forward or watch as competitors leave you in their digital dust. In this episode of Leave Your Mark, I sit down with my friend Mark Beckman , CEO of DMA United, bestselling author, podcast host, and NYU professor, to discuss the AI revolution, which is already here, transforming industries and reshaping our world at breakneck speed. Mark's new book ' Some Future Day: How AI is Going to Change Everything ,' is a cutting-edge guide that not only shows how AI is transforming our careers, lives, businesses, and more, but also provides easy, actionable steps to make AI work for us. We have an insightful conversation about the transformative power of AI in various industries, especially in creative fields like fashion and advertising. We discuss his concept of the 'Age of Imagination' and how AI can democratize creativity, allowing individuals to compete with industry giants. We also discuss the broader implications of AI on job markets, privacy, and our personal lives. From ethical concerns and regulatory measures to practical ways listeners can utilize AI to enhance their careers and personal lives, this episode is packed with valuable insights. 01:41 AI's Impact on Work and Personal Life 03:04 AI in Creative Industries 08:30 AI and Job Market Transformation 10:02 Privacy and Security Concerns with AI 27:24 AI's Role in Personal and Family Life 35:58 Conclusion and Final Thoughts…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Communicating to Lead: Tactical Advice and Powerhouse Insights from Sally Susman 51:54

for 6 weeks siden51:54

51:54

Have you ever wondered how great communicators drive real change? In this episode of Leave Your Mark, I have the pleasure of interviewing Sally Susman , a powerhouse in the world of communications and leadership whose career journey has taken her through C-level roles at Estee Lauder, American Express, and now as Executive Vice President and Chief Corporate Affairs Officer at Pfizer. We dive deep into her extensive experience and bestselling book 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World.' Sally shares invaluable insights into effective communication, leadership, and nurturing a strong organizational culture. We discuss her crisis communications strategies in navigating through the pandemic, the significance of intentionality and kindness, tackling misinformation, transitioning between industries, and practical ways to tackle these issues while staying true to one's purpose. This episode is an inspiring conversation for those at any career stage, with actionable advice from a renowned leader on personal and professional growth.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Standing Out and Stepping Up: Personal Branding, Strategic Networking, and Effective Delegation with Dave Kerpen 37:28

for 7 weeks siden37:28

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There are certain people who progress at a feverish pace. My friend Dave Kerpen is a serial entrepreneur, New York Times bestselling author, visionary, and man of many, many traits. You could also say he’s a hustler that never stops learning. Fun fact: Dave was one of the only “Twitter friends” that I met in real life early on as my former social media personality, DKNY PR GIRL. I trusted him with my secret, and he was the one that convinced me I should come out from behind the curtain. A friendship began that expanded to include his wife Carrie Kerpen, also a stellar Leave Your Mark guest! I was honored to have Dave write the forward to Leave Your Mark’s paperback edition. This episode is long overdue, but its timing assures that you will get the most out of his long, illustrious career and knowledge! We dive into his signature orange as a unique personal branding trait, how to overcome emotional barriers like fear and control, and so much more. Dave shares his favorite efficiency tools and introduces Apprentice, a platform connecting college students with entrepreneurial opportunities, and his approach to delegation. We also explore his new venture into public service. This episode is brimming with actionable advice on career growth, personal branding, and balancing work and personal life.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Digital Marketing Maverick: How Dina Fierro Challenges the Norm 32:43

for 8 weeks siden32:43

32:43

In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. She has a knack for seeing what’s next and is fearless in making those leaps. That’s something many are too cautious to embrace, especially in today's corporate America, where playing it safe often feels like the more reinforced path. In this episode, Dina shares her career journey and insights on embracing curiosity and risk. One of the things Dina is particularly adept at is building influence within an organization before pitching innovative ideas. She values relationships and understands the importance of having those connections when leading significant change. By spending time with colleagues and stakeholders, she shapes her pitches, making them more aligned with the broader business goals and grounded in real data and consumer insights. The discussion delves into the importance of personal branding, the evolution of consumer engagement through emerging technologies, and the shift towards more immersive and personalized marketing strategies. Tune in to learn from Dina's fearless and forward-thinking career path.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Mastering Media in the Freelance Age with Keyaira Boone 45:29

for 9 weeks siden45:29

45:29

In this episode of Leave Your Mark, I interview Keyaira Boone, an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. She discusses the stigmas and challenges associated with freelance work, practical tips on managing time and finances, and how to navigate the complex dynamics between freelancers and editors. Keyaira also emphasizes the importance of personal branding, staying connected with true friends for mental well-being, and understanding media literacy. This episode provides actionable advice for anyone considering a freelancing career and highlights the resilience and strategic thinking required to succeed in the media industry.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Caught in the Act: Task Masking in the Age of Office Surveillance 9:49

for 10 weeks siden9:49

9:49

In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? I explore how companies can create more meaningful, engaging work environments to counteract these trends.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Expert Strategies for Navigating Workplace Power Dynamics and Managing Up with Melody Wilding 40:21

for 11 weeks siden40:21

40:21

In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares actionable advice on navigating relationships with higher-ups, managing workplace emotions, and strategically advancing your career. We discuss the nuances of 'managing up' for both introverts and extroverts and highlight the importance of proactive career management. Melody also introduces the concept of 'sensitive strivers,' explaining how to turn sensitivity into a workplace strength.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Poppi Soda's Influencer Marketing Controversy: Bold Move or Misstep? 15:38

for 12 weeks siden15:38

15:38

In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns over sustainability and execution. Tune in to hear my strong take on influencer marketing, the founder apology, and why I believe Poppi will ultimately be just fine. Plus, get my insights on the importance of brands being bold and creative in their marketing efforts. 00:26 The Poppi Soda Brand Controversy 00:49 Backstory and Marketing Stunt Breakdown 02:01 Backlash and Core Customer Alienation 03:07 Environmental Concerns and Execution Issues 03:51 Founder and Company Response 05:05 Broader Implications of Influencer Marketing 05:37 Host's Perspective on the Controversy 09:10 Final Thoughts and Marketing Insights 11:27 Conclusion and Call to Action…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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New Evidence Sheds Light on 'It Ends With Us' Marketing Fail 14:01

for 13 weeks siden14:01

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Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidence that shifts the focus of responsibility away from Sony. I also share actionable marketing tips to avoid such pitfalls in the future, emphasizing sensitivity and stakeholder inclusion. Tune in to learn valuable lessons on responsible and effective marketing.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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The Office Elite: The Unspoken Rules of Hybrid Hierarchy 7:46

for 14 weeks siden7:46

7:46

In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touching on issues of fairness, transparency, and potential workplace tension.…

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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Perform Like a Pro: Mental Health Hacks for High Achievers 13:05

for 15 weeks siden13:05

13:05

In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders addressing burnout. I provide essential tips for high performers, such as prioritizing tasks with the 80/20 rule. I also offer actionable advice for employers and leaders on modeling healthy behaviors, promoting work-life balance, spotting burnout, and fostering a culture of psychological safety.…

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