Content And Conversation: Organic Growth Insights From Siege Media podcast

Content and Conversation: Organic Growth Insights from Siege Media

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The Agile Brand with Greg Kihlström®

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#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

for 7 dager siden28:52

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28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Content and Conversation: Organic Growth Insights from Siege Media

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Using the techniques that have helped cement $148,646,000 in yearly traffic value for their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, digital PR, user experience and more.

94 episoder

#Business #Marketing #Siege Media #Contentmarketing #Linkbuilding #SEO #Digitalpr

Content and Conversation: Organic Growth Insights from Siege Media

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updated for 5 dager siden

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94 episoder

#Business #Marketing #Siege Media #Contentmarketing #Linkbuilding #SEO #Digitalpr

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Content and Conversation: Organic Growth Insights from Siege Media

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Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO 50:56

for 5 dager siden50:56

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Ross sits down with Andrew Warden, CMO of Semrush, for a behind-the-scenes look at how the company has scaled past a billion-dollar valuation through brand innovation, performance marketing, and fearless experimentation. Andrew unpacks how he’s built and structured Semrush’s powerhouse marketing team, why they favor in-house execution over agencies, and how data science and AI are reshaping modern marketing ops. From viral hits like “Be Like Gaby” and “CEO Kiddos," this episode highlights what works—and what doesn’t—when building a global brand. 00:00 – Intro & Nick Eubanks M&A Stories 02:00 – Building the Semrush Marketing Team Structure 04:00 – Why In-House Creative Wins Over Agencies 06:00 – Brand, Digital, and Owned Media: Org Design Explained 08:00 – The Role of Data Science & Marketing Ops at Scale 10:00 – AI Ops: Automating for Speed, Not Just Hype 13:00 – Enterprise vs. SMB: Maintaining Brand Balance 16:00 – Big Wins: “Be Like Gaby” and User-Driven Campaigns 18:00 – When Humor Doesn’t Convert: Learning from the “CEO Kiddos” Flop 21:00 – Why Failure Is Part of the Process at Semrush 24:00 – Scaling Content: Growing the SEO Team from 4 to 40+ 26:00 – Localization: What Works, What Doesn’t 29:00 – Brand vs. Performance: How to Actually Measure Impact 33:00 – Traffic Down, Revenue Up: Moving Beyond Vanity Metrics 36:00 – What SEOs Should Actually Be Goal-ed On 39:00 – AI and Search: The Real Impact on Marketers 41:00 – Semrush’s AI Toolkit & ContentShake Overview 44:00 – The Most Underrated Features in Semrush 47:00 – Prompt Engineering & Early AI Adoption Lessons 48:00 – Conference Announcements & What’s Next for Semrush ContentShake: https://www.semrush.com/apps/contentshake/ Impress your boss commercial: https://www.youtube.com/watch?v=CNCR5XBEM5c Semrush’s most popular campaign: https://www.youtube.com/watch?v=GRHG5CjsPvo Andrew Warden on LinkedIn: https://www.linkedin.com/in/andrewwardenSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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From Content Engine to Freedom Engine w/ Chris Walker 49:01

for 12 dager siden49:01

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Chris Walker (CEO of Passetto) joins Ross to talk about personal transformation, scaling through delegation, and why most entrepreneurs are chasing the wrong kind of freedom. Chris shares insights from his month-long sabbatical, including frameworks for creating true independence—beyond just financial freedom—and lessons learned about leadership, agency structure, and internal alignment. Ross and Chris also unpack strategies for delegation, avoiding burnout, client selection, the evolving role of SEO, and how B2B companies should rethink go-to-market in a post-ChatGPT world. 00:00 – Welcome Chris Walker & “The Collision of Worlds” 00:51 – Why Bigger Doesn’t Mean Better (And Why Chris Took a Month Off) 02:05 – The Real Test: Can Your Business Run Without You? 03:09 – 10 Types of Freedom (Beyond Just Financial) 06:01 – Time, Social, Creative, Mission, Health & More 09:10 – Letting Go of the Clients That Drain You 13:07 – Freedom Through Delegation: Fake vs Real 15:05 – Why Firing Someone Might Set Them Free 17:20 – Rethinking Wealth: Why 2x More Money Won’t Make You Happy 20:00 – Breaking Mental Loops Around Growth, Suffering, and “Success” 22:50 – Why Resistance Means You’re Out of Alignment 26:00 – Layoffs, Misalignment, and Making the Hard Call 29:00 – A New Agency Playbook: 10 People, $10M 31:32 – Delegation as a Superpower (And Trap) 34:20 – Hiring Without Job Descriptions 37:00 – How Top Talent Finds You (Not the Other Way Around) 39:01 – From Fake Delegation to Freedom Frameworks 41:00 – Pattern-Matching LinkedIn Content for Real ICP Impact 43:13 – SEO Today: Outdated, Unpersonalized & Being Replaced 46:50 – Why ChatGPT over Google for User Intent 48:10 – The Case for Diversified GTM (and SEO’s Narrow Role) 50:00 – Reframing Search: It’s Not Just Google Anymore 52:20 – Personal Holdings Companies & Managing Partners 54:00 – Why Resume-Perfect Execs Often Underperform 56:00 – Agency Scale: Founder as Visionary, Not CEO 59:00 – Building the Business That Serves Your Life Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Chris’s Company, Passetto: https://www.passetto.com Siege Media: https://www.siegemedia.com Subscribe for weekly episodes: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Follow Ross on Twitter: https://twitter.com/rosshudgens Follow Siege Media on Twitter: https://twitter.com/siegemedia Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketingSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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The SEO Behind Zillow’s 1 Billion‬‭ Visits/Year w/ Kristan Bauer‬‭ 43:14

for 20 dager siden43:14

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Kristan Bauer returns for a deep dive into the technical and organizational SEO strategies that helped Zillow grow to nearly 2 billion annual visits. She shares tactical insights on enterprise SEO at scale, including testing frameworks, internal collaboration, indexing strategies, and what it takes to lead with executive presence in a high-stakes environment. Ross and Kristan also unpack the challenges of long-tail targeting, structuring an SEO team for success, and how to know when it’s time to build your own SEO testing platform. 00:00 – Welcome Back Kristan & The Zillow SEO Journey 00:34 – From Agency to Zillow: What Made Zillow’s Traffic Explode 01:09 – How Zillow Reached Nearly 2 Billion Visits/Year 03:23 – The Hidden SEO Power of Off-Market Listings 04:23 – Internal Linking Tactics to Boost Indexing 06:52 – Long-Tail Dynamic Pages from Listing Descriptions 08:44 – Managing Page Quality in Long-Tail SEO 10:21 – When & Why Zillow Invested in an SEO Testing Platform 12:09 – How SEO Was Structured at Zillow (and Why It Worked) 13:58 – Quarterly Planning + Executive-Level SEO Visibility 15:05 – One-on-One Collaboration With Other Channel Leads 17:10 – Building a Culture of Shared Ownership Around SEO 18:56 – Risk Management via SEO Testing Platforms 20:39 – Why Testing Is a Must at Enterprise Scale 22:51 – How Zillow Prioritized Smart Resource Allocation 24:41 – How to Know When It’s Time to Build a Platform 26:41 – Structuring SEO Inside Product vs. Marketing 30:06 – How Cross-Team SEO Works at the Enterprise Level 32:21 – Building Executive Presence & Communicating Up 34:05 – Wins, Challenges & Transparent SEO Reporting 36:00 – SEO Summits with Airbnb, Yelp, TripAdvisor & More 41:00 – Final Lessons: Communication, Creativity & Big Rocks Kristan’s Website: https://www.kristanbauer.com Kristan on LinkedIn: https://www.linkedin.com/in/kristandauble Our Previous Episode on Enterprise Real Estate SEO: https://www.siegemedia.com/conversation/kristan-bauer Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Is Technical SEO Dying? + What to Do Instead w/ Eli Schwartz 48:07

for 27 dager siden48:07

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Ross welcomes Eli Schwartz, author of Product-Led SEO , to unpack the evolving role of SEO in a world shaped by AI, shifting perceptions, and organizational challenges. Eli dives into why SEO is being deprioritized, what companies are getting wrong, and how product-led SEO is the path forward. They cover layoffs, agency churn, the role of growth teams, and why most companies shouldn’t do SEO at all. Show Notes: 00:00 Welcome Back Eli & The Current Pulse on Search 00:53 Marketing Layoffs & Volatility in SEO 02:31 Why SEO Struggles to Defend Its Value 05:49 AI Search vs Traditional SEO — What Actually Changes? 07:58 Are We Just Rebranding SEO? 09:27 Visibility, Links & Human-Like Search Engines 12:50 The Problem With “AI SEO” Hype 14:45 Why Edge Case SEO Will Die Fast 18:19 Why “Technical SEO” Isn’t a Moat Anymore 22:06 The AI Content Misstep: Spam at Scale 24:27 The New SEO: Blending Human + AI + Product 28:11 Your Product Has to Be Good Now — Period 29:20 Revisiting the Book: What Eli Would Update 30:20 The Spicy Take: Most Companies Shouldn’t Do SEO 35:03 How to Evaluate if SEO is Right for You 38:45 The “Tax Preparer” Problem With Agencies 41:06 If You’ve Fired 3 SEO Agencies… It’s You 43:20 The SEO Funnel Needs the Right Org Buy-In 46:01 Growth & Product Titles Are the Key 47:28 The Sales Enablement Side of SEO 50:30 Content Strategy vs Keyword Volume Obsession 51:40 The Non-Apocalypse of AI 55:04 The Real AI Shift Will Be Gradual 56:01 How to Actually Execute Product SEO 59:49 Final Thoughts & Where to Follow Eli Show Links: Eli’s Newsletter: https://www.productledseo.com/ Eli’s Book on Amazon: https://www.amazon.com/dp/B091D572ZL Eli on LinkedIn: https://www.linkedin.com/in/schwartze Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Yes, You Do Need a Bing Strategy w/ Botify’s AJ Ghergich 45:52

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Ross sits down with A.J. Ghergich, VP of Consulting Services at Botify, to unpack enterprise SEO, AI governance, and why SEOs absolutely need a Bing strategy in 2025. A.J. shares the story of how he landed the rare @SEO Twitter handle and what it’s meant for his visibility in the industry. They dive into findings from Botify’s latest AI survey, highlighting the disconnect between perceived AI readiness and real-world implementation challenges. From AI hallucinations and live retrieval limitations to crawl budgets and indexation at scale, this conversation is packed with tactical insights. A.J. also drops a hot take on Bing, explaining why it's now critical for AI visibility—especially in the age of ChatGPT and live search integration. They also explore practical steps marketers can take to better control their brand messaging in AI outputs, and why technical SEO still reigns supreme at the enterprise level. Show Notes: 00:00 – Intro & AJ’s @SEO Twitter Handle Story 02:00 – The Early Twitter Beta and Getting the Handle 04:00 – Value from the @SEO Handle & the Power of Network 06:00 – Botify's AI Survey: 94% Claim AI Readiness? 08:00 – What AI Readiness Really Looks Like 10:00 – Why Governance is the Missing Piece 13:00 – Content Hallucinations, Training Data, and eCommerce Pitfalls 16:30 – Centralizing Brand Messaging for AI 19:00 – Enterprise SEO: Hidden Challenges at Scale 22:00 – Indexation Gaps in Enterprise Sites 24:30 – Crawl Budget, Canonicals & Technical SEO Realities 27:00 – Freshness & Product Page Recency = Revenue 30:00 – AI Overviews, CTR Drops, and the Future of Search 33:00 – Ghost Clicks & Attribution in an AI-Driven World 36:00 – Preparing for Bot-to-Bot Web Traﬃc 39:00 – Are You Ready for ChatGPT Traﬃc? 41:00 – Why You Need a Bing Strategy in 2025 43:00 – How to Push Content into Bing (and ChatGPT) with IndexNow 44:30 – AJ’s Hot Take: Optimize for Humans and AIs 45:00 – Where to Connect with AJ Show Links: AJ on Twitter: https://twitter.com/SEO Botify AI Survey: https://www.botify.com/blog/marketing-leaders-want-to-meet-ai-search-head-on-new-survey-results How Many People Search on Google?: https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use IndexNow: https://www.bing.com/indexnow Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Could This Could Replace Domain Authority? w/ Dr. Pete 44:23

for 6 weeks siden44:23

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Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry. They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates. If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss. Show Notes: 00:00 Introduction & Welcome 01:04 Moz’s Position in a Competitive SEO Landscape 02:52 AI Overviews & the Future of SERPs 07:06 MozCast & Google Update Tracking 12:53 The Role of Brand Authority in SEO 19:09 How SEO Has Shifted Over the Years 24:15 Keyword Research & New Moz Tools 30:56 The Decline of Blog Comments & Online Community Shifts 36:41 SEO Data & Attribution Challenges 41:26 What’s Next for Moz? Resources & Links: Brand Authority vs Domain Authority during a recent update: https://www.linkedin.com/posts/thcapper_i-had-a-theory-from-the-google-leaks-the-activity-7237411717947817985-Nz4V/ Introducing Brand Authority: https://moz.com/blog/introducing-brand-authority Google’s Update History:https://moz.com/google-algorithm-change MozCast:https://moz.com/mozcast MozCon’s on the road in 2025: https://moz.com/blog/mozcon-on-the-road-2025 Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Inside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and Social 49:37

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Ross sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth. Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content. They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry. Show Notes: 00:00 Intro – Meeting in Chiang Mai SEO 00:53 Ahrefs’ Marketing Evolution 06:06 SEO vs. Diversification in Marketing 10:09 The Role of Technical SEO at Ahrefs 12:57 LinkedIn & Social Media Strategy 18:10 Scaling Content & Thought Leadership 22:31 Going Upmarket: Enterprise Marketing at Ahrefs 30:38 The Power of Events & Conferences 32:22 Programmatic SEO & Directory Strategies 40:31 Backlink Trends & The Changing Web 46:55 The Future of Ahrefs Marketing 48:24 Announcing Ahrefs Evolve – West Coast Conference Show Links: Ahrefs: Top Website: https://ahrefs.com/websites Ahrefs: Data & Studies: https://ahrefs.com/blog/category/data-studies/ Ahrefs YouTube: https://www.youtube.com/c/AhrefsCom Tim Soulo’s LinkedIn: https://www.linkedin.com/in/timsouloSubscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Traffic Down, Revenue Up: A Conversation w/ Rand Fishkin 50:57

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Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing. Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR is making a major comeback. He also discusses SparkToro’s growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever. Show Notes: 00:00 Welcome Back, Rand! 01:10 Reflections on Lost and Founder 02:37 The importance of timing and market demand 06:48 Venture Capital and Market Trends 14:34 The Changing Reputation of SEO 19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic 38:46 How to Prioritize Marketing Channels 43:42 The Rise of Digital PR 49:51 The Future of Search and Content Show Links: SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/ SparkTogether 2025 https://sparktoro.com/sparktogether Rand’s Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead 44:06

for 9 weeks siden44:06

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How do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured. Show Notes: 0:00 Background & Why Product Matters 02:47 Landing in Product-Focused Roles 07:43 Top of Funnel vs. Bottom of Funnel 11:01 A Typical Day in a Product-Led SEO Role 16:40 Technical vs. Product Manager SEO 21:47 Should SEO Sit in Marketing or Product? 26:32 UX & User Research Resources 30:47 A/B Testing for Better User Journeys 39:37 Tools & Tactics for SEO A/B Testing Show Links: NNGroup UserTesting.com SearchPilot Sharanya on LinkedIn Apartments.com related linking example Wirecutter “Mentioned above” example Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

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Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends 35:34

for 10 weeks siden35:34

35:34

In this episode of Content and Conversation , host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO. Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear take on the state of search marketing. Show Notes: 00:00 Introduction 01:03 What’s the best story you have from a webmaster contacting you about their SEO situation? 05:44 What’s the biggest ever news story you’ve had on SE Roundtable in terms of visits? Why? 07:59 How do SEOs most use your website? 14:11 What’s your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush? 18:37 What’s your take on what SEO looks like in five years? 29:53 What is your philosophy of how people should treat Google updates? 33:08 How do you edit your content today? Show Links: Search Engine Roundtable’s most popular article ever : https://www.seroundtable.com/boyfriend-spammed-12909.html 21st anniversary post : https://www.seroundtable.com/21-years-old-38395.html AIO clickthrough data from Glenn Gabe : https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/ Feedly RSS feeder : https://feedly.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Every SEO Should Be Doing This Today w/ Wil Reynolds 51:56

for 11 weeks siden51:56

51:56

In this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becoming more important than ever. Wil shares bold insights on how agencies must adapt, the power of thought leadership over traditional content marketing, and the evolving landscape of SEO. Plus, they cover why collaboration beats competition in today’s digital world. Show Notes: 00:00 Welcome Wil Reynolds, VP Innovation, SEER 01:36 Collaboration Over Competition 04:04 The Rise of Organic Social vs. Traditional SEO 10:53 Content Marketing vs. Journalism 15:17 AI, Automation & the Future of Marketing 28:22 The Changing Role of Link Building 38:14 The Urgency to Adapt: AI’s Impact on Agencies 46:36 Final Thoughts & Where to Find Wil Show Links: Wil at Seer: https://www.seerinteractive.com/wil-reynolds Will on LinkedIn: https://www.linkedin.com/in/wilreynolds/ Wil on X: https://x.com/wilreynolds Wil on YouTube: https://www.youtube.com/user/wilreynolds Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Cyrus Shepard Disavowed His Entire Site: Here’s What Happened 38:48

for 13 weeks siden38:48

38:48

Join Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape. Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs. Show Notes: 00:00 Welcome Cyrus and brand swag 01:10 The Bold Move: Disavowing Every Inbound Link 02:00 Aftermath: Results of the Disavow Experiment 06:17 When the Disavow Tool Still Matters 08:44 Contrarian Takes & Being ‘Right’ in SEO 09:43 Why Google Wants Real People 14:21 SERP History & Competitive Analysis 20:00 Over‐Optimizing vs. Brand Building Show Links: Zyppy's Disavow Experiment Tom Capper on Brand Authority Ahref’s SERP history feature Cyrus on Bluesky Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
How Sam Parr Mastered Copywriting for a $27M Exit 46:37

for 14 weeks siden46:37

46:37

In the latest episode of Content and Conversation , Sam Parr, founder of The Hustle and host of My First Million , joins Ross to discuss the art and science of great copywriting, building viral content, and scaling content-driven businesses. Sam shares actionable insights into hiring creative talent, writing headlines that convert, and why simplicity is the ultimate sophistication in copywriting. Show Notes: 00:00 Sam Parr’s journey in copywriting and content creation 01:03 Combining Silicon Valley innovation with internet marketing 02:45 The Hustle’s Newsletter Success 06:12 Hiring Creative Talent 10:50 The Power of Copy Work 16:00 Writing Headlines That Sell 29:05 Simplicity in Writing 35:00 AI for Copywriters 44:10 Sam’s Favorite Copywriting Resources Show Links: Copy That copywork course by Sam Parr Inside the Mind of a Newsletter Mogul Try Rosedale To be Great Be Good, Reaptably Hemingway App Warren Buffet word count by Sam Parr Jason Fried’s copywriting - https://www.hey.com/ Headline example from The Hustle Adweek Guide to Copywriting Scott Galloway Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
How Dave Gerhardt Built a B2B Audience of 200,000+ 49:51

for 16 weeks siden49:51

49:51

We speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing. Show Notes: 0:00 Introduction to Dave Gerhardt and Marketing Insights 2:35 The Role of SEO in Modern Marketing 5:10 Content Creation and Personal Workflow 11:14 Building a Community Around Marketing 24:28 Authenticity in LinkedIn Posting 29:00 Podcasting as a Content Strategy 38:43 Building a Paid Community Experience 43:05 The Impact of AI on SEO and Content 47:11 Evolving SEO Roles and Future Strategies Show Links: Dave Gerhardt Exit Five community Knowatoa AI rank monitoring Subscribe today for weekly tips Follow Ross on X Email Ross: ross@siegemedia.com #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
How to Rank on AI Search Engines with Michael Buckbee 43:05

for 24 weeks siden43:05

43:05

We speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services. We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape. We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches. Show Notes: 0:00 Introduction to Michael Buckbee 3:28 Understanding AI Search Rankings 5:52 Strategies for Influencing AI Search Results 7:28 The Future of SEO with AI 13:12 Exploring AI Search Evolution 16:25 The COPE Content Strategy 19:32 Navigating AI Search Services 23:09 The Role of Digital PR 40:03 The Future of AI and SEO Integration 42:48 Conclusion and Next Steps Show Links: Knowatoa: https://knowatoa.com/ Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/ Follow Ross on X: https://twitter.com/RossHudgens Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seopodcast | #contentmarketing #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
How Brian Dean Sold Two SEO Businesses 35:32

for 27 weeks siden35:32

35:32

We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform. Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers. Chapters: 0:00 Intro and Welcome to Brian 1:17 The Origin of Exploding Topics 9:12 Transitioning to SaaS Model 11:13 The Journey to Selling 16:29 Buyer Relationships Matter 18:37 Reflections on SaaS Success 22:36 Finding the Right Co-Founder 27:18 Thoughts on the Future of Search 30:55 Life After Acquisition Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email Follow Brian on Linkedin Exploding Topics The SaaS consultant Brian recommended #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Mastering Content Strategy During Election Season with Emily Campbell-Snidal 13:23

for 30 weeks siden13:23

13:23

This week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season. Show Notes: 0:00 Election Strategies and Content Creation 2:48 Rethinking Content Calendars 4:37 Leveraging Current Events for Engagement 7:21 Updating Existing Content for Relevance 10:04 Navigating Political Topics with Neutrality 12:57 Long-Term Strategy Amidst Short-Term Events Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
The Future of SEO w/ Clearscope's Bernard Huang 59:13

for 33 weeks siden59:13

59:13

Show Notes: 00:00 - Intro 00:40 - Clearscope and the future of SEO 13:08 - What are language models actually good for? 29:10 - Using the data to guide strategy 39:00 - Discussing Reddit and SERPs 49:00 - Is there optimism for the future? Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Lessons from 70 SaaS Content Interviews w/ Jimmy Daly 39:02

for 34 weeks siden39:02

39:02

Show Notes: 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath 03:30: What does high-performance SaaS content look like? 06:48: The importance of knowing your product (Fresh Paint) 10:24: Outstanding content in SaaS 11:16: The advantages of compiling your own data 13:03: Jimmy’s Your Blog Is a Library Not a Publication 21:31: The three best content marketing approaches 24:33: The balance between publishing frequency and SEO 30:19: Missed traits of high-performing freelance writers 37:54: Final tips, tricks, and tactics Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Programmatic SEO w/ Zapier’s Former Lead SEO 49:56

for 41 weeks siden49:56

49:56

Show Notes: 00:05: Welcome, Matt Bowers , SEO Consultant (Zapier and Zillow Alum) 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful? 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches? 22:44: What does an ideal programmatic deployment strategy look like? 26:34: What are the common mistakes in implementing programmatic? 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them? 38:14: What are your thoughts on using AI for those pages versus having a human in the loop? 44:30: Can you share any great examples of successful programmatic SEO? 45:39: Final tips, tricks, and insights from Matt Bowers 48:20: How to connect with Matt Bowers Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Product-Led Digital PR: A Critical Strategy for 2025 19:39

for 43 weeks siden19:39

19:39

Show Notes: 00:00 - Introduction 00:45 - What is Product-Led Digital PR? 4:30 - Why you should choose Product-Led Digital PR 6:37 - A case study with encouraging results 8:30 - Putting your data to work 10:00 - Running surveys 13:00 - How do you make surveys effective? 16:00 - What the future looks like 18:00 - Final Thoughts Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Google’s Algo Leak, AI Overviews & Hreflang’s Future 31:25

for 48 weeks siden31:25

31:25

Show Notes: 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more) 02:15: Overall site authority score 03:05: The impact of clicks on rankings 04:09: Defining Domain Authority 04:49: “Font Size of Terms and Links Matters” 05:26: The “small personal site” specification 08:03: Authors as an explicit ranking feature 09:13: Validity and effectiveness of the disavow tool 10:27: AI Overviews: Initial observations (Read more) 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more) 16:58: The future of hreflang (Read more) 23:17: Why Google is cracking down on “parasite SEO” (Read more) 30:10: Final wrap-up, thoughts, and SEO tips Show Links: Follow Jesse on X Follow Ross on X Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
The Optimal In-House Team Structure 15:35

for 1 year siden15:35

15:35

Show Notes: 0:24: Exploring the optional internal team structure for content marketing 1:18: Why in-house Content Marketing Managers are the most effective 2:59: The role of SEO Managers in driving success (ideally) 4:03: The pitfalls of outsourcing and its impact on quality and bandwidth 5:19: The importance of consistency in brand voice and tone with freelancers 6:50: Ross’ perfect in-house team structure 9:02: The pros and cons of Founder/CEO involvement 11:58: How to navigate the challenges of in-house SEO management 13:35: Closing insights Show Links Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Content Marketing Trends for 2024 16:49

for 1 year siden16:49

16:49

Show Notes: 00:00 - Introduction 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing 2:47: Reports indicate higher success rate for those who invest more per asset 3:24: What we're currently seeing in AI's impact, AI usage up YOY 5:25: Is AI helping or hurting your content? 7:29: Where AI is making the most significant impact 8:46: Unpacking the decline the link building and its implications 10:32: The rise of organic link building 11:42: Interactive content use surges 13:07: Is AI and code development practical? 14:51: Businesses biggest challenge — lead generation Show Links Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
The Future of SEO Jobs w/ Nick LeRoy 37:49

for 1 year siden37:49

37:49

Show Notes: 00:00 - Introduction 01:15 - The SEO Job Market 4:30 - Should we be scared of SGE and AI? 08:00 - Changes in the SEO industry 14:50 - What does the future look like? 16:48 - Thoughts on SGE 20:47 - Would you change anything about your career? 25:00 - How to future proof your job 28:20 - Technical SEOs vs Content SEOs 36:13 - Final Thoughts Show Links: Post your next SEO job on SEOjobs.com with Nick LeRoy Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
How To (Actually) Get SEO Projects Accomplished With Tory Gray 35:07

for 1 year siden35:07

35:07

Show Notes: 00:00: Introduction 01:53: Understanding why problems in SEO occur 07:55: Being a T-shaped marketer 09:10: Ross shares a recent client case study 10:50: Tory shares a recent client case study 13:28: Having critical conversations with clients 15:45: Thematic issues that prevent SEO work 19:54: Useful tips for getting SEO projects done 24:20: Client communication philosophies 27:20: Final thoughts on Ross' Linkedin post 33:43: Conclusion Show Links: Follow Tory's Podcast: Opinionated SEO Opinions Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
All-in on Organic Links: Lessons 18 Months Later 19:19

for 1 year siden19:19

19:19

Show Notes: 00:00: Introduction 00:57: Lessons from BrightonSEO 02:20: Strategies for Link Relevancy 04:00: Lessons from Less Manual Link Building 10:20: How Do Brand and EEAT Signals Impact Links 15:45: Summing It All Up 18:36: Outro Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
How To Do Winning Keyword Research For 2024 23:13

for 2 years siden23:13

23:13

Show Notes: 00:00: Introduction 02:09: Intro to the sheet 3:00: Keyword Research process 4:50: Keyword Difficulty 5:20: Relevancy Score 6:30: Ranking Page URL 9:27: Links 11:45: Page Traffic and Traffic Value 13:05: KOB Score 15:00: SERP Features and Keyword Demand Trends 16:40: Word Count 17:48: Refresh Frequency 19:17: Revised KOB score 20:25: Categorize and Funnel Stage 22:08: Conclusion Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
Insights From 4 Content Marketing Tests 16:36

for 2 years siden16:36

16:36

Show Notes: 00:17: Above the fold best practices 3:46: Siege Media’s sticky navigation case study 6:47: The impact of font size on conversion rate 10:46: The power of updating content Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

Content and Conversation: Organic Growth Insights from Siege Media

1
The Best X Strategies for Executing BOFU Content 21:05

for 2 years siden21:05

21:05

Show Notes: 00:30: BOFU benefits in SaaS 00:55: Why “Best X” roundups are necessary 2:45: BOFU content best practices 5:41: How to counter legal ramifications 7:21: The importance of updates 9:01: Alternative and “vs” page strategies 11:09: When landing pages make sense 12:14: How internal linking fits in 12:14: HubSpot example 14:05: PandaDoc example 15:38: Addressing the fear of retaliation 17:06: Executing BOFU as a brand new website Show Links: Follow Drew on Twitter Follow Ross on Twitter Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…

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