Trades Secrets: Contractor Marketing podcast

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Innhold levert av Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Devon Hayes & Amanda Joyce, Devon Hayes, and Amanda Joyce eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Trades Secrets: Contractor Marketing

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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.

55 episoder

#Devon Hayes & Amanda Joyce #Amanda Joyce #Devon Hayes #Tech #Higher Education #Business #Podcasting Education #Marketing #Trade Secrets

Trades Secrets: Contractor Marketing

updated for ca. et år siden

Del

Serier hjem•Feed

55 episoder

#Devon Hayes & Amanda Joyce #Amanda Joyce #Devon Hayes #Tech #Higher Education #Business #Podcasting Education #Marketing #Trade Secrets

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AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing 34:13

for 6 weeks siden34:13

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34:13

In this episode of Trades Secrets, we explore how Answer Engine Optimization (AEO) is revolutionizing contractor marketing. Learn how AEO can help trade professionals optimize answers to customer questions and dominate local search rankings. We dive deep into actionable strategies to maximize local leads, leveraging AEO to position your business as the trusted authority in your market. “If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads.” – Episode Highlight Episode Highlights: What is AEO, and why is it critical for trades professionals? How to leverage long-tail keywords and voice search for local visibility Creating AEO-friendly content that answers customer questions effectively Practical strategies for embedding videos to boost engagement The importance of transparency in pricing to build customer trust Why unique, non-AI content is key to standing out in search results Real-world examples of AEO success in contractor marketing The difference between SEO and AEO Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Facebook X Inst agram (Elevation Digital Marketing) Instagram (Trades Secrets) LinkedIn At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing 46:00

for 12 weeks siden46:00

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In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025. “People don’t realize YouTube is the world’s 2nd largest search engine” - Carl Kwan (a quote from today’s episode) Episode Highlights: Video Marketers vs Videographers 4 types of videos to create in 2025: Business Introduction Video FAQ Videos Introduce Services Testimonial Videos Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: Facebook X Instagram (Elevation Digital Marketing) Instagram (Trades Secrets) LinkedIn At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 52 - 10 Tips for Contractor Marketing 23:45

for 35 weeks siden23:45

23:45

In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more about effective marketing practices, this is the episode you’ve been waiting for. Episode Highlights: TIP #1: Get your house in order before you do anything. TIP #2: Track everything (including acquisition channels) TIP #3: Invest in a quality website. TIP #4: Google Business Profile (GBP) is the most important social profile you’ll ever own. TIP #5: Consider Google Local Service Ads - Test this option if available in your area. TIP #6: Images and video are key to telling your brand story. TIP #7: Build a brand! TIP #8: Don’t go cheap on website hosting. TIP #9: Choose your primary service and optimize for that service. TIP #10: Identify the goals of your marketing efforts. Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 51 - Light Em' Up Website Roast 24:24

for 37 weeks siden24:24

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In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement pointed out with our explanation of why you should avoid them. This episode is perfect for business owners curious as to how they can improve their website and anyone who found “The Roast of Tom Brady” funny. Episode Highlights: The importance of strong headlines and clear communication of the company's services. There is a need for "meaty" content rather than thin content that doesn't provide value to visitors or search engines. The placement and effectiveness of call-to-action buttons are analyzed, with suggestions for improvement. Internal linking is valuable throughout the website's content. Insights on how to better showcase a company's unique selling points on the homepage. And so much more! Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 50 - The Google Leak: Sandboxin' Son of a 41:32

for 39 weeks siden41:32

41:32

Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is a must-watch for any contractor looking to gain insight and knowledge of the Google leak and wanting to capitalize on this valuable information! Episode Highlights: The leak confirms that Google uses users' past 13 months of click behavior (called "Nav Boost") to determine search rankings for navigational queries. Google tracks users' entire clickstream data, including clicks from social media, emails, and other sources leading to a website. Toxic backlinks, especially those with spammy anchor text, can negatively impact a website's ranking. Every page title on a website has a site-wide ranking implication, not just for that specific page. The past 20 revisions or updates made to a website also factor into its overall ranking. Google sandboxes new websites for around 30 days, leading to an initial dip in organic traffic. Running paid advertising (PPC) campaigns can help improve organic rankings, as confirmed by the leak. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your ma Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon 30:37

for 44 weeks siden30:37

30:37

Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server where your website is hosted and stored DNS - Domain Name System, which translates domain names (like mywebsite.com) into IP addresses so browsers can find your website CDN - Content Delivery Network, a distributed network of servers that can deliver website content (like images, videos, CSS) faster Google Analytics 4 - A free Google tool that provides data on how users interact with your website Google Tag Manager (GTM) - A tool to manage website tags (like Google Analytics, Facebook Pixel, etc.) in one central location SERPS - Search Engine Results Page Domain vs URL - A domain name is a human-friendly text form of the IP address. URL is a string that represents the complete web address of any web page Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 48 - Top 5 Episodes of 2023 15:41

for 46 weeks siden15:41

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Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most are still applicable in 2024! Episode Highlights: 5) Episode #8 - "Marketing During a Recession" - Discussed strategies for prioritizing marketing spend and tightening belts during an economic downturn. 4) Episode #35 - "2024 Marketing Plan: Why Now is the Time to Get Your Sh*t Together (Part 2)" - Dove into the tactical implementation of an annual marketing plan. 3) Episode #43 - "Lessons Learned and Scaling a Successful Roofing Company with Erica Smith" - Featured an interview with a successful roofing company owner sharing her experiences and advice. 2) Episode #3 - "Consistency is Key in Marketing" - Emphasized the importance of consistent branding, contact info, and ongoing communications for building trust and visibility. 1) Episode #9 - "What is Your Marketing ROI?" - Provided tips and tools for measuring the business impact and return on investment from SEO campaigns. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 47 - Why Google Ads is Risky Business 29:21

for 48 weeks siden29:21

29:21

Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requires a significant investment of time and resources for testing and optimization before seeing results. A single click on a Google Ad can cost contractors tens of dollars, even if the lead doesn't convert. Relying solely on Google Ads while neglecting organic SEO strategies can lead to an over-dependence on paid advertising. Google Local Services ads may be a more cost-effective alternative, as contractors only pay for legitimate leads or calls. The effectiveness of Google Ads can vary greatly depending on the contractor's industry and the buyer's journey. A balanced approach, combining SEO and targeted advertising, may be the most effective long-term strategy. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 46 - Why SEO Proposals Are Apples to Oranges 27:39

for 50 weeks siden27:39

27:39

Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you understand exactly what’s included. Higher pricing often reflects more comprehensive services, not unnecessary “fluff.” The right digital marketing partner for you depends on your business’ specific goals and needs. Episode Highlights: Is keyword research included? Is it for just one focus keyword or a full strategy? How long will it take to see results? Do they allow time upfront for discovery and foundational setup? How are leads defined and reported? Are they inflated numbers or cleaned of spam and irrelevant contacts? Will I have a dedicated account manager? Or do they switch account managers frequently? To what extent do they provide website management services? Where's the line between SEO and web design needs? Ask for referrals, especially from clients in your industry to gauge real results. Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 45 - The State of Search (2024) 32:47

for 52 weeks siden32:47

32:47

Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable insights you can implement right away. Learn how to maximize your company’s SEO strategy and get the phones ringing with qualified leads! Episode Highlights: How the SEO landscape is changing in 2024 Impact of Google's algorithm update Dealing with AI-generated content The emergence of new formats like featured snippets and AI-generated search experiences Continued importance of high-quality images and video Higher ad costs expected around elections Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 44 - I Saw It On Social 26:38

for 1 year siden26:38

26:38

Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and advice based on our experience working with contractors to help optimize your marketing strategy. If you want real-world guidance to elevate your business in 2024, tune in to get actionable marketing insights you can implement right away. Learn how to maximize your marketing dollars and get the phones ringing with qualified leads! Episode Highlights: Setting expectations for your ads Earned vs paid media Quality over quantity with backlinks Tailoring your social media approach GLSA advertisements Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith 25:27

for 1 year siden25:27

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In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own company, The Roofing Revolution. We dive into the strategic decisions Erika made around controlled growth, cash flow management, business development, and providing personalized service. She also gives tips for starting your own roofing business. If you're looking to grow your company in 2024 through relationships rather than relying only on digital tactics alone, this value-packed episode is one you won't want to miss! Episode Highlights: In the first year of her business, Roofing Revolution, Erika hit $500K in revenue Keys to Erika's success Her approach centers around reliable service, communication, underpromising, and overdelivering Erika offers a personalized, authentic touch not just automated marketing tactics And so much more! Connect with Erika Smith: LinkedIn - https://www.linkedin.com/in/erika-smith-84418a12/ Text - (720)-427-9555 Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here: https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1As Find out how we can help you grow your business: https://elevmarketing.com/ Read about the latest in the field: https://elevmarketing.com/blog/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 42 - 2024 Marketing Musts for Plumbers 14:03

for 1 year siden14:03

14:03

Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Guaranteed Ads to drive calls. If you want to increase your credibility, stand out from competitors, and fill your sales pipeline in the new year, you don’t want to miss this episode. Tune in now to make 2024 your most profitable year yet with these must-have digital marketing plays for your plumbing business! Episode Highlights: Optimize your Google Business Profile Create an explainer/service video Launch a review campaign Become Google Guaranteed Run Google Guaranteed Ads Find out how we can help you grow your business: https://elevmarketing.com/ Connect with us on social media: https://www.facebook.com/elevmarketing https://twitter.com/elevation_mktg https://www.instagram.com/elevationdigitalmarketing/ https://www.instagram.com/tradessecrets/ https://www.linkedin.com/company/elevation-marketing-company/ At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 41 - Building Blocks of Branding with Britt Sawyer 35:37

for 1 year siden35:37

35:37

In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlock the impact of storytelling in marketing, from creating emotional connections to embracing vulnerability. Key Storytelling Aspects: Explore emotional resonance, visuals, customer stories, and more. How-To Guide: Master the storytelling process, from exposition to conclusion. Join us with special guest Britt Sawyer for valuable insights into contractor marketing. Subscribe for industry-changing tips! #ContractorMarketing #Branding #StorytellingMarketing Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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Episode 40 - Should I Do SEO for my Plumbing Company? 14:40

for 1 year siden14:40

14:40

In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-changer for your business, and when it might not be the optimal route. Next, fast forward to the upcoming year with "2024 Marketing Musts for Plumbers." Discover the actionable steps to enhance your Google Business Profile, harness the power of video marketing, launch a compelling reviews campaign, tap into the potential of email marketing, and secure your business with Google Guaranteed and strategic ad campaigns. Drawing from comprehensive research and insights from Ahrefs, we explore a wealth of strategies tailored specifically for plumbing companies. Uncover the nuances of SEO, proven marketing strategies, website upgrades, social media growth tactics, and the impact of content marketing. In addition to these expert insights, we provide a detailed breakdown of the top three blog topics that could set your plumbing business apart. From maximizing visibility through SEO strategies tailored for plumbing businesses to leveraging PPC for accelerated growth and elevating your brand through strategic content marketing, we cover it all. Lastly, for plumbing entrepreneurs eyeing a revenue sweet spot between $2M and $5M, we present a strategic breakdown of marketing investment priorities. Discover the recommended order of importance, from local SEO dominance and website optimization to CRM systems, online reviews, targeted digital advertising, content marketing, and more. Tune in to gain a comprehensive understanding of how to navigate the dynamic landscape of plumbing business marketing, seize opportunities in 2024, and carve out a strong, competitive edge in the industry. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.…

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