Show notes are at https://stevelitchfield.com/sshow/chat.html
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Episode 28: Scott Norton, Sir Kensington's
M4A•Episoder hjem
Manage episode 293118448 series 2929670
Innhold levert av 52 Founders and Crissy Costa. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 52 Founders and Crissy Costa eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, you’ll hear about: -Critical advice on how to bring new products to market, and how to find your ideal customer -Why business is fundamentally creative versus competitive -The strategy and decision making process as to why Sir Kensington’s is headquartered in New York City -How Scott’s childhood growing up in the Bay area influenced his idea of entrepreneurship -How living in Japan shaped Scott’s thinking on Sir Kensington’s flavor profiles, brand marketing, packaging, and manufacturing (kaizen!) -Who “Sir Kensington” is, and how the company went about creating this eccentric character to represent the brand Be sure to catch the end of the episode, where Scott shares which Sir Kensington’s product is his favorite, in addition to the NYC startup he loves and who he most would want to interview.
…
continue reading
52 episoder
M4A•Episoder hjem
Manage episode 293118448 series 2929670
Innhold levert av 52 Founders and Crissy Costa. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 52 Founders and Crissy Costa eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, you’ll hear about: -Critical advice on how to bring new products to market, and how to find your ideal customer -Why business is fundamentally creative versus competitive -The strategy and decision making process as to why Sir Kensington’s is headquartered in New York City -How Scott’s childhood growing up in the Bay area influenced his idea of entrepreneurship -How living in Japan shaped Scott’s thinking on Sir Kensington’s flavor profiles, brand marketing, packaging, and manufacturing (kaizen!) -Who “Sir Kensington” is, and how the company went about creating this eccentric character to represent the brand Be sure to catch the end of the episode, where Scott shares which Sir Kensington’s product is his favorite, in addition to the NYC startup he loves and who he most would want to interview.
…
continue reading
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