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3 Shifts Edition (Mar 7 2025): 25% tariffs on Canada & Mexico, The body blow to federal consulting, Google’s crackdown on search manipulation
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Hi everyone – welcome to your 3 Shifts Edition [AI-generated audio version].
First, Trump’s 25% tariffs on North American allies have taken effect – at least for the 62% of the imports from Canada and 50% of the imports from Mexico that remain exposed after the recent amendments. Canada has fired back with tariffs on $30B CAD worth of US goods, and Mexico is expected to announce its own countermeasures on Sunday.
Next, federal consulting firms are facing a crisis, with the Trump administration’s cost-cutting spree targeting billions in contracts. Big names like Deloitte, Accenture, and Booz Allen are seeing projects axed, and consultants on the bench are wondering if they’ll see a pink slip next.
Finally, Google is cracking down on search manipulation, including low-quality content and SEO gaming. Media companies that leaned into coupon links and product reviews are watching their traffic plummet, as Google doubles down on "real" content.
Enjoy the read – and if you’re in Canada, we still love Canadians over here.
– Tam
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