He raised $275M in the last 3 years. His 'boring' B2B startup is now a $1B unicorn. | Andrew Butt, Founder of Enable

A Product Market Fit Show | Startups & Founders

Andrew is the founder/CEO of Enable. And he is riding a rocket ship:
2020: $17M Series A
2021: $45M Series B
2022: $94M Series C
A few months ago he raised $120M at a $1B valuation.
But it took him five years from the time he started Enable in 2015 until he was able to raise his first round in 2020.
Andrew was running a profitable development shop as he built the first version of Enable. He often had to chase down customers so he could make the next payroll. He had to balance serving existing customers while building an entirely new startup. Ultimately, he had to move to SF to raise a round and accelerate growth.
We go through the details of how Andrew turned a 'boring' enterprise software company from the UK into one of America's hottest new unicorns.

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1. He raised $275M in the last 3 years. His 'boring' B2B startup is now a $1B unicorn. | Andrew Butt, Founder of Enable (00:00:00)

2. The Story of Enable (00:01:32)

3. WTF are Rebates? (00:05:50)

4. The Difference Between UK and The Valley (00:11:57)

5. Shifting from services to product (00:15:45)

6. Delivering insane ROI (00:23:37)

7. Balancing SaaS and Services Businesses (00:26:52)

8. Raising a Series A (00:31:11)

9. Finding True PMF (00:38:24)

10. One Piece of Advice (00:39:52)