Crafting the Perfect Brand Voice with Lucy Samuel of Alle

Above The Fold

In this episode, we chat with Lucy Samuel, a copywriter and brand voice expert who has lent her creative touch to some of your favorite brands, including The Bouqs, TomboyX, Hedley & Bennett and today Alle (your favorite aesthetics platform. iykyk ;)). With a background in stand-up comedy and CX, Lucy shares how her journey has shaped her ability to craft authentic, engaging content that resonates with customers.

We explore the power of humor in branding, the importance of cohesive messaging across all touchpoints, and how great copy can elevate the customer experience. Whether you’re building a brand voice from scratch or refining your messaging, Lucy’s insights will inspire you to think differently about how your brand connects with its audience.

[2:30 - 8:00] Transition from CX to Copywriting

[8:00 - 15:00] The Role of Humor in Copywriting

[15:00 - 20:00] Case Studies: Writing for The Bouqs, TomboyX, and Hedley & Bennett

[20:00 - 25:00] Building a Brand Voice

[25:00 - 30:00] How Good Copy Shapes Customer Experience

Tune in to hear how Lucy bridges creativity and strategy to help brands stand out and leave a lasting impression!

Want to learn more about Lucy and get in touch? Hit the link below!

Lucy Samuel Linkedin

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