Leveraging Meta's Algorithm

Accelerate Your Business Growth

Welcome to "Accelerate Your Business Growth," where we bring you insightful conversations with industry experts to help your business thrive. In this episode, our host Diane Helbig sits down with Robert Brill, CEO of Brill Media, a digital advertising agency focused on scalable business growth. Robert shares his expertise on targeting specific audiences for advertising on Meta, emphasizing the power of machine learning and the changing landscape of digital advertising in 2024. From the importance of strategy and communication to the nuances of creative testing, this episode delves into practical and actionable insights to help businesses navigate the complexities of online advertising. Tune in as we explore the keys to effective advertising and strategies for small businesses to compete in the digital marketplace.

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Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Building a Foundation for Business Success: "What's actually realistic is I can guarantee you're getting the best data targeting technology and really smart senior people working on your business who will contextualize information for you, give you the reasons why things are happening."

— Robert Brill 00:07:30

Viral Topic: Strategic Advertising

Quote: "You don't just run advertising willy nilly. You don't say, hey. I heard TikTok is cool. Let's run TikTok ads. What you say is, where do you want to go in 6 months, 12 months, 5 years from now?"

— Robert Brill 00:08:48

Learn more about your ad choices. Visit megaphone.fm/adchoices