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How Election Years Impact Digital Marketing
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Remember the 2016 and 2020 elections? Other than the political ramifications, there were huge shifts in the online marketing world too. As a result, election years have become minefields to navigate ever since.
Caleb and Dakota talk about what those shifts could look like in 2024 as we enter the new election cycle, what they're already seeing in ad accounts, and best practices to make sure you don't get penalized.
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