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The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam

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Manage episode 356798807 series 3292720
Innhold levert av AlikeAudience. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av AlikeAudience eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Challenges and changes in the AdTech industry and digital advertising media industry in 2023
  • The emergence of new consumer touchpoints
  • Changes in consumer behavior post-pandemic
  • The importance of audience behavior in driving media planning and data strategy
  • Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
  • The importance of data collaboration as a way to overcome potential blind spots in data strategy

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoder

Artwork
iconDel
 
Manage episode 356798807 series 3292720
Innhold levert av AlikeAudience. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av AlikeAudience eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Challenges and changes in the AdTech industry and digital advertising media industry in 2023
  • The emergence of new consumer touchpoints
  • Changes in consumer behavior post-pandemic
  • The importance of audience behavior in driving media planning and data strategy
  • Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
  • The importance of data collaboration as a way to overcome potential blind spots in data strategy

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience
  continue reading

16 episoder

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