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The Big Goal-Setting Mistake Most Agencies Make
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In this episode of the Agency Builders Podcast, host Logan Lyles is joined by co-hosts Cassie Shea, Jay Owen, and Tyler Pigott to discuss various aspects of running an agency. They explore agency advice regarding partner programs, the importance of differentiation, and the Entrepreneurial Operating System (EOS). The conversation also delves into effective goal-setting strategies, emphasizing the need for a structured approach to achieve business objectives. The hosts share insights from their experiences and encourage listeners to engage with the agency builders community.
Agency Advice: How should agencies evaluate partner programs to join?
Digging Into the Data: How often are agencies running on EOS?
Conversations from the Community: If you haven't read Traction by Gino Wickman, what are you waiting for?!
Takeaways
- Agencies should focus on differentiation beyond just reselling for commission.
- Understanding the win-win in partnerships is crucial for success.
- Having a system to measure progress is essential for any agency.
- Breaking down goals into smaller, manageable tasks can enhance productivity.
- Profitability should be prioritized over top-line revenue growth.
- Strategic partnerships should align with the customer journey.
- Regularly reviewing numbers can lead to better business decisions.
- Setting clear, specific, and measurable goals is vital for traction.
- Incorporating AI into agency operations is becoming increasingly important.
- Community engagement can provide valuable insights and support for agency builders.
Connect with the co-hosts of Agency Builders:
Love this content & want to connect with the community?
- Join us for the Annual Agency Builders Retreat (March 26-28th, St Augustine, FL)
- Send a LinkedIn message to Logan to get your invite to the invite-only Agency Builders Community
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- Check out our friends at VideoScale. Use promo code BUILDERS to get 10% off your first month!
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