Overprioritizing Your Business, Setting Boundaries, and Finding Balance with Carlos Hidalgo

Agency Journey

“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.”

Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved".

But he's also a man with a dramatic story of putting his business ahead of his other life priorities—and learning some very hard lessons from that.

This episode of Agency Journey will be a perfect reality check for agency owners, and an opportunity to re-assess the importance you should put on your agency relative to the current stage of your life journey.

It will be especially relevant if you're balancing being a business owner with being a spouse, a parent, and a person driven by faith.

Episode Insights:

💡 The pivotal moments that reshaped Carlos's perspective on work-life balance and led him to reassess his priorities—including stepping down from one of his previous agencies.

💡 Practical wisdom on setting non-negotiable boundaries, prioritizing well-being, and staying true to your business ethos.

💡 Specific practices and habits Carlos introduced with his wife and himself to build a balanced and fulfilling life as an agency owner.

💡 The virtues of being selective about what you're willing to invest yourself in, and how much.

Resourced Mentioned:

📚 Digital Exhaust

📚 The UnAmerican Dream by Carlos Hidalgo (book)

📚 Carlos' LinkedIn

🛠️ AI tools: Otter, ChatGPT, Jasper

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