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Gen AI in Marketing: Trends and Challenges in Southeast Asia

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Manage episode 435372343 series 3503348
Innhold levert av HT Smartcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av HT Smartcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the latest episode of AI Rising, hosts Leslie D'Monte and Jayanth N Kolla are joined by Srinivas Gattamneni (Srini), CEO of ADA, a global data and AI company headquartered in Kuala Lumpur, Malaysia. The episode dives deep into how AI and Generative AI are revolutionizing digital marketing, with Srini sharing insights on funnel management, content automation, and personalized advertising.

The conversation further explores how companies are approaching AI adoption, with Srini emphasizing the importance of foundational platform readiness and data preparedness. Additionally, he provides a comprehensive overview of the AI landscape in Southeast Asia, drawing parallels to the Indian market while noting the unique challenges posed by fragmented government structures, regulations, and cross-border complexities.

Tune in for an engaging discussion on the latest in AI, digital marketing, and the evolving landscape of Generative AI!

  continue reading

45 episoder

Artwork
iconDel
 
Manage episode 435372343 series 3503348
Innhold levert av HT Smartcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av HT Smartcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In the latest episode of AI Rising, hosts Leslie D'Monte and Jayanth N Kolla are joined by Srinivas Gattamneni (Srini), CEO of ADA, a global data and AI company headquartered in Kuala Lumpur, Malaysia. The episode dives deep into how AI and Generative AI are revolutionizing digital marketing, with Srini sharing insights on funnel management, content automation, and personalized advertising.

The conversation further explores how companies are approaching AI adoption, with Srini emphasizing the importance of foundational platform readiness and data preparedness. Additionally, he provides a comprehensive overview of the AI landscape in Southeast Asia, drawing parallels to the Indian market while noting the unique challenges posed by fragmented government structures, regulations, and cross-border complexities.

Tune in for an engaging discussion on the latest in AI, digital marketing, and the evolving landscape of Generative AI!

  continue reading

45 episoder

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